Research

Existing Product
Lighting and contrast

Lighting and Contrast Analysis
Whilst there is a lot of striking imagery in the opening to Game of Thrones, what primarily stands
out to me is the use of contrast. This is mainly prominent in the video’s lighting, where even the
duller colours next to each other have heavy contrast, making the image stand out more and be
more visually appealing whilst maintaining the opening’s more sullen and dark tone.
Throughout the opening we see how the colours change whilst maintaining the same solemn
aura. The most prominent colours are green, grey, yellow and blue, with each being the main
scheme of their own regions. Whilst my own work doesn’t utilise different regions, I can use this
technique in the backgrounds to reflect characters of different moralities.
An previously mentioned in my initial plans, I have always planned for colour to play an
imperative role in my animation. This primarily occurs in character design, but also in
backgrounds and other aspects. Contrast is a factor of colour that is deeply important, as it helps
to make the visuals of the animation more appealing whilst simultaneously providing more
contrast between different characters as well as with the respective backgrounds.
I will definitely incorporate what I have learned form researching this opening into my own work,
both animated and still-art.

Poster
The poster for Aladdin features a heavy use of bright colours,
namely orange and blue. Whilst I do like the layout of the
poster, I find that the page is too bright everywhere aside
from the stop and middle, resulting in a lot of the images
blending into one another and making the poster feel
cluttered. However, I do like that there is meaning behind the
visuals of the poster. For example, I like the fact that the main
motif is created by the lamp, an important object and staple
of the Aladdin narrative. Furthermore, the contrast between
the orange and the blue creates a clear divide between the
humans and the genie, giving a feeling of the genie being
different. Furthermore, the starry sky background suggests
that the genie has a somewhat special and amazing quality.
Whilst I will make sure to avoid having the colours create a cluttered feel on my own posters, I
feel inspired to use the overall colour contrast to cerate a divide between two groups in my
own work. Furthermore, adding small details (e.g the lamp) to my own posters will give them
more meaning and intrigue the viewer as to what these features are and why they are there.

Poster
In this poster we see the technique I previously mentioned in
my Initial Plans as well as on my Game Of Thrones slide being
used – heavily contrasting lighting. This technique immediately
grabs the viewer’s attention, which is then kept their by the
character images spread across the poster.
We see the importance
of characters here as
they act as the main
motif for the poster.
Colour is used to
distinguish between the
different groups,
providing an immediate
and clear understanding
of each character’s role.
Additionally, the
contrast between all the
colours adds to the
poster’s appeal. I can
use this idea with the
colours in my idea to
represent the different
moralities and roles of
my characters.
The background of the poster
changes as you move down it, with
each reflecting the environment
each section of the cast finds
themselves in.

Posters
A common theme that I noticed in many
animation posters is the heavy use of the
colour blue. This is predominantly used for
the background, but as seen on the left can
also be used in character design. This can also
be seen on both of the posters I previously
researched, with the Genie from Aladdin and
the people in Wakanda on the Infinity War
poster. Blue projects feelings of trust, loyalty,
friendliness and health for the mind and
body. The posters use this to make the viewer
feel comfortable when looking at them, and
feel a somewhat serene feeling. The blue
makes the films appear as approachable and
enjoyable rather than a film to be scared by
or feeling constant tension.

Lumine
The Lumine x Jojo events was held between September
21st to October 31st 2018. The campaign included the
transformation of four Lumine stores located in Tokyo
into Jojo’s Bizarre Adventure merchandise vendors. This
transformation included multiple posters and wall
decorations advertising the upcoming animation as well
as food inspired by the show’s Italian setting.
Furthermore, unique merchandise such as badges,
figurines and clothes inspired by the animation’s unique
fashion sense were sold. Finger nail painting inspired by
the characters’ colours and patterns were also included.
With my own idea holding a strong
connection and inspiration from
fashion, this kind of event would work
great as a way of advertisement. Whilst
I obviously won’t be transforming four
entire fashion malls, I can utilise some
of the smaller ideas. For example, I
could create my own designs for finger
nail paint as well create concepts for
other merchandise such as badges.

Research Analysis – Still Art
• What common features do the researched products have?
• As previously mentioned, blue is commonly used in different posters for the
background. A big reason for this is to allow for easy visual contrast between it and the
foreground, something which I found in many posters – even those which don’t have
blue backgrounds. Additionally, colour contrast is found in various regions of the
posters, with different groups having different colour schemes to represent their
different sides (e.g. the different groups in Infinity War).
• This use of colour contrast is also found in the Game of Throne opening sequence, with
brighter yellows being put up against darker browns and blacks. Additionally, we see
here again that the use of different colours to represent different groups is found, as
different regions throughout the story’s world are represented using different colour
schemes.
• What aspects of the research will you include within your own production work?
• I will include both the aforementioned uses of colour, as it helps to give the audience an
immediate understanding of different characters’ roles in a story as well as their
personalities and morales. Additionally, the contrasting visuals can make the design
more appealing, meaning more people are likely to respond to the poster/box-art in a
positive way.

Audience Research
Online Research

Audience Research – Teens/Young
Adults
2D animation has held a place in the Western teen/young adult audience for a while now, with shows such as The
Simpsons boasting a high popularity and long running time. This area has only expanded as time has gone by, with
more and more shows following suit such as Rick & Morty, Lost In Space, etc. Common themes is these shows is the
crude/dark humour and the focus on it over higher quality animation.
However, as of more recent years some animated shows targeted at this demographic have begun to focus more on
telling a compelling narrative with higher quality animation and more interesting characters. These shows tend to hold
influence from Eastern animation, which is extremely popular in the West, mainly with this demographic. This is most
likely due to these types of stories allowing for a place to escape to during a time of constant stress and work due to
exams, relationships, etc. Additionally, the introduction of more Western made animations has made the entire genre
feel more the norm for this age group, meaning people feel less against watching it.
As well as programs tailored specifically for teens/young adults, many shows targeted towards a younger audience
have become popular with the aforementioned demographic as well. Shows such as Avatar: The Last Airbeneder and
Gravity Falls have massive audiences in this age group both from people rewatching them for nostalgia’s sake as well as
first time viewers. This is due to these shows not treating their audiences like idiots, and instead being fully
comfortable with mixing more ‘adult’ themes such as loss and heartbreak into their narratives. Furthermore, a mix silly
silly humour alongside dark and sarcastic comedy creates a blend of aspects that multiple demographics can enjoy.

Audience Research – Young
Adults/Teens
Through my research of both the people within the demographic as well as the animated shows that
they watch, I have come to the conclusion that people within this group are mainly politically left
leaning, although some more right wing views can be commonly seen. A way to appeal to this viewpoint
is to present a diversity of my characters in my products, as I made sure to include people of different
genders, disabilities and races in my narrative.
As previously mentioned, some traditionally right wing views can be seen in this demographic, most
noticeable a respect for people working hard to get their results. I believe that this is a popular opinion
amongst the group as they themselves spend a lot of their time working, whether it be in education or
for a living. Due to their young age, many of these people will be working at the lower ends of their
industry, meaning they will fully feel the burden of their work. I believe that by seeing people work hard
and get results, people in this demographic feel inspired to work through their hardships. Additionally,
to represent this demographic, the majority of my characters, at least the main cast, are in this age
group themselves. This will make it easier for people to identify with the characters (which is something
I personally disagree with, as I identify more with a person’s actions and ideals rather than their sex or
age, but my research suggests people do find it easier this way.)
Overall the gender balance in my target demographic is rather equal, with a slightly higher proportion
being male. To appeal to both sexes, my cast includes members from both sides throughout the whole
narrative, with members of each playing important roles. I can reflect this in my project my presenting
both sexes in any work I produce. Furthermore, I will ensure that I portray members of both sexes with
differing importance and hierarchies based on their individuality instead of their sex.

Online Research
• Observation: Disney creates Disney Channel to appeal to older target audience
(teens). This is done by creating PG-13 films. Lately, Disney has started making
movies aimed predominantly towards adults e.g. Million Dollar Man. Films such as
Moanna appeal to both children and adults due to its shift in comedy and action
setpieces.
• What this says about my audience: Comedy and action play a vital part in making
an animated product appealing to my target demographic.
• How will your product appeal to this audience: Since my animation project is an
opening to a show, it would be out of place to display comedy here. What I can do
instead is focus on creating fluid animation with high momentum and action to
grab my audience’s attention.

Secondary Audience research
• Observation: The gender divide in the audience of Jojo’s Bizzare Adventure
is 50.2% male, 48.3% female and 1.5% other.
• What this says about my audience: Gender divide is roughly even between
male and female, suggesting that people of both of these genders can
enjoy the features of this show/genre.
• How will your product appeal to this audience: Include characters of
different genders. Use techniques in my opening inspired by the openings
of Jojo’s Bizzare Adventure.

• Observation: When creating Batman: The Animated Series, Conroy says the
creators ‘Never condescended the audience’ and ‘never condescended the
material. They respected the audience and they respected the material’.
• What this says about my audience: My audience can range in age from mid-teens
to young adults, but it is important to respect their intelligence and be
comfortable with adding in more complex situations and subtle details that they
can look into themselves.
• How will your product appeal to this audience: I will make sure to add subtle
details to both my animation and still-art. Furthermore, I will ensure that what is
occurring in the animations has more meaning to it than just random movements.

• Observation: A lot of animation studios take advantage of the Periphery Demographic,
creating shows that aim towards older audiences (e.g. Cartoon Network creating Adult
Swim). The studios often do this with their kids shows by adding in subtle sexual innuendoes,
dark humour and pop-culture references. Shows that are well known for doing this include
Adventure Time, Regular Show, and Gravity Falls.
• What this says about my audience: There is definitely a big sized audience of animated series
in the young adult age range. It is possible to create both animation specifically targeted at
older audiences as well as animation targeted both older and younger.
• How will your product appeal to this audience: As it is primarily meant to appeal to young
adults/teens, my animation will be heavily action based and will include moments of
violence.

• Observation: Many shows directed at children are also popular with their parents. This can be due
to either the show subtly appealing to adults or because parents enjoy spending time with their
children (or both). This is the case with shows such as Kim Possible and Fairly Odd Parents.
• What this says about my audience: In terms of adults, both individuals who just enjoy the show
themselves as well as parents who watch with their children can potentially enjoy animation.
• How will your product appeal to this audience: My project will not particularly be aimed towards
children, and so I will have more focus on appealing towards older audiences. As previously stated,
this will be done by adding in more complex situations as well as subtle details. Furthermore,
allusions towards real life situations will be included to give the animation some sort of
cementation in reality.

• Observation: Ed, Edd n’ Eddy appeals to its audience, which ranges
from children to adults, by creating relatable situations and
characters.
• What this says about my audience: Adults who enjoy animation can
enjoy relatable and nostalgic things.
• How will your product appeal to this audience: When creating still-
art, include some of the characters going about their normal lives.
As my characters ages range, this can allow for both reliability from
past experiences as children as well as present experiences as
adults.

Survey Outline
• In order to obtain a more reliable insight on my target audience, I plan to produce an online survey
and to also interview people myself.
• The main intention of my online survey is to get a greater number of answers that I would be able
to gather via primary research. An easy way to release my survey is to create it via the website
Survey Monkey, which I have used in previous projects. It is important that I compare not only the
answers I get within this survey, but also compare between my primary and secondary research.
• Due to the survey being an online one, it needs to fill certain criteria in order for it to be successful:
• 1. Short Questions – People are easily bored by surveys that last too long, and due to the survey
being online I can’t push for people to stay and answer the quesitons
• 2.Mainly closed questions – This means questions that the interviewee will select from options
provided instead of creating their own answers. This will make the survey quicker and require less
thought from the person, thus increasing the chance of them actually answering it.
• 3. Non-leading questions – If I ask leading questions (e.g. Do you agree that 2D animation is the
best form of animation?) then the results will be inaccurate.
• 4. Personal Info – In order to understand what certain demographics think of what my project is
about, I will need information such as their age and sex. A positive of the survey being online is that
people won’t feel as awkward about answering these types of questions.

Survey Results - Age
Observation:
The majority of my ages are found in the 19-30 age group, followed closely by the 13-18 age group.
There is one answer in the 60+ section, but I found out that this was a joke answer and so will be
ignored from my analysis.
What does this say about my audience?:
This tells me that my audience, as also seen in my online research, is mainly comprised of teens-young
adults.
How will I appeal to this audience?:
My project will feature an action packed animation accompanied by exciting audio and SFX to keep
the viewer interested. Additionally, my main cast will be mainly comprised of people in these age
ranges.

Survey Results - Gender
Observation:
The gender different is made up of mainly males, holding a 56.25% overall. This is closely followed by
females, who hold 37.50%. Additionally, there was one instance of someone answering ‘other’.
This tells me that my audience will be slightly more male, as predicted. However, there is a sufficient
enough proportion of females to warrant targeting both male and female. The ‘other’ section of the
results is by far the smallest, however this is bound to happen due to most people identifying as
either male or female.
I will make sure to include characters who are of different genders. Furthermore, different characters
of different genders will hold different positions and act differently based on their own personalities
and backgrounds, rather than their gender.

Survey Results – Do you enjoy
watching animation?
Observation:
People overwhelmingly enjoy animation rather than dislike it. With a 93.75% compared to 6.25%.
What does this say about my audience?
These results tell me that most people in my demographic enjoy animation rather than dislike
it, reinforcing what I thought from my online research. I know this because most people who
answered this question will have been in the ranges seen previously.
I will make sure that the animation I create is of high quality. This will be done by spending extra
time to ensure that the animation is more fluid, creating more complex and interesting
movements, ensuring that the momentum is felt by the audience. Additionally, I will make sure
that the visuals and audio sync up.

Observation:
Most people in my demographic enjoy 2D animation, with 3D and Motion Graphics following up
behind. None of my answers were in favor of Claymation.
This tells me that my target audience mainly enjoys 2D animation over all others shown. This is
likely due to 2D and 3D animation being the most commonly found in mainstream media
nowadays.
How will I appeal to this audience?
To appeal to this audience I will make my animation is a 2D style as planned. Furthermore, I
will ensure the quality of the animation is good as to not disappoint them.
Survey Results – What kind of
animation is your favourite?

Observation:
Most people answered other, which doesn’t really tell me much as I realised that although you can
simply skip the question, which I indented people who do enjoy animation to do, I didn’t make this
obvious. Because of this, some people may have answered other as a means of saying they did enjoy
it.
What does this say about my Audience?:
From what was answered, there is an equal number of reasons as to why people in my demographic
might not enjoy animation. However, given only one person answered that they dislike animation on
a previous slide, it can be assumed that this person was the one who answered each of these, as I
deliberately let people choose multiple.
Survey Results – If you dislike
animation, why?
I will make sure that the animation is interesting and exciting as to prevent people from getting
bored.

Survey Results – How often do you
spend with animation?
Observation:
Most people spend 1-2 days a week with animation, followed by 3-4 days a week. 12.50% of people
claim to use animation daily.
This tells me that people are restricted to spending only a few days per week with animation. This
could be due to work, sports, social outings or a number of things.
I will make my animation be based around a TV show, as the 1-2 days per week window is perfect
for a show, as it would likely air weekly.

Survey Results – Favourite area of
animation?
Observation:
The most popular answer was was TV shows, with Video Games, Movies and Online videos following
whilst being roughly equal to each other. No Area and Other were by far the least popular answers.
My target demographic mostly enjoys animation in TV Shows. However, each group of animation
listed is decently popular, suggesting that animation is an overall popular field of media within this
demographic.
To appeal to this audience I will make my animation in the context of a TV show. This will include
creating advertisements inspired by those used by real animated TV shows.

Survey Summary
To ensure I got as many answers as possible, I sent out this survey using multiple pieces of media.
This included Snapchat, in which I sent the survey out to a group chat of 8, and Reddit. By using
Reddit, I was able to target multiple different groups to ensure that I got answers from many
different backgrounds. The two Subreddits I used were /r/Animation and /r/samplesize. The first
Subreddit involves people who are related to animation, meaning they will completely
understand the different questions I am asking them. The second one is made up of people who
focus on creating and answering surveys, meaning I had a higher chance of getting answers.
To summarise the answers that my survey got, I have created bullet points detailing them:
1. Most people who answered my survey were young adults, followed by teens. I will ensure my
project is mature and exciting to keep them interested.
2. A slight majority ofpeople in my demographic are male, followed closely by female. I will
include characters of different genders and different qualities to represent different people.
3. Most people enjoy animation rather than dislike it. I will put heavy focus on creating an
interesting and exciting animation with moves fluidly.
4. Most people in my demographic enjoy 2D animation the most, followed by 3D. I will make my
animation in 2D and ensure it is of high quality.
5. The reasoning for people disliking animation is equally spread. I will make sure that my
animation can keep people’s attention.
6. Most people spend 1-2 days per week on animation. I will create my project based around a
TV show as this works well for the allotted time people have.
7. Most people in my demographic enjoy animation in TV Shows the most. As previously stated,
I will base my project around a TV show.

Interview Outline
• The interviews that I plan to conduct will act very different to the online
survey, as the fact that I will be approaching people in person can change what
kinds of questions I can ask and how people will answer. The questions will be
similar to those found on the survey.
• As this will occur face-to-face, I will be able to ask more complex and open-
ended questions as the person will be more likely to answer them.
Furthermore, the interviewee will be able to ask me any questions about the
interview and I will also be able to follow up with what I ask them, meaning I
can get extra information about their demographic.
• A negative is that if the person knows me, they may feel the need to answer
the survey in a way that would agree with me. To counteract this, I will ask
people that I don’t know and will also ask family members to give the
interview to other people.
• Another potential issue is that people may feel unhappy about answering
certain personal questions e.g. age. This may lead to a false answer or no
answer.

Interview Results
Ewan Wild
What is your age?
18
What is your gender?
Male
Do you enjoy watching animation?
Yes. Both live-action and animation have their strengths and weaknesses, and it depends on the
story as for which suits better.
What is your favourite style of animation?
2D. I’m not a fan of the styles used with 3D animations (e.g. the new Spongebob Movie).
Stopmotion needs to be very well done, and if not will come out all tacky.
How often do you spend with animation?
1-2 Days per week. If I could, I would spend more time with animation.
What is your favourite medium for animation?
TV Shows. It works better with shorter times as it keeps you interested.

Interview Analysis
As predicted in my outline, I was able to gather more information through my questions when interviewing by following
up with more in-depth questions. This allowed me to gather extra information such as what people think of animation
compared to live-action. In this interview, the interviewee’s thoughts on this was that which is best ‘…depends on the
story’. We see from this that the person has a more open mind towards different types of media, and as the person is
in the 13-18 age range, supports my previous research suggesting teens enjoy animation. The person also answered
that their favourite style of animation is 2D, and that they aren’t a fan of 3D. This is good feedback for me, as it
reinforces the idea of creating my animation in 2D.
This person answered the ‘How often do you spend with animation?’ question with ‘1-2 days per week’. This answer
works well with the format of a TV show, as new episodes would likely air weekly. This further shows that my idea
would work well for this demographic. However, the interviewee followed up their answer by saying that they ‘…would
spend more time with animation if they could.’. This suggests that the person does particularly enjoy animation, but has
limited time spent with it due to outside factors. This will be a common situation for people in my target demographic,
as educational work as well as working a job will fill up time. A TV show would allow for the person to either record it to
watch when available or just watch it whenever they like depending on what platform the show airs on. This makes my
idea ideal for this demographic.
When I asked the person what their favourite medium for animation was, they answered ‘TV Shows’. There reasoning
behind this was ‘It works better with shorter times as it keeps you interested’. This tells me that for this demographic I
will need to ensure what I produce is able to keep their attention. Ways to do this include interesting and exciting
visuals as well as upbeat audio.
Overall, this person seems to be similar to what I expected people in their demographic to be – someone who enjoys
2D animation and watches only a couple of times per week. The correlation between what I had researched online and
found here are strong. However, I cannot make any completely solid conclusions without comparing this interview to
the others.

Subject Research
A lot of the different clothes and patters that I
use in my character designs are inspired by
brands like Gucci and Pretty Green. I chose these
brands because I found their styles to be very
expressive and abstract, thus allowing them to
give clear details about a character’s personality
as well as be eye-catching and unique.
Different types of clothing can also be used to
represent different wealth. For example, a
character who is relatively poor won’t have
clothing inspired by brands like Gucci, whilst a
wealthier person may.

Subject Research
As the events of my story take place is Japan, it is important to incorporate Japanese
fashion into my work. I can mix these designs with those found in my designer clothes
research to create unique and interesting clothing. Furthermore, I can add additional
features to these clothes to make them more personal to the character wearing them.
A common feature found in many of these articles of clothing is the heavy use of the colour
grey. Whilst this is mainly found on jackets and accessories, it can also be found in the
patterns found on shirts. Other clothing is commonly black and white, creating a similar
effect. If I incorporate any of these clothes into my own work, I will make sure that there is
a greater variance in colour as to make more unique character designs that better represent
the characters.
Although they do seem to utilise a lot of grey in some designs, female clothes seem to have
a wider range of colours used generally, such as pinks and blues. This suggests that females
in Japanese society have a wider range of clothing that is typically seen as acceptable. I will
not include these societal limits in my own work because I don’t want to be held back in my
creations. Also, a big point of my designs is that they are supposed to be outlandish and
unique, so limiting myself in this way wouldn’t work with my style. However, I will make
sure to incorporate different features of these clothes into my designs as to make them
more authentic.

Practical Research
• My practical research mainly consists of looking at different
animation techniques as well as how to get the most out of
animating in Photoshop. To do this, I looked at multiple video
tutorials online, which are listed in my Bibliography. Whilst I
initially worked alongside these tutorials, trying to mirror
what happened in the video, I later began to create my own
pieces utilising what I had learnt. Through doing this, I was
able to apply techniques in various different and unique ways
instead of just copying what I saw on the screen.
• I also made sure to research different techniques that I could
incorporate into my still-art. These techniques ranged from
improving shading to page layouts.

Practical Research
• Before I began creating the animation for my project, I was undecided on what software I would use for creating it.
The main two pieces of software that I was deciding between were Adobe Photoshop and Toon Boom Harmony.
• Through researching online, I discovered that Harmony was a software used by many professionals, including
animators from big teams as well as freelancers who create work on YouTube. For example, it has been used when
creating shows such as The Simpsons.
• One major benefit of using Harmony is that the drawing is vector based as opposed to pixel based. This means
that no matter how far you zoom into a line, it won’t become jagged and pixelated, guaranteeing smooth lines.
• Rebecca Spear says ‘[Harmony] offers some of the best animation tools in the industry.’ This shows that by using
Harmony, I would be able to push the limits of my animations. An example of the tools featured in Harmony it the
bone-rigging tool, which allows you to move certain parts of a drawing around as if it were a real limb, allowing for
smooth movement of body parts. Also quoted from Rebecca Spear, the main downside of Harmony is that it’s ‘…
meant for professionals …isn’t very beginner friendly’. This would mean that I would need to spend a long time
learning how to use the software, which could result in having less time to work on other areas of the FMP.
• On the other hand, Adobe Photoshop’s animation function is much simpler to learn. Additionally, throughout the
college year I have been using Photoshop to animate in projects, meaning I already have plenty of experience
using it. However, the reason for its easier learning curve is due to its lack of content compared to Harmony.
Photoshop is primarily an editing software, so its animation section is only a tertiary feature. There are no
additional tools past the ones that are primarily used for editing. Whilst these can be utilised when animating,
they are far simpler and less effective that the tools found in Harmony.
• Additionally, Photoshop’s drawing is pixel based. This means that the quality of the image will decrease as you
zoom in on lines as the pixels will be visible. Whilst this won’t effect the animation much, it is something that
stops me from being able to have the art be as refined as I would like it to be.
• To conclude, I decided to work with Photoshop instead of Harmony. I made this decision because I believe that I
am capable of creating a good quality animation whilst using Photoshop, which will leave me more time to work
on other areas of my FMP instead of having to learn a new software. Additionally, Photoshop is readily available
on college computers, whilst Harmony is not, meaning I would have to either set it up at college or bring in a
laptop, which I doubt would be able to properly run Harmony.

Practical Research
I made sure to research how I could use various Adobe software
to edit the audio backing my animation. This included Adobe
Audition as well as Premiere. By looking at both software I can
see what pros and cons each have, and furthermore can come to
a decision at to what I will use each for. Audition’s primary use is
to edit sound, and thus the software boasts a greater range of
sound editing options and techniques. Premiere, on the other
hand, is more limited, although the software also allows for
video editing, meaning I can do both at once.
After experimenting with both, I have decided that I will use
Audition for more complicated and niche edits whilst I will use
Premiere for simpler edits such as cutting parts of the audio out.

Practical Research
Before I began to create my products, I decided to spend time experimenting with
different character designs. This mainly consisted of trying out different types of
clothes, but I also made sure to create quick ideas of what minor characters would
look like. This would allow me to expand on the potential cast of my products as
well as hone my techniques.
Using the research that I conducted regarding clothing, I created different styles
of clothing for different characters. I made sure to us inspiration from my
research, implementing different features of different clothing into my character
designs. Furthermore, I made sure to create designs that reflected the characters’
personalities. Clothing plays an important role in this, as there are many different
properties that can be used to define a character (colours, how baggy the clothes
are, what type of clothing they wear etc.).
Additionally, I decided to practice with non-canonical casual clothes that I would
also reflect the characters. Whilst I won’t necessarily use these designs, by
practicing creating them I can gain a deeper understanding of what clothes can
represent different things about a person as well as just improve my skills with
drawing different clothing.

Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
1.Rebecca Spear. (2019). Toon Boom Harmony Advances Review. Available:
https://www.toptenreviews.com/software/multimedia/best-2d-animation-
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