Less is more

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A.P.Moller school in Schlezwig. Lecture about Graphic Design principle: Less is more. Projec organized by Det Rullende Universitet

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Less is more

  1. 1. What’s up todayLESSON 1 Welcome!7:50 - 9:25 Teaching: Less Is more: Graphic design principles and current trends9:25 - 9:35 BreakLESSON 2 Kim Kusk Mortensen: Menneskets udvikling og det humane genom9:35 - 10:2010:25 - 11:10 Lunch time11:10 - 11:35 Introduction to studies and student lifeLESSON 3 Teaching: Susanne Kolle11:35 - 13:10
  2. 2. Ugne
  3. 3. LESS IS MOREGraphic Design Principles And Current Trends
  4. 4. What is Graphic Design?
  5. 5. Graphic DesignCreative process most of the time involving a clients and designers cooperation.It’s goal is to convey a specific message through visual form to the target audience.
  6. 6. Visual Communication /Communication Design
  7. 7. How cool that can be?
  8. 8. aspectsidea composition
  9. 9. aspectstypography Colours /contrast
  10. 10. Basic Principles :1. Have A Concept2. Communication Over The Decoration3. Keep The Harmony4. One-two Punch Strategy5. Colours On Purpose6. Do Not Overdose On Typeface Families7. Give It Some Space8. Be Universal And Not Selfish9. Less Is More
  11. 11. What about everyday life? TASK: Write down 3 examples of graphic design you saw thisweek and what principles were the most important there.
  12. 12. Homework assignment
  13. 13. Homework assignment 1. What is the power of visual influence? Give an example. 1. How close to the emotion design approach is? 1. What is the difference between visualized/expressed/shown emotion and awoken emotion?1. How the power of visualization can be used to obtain attention?
  14. 14. JR- Artist ParisJR / Exposition Paris 2009 - Ile Saint Louis
  15. 15. What is the connection betweenhomework video and this one?
  16. 16. Say less - mean more
  17. 17. 5 minute break
  18. 18. Less Is MoreIf you can do it with less, then do it! A Motto Of Minimalism.
  19. 19. Discuss in pairs what do these pictures represent
  20. 20. Tales
  21. 21. Tales
  22. 22. What about this one?1. What Could The Picture Mean?1. What Company It Could Represent?1. What Emotion Does It Spread?
  23. 23. Questions/ comments?

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