AS Media Coursework: Research and Planning Task 2a Contents Page NME Analysis.
1. Connor Morewood Media Studies Coursework
AS Media Coursework: NME Cover Analysis.
Masthead: The mastheadof this magazine coveris very
symbolic of the magazine’s passionregarding music due to
an arrayof variedways.One of which is the significance of
the bright redtypographyused;redfrequentlyconnotes to
passionwhich couldbe reflective ofthe editor’s opinion
towards hismusic and its effect. Thiscould be reinforcedby
his expressionon the mainimage. This wouldbe incredibly
effective inattracting the target audience as theywould
notice the passionate waythat NME magazine referto music
and respect that fact.
Main Image: The mainimage
portrays a renownedartist
pointingtowards their
enormous tour-bus. This
particularimage is attempting
to highlight the positive aspects
of the music trade; theyinclude
a young, stereotypically
attractive female standing in
front of a huge, luxurious tour
bus that she travelsin. Thismay
be done due to a smaller
sectionof the target audience
that maybe buddingmusicians
themselves. NME mayhave
been spurring saidmusicians on
to continue their music by
showing themthe luxurious,
stylish aspects towards the
success ofmusic.
Target Audience and Genre: By analysingthe NME magazine
cover provided, we candevelopandestablisha somewhat
moderatelyclear target audience andgenre including a
recognisedage andgender demographic. Judging by
numerous features andcharacteristics, we cantellthat this
music magazine targets the young, male sector ranging from
approximately15-20. We cantell this byanalysing various
inclusions onthe cover page (these willbe mentioned within
alternate analysis areas).
Typography: The fonts includedseemto
be primarilysans-serif suggestinga
slightlyfriendlier aspect of the magazine
but stillveryprofessional. Due to this
small factor, I believe that the target
audience age is somewhat stretchedas
the professionalityprovokesa higherage
to read the magazinesbut the
friendlinessandcomfortabilityallows the
age range to reachslightlylower;this is a
very well workedmix of the two.
Drop Cap: The primaryarticleof
the contents page contains a
code knownas a dropcap. This
is where the first letter of a
sectionof text is differentiated
significantlyfrom the remainder
of the text. In this case, the ‘T’
at the beginning ofthe
paragraphis muchlarger and
bold. This is done to create an
inconsistency/abnormalityto
entice the audience and
provoke them to read the item
of text due to natural intrigue.