Klaivert Lami

1. Evaluation
Question 1 - In what ways does your
media product use, develop or
challenge forms and conventions of
real media products?
Klaivert Lami

2. Front cover – Similarities
Masthead
Cover lines
List of known
Rap artists
Both mastheads are
in red and look big and Bold; they both
are placed behind the main image. Both magazines
share a similar colour scheme of black, grey, red.
My magazine also contains a hint of white too
Main cover line
quote from the main artist and main artist’s name
Additional cover lines
Similar cover lines top 40/50
Date line
Both are small font sized
Main image
Both of these magazines are in the same genre category : Rap; they both contain rap artists as the main image and they both present a
Intimidating look directly at the camera (direct address) with a serious straight face. In addition, they both are folding their arms which
shows they are in a bad mood which makes them look very aggressive and powerful. Moreover, they both have a watch on their wrist which shows that
they both are showing off their wealth and this shows they both have a similar character when they like to show off and this can be very inspirational to the
audience. Furthermore, both rap artists are wearing typical gangster fashion which most rap artists wear and this clearly shows they are rappers and they
were both brought up in a rough area and started at the bottom which is inspiring.
Background
Both are grey but my front cover is slightly different with a gradient

3. Front cover – Differences
Strap line & puff
This vibe magazine front cover has a strap line and a puff,
Whereas, my magazine doesn’t have either. Puffs are very
Attractive and eye- catching which can easily make the reader
see what you’re advertising, which shows this is a good use
Of convention, but I never used this because I thought it looks
to appealing which doesn’t really suit rap and suits another
genre such as pop. Also the strap line isn’t very effective
because the main focus is the bold masthead and is optional so
I didn’t chose to add that on my cover too.
Price & Barcode
My front cover contains two important conventions that
The vibe magazine hasn’t got featured on their front cover
Which is the price of the magazine as a whole and the barcode
Of the magazine. The price is mostly shown on front covers
On magazines, but it looks like vibe has their price on their
Back page instead because they haven’t got it on their front
Cover. I can understand why vibe hasn’t used these conventions
Because they are a huge company and they don’t need barcodes
And they are well known so people must know now how much
their magazine is.
Featured Website
Vibe have added on the bottom
Left corner their website “Vibe.com”
And this is placed in dead space and Is
very small which shows this isn’t As
important as all the other things
Featured on this magazine. I haven’t
added my website on my front cover Is
because that dead space is where I
paced my barcode and my website
Will be on my contents page instead.
Featured Page number
On the bottom right corner I have
Added “exclusive interview” which
Shows the audience there is an
Exclusive interview with my main
Artist and I added the page number
Where this exclusive interview is
Held in my magazine so that the
Audience can directly find this page.
Vibe hasn’t used this and the reason
Must be that they don’t need to
Persuade new readers because they
Are big and also contain good content.
In addition, some things on both magazines are
Positioned in different places which is expected
Because all magazines are different in their own
Way. For example, the masthead on the vibe
Front cover is slightly lower than my front cover
And that’s because the vibe magazine left space
At the top for the strap line and puff. Also, the
Font size, style and positioning is different too.

4. How I followed and developed codes and
conventions
Whilst creating my front cover for my magazine, I have followed codes
and conventions. I have placed the masthead at the top of the
magazine which definitely follows the codes and conventions of
creating a magazine. I have added cover lines, date line, price and
barcode which all clearly follow codes and conventions and I will add
these in every issue for this magazine and these things are found in
almost every magazine published out there. In addition, I have added a
main cover line and a quote which anchors the main image and this
shows that I have developed from codes and conventions, also, the
word exclusive is in a red banner in white font which stands out a lot
and this is unique which shows I have developed on codes and
conventions again. One main thing I used was mise en scene of a
followed colour scheme, which helps me represent the genre of the
magazine I have produced. In conclusion, whilst creating my front cover,
I have followed the code and conventions by using the rule of thirds;
this allowed me to fit things in carefully and neatly so that it looks
appealing and makes the audience want to purchase it and the front
cover also looks more structured due to this.

5. Front Cover and Drawn draft - similarities and
differences
Masthead
They both are placed on the top and I originally wanted the colour to
be red and the tittle to be big and bold; however, my original idea was
to have a strap line above the masthead but I changed my mind
because I didn’t like the look of it.
Main cover line & other Cover lines
My main cover line on my drawn draft is placed at
The bottom left but I changed that position because
I thought it would link more to the main image if it
Was right beside the main image, but I did keep the
Text the same. In addition, one similar thing I did was
The top left cover line, I positioned it the same as my
Draft but I changed the text a bit. Also, another difference
Was that on my draft I added more cover lines but I chose
Not to add them on my final piece because I thought that
would be too many cover lines which would make the
front cover look to crowded.
Main image
My draft draft and final cover both have something
That’s almost identical, and that’s the main image. I drew
The exact outfit but I didn’t add the headphones on the final
cover which isn’t a big deal; the clothing is almost perfect
and I drew the artist with direct address too and I drew out
the arms folded which is the same as my final cover too, and
the placement of the main image is in the dead center and I
kept the main image as a mid shot.
List of artist names & interview
On my drawn draft, I planned that I
Would have a list of other rap artist’s
Names on the top right and I stuck
With my plan and did the list of
Other artist's names which are
Featured in my magazine. Also, I planned
to add ‘EXCLUSSIVE
INTERVIEW” on my cover and I stuck with
that idea because it’s persuasive and the
colour scheme I used were white a red for
the word exclusive which makes the word
stand out to the audience.
Barcode, date line & price
On my drawn draft, I put the barcode
on the bottom right but on final
Cover I put the barcode on the bottom
Left because I had more space there.
I didn’t add the date on top of the
Barcode, instead I placed it under the
Masthead, however, I kept my price
On top of the barcode. In addition,
I planned to put the blazed website next
To the barcode, but I chose to put the
Website on my contents page instead.

6. Contents page – Similarities
Main image
The xxl magazine contents page and my contents page
Both have a main image which are positioned on the
Right side of the magazine. My magazine is focused on
One main artist and the xxl magazine is focused on two
Main artists but they have used the same positioning
And they have used both their main artists as their main
Image which is what I did too.
Website
Both magazines have a
website on the bottom
Of the contents page
Photo shot details
Both magazines have a brief description of who shot the photos
On this magazine and when and where it was taken.
Masthead copied
Xxl have repeated their masthead and placed it on the top right corner
And I did the same thing but instead of the whole masthead I put the
Logo because the masthead is too long to fit in, however I did repeat
my masthead by placing it at the bottom right.
Features title
Both magazines have one other main convention
Which is the features title and they are positioned on
Top of all the page numbers and titles.
page numbers & titles
The xxl magazine has all the page numbers and page title
organized in a list on the left side of the contents page and my
contents page is identical to that too; the page numbers are in
bold in both magazines and the page title too, also, they both
have a brief description underneath each title in smaller text and
the text is floating around the main image in both magazines
which looks very effective and creative.
Background
I kept my background consistent
With my front cover and I kept the
Grey background and the Xxl magazine
Also has a grey background but a
Lighter tone and no gradient.
Colour scheme
The colour scheme on both
Magazines are similar and
They both are consistent
Throughout the magazine.
Page number
Both magazines have
A small font sized page
On the bottom.
Date
Both small
Sized font and
Xxl have it at the top.

7. Contents page – Differences
Main title
Xxl have added a main title on the top of
their contents page in big, black, bold font,
but, I didn’t choose to use a title because I
put the word ‘contents’ at the top instead
which is what you typically see at the top of
a contents page.
Contents title
I have used a contents title in my own, creative
Structure. This is one of the main conventions
In a magazine and that’s why I chose to use this
Convention, but, Xxl hasn’t used this important
Convention which informs the reader where the
Contents is; Xxl is a big company so the readers
Must straight away know the common structure
Of the contents page.
3 images used
On my contents page I have
Used a range of images (1 main
Image and 2 other images), but
Xxl have only used one main
Image which is common with all
Mainstream magazines.
Social media
I have added the social media
icons and the magazine’s
username
For each separate social
media app.
mid shot
The Xxl magazine
Main image is a
mid shot whereas
My magazine has
Long-mid shot
Main image
Banners
Xxl has a black banner on the bottom of their
Page and at the top and they use banners
Throughout their magazine which is a consistent
Theme this specific magazine use and I didn’t
Think of the idea of using banners but I personally
Don’t like them.
2 focused artists
In this Xxl magazine they are mainly focusing
On two rap artists (50 cent and Soulja Boy), so
These two appear as the main image of the
Contents page and appear a lot throughout
The magazine. But, I only chose one artist as
My main image and use that one artist
Throughout the magazine instead because
Nearly every other magazine I researched
Where mainly focused on one main artist.

8. How I followed and developed codes and
conventions
For my contents page, I have used many codes and conventions
and developed some codes and conventions too. Firstly I added
the obvious which is the contents title and the features with a
main image beside it. I added social media icons and links
which would allow the audience to visit the social media page
and sites for my magazine. I have also followed the codes and
convention by consistently using mise en scene by keeping the
same colour scheme throughout the magazine. In addition, I
have also developed on codes and conventions by ignoring the
rule of thirds and making the featured pages wrap around the
main image which also looks professional, creative and well
structured; I also made my own structure on the contents title
by splitting it into 3 sections which is also unique and a
development on codes and conventions. In conclusion, I have
also added addition images and I have added the website of my
magazine by repeating my masthead and this will get the
readers to find the magazine online.

9. Contents page and Drawn Draft - similarities and
differences
Contents title & masthead
on my drawn draft, I placed the contents title on the
Top left and the blazed masthead on the top right,
But when it came to my final piece I decided to be
More creative and different by making the contents
Title very big and structured this special way, also, I
Couldn’t fit the whole blazed masthead so I replaced
It with the big logo ‘B’ which looks effective too.
Features – page numbers and titles
The similarities were that the features sub title was
Positioned the same as my drawn draft and all the
Featured pages were on the left in order too, with 6
Different pages. However, the differences are that
I changed are the page numbers and page titles
Because on my drawn draft the pages only went up
To 28, when normally magazines have around
50 – 100 pages.
Puff
I drew this puff on my draft, but on my
Final contents page I decided to not add
It because it doesn’t suit the genre and
It looked too eye-catching which looks
Very strange. I drew this in the first place
Because I only had a rough idea on
Rap magazines, but later on the process
Of making my magazine, I did research on
Rap magazines and how professional and
Neat they look so that’s why I left it.
Website & date
On my drawn draft, I drew out
the page
Number and I drew the date and
website
And added these on my final
contents
Page but changed the
positioning up a bit.
Main image & other images
The main similarities are that I drew out the main image
perfectly (him looking to the left) and I drew two other boxes
out below the main image for two extra images for two other
rap artists; I did position
The main image well, but the difference with my final piece
and the drawn draft is that the images
On the bottom are in a different position and closer
Together and looks more organized and my drawing
Of my main image is a long shot but I decided to use
A long-mid shot instead.

10. Double page spread - similarities
Main image
Both magazine have a Huge
main image on the
First page (left page). The
Main images on both
Magazines show clearly that
that specific artist relates to
the text beside it. Both
magazines follow the most
important
convention which is having a
main image on the double
page spread.
Both images take up the
whole page.
Title
Both magazines
Follow another
Key convention
Which is a title
For the story/
Interview. Both
Titles are huge
And take up a lot
Of the page, also,
They both clearly
Show what the
Description below
Is about.
Intro
Another convention
Followed by Vibe and
My magazine is that
They both have an
Intro before the story/
Interview. Both intros
Are very punctual and
They both persuade
The reader to keep
Reading which is what
Most magazines do.
Colour scheme
These two magazines
Keep a consistent
colour
Scheme black, red,
white
And grey which are
the
Exact same
Masthead/Logo
Both of the magazines have
Kept their masthead and
Placed the masthead on the
double page spread, vibe
Have used their popular logo,
But I used my actual masthead
Because my magazine isn’t
As well known as vibe.
Descriptive story/interview
Mostly all magazines have a story or interview about their
Main artist, me and vibe have also followed this convention.
We both have used the typical small font in black and red.

11. Double page spread -Differences
story
Vibe always
Writes down a
Descriptive
Story about
Their main artist
In every
separate issue,
But I didn’t use
A story and
Instead I used
A questionnaire
Because I’m using
a new artist and I
want to find out
everything about
him.
Interview
I have chosen to
Use an interview
Instead of a typical
Story because I am
Using a new rap
Artist and I did a
questionnaire so
I could find out a
Lot about his life
Story and about
Him; vibe have
Used a story instead
Because they are
Using a well known
Artist.
3 columns
mid - close up
Vibe has used a mid - close
up on their main image,
and they have
Used this type of shot
because they’re focusing
on the artist’s face full of
tattoos,
Whereas I used a mid –
long shot for my main
image to show my artist’s
outfit. Also, the artist is
looking directly at the text
which shows he connects
to the text.
mid - long shot
I have used a mid –
Long shot for my
Main image and
The reason is that
I am mostly
Interested on the
Artist’s typical rap
Luxury outfit to
Show the audience
His wealth; this
Inspires the
Audience because
They want to be
Wealthy and
Successful like him.
Wrap text
I have used the
Wrap text around
My main artist
Image to show
Boldly that my
Artist relates to
The text and this
Looks unique
And creative
Too – this effect
makes it seem
the text is
connected to
him
Barcode
Different font
masthead
Background
On the vibe magazine,
The double page spread
Has a separate background
for each page (grey and
White) which is unusual
Because I have made both
pages the same colour to
look like one whole page so
this can show clearly the
text connects to the
Main image; vibe probably
chose this because it’s their
specific theme.

12. How I followed and developed codes and
conventions
Whilst constructing my double page spread, I have used many codes and conventions such as drop cap at the start of the
article; this feature is used in almost every single magazine article as it draws the readers attention due to the font size
and colour used. Also, I have used a main image which follows the codes and conventions, but, I have developed further
on codes and conventions by adding a wrap text around the main image which shows the article is connected to the
main image and this is very unique. I have followed codes and conventions buy adding a tittle and intro for my article
and the article is well structured which looks neat and professional. In addition, I have used mise en scene by using the
same colour scheme throughout the whole magazine which is consistent.

13. Double page spread and Drawn Draft –
similarities and differencesMain image
The main image was
Originally meant to be
A long shot of my main
Artist with him looking
At the text to show that
He is connected to the
Text and this also makes
The reader directly look
At the text. I chose to
Change the image up a
Bit and make the main
Artist look at his watch
Instead to show off his
Wealth and success.
Background
Firstly, I thought of having a
different background for both
pages, a wall full of graffiti on
the first page and the same
grey background on the other
and I wanted to do this
because the graffiti
Will show his area where he
was brought up which relates
to the text. I chose to leave it
All one background because it
looks clean and professional
and this will connect the text
and the image.
Additional image
I was going to add an additional
Image underneath the text which
Relates to the context and that
would show what the text is about
Because I was going to add an
Image of a music stereo and guns
Which would clearly show he was
Brought up rough and still had a
Passion for music, but, I thought
To scrap that idea because I could
Not find a stereo to
Take a picture of.
Main title
The main title
Was meant to
Be ‘story from
A shooting
Star’, but after
Overthinking
And researching
I think that idea
Isn’t very unique
And sounds
Boring so I
Changed it to a
More creative title.
Text – interview
My first idea was
To create 4 columns
And shorten down
The text but I
Changed my mind
Because most
Magazines only
Have 2-3 columns
For their double
Page spread. Also,
I added a wrap text
To show the strong
Connection with the
text and image.