1. ResearchTask 4:
1800s – 1900s
The fieldwaslaunchedin1853. It became the largestnewspaperinEurope,with24 pages. Eight
otherIPC headingsthatare still populartodaywere launchedinthe late 1800s: Countrylife,Horse
and Hound,Shootingtimes,yachtingworld,Amateurgardening,Cyclingweekly,amateur
photographerandthe railwaymagazine.Forthese magazinesthe targetaudience wouldbe aimedat
white middle classmenwhohave agoodand stable income.It suggeststhatit’sa traditional male
organisationthatpublishesmaterialforapatriarchal society.Competitionsplayedakeyrole insales
promotions.The amazingprize offeredinbythe fledglingmagazine,£1 a weekforlike toanyreader
whocouldguessthe amountof goldand silverinthe bankof England.At the time of this
competition£1was wortha lot more.IPCusedthese competitionstopromote the targetaudience
of white middleclassmen.
1920s-1940s
1920s- Odhamslaunchedthe newmonthlyideal homeinoppositiontoNewnes ‘Homesand
gardens.Thiswouldbe aimedatstereotypicallywomen.SuchasMothers/wiveswhospendtime at
home and have a goodincome to payfor an ‘ideal home’.Womenandhomesenteredthe marketin
1926and byits thirdbirthdayin1929 hadgrown to a steady144 pages.Womendidn’thave many
jobsduringthisperiod.Itwasaimedat womenwhocare aboutbeauty,themselvesandtheirhomes.
Time Inc wouldbe an appropriate publisherfora new musicmagazine because theyare willingto
target differentaudiences.
1930s- The 1932 launchof women’sownheraldedthe arrival of one of the IPC’straditional ’bigtwo’
withthe appearance of womenfollowingjustfive yearslater.Newnespromoteditsfirstissue of
women’sown withafree gift.Three skeinsof wool witheverycopy.The firstissue cost2d andwas
the firstfull colouredmagazine atthatprice.Thissuggeststhatmiddle classwomenwere the target
audience asitsreasonable price.Othertitleslaunchedinthisdecade were Caravan,Stampmagazine
and prediction.TimesIncwouldbe anappropriate publisherforanew musicmagazine because they
can helpme to promote mymagazine byusingtechnology.
1940s- A keywartime role wasplayedbyIPC’swomen’sweeklies.Manyof the womencoversfrom
the wartime yearsare regardedas classicworksof art intheirownright,while wartime WomenOwn
covesplayedtheirownpartinrallyingwomentothe wartime cause.Thisshowsthattheyare willing
to evolve withtime.Astime changessowill they.That’swhyIthinktheywouldbe anappropriate
publisherforanewmusicmagazine.
1950s-1970s
1950’s- The upsurge inthe musicscene heraldedthe arrival of new Musical Expressin1952.NME set
the ball rollingwithits compilation of the firstofficialUKrecord chart. Followingthe arrival of ITV in
1955, TV times,outof a tinyoffice inHigh Holborn,publisheditsfirstissueinblackandwhite.Times
Inc are willingtomove awayand publishmusicmagazinese.g.NMEandthere isdevelopmentof
mediae.g.TV guide.Theywouldbe anappropriate companytohelpcreate a new musicmagazine
because theyhave made bigsuccesseswiththeirpreviousmagazines
2. 1960s- From the 1963 formationof the International publishingcorporation,life formagazine staff
wouldneverbe the same.Thybroughttogetherthe three rival magazine
companies,Newnes,FleetwayandOdhamspress.Theyfoundthemselvesworkingtogetherforthe
same parentcompany- Ideal homesandHome andGardens,Woman and WomensOwn.They
mergedwithdifferentcompanieswhichhelpstomix withdifferentethnicitiesandsocial class.
1969- Was the birthof the football weekly magazine- Shoot.Itwaslaunchedto capitalise onthe
upsurge of interestin the game generatedbyEngland’sWorldCupvictorythree yearsearlier.Other
IPCtitlesmakingtheirdebutinthe swingingsixtiesincludedRugbyworld,WorldSoccer,Angler’sail
and Familycircle.Theyhave developed ontogamingmagazines,whichshowsthattheyare able to
provide toa largersocietyof people.
1970s- IPC welcomedthe Queenandthe Duke of Edinburghtoits King’sReachTowerHQ. IPCwas at
the forefrontof the pre-recorded videomarketwiththe formationof the IPCvideodivisionin1976.
A notable earlylaunchwasthe home videoof JoanCollinsThe Stud.
1980-2000
1980s- IPC announcesthe formationof EuropeanmagazinesLtd,a jointventure companywith
groupedMarie Claire tolaunch the UK editionof the international title Marie Claire in1988.In a
scheme toencourage andhonoureditorial excellencewithinthe company,the IPCeditorial awards
are introduced.IPCembarksuponthe biggest salescampaigninitshistory,spearheadby21 of its
top editored.The launchissue of Essentialssell out.Theirmagazineshave spreadtoothercountries
whichshowshowpopulartheyare and theyare well thrownmagazinesforall gendersandages.
1990s- With the reducingof thee TV listingmarket,what’son TV makesan incredibleentrance onto
the scene is1991. It goeson to become the UK’sbest-sellingmagazine,apositionitstill enjoys
today.Thisshowshowpopulartheywere andstill are now.RevolutionaryLadstitle Loadedhitsthe
newsstandin1994. Hailedas the outstandinglaunchof recentyears,itspawnscountlessclonesand
opensupthe whole youngmen’smarket.Thismagazine wastargetedatyoungmenwhichshow
that theytargeta wide range of people notjustwomenormen.NME became the firstmajorUK
musictitle toits owninternetsite.Theyhave theirownwebsite whichshowstimechange andhow
theykeepinwithtime change.Italsoshowshow populartheyare whichis whytheywouldbe
appropriate topublishanewmusicmagazine. IPCmagazinescontinue toevolvestillfurtherinto
1999, withthe formationof five limitedcompaniesbasedonthe formerpublishinggroups- IPC
connect,IPCSouthbank,IPCtax,IPCignite andIPChistory.Associal time changestheybecome more
popularandtheykeepchangeswithtimes.
The 2000s- IPCchangedtheirname fromIPC magazine toIPC Media.They changedtheirname
because of time change which againshowshow theyare willingtochange withtime.Ignite!
LaunchesNits,the worldfirst men’s weekly magazine,inJanuary 2004. Backedby an £8 million
marketinginvestment,it’sthe biggestlaunchinIPChistory.The marketinginvestment shows that
they are wortha lot ad that theyare doingwell .Theyhave huge launchesandit’sthe ‘biggestlaunch
inIPC history’whichshowtheirimportance.After30yearstheymovedfromKings Reachtowerto
the brand newofficesnexttothe Tate Modernin 2007. Theirbuildinghasgone biggerwhichmeans
theynowhave a biggercompany .IPCConnectrevealsthe new generationReal Life weeklyfor
women. The launchisback by £6millionmarketingandwiththe largestsamplingexercise inUK
3. magazine history.Thisshowstheyare richand wealthyandwiththe new generation there isnow
equalityof women.IPCGetmore and more popularovertime,Infeb2007 IPCconnectlaunches
look- the Uks firstglossyhighstreetfashionandcelebritystyle weekly magazine.LookisIPC’s
biggesteverlaunch.InNovember2007, IPC inspire acquiresTristedReviews.com- awebsite that
deliversoriginal expertreviewsaboutconsumer electronicsandITequipment.Theyhave achange
intechnology.
2010s- In January2010, IPCMedia restrictedaroundthree keyaudience groups:Men,mass- market
womenandup- marketwomen.Majorityof women are targetedhere which shows asocial change.
What sort of genresof music/ typesof magazinesmight they be likelyto publish?
I thinkthat TimesIncwouldpublishmagazinestodowithmusic,celebritymagazines andTV.I think
thisbecause magazinestodowithmusic,TV and celebritiesare verypopularinoursocietytoday.
These typesof magazinesare stereotypicallypopularamongstoursocietytoday.Bylookingattheir
past magazinesyoucansee that theylike tokeepinwithtime andstayup to date withwhat’s
popular.The genresof musicthat I thinktheywouldbe mostlikelytopublishwouldbe Popand
Rock. I thinkthisbecause theyare twopopulargenres,especiallyamongstteenagersbutalsofor
olderpeople wholistentothese typesof music.IthinkthatTimesIncwouldbe opento publishing
any genre thatis popularandhas a large audience.
Whymight alternative publisherslike Bauer be appropriate?
Bauerhave over 570 magazines,over300 digital productsand50 radioand TV stationsand theyare
one of the mostsuccessful companiesinthe world.Beuarare now one of the largestconsumer
magazine publishingcompaniesinthe UKthat playa primaryrole inthe Music. Theywouldbe
appropriate publishers becauseare verysuccessfulandare opento publishingdifferentgenresof
musicmagazines. My magazine isbasedonIndie rock,whichyouheara loton the radioe.g.Capital.
