2. INTRODUCTION.
Billboard is an American music magazine, headquartered in New York and
owned by Prometheus Global Media. It was first published on November 1, 1894,
and is distinguished as being among the oldest trade magazines in the world. The
magazine originally focused on bill posting and outdoor amusements before
specializing in the music industry in the 1960s. Billboard maintains several
internationally-recognized record charts, which track the most popular songs and
albums across several categories on a weekly basis. Its primary charts,
the Billboard Hot 100 and the Billboard 200, respectively rank the top songs and
albums regardless of genre, and are based on digital downloads, radio airplay,
and internet streaming.
Billboard is consulted every week by music professionals for exclusive charts,
latest news and analysis of all sorts of music. Billboard is the only music magazine
to have attained such high music magazine publication rate to reach the most
influential audiences resulting in trend setting on a massive scale.
3. TARGET AUDIENCE.
The Billboard Magazine has a very wide
variety and range of target audience. Mainly
ranging from early twenties to mid-fifties.
This makes clear that this magazine is found
to be appealing to a lot of people. And due
to Billboards distinct feature of capturing all
genres of music it is found to be attractive to
all sorts of people, especially music lovers.
According to a survey, the largest group of
people that contribute to its viewership and
college graduates and hence, educated
people. Which sets the standard of this
music magazine really high.
4. Cover page
Mast Head
This is the trade mark logo for this
magazine. The different colors in
the logo not only signifies its
variation in music that this
magazine presents, but also make
it fun and attractive for the
reader.
Direct Mode of Address
A direct contact is made between the
viewer and the celebrity on the cover
page as a result of the celebrity looking
right into the camera lens. This is a very
persuasive way to encourage the viewer
to buy the magazine as it conveys a
message of importance to the viewer.
Left Side Third
As most of the readers read
from left to right, so all the
highlights of what a reader may
find in a magazine is placed on
the left side of the magazine.
Barcode
The barcode is in the
bottom left corner of the
magazine so that it
captures lesser attraction
of the viewer.
Color Scheme
The colors of the cover are fairly
simple and basic yet their usage
is in a way that they are eye
catching. This cover in specific is
highlighted made attractive by
the usage of the color of red in
combination with the color
blue.
7. Contents Page
Title of Contents Page
The Logo
To personalize the
magazine page.
Is a very important part of the magazine
that lets the viewer know exactly what
he/she is buying. It also makes the page
look aesthetically more pleasing and more
organized.
Subsidiary Images
Issue number
That give the consumer more
information about the content of
the magazine
Which can be used as a
sign of professionalism as
most magazines have
them on their contents
page.
Billboard
Music charts which are presented
in every Billboard magazine, that
are absent in other music
magazines make it unique.
Summarized information
To accompany the pictures and give
an insight of the contents of the
magazine under their respective
headings.
Main Image
Which is usually the same e
theme/story as the cover page of
the magazine.
Promotional Features
To advertise what else is in the
magazine like their website,
discounts and deals.
Page Number
8. CONTENTS PAGE
The Logo
Subsidiary Images
Billboard
Music Chart
Title of Contents Page
Issue Number
Main Image
Summarized Information
Promotional
Features
Page Number
9. CONTENTS PAGE
The Logo
Subsidiary Images
Billboard
Music Chart
Title of
Contents Page
Issue Number
Main Image
Promotional
Features
Summarized Information
Page Number
10. Double Page Spread
Main Image
Synopsis
Which shows what the
article is going to be about.
Text
In columns, to make it
look organized.
Of the artist along with her
list of top 15 songs on the
Billboard ranking.
Consistent Color
Scheme
Image Caption
Of the subsidiary
images.
Caption
That is written in a different
color compared to the rest of
the text to show where the
picture is taken from.
Pull Quote
In a larger font with
multiple colors to show its
importance in the entire
text.
Subsidiary Images
To accompany what is
written in the article.
Page Number, Date and Day of
Issuance.
