2. The Masthead The Header (and footer)
The colours are bright and the Including these features
red and white contrast against break up the considered
FRONT COVER ANALYSIS each other making it standout, as
well as the fact the letters are
norm layout and also
allows extra information
capitalised of contents to be
The Flasher displayed. They have
The text included such as ‘Wowee stuck with the house
Zowee’ shows informality towards the colours of Black, White
reader, suggesting it is more of easy and Red also.
read and being located just under the
title and corresponding with the rule of The Sell Lines)
thirds draws attention to it. There are few sell lines on
this magazine and I believe
this is to not overwhelm the
The Image reader but we can see they
Again even his clothes correspond are again in bold which
with the house colours, he is against attracts the eye of the reader.
a very colourful and busy background Furthermore, the colour white
which could suggest the theme of the contrasts against the
magazine as his excitement background making it easy to
expression on his face and the see.
canted angle shot which shows The Anchor
edginess. Nothing covers his neck The image of Dizzee Rascal is
upwards which shows importance. In anchored by his name so the reader
addition, looking into the camera automatically is educated on the
creates an emotional connection with main featurette. We can tell this is
the reader. the main feature as it is the biggest
piece of text on the cover, which
normally symbolises the most
important.
Rule Of Thirds The Barcode
The Quote Rule of thirds has definitely been used in the All magazines include a
A quote from an interview being used as a layout construction all the important information barcode to make it
title is a really unique feature and again the such as the flasher, masthead and main sell line sellable and also include
use of the word ‘Man’ shows informality and is in the left hand column also the artists face the date and price so the
the word Joy along with the image implies matches that of an intersection point and also reader knows it’s the
this magazine is quite positive and ‘fun’. made aware of large content available. current magazine.
3. I believe that NME isn't
TARGET AUDIENCE OF THIS MAGAZINE targeted at a specific
gender as some covers
The informality of the feature females and
magazine such as words others feature male (like
chosen i.e. ‘Woweee’, this one), but it is mainly
suggests that the magazine is male, we can tell this
aimed for the younger from the words like ‘Man’
generation as this is the and the 65% male
generation associated with proportion readers.
informality. In addition to the
However, because of the
bold bright colours which are
content, for example
eye-catching and therefore
Autumn Tour you could
encourage purchase, rather
argue that the individual
than pinks and purples
would need a higher
associated with younger
income to afford to go to
audience magazines.
such tours. Therefore
Teenagers and young adults
ruling out under 16s as
are also stereotypically known
they are very unlikely to
for their extreme interest in
have a disposable usual
music. income, therefore being
The artists listed in the cover lines are of between ages of 16-25.
an Indie/Rock genre, this being loud and
expressive music through the use of The price is £2.40 which would also be affordable
voice and percussions similarly for the chosen target audience, for example people
resembles the magazine’s vibe and in education or starter jobs with generally lower
possibly specific to the personalities of income.
the readers.
4. The Institution: NME
http://www.nme.com/magazine
NME Magazine is produced by IPC
Media who is the UK's leading
consumer magazine and digital
publisher, with more than 60 iconic
media brands apart from NME.
NME (New Musical Express) itself is
the longest published and most
respected music weekly in the world.
The magazine reaches over 1.1 million
music fans every week and has been
around since 1952, when it was
originally published as a newspaper
and gradually moved toward a
magazine format during the 1980s.
INFORMATION NME.COM is the world's biggest
LAUNCH DATE: 1952 standalone music site, promoted from
FREQUENCY: Weekly
the NME Magazine, serving an
COVER PRICE: £2.40
AUDIENCE: 66% male, 34% female aged 15-34
intensely engaged audience of 16-24
MEDIAN AGE: 24 year-olds.
