Digital marketing involves promoting brands, websites, or products online through various channels. It includes search engine optimization (SEO) to increase organic search rankings, search engine marketing (SEM) which refers to paid search ads, social media optimization (SMO) to generate viral publicity, social media marketing (SMM) to promote products on social platforms, email marketing to communicate commercial messages via email, and affiliate marketing where businesses reward affiliates for customers referred.

2. What is Digital Marketing?
• Digital marketing means
to promote a brand
,website or product
globally .

3. Types Of Digital Marketing?
• Search engine optimization
• Search engine marketing
• Social media optimization
• Social media marketing
• Email marketing
• Affiliate marketing

4. Search Engine Optimization
• Search Engine
Optimization (SEO) is a
set of strategies and
techniques used to
increase the visibility of
a website or a web page
in a search engine's
unpaid results

5. Types of SEO?
• White hat seo
• Black hat seo
• Grey hat seo

6. White hat seo
• Search Engine Marketing (SEM) is a digital
marketing strategy used to increase the
visibility of a website in search engine results
pages (SERPs). While it often includes aspects
of search engine optimization (SEO), which
optimizes a site to achieve higher rankings in
organic search results, SEM mainly refers to
paid search advertising.

7. Black hat seo
• Search Engine Marketing (SEM) is a digital
marketing strategy used to increase the
visibility of a website in search engine results
pages (SERPs). While it often includes aspects
of search engine optimization (SEO), which
optimizes a site to achieve higher rankings in
organic search results, SEM mainly refers to
paid search advertising.

8. Grey hat seo
• Search Engine Marketing (SEM) is a digital
marketing strategy used to increase the visibility of a
website in search engine results pages (SERPs).
While it often includes aspects of search engine
optimization (SEO), which optimizes a site to achieve
higher rankings in organic search results, SEM
mainly refers to paid search advertising.

9. Division of seo
On page seo
 Meta tags
 Google web master tool
 Google analytic tool
 Site map creation
 Robot text
 URL canonial
 Goggle update
 Google disvow ttol
 url redirection
 Web content optimisation
Off page seo
 Directory submission
 Classified submission
 Social book marking submission
 Image submission and
optimization
 Blog commenting
 ppt submission
 Pdf submission
 Video submission
 Profile submission
 Article submission
 Press release

10. What is search engine marketing?
• Search Engine Marketing
(SEM) is a digital marketing
strategy used to increase the
visibility of a website in
search engine results pages
(SERPs). While it often
includes aspects of search
engine optimization (SEO),
which optimizes a site to
achieve higher rankings in
organic search results, SEM
mainly refers to paid search
advertising.

11. What is social media optimiszation?
• Social Media Optimization
(SMO) is the process of
increasing awareness of a
product, brand, or event by
using various social media
outlets and communities to
generate viral publicity. It
encompasses strategies to
encourage users to share
content across their social
network to help a company
increase brand exposure and
broaden customer reach.

12. What is social media marketing?
• Social Media Marketing
(SMM) is the use of social
media platforms and
websites to promote a
product, service, or brand.
It involves creating
content that has been
tailored to the context of
each individual social
media platform in order to
drive user engagement
and sharing.

13. What is email marketing?
• Email marketing is a form
of direct marketing that
uses electronic mail as a
means of communicating
commercial or fundraising
messages to an audience.
In its broadest sense,
every email sent to a
potential or current
customer could be
considered email
marketing.

14. What is affiliate marketing?
• Affiliate marketing is a
performance-based
marketing strategy in
which a business
rewards one or more
affiliates for each visitor
or customer brought by
the affiliate's own
marketing efforts