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Search Engine Optmization | SEO Services


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We are an SEO Firm specializing in achieving top placement of websites in 3 major search engines: Google, Yahoo & Bing. What sets us apart from other competitors is that we follow white-hat organic SEO link building techniques to boost the rankings in SERP.

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Search Engine Optmization | SEO Services

  1. 1. Eminence Consulting LLC. Search Engine Optimization Services | SEO
  2. 2. What is Search Engine Optimization Search Engine Optimization (SEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria. KEY FACTS: • 93% of online experiences begin with a search engine. • 70% of the links search users click on are organic. • 70-80% of users ignore the paid ads, focusing on the organic results. • 75% of users never scroll past the first page of search results. • Search is the #1 driver of traffic to content sites, beating social media by more than 300%. • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. • Over 39% of customers come from search. SEO Benefits: While there are many reasons to do search engine optimization, the primary objective is usually to increase traffic to your website, and search engines generate more traffic than all other sites on the internet. There are many other benefits that search engine optimization services provide for your website, however: • Increase relevant website traffic • Traffic from search engines converts at a high percentage • Boost brand awareness • Good SEO improves website performance • Good SEO improves usability
  3. 3. About Us • With Over 3 billion websites on Google alone, making sure the visitors find your site is a tough challenge. Competition is fierce for the top listings, yet without regular visitors your site might as well not exist. • Finding the right Internet Marketing partner is integral to the success of your site and this is where we come in place. • Our proven methods boost your business’ online presence and attract a greater number of qualified customers to your company. We help you accomplish this through a mix of SEO, Local Search Optimization, PPC Campaign and Social Media Optimization. • Our SEO team procedures have been proven to increase domain authority with on and off site optimization techniques, which work in unison with content marketing and social media strategies to increase your visibility on search engine result pages. • Using our proprietary technology and services, we are able to deliver cost-effective and scalable SEO solutions. • Our SEO firm is the most qualified when it comes to helping you get higher search engine rankings.
  4. 4. Search Engine Optimization (SEO) is the most affordable way to drive targeted traffic to a website. Whether you are a small, medium or large company, we have a search engine marketing and placement service that can help. Listed below are the duties that we perform rigorously in our search engine optimization procedure: • Carry out a Website Audit • Perform Competitor Analysis • Develop Key Phrases Identification (Keyword Selection) • Analyze Meta Tagging • Develop Content Optimization Steps • Assess Link Building Opportunities • Local Search Engine Submission • Perform Video Optimization • Social Media Optimization • Establish Online Reputation Management • Pay-Per-Click (PPC) Campaign Management What We DO
  5. 5. Search Engine Optimization Services • Website Audit: We will perform a rigorous search engine optimization review. Eminence Consulting will analyze the website, identify areas which could be improved in order to increase traffic and make recommendations for changes to content, code and any other issues that may affect the site’s performance. • Competitor Analysis: This offering includes study of the on-page and off-page optimization factors of the competitor’s website to help in knowing how the competitor is faring on the search engines. It also helps in identifying the phrases which the competitors are targeting. This will help you finalize your preferences of key phrases and reach the target set for Search Engine Marketing purposes. • Key Phrases Identification (Keyword Selection): Using our powerful research tools, we will analyze your suggested key phrases to identify the level of traffic and competitiveness. Based on this research you can then decide on a set of key phrases that will bring your site more awareness. Eminence Consulting will thoroughly research key phrases for relevancy and competitiveness in order to settle on a target set that will bring in relevant traffic to the site. • Meta Tagging: We will update the Title, Keyword and Description tags for each individual page of your site. This means we can target different key phrases for different pages and increase the levels of traffic from a greater range of key phrases.
  6. 6. • Content Optimization: There is a saying in SEO that “content is king”, and this is true to some extent. You cannot expect to rank for keywords that you are not using on the pages of your website. We will optimize your website’s content to enhance the keyword density on the pages that need it and make the site more search friendly. • Assess Link Building Opportunities: Link Building (off-site optimization) is one of the most critical search engine ranking criteria. Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. This process involves backlinks, inbound links, article submissions, forum listings, Press Release and directory submission. • Social Media Optimization: One of the most significant changes in SEO over the past decade has been the emergence of social networks. A core strategy to organically stimulate link popularity is creating content and building a presence on the social networks. We work with all of our clients on social media optimization which helps deliver traffic from social networks and increase search engine rankings. • Local Search Engine Submission: Search engines are among the most effective places for offline businesses or brick and mortar stores to be found. SEO is not limited to “online only” businesses. It is also a very important marketing tool for every local business with a physical location or local service. Local listings sites like Google Places are replacing the phone book and becoming the most meaningful places for a business to be listed. With a good SEO strategy, your business can rank high and achieve better visibility for your business category. Search Engine Optimization Services (Conti.)
  7. 7. Social media is an important brand-building tool to create repeat brand exposure to social media users and is considered as one of the pillars of SEO. Our Social Media Marketing Services • Social Media Optimization: From properly setting up your social media profiles, enabling sharing, and creating strategies, integrating with your SEO strategy, our SMO Services are the foundation of our social media strategy for clients. • Social Media Management: For companies that need more than optimization and strategy, we offer full-time implementation and management of your social media strategy. Our social media management service includes blogging, Facebook management, Twitter management, video syndication, and more. We guarantee growth of your social following!! • Social Media Viral Campaigns: Whether you want to build your social media following or create buzz around your brand, social media viral campaigns are a stimulus for growth and create a vibrant community around your brand. We have created dozens of successful campaigns, including contests, sweepstakes, games, and more. • Social Media Advertising: Social media advertising offers companies a tremendous opportunity to run highly targeted advertising campaigns. Companies are using social media advertising for a variety of purposes, including branding, selling products, generating leads, stimulating community growth, or even shifting sentiment or gaining intelligence. Social Media Marketing
  8. 8. “You only get one chance to make a first impression… A low star rating or a negative article in Google is often the difference between gaining new customers or losing them to a competitor.” • Online reputation management has become a major force in today’s internet and consumers depend on the Internet for the information they use to make purchasing decisions. • Our approach to online reputation management is to take a proactive approach by building up online assets and integrating SEO techniques with content development and social media. • Online reviews allow businesses to have active, positive participation from consumers and give consumers a solid foundation to create a relationship with those businesses. • Online reviews have created a new form of marketing and communication that bridges the gap between simple word-of-mouth and a viral form of feedback that can move virtual mountains for a business. KEY FACTS • 85% of consumers use the Internet to find local businesses and 16% do so every week. (Search Engine Land) • 92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing decisions. (eTailing Group) • 25% of search results for the world’s top 20 largest brands are links to user-generated content. (Socialnomics) Online Reputation Management
  9. 9. What We Offer • Analysis & Strategy Implementation: We research all elements of your business and aggressively engage with our team to learn everything about your business. We examine your competitors’ keywords, ads, and landing pages to help us differentiate your place within the paid search environment. • Keyword Research & Selection: We perform a comprehensive keyword analysis across all of the major search engines, using the most advanced keyword research tools available. • Strategic Campaign Development: Based on our research, we develop a holistic strategy which includes keyword list development, ad creation, optimized campaign structure, and landing page creation/optimization. • Ad Planning, Placement & Scheduling: Leveraging intelligence gathered during discovery, we move on to building keyword lists, creating ads, and generating a custom strategy for campaign structure, keyword bids, and distribution channels. • Optimize & Test: The core of any paid search campaign is its ability and propensity to test. Using the campaign goals, performance data, and testing results, we are able to approach each adjustment as an informed business decision. Pay-Per-Click Campaign Management
  10. 10. • A website is a central hub for your messaging efforts and should have all other marketing materials allocated to it. • With our search engine friendly website design and development, you’ll not only receive a stunning web presence that engages the user, but you’ll also have a website designed with a detailed search engine optimization strategy included. • We specialize in open source content management systems like WordPress, Drupal, and Joomla. • Our expertise allows us to quickly build feature rich and user friendly CMS driven websites perfect for branding, lead generation and ecommerce websites for small and medium sized businesses. We offer the following services, customized to fit your company’s needs and budget: • Custom web site design • Custom interface design • Web site packages • Customized template designs • Mobile Website Development • Responsive Web Design & Development • Website Maintenance • Logo Design • Web Design & Development
  11. 11. Sid Gandotra Owner & Founder Eminence Consulting LLC. Tel: (201) 281-9651| Fax: (201) 773-0738 Tel: (408) 432-7281| Fax: (408) 432-7235 Web: Email: Contact Us