By Ashley Joseph

1. Simon Frith’s Theory
By Ashley Joseph

2. Simon Frith believed music videos came in three
types:

3. Frith thought that these types of videos were
the most common, Performance videos feature
the artist(s) performing in someway whether
that be singing or playing an instrument. The
aim of performance videos are to give the view
a sense of what an artists live performance is
like and what the atmosphere feels like and as a
result they are more likely to go to one of their
concerts. This can also make a music video look
a little more interesting.

4. Frith thought that narrative videos present a
sequence of events, this creates a story
throughout the music video(generally a love
story). The generic plot is, boy meets girl, boy
loses girl, boy gets girl back by the end of the
video, this is a love narrative which is common.

5. Frith thought conceptual music videos all rely on
a poetic form(commonly a metaphor). These
types of videos are very ambiguous and
therefore each viewer will like/dislike the song
for very different reasons as they will interpret.