Critical Analysis of A music video of my choice. ENTER
The music video of my choice is……………..∗ I have chosen to go with Black eyed Peas “I gotta feeling”.∗ Here is the link to the music video: http://www.youtube.com/watch?v=uSD4vsh1zDA&ob=av2n
Black Eyed Peas∗ An American hip hop group.∗ The band consists of the Rapper will.i.am, apl.de.ap, Taboo and the singer Fergie.∗ This band was formed in Los Angeles, California in 1995
Genre Characteristics∗ Hip Hop- Rap music, also called Hip hop music or Hip- hop music is an American musical genre in which rhythmic and rhyming speech is chanted to musical accompaniment. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching, breaking/ dancing and graffiti writing.∗ They specialise in all these genres : Electro hop, Dance, R&B, Alternative Hip Hop as well.
There is a relationship between lyrics andvisuals(EITHER illustrative, amplifying and contradicting.∗ There is a relationship between the lyrics and visual as the video shows that the band are getting ready to go to a party to have a good time and the lyrics are “I gotta feeling that tonight’s gonna be a goodnight, that tonights gonna be a good goodnight”. the lyrics actually go with the beat of the music and match the visuals.
There is a relationship between the music and visuals(either illustrative, amplifying, Contradicting) ∗ The relationship between the music and visuals are basically talking about the I gotta feeling that tonight’s going to be a goodnight is being represented in the visuals by them all getting ready to party and have a good time as they are full of energy to party.
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work( a visual style) motifs. ∗ In this video there are a lot of close up of the band members face. It shows close ups of will.i.am and fergie most of the time because they are the two main artists of the band. There is a part of the video where there is a solo part for fergie where the camera focuses on her and it shows close ups and full shots of her. The other members are shown in close ups as well but not as much as fergie and will.i.am.
There is frequently reference to notion of looking( screens within screens, telescope, etc.)particularly voyeuristic treatment of the female body voyeuristic.∗ There is a frequent reference to the notion of looking in this music video because it shows she is wearing less clothes on her body to reveal her sexuality and personality. Where in the eyes of men she is an object.∗ This scene of the music video shows she is sitting on top of will.i.am so this means she has the power and he is sitting under her so it shows he is defenceless and not in control. She is showing that she has control over him. They are both wearing sunglasses which represent that they are both important people at the party sitting in the round chair. They are the life of the party.
There is often intertextual reference (to film, tv programme, other music videos , etc) intertextual. ∗ This music video is a reference to another music video from the Beatles called “I’ve gotta feelin”. ∗ Both these music videos have the same or similar titles so when you are looking for the music video I gotta feeling you will get the both the music videos appearing up and you chose the one that says the black eyed peas.