Tesco Weaknesses

Tesco Weaknesses
WeaknessW1O1: Expand to the global market since the market is saturated.
W1O2: Introduce online shopping through technology development as Tesco did to enhance the competitive advantage even the competition is intense.
W1O4: Open the Halal segment to differentiate itself in the market to enhance the competitive advantage.
W2O1: Expand to global market to become the lead of that market to ensure continuous profitability in future.
W2O4: Use online advertising through social network or official website (technology development) to get more sales that will contribute to more profit
in short term by collecting the funds for maintaining the future profitability.W1T1: Sell the product to another target audience to reduce the
competition by maintain the financial capacity.
W1T2: Maintain the competition position in the market by reducing the external business risks.
W1T3: Avoid over supply of the product in the market to consistent the declining of GDP.
W1T4: Acquire raw material ... Show more content on Helpwriting.net ...
Joint venture can help Saudi Group in diversifying its business activities. Milton R. Stewart; Ryan D. Maughn (2011) pointed out "Efficient and cost
effective ways to enter foreign markets that allow companies to share risks and exploit synergies with partner companies continue to drive businesses
toward international joint ventures, it can provide access to unique business opportunities and new geographic markets that may not otherwise be
available, especially to smaller and medium sized businesses". Business diversification can avoid Saudi Group depends on profit contribution from
local business activities only, profit from international entry can help in expanding the local business activities. Joint venture is able to resolve both
long and short–term problem and effectively deal with the weaknesses and thread of Saudi
... Get more on HelpWriting.net ...

Samsung Corpotate Strategy
Samsung Company Overview
Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to
grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name
of Samsung.
"SAMSUNG is dedicated to devel–oping innovative technologies and efficient processes that create new markets, enrich people 's lives, and continue
to make Samsung a digital leader" http://www.samsung.com/hk_en/images/aboutnew/corporateprofile/title_txt.gif Samsung accomplished its success
through the strategy of how to manage creativity, partnership with venders, and talent. Samsung is not only expanding ... Show more content on
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The brand name competitors of the Samsung are LG, SK, Matsushitsa, Micron, Sony, Apple, Kyobo Life Insurance, Meiji Life Insurance, Sumitomo
Life Insurance, Hp, Dell.
SWOT analysis of Samsung
Strengths
Electronics Product line and investment in other industries such as life insurance and biotech etc.
Heavy investment into R&D and marketing strategies. Company has more than one dozen R&D centers around the world and its 138000 R&D team
members are working hard for the company's success.
Leader in electronics especially in cell phone and more or less 60 other products. For example DVD, Ac, LCD, and Refrigerators etc.
Supplier of HD, DRAM, SDRAM, Memory Sticks, and semiconductors.
Decision making process of the company.
Samsung provide better guarantee and service than its competitors.
Weakness
Some of the Samsung products are not user friendly. This factor is keeping Samsung behind in the Global electronics market. For instance there are
many draw back in digital camera Samsung S860. First of all the lens of this camera turn off automatically after 30 seconds.
Company invested too much into the R&D but need to spend on marketing.
Competitors spent on advertisement heavily but Samsung can't explain introduce its products via advertisements.
Need to improve the battery life of many of its products.
Opportunities

Globally the demands for electronics are increasing quickly. In the

Zero Carbon City : Zero Eco-City In China
According to the researches conducted by professors at University in China, High developed countries have aiming to build eco–city known as zero
carbon city, while growing its economy constantly. In order to achieve that purpose, They have implementing projects which mainly concerns the usage
of advanced technology. For example, China is a country which produces huge amount of carbon dioxide emissions and is listed as a first largest
emitter country. However, The usage of carbon dioxide in China is reduced moderately year by year, because China has a project focusing on
modernizing eco–technology, maintaining renewable energy resources, and adjusting industry structure. The world bank group is global agenda mainly
works on to helping ... Show more content on Helpwriting.net ...
Furthermore, many governments are carrying on the strategy of low carbon economy which is aiming to reduce the amount of carbon dioxide and
other green gas emissions in the atmosphere and to support human contributions to global warming by employing energy efficiency and conservation;
using carbon–free or reduced carbon energy resources and capturing and storing carbon; choosing renewable power and recycling garbage in everyday
life.
For me, if u give a chance to work on projects of the world bank, I will mainly consider the possibilities of how developing and developed countries
should carry on the green eco–strategy and what kind of projects they should implement to achieve the low carbon economy strategy. Furthermore, As I
working at educational agenda, I will study and describe the methods which they have to use to achieve those strategy mentioned above. For instance,
with regards educational institutions or universities, they have building an eco–campus by using contemporary advanced

Ratan Tata: Leading the Tata Group Into the 21st Century
1) The Tata Group has been transformed from a risk averse, slow moving giant into a more dynamic and aggressive conglomerate. How much of such a
transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change.
2) The Tata Group had a presence in a wide range of businesses since it's early days. Later, Ratan Tata managed to streamline theTata Group . What
advantages and disadvantages did the group gain through streamlining of business? Do you think as of 2009 the Group is still present in to many
businesses?
3) The Tata Group has acquired many companies in the last few years. Critically discuss the benefits and risks associated with Ratan Tata's growth
through acquisition strategy ... Show more content on Helpwriting.net ...
Discuss the role of the leader in initiating and managing change.
17) The Tata Group had a presence in a wide range of businesses since it's early days. Later, Ratan Tata managed to streamline the Tata Group . What
businesses?
through acquisition strategy especially in the global context.
19) The Tata Group has been transformed from arisk averse, slow moving giant into a more dynamic and aggressive conglomerate. How much of such
a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change.
20) The Tata Group had a presence in a wide range of businesses since it's early days. Later, Ratan Tata managed to streamline the Tata Group . What
businesses?
through acquisition strategy especially in the global context.
22) The Tata Group has been transformed from a risk averse, slow moving giant into a more dynamic and aggressive

Lincoln Assignment Essay
Lincoln Electric: Venturing Abroad
Discussion Questions:
1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that forced out other giants such as General Electric,
Westinghouse, and BOC? What is the source of Lincoln's outstanding and enduring success?
2. Given this outstanding success, why did the internationalization thrust of the late 1980s and early 1990s fail?
3. What is your evaluation of the company's internationalization strategy under Tony Massaro's leadership? Is it likely to be more successful that the
previous offshore initiatives? If so, why?
4. Should Lincoln go ahead with its investment in Indonesia? If so, what should be its entry strategy with respect to ... Show more content on
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Writing Assignment (Apple Group members need to do this):
What do you think of Lincoln's emerging international strategy by the mid–1990s? Does this company have a competitive advantage that can be
transferred to the global environment? How is Massaro's recent overseas initiative different from Lincoln's earlier failed approach?п»їLincoln Electric:
Venturing Abroad
Discussion Questions:
1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that forced out other giants such as General Electric,
Westinghouse, and BOC? What is the source of Lincoln's outstanding and enduring success?
2. Given this outstanding success, why did the internationalization thrust of the late 1980s and early 1990s fail?

3. What is your evaluation of the company's internationalization strategy under Tony Massaro's leadership? Is it likely to be more successful that the
previous offshore initiatives? If so, why?
4. Should Lincoln go ahead with its investment in Indonesia? If so, what should be its entry strategy with respect to partnerships? Which compensation
option would you recommend to Mike Gillespie as he considers the advisability of implementing the company's incentive management system?
Writing Assignment (Apple Group members need to do this):
What do you think of Lincoln's emerging international strategy by the mid–1990s? Does this company have a competitive

Case Analysis Of Rio Tinto
EXECUTIVE SUMMARY
With proven strategy and strong business model Rio Tinto Group approached the global market. Through a thorough study for the Group's approach
tointernationalize the operations and structure of its production groups, it is found that this approach suits the strategy set by the group to achieve its
objectives in maximizing shareholders returns and creating opportunities for improving many communities in the global. Also, it is found that Rio
Tinto developed a strong risk–management & decision–making processes that enabled the group to compete against the limitations on its trades &
operations.
Sample Assignment: Part of the content removed
Considering further investment to make joint ventures with technical research institutes ... Show more content on Helpwriting.net ...
Market Entry Strategies
Group Strategy:"Invest in and operate large, long–term, expandable, low–cost mines and businesses, driven not by choice of commodity or region but
rather by the quality of each opportunity in the most attractive industry sectors"(Rio Tinto annual report, 2012)
The group follows the systematic/strategic approach in market entry as it seeks opportunities with long–term positive impact, and thereforethey framed
a business model that ensures in all of its steps an achievement of the group's global objectives. The following table illustrates the market entry
strategies in the business model:
Business model elementsFunctionobjectivesStrategy
Explore And EvaluateFind and study geological targets, classify them based on their characteristics and prioritize them based on perspective value.
(Greenfields)Increase the long–term benefits of the group and hosted country/community.Concentrate and limit the process to find large–scale &
long–life

Delhaize Group Case Study
There are two contrasting pressures that put opposing demands on an organization's international strategy: global integration and local responsiveness.
High pressure for global integration implies an increased need to concentrate and coordinate operations globally. This kind of approach cannot be
applied to a food retailer for logical reasons.
Hence, in accordance to the research done, we identified Delhaize's International strategy in a multi–domestic definition. Multidomestic is a term that
has been used to describe a set of strategies adopted by companies that operate in more than one country at time. Expanding businesses into market
overseas implicates to act differently in each of the markets the company operates in. http://smallbusiness.chron.com
/definition–multidomestic–company–22154.html ... Show more content on Helpwriting.net ...
Asia and in the USA) and at a global level to improve knowledge transfer and organizational learning throughout the Group. At the centre of Delhaize
strategy have always been competencies in operating the supermarket business model. Therefore, these actions were designed to leverage efficiencies
in procurement, energy and risk management. At the beginning of 2010 in the USA the intra–chain linkages and support activity integration was
officially consolidated when it was announced that the already existing and applied "formulas" were to be supported by a single organizational unit,
Delhaize America. The shared services embodied almost every "back office" function: supply chain, IT, finance, human resources and change
management, legal and government relations, communications, strategy and research, and corporate development. (Global strategies in

The United States ' War On Terror
After the 9/11 attacks in the United States, the War on Terror was the strategy that the Bush government developed with the aim to defeat the
organization that had accomplished this, Al Qaeda. The immediate response of the Bush Administration after the attack was the invasion of
Afghanistan, with the goal of eliminating and expel the targets that had made the country their sanctuary. This group was presented as the main threat
of the 21st century, and as the enemy at the global scale. However, the idea of the War on Terror did not employ only in the Afghan context, the Islamic
terrorist threat was spread through nine principal theatres . A new phenomenon had appeared in the international context, the Global Jihad , and the
terrorist... Show more content on Helpwriting.net ...
It was here that Galula implemented for the first time their knowledge of COIN.
Galula theory is based on the support of the population. This is divided between an active minority supporting the insurgency, an active minority who
would be willing to support the force or forces that promote measures COIN, and finally, a large majority of the population passive . The aim of
COIN operations would therefore gain the support of the active minority that is potentially in their favour, so that this in turn get mobilized the passive
majority of the population against the insurgent group. Besides military measures to reduce and eliminate the insurgent forces, for the author it is
essential to isolate the population of these groups, in order to avoid a possible mobilization of the same against the interests of the COIN. This will
require removing the alleged political organization that insurgent groups have developed in that area, and replace it forces an interim basis to ensure
the necessary services in the area, and thus add up support within the local population.
The Global Jihad was materialized as the 21st century phenomenon, and its understanding by academics has been controversial. Two main features can
be identified, the insurgent character of its strategy, and the transnational element of the organization. An insurgent movement is understood as

Implementation and Standardization Strategies Paper
Tracee Ward
MKT/562 – Advanced International Marketing
October 11, 2010
Jeffery Buck
Valspar's is planning to launch a new paint in its product line. The paint will change color based on the temperature. Once the paint is exposed to cold
or heat the color will change which has lead to the product name Chameleon. "Since 1806, Valspar has been dedicated to bringing customers the latest
innovations, the finest quality, and the best customer service in the coatings industry (About Valpsar.Com, para 1)". Therefore Valspar has a long
history with developing implementations and standardization strategies. According to Heil "a ... Show more content on Helpwriting.net ...
Difficulties Encountered trying to research and understand local buyers
Marketing research before entering into the global market is good decision for companies. However, some companies will overlook and flat out ignore
this process which will lead to missed benefits of marketing research such helping the company communicate better, assist in identifying opportunities,
minimizing risk and creating benchmarks to assist in the measure progress. Johansson states that "As in purely domestic marketing, to better
understand the local customer requires marketing research" (Johansson, pg215). Not all marketing research is successful when trying to understand the
local buyers. Companies encounter various difficulties when conducting market research on local buyers in the global market. For example focus
groups are a great form of market research however the problem with focus groups in the foreign market as stated by Johansson "they can also
constitute an unrepresentative sample because typical screening criteria are incorrect in the new environment or are not implemented correctly and
moderators–and the research firms–are usually specialized in certain products and customers, and may be less than ideal for other consumer groups"
(Johansson, pg 217). There is also explanatory marketing research. This is when the marketing research provides and attitude and preference of the
buyer on a certain product. The goal of this research is to identify if the if price

The Pros And Cons Of Global Warming
Global warming is the process of Earth trapping carbon dioxide, which in turn increases the temperature of the planet and negatively impacts several
aspects of life. Examples of CO2 emissions include both natural activity such as volcanoes and human activities such as industrialization. Things such
as climate, the air quality, the ocean, and habitats are negatively impacted by global warming. There are two types of groups in respect to views on
global warming. One group acknowledges that global warming is heavily influenced by human activity while the other group denies that human activity
is dangerous for the environment. The essay will not only discuss arguments on both sides but also the impacts of those arguments along with
strategies on how to approach environmental protection. Those who agree that global warming is highly influenced by human activity have the support
of 97% of climate experts. ("Scientific Consensus") When people try to argue that global warming is not man–made, their arguments include changes
within the ocean, the extinction of species, and weather changes. According to the EPA, oceans temperatures have been increasing since the 1950s.
The article also points out that since 1880, the sea levels have been increasing about 6/10 of an inch each decade. However in recent decades, it has
increased to more than one inch per decade. ("Climate Change Indicators: Ocean") This is due to factors such as Earth trapping heat which warms the
ocean and melts ice

Global Terrorism
STRATEGIES OF PREVENTING AND CONTROLLING GLOBAL TERRORISM
Author's Name
Institutional Affiliation
Date of Submission Terrorism is described as the violent and inhuman acts that get perpetuated for political, ideological, and religious goals with the
aim of creating fear among the neutral military personnel. According to the Federal Bureau of Investigation (FBI), it entails the unlawful application of
force to property or persons purposely to coerce the society or government in furtherance of social or political objectives. Terrorism is an old
phenomenon that is emotive and complex given that such acts invoke tremendous feelings. Throughout human history, those opposed to the ruling
governments or leadership have ... Show more content on Helpwriting.net ...
In particular, applications of military forces, violence–for–violence, and negotiation have been applied in different parts of the world to help control
and prevent global terrorism. Bibliography
Hoffman, Bruce. Inside Terrorism. New York: Columbia University Press, 2011.
Laqueur, Walter. The New Terrorism: Fanaticism and the Arms of Mass Destruction. New York: Oxford University Press, 2009.
Pillar, Paul. Terrorism and U.S. Foreign Policy. Washington, D.C.: Brookings Institution Press, 2013.
Rubenstein, Richard. Alchemists of Revolution: Terrorism in the Modern World. New York: Basic Books, 2011.
Wilkinson, Paul. Terrorism versus Democracy: The Liberal State Response. London: Frank Cass,

Global Strategy and Its Impact on Local Operations;...
Global strategy and its impact on local operations Lessons from Gillette Singapore
* * * By Eric Aussmann & Amalia Insani
Universitas Gadjah Mada
International Human Resource Management
Lecturer: Dr. Budi Santoso
–––––––––––––––––––––––––––––––––––––––––––––––––
Case Background
The case "Global strategy and its impact on local operations – Lessons from Gillette Singapore" underlines the difficulties of finding an adequate
global strategy, which can tighten local integration in the interest of global goals.
Recently many myths and misunderstandings surround what is really meant by "global strategy", which caused many companies to fail.
These myths are articulated in the case as follows:
Myth #1. ... Show more content on Helpwriting.net ...
Moreover the Gillette acquisition meant for Parker employees to adapt to the Corporation's Culture of Gillette which differed in many ways. As a
consequence Gillette Singapore employees felt alienated.
This even more points out that problems concerning globalization come not from entering new markets, but from integrating with other corporate
cultures inside a business network.
–––––––––––––––––––––––––––––––––––––––––––––––––
Recommendation

Taking into consideration the global process of Gillette, the company has to integrate the communication between the headquarters and overseas
operations on all business decision–making (listen and learn from overseas experiences).
This integration may take time, but it can create a sustainable competitive advantage in the long–term.
Gillette/Parker implemented the centralized campus concept by assuming all markets are the same and no adaptation is needed. In reality each global
product is handled differently in each market Gillette and their subsidiaries must learn the best practices from its overseas divisions. Thus, slight
adaptations are often needed to succeed in the global market.
–––––––––––––––––––––––––––––––––––––––––––––––––
Conclusion
In conclusion, this case study emphasizes that local integration and local relationships are the best definition of "global".
Moreover global strategy requires a great deal of local

Organizational Strategies and Change
TERM PAPER ON ORGANIZATIONAL STRATEGIES AND CHANGE AMAL ALTAF MOHAMMAD ALI JINNAH UNIVERSITY ABSTRACT
The purpose of this research is to summarize several strategies and describe how these strategies can help bring about changes in an organization. The
authors show how different strategies can be used for successful implementation of change process. The article compares the four level strategies,
namely functional level strategy, business level strategy, corporate level strategy and global strategy. There are many strategies to bring about a change
in an organization but the most commonly used strategies are summarized in this article. An organization is a group of people working together to
achieve a common goal. As... Show more content on Helpwriting.net ...
вћў Monitoring product or service markets so that strategies conform to the needs of the markets at the current stage of evolution. The strategies
in business level are: 1) Cost leadership strategy The cost leadership strategy emphasizes having the lowest costs, not necessarily the lowest price,
in a market. A firm attempting to realize a low cost strategy should stress resources that facilitate efficiency. A firm that has successfully achieved
a low cost position will have the lowest costs relative to competitors. A firm can use such a position to either lower its prices and gain market share
and sales from rivals or keep its prices at the present market level and make relatively more profit per unit sold. The key idea is that cost and price
are independent choices, and this strategy is focused on cost. 2) Differentiation The differentiation strategy focuses on developing a unique product or
a perception of a unique product that customers are willing to pay a premium for. If a firm is not receiving a premium price for its goods or services it
is not a differentiator. A firm seeking to follow a differentiation strategy should attempt to develop and enhance its resources that promote customer
responsiveness, quality, and/or innovation. Note that costs are still important to a differentiator because it is possible that the costs of making the
product unique will be greater than the premium consumers are

International Marketing Strategy
MARKETING ESSAY
In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and more products adapted to their specific needs.
How can we reconcile this fact with the objectives of global marketing that emphasises a strategy of standardisation of products and brands across the
entire world?
Executive Summary:
Companies developing a global marketing strategy must consider its impact and influence on the company. Crucial for development of global
marketing strategy is clear segmentation and positioning of product and company on the market. Advantages of global strategy could also come from
using cheap local and national sources, global marketing operation, global brand name, advertising campaign and ... Show more content on
Helpwriting.net ...
(Levitt, Albaum and Duerr). Firms producing standardized products for the global market can access scale of economies in product development,
manufacturing and marketing that offer efficiency advantages that nationally based competitors cannot match. In multi–domestic strategy each country
is served by a fairly autonomous national subsidiary that manages a full range of functional activities. The chief advantage of this strategy is the
flexibility it affords with respect to local conditions. For example, it allows differentiation on the basis of local preferences, while avoiding the
administrative complexities associated with centralised control from a remotely located head office. Multi–domestic strategy seeks to maximize
worldwide performance by maximizing local competitive advantage, revenues or profits. A global strategy seeks to maximize worldwide performance
through sharing and integration. Companies that use global strategy levers can achieve one or more of these benefits: cost reduction, improved quality
of products and programs, enhanced customer preference and increased competitive leverage.
Types of international marketing strategies (Adapted from: Stonehouse, 2004)
The simplest global strategy is to concentrate as many activities as possible is one country, serve the world from this home base, and to tightly
coordinate the

Proposal and Analysis of the Global Infrastructure Group...
Proposal and Analysis of the Global Infrastructure Group
Carl Grieser
PJM 500 – Project Management
Colorado State University – Global Campus
Dr. Chiji Ohayia
February 28th, 2016
Proposal and Analysis of the Global Infrastructure Group
Introduction
The Global Infrastructure Group, a subsidiary of the Global Financial Corporation, is an international conglomerate specializing in developing
technologies and solutions for the Global Financial Corporation. This proposal for the Global Infrastructure Group will advise on what requirements
the organization can best implement for a comprehensive project management system that can be used in a global organization that has small–,
medium–, and large–scale projects. This proposal will ... Show more content on Helpwriting.net ...
A company the size of the Global Infrastructure Group has many options when considering a project selection process. Any project taken on by the
company must align with its goal and corporate strategy. Morris and Jamieson (2004) and Dey (2006) argue that project portfolio management is a
"bridge between strategy and operation" and enables organizations to transform the organization's vision into realities or successfully implement their
corporate strategies (Khalili–Damghani & Tavana, 2014). In project selection, the company's senior managers must establish strategic intent.
Strategic intent will contain the company's objectives and should result in a strategy map. Goals should be clear, realistic and measurable. Goals
should also have an end state e.g. President Kennedy established a goal of landing a man on the moon within a decade. The Global Infrastructure
Group's senior managers should be leading by establishing a clear strategy and obtainable goals to get all projects focused on meeting these goals by
aligning to the organization's strategy. Once strategy and goals are defined, those involved in the project selection process should consider how the
proposed project will align with the goals and strategy. Factors they should consider

Strategic Plans For Multidivisional Structures
1.As we all know Strategies explain how the initiative will reach its objectives. To develop strategic plans for multidivisional structures the
corporations has to follow something like this: By following these, lets a company to grow and widely grow while making less ordering and control
questions. uses self–controlled within divisions and has a separate united, as a body headquarters working group.
Self–controlled within division: Independent business unit or division that has in it all the value–chain purposes, uses it needs to go after its business
scaled–copy successfully united, as a body headquarters working group: group top executives and their support working group who are responsible
for: over seeing a company's in the long run more than one or 2 business design to be copied making ready opinion to increase the value made come
into existence by the company's self–controlled within divisions.
Advantages of a Multidivisional Structure are as follows:
Enhanced corporate financial control: Each self–contained division is treated as a separate financial unit and financial controls are used to establish its
performance goals and measure profitability.
Enhanced strategic control: By allowing corporate managers to focus on developing corporate strategy
Profitable long–term growth: By minimizing communication problems and information overload
Stronger pursuit of internal efficiency: Unproductive use of functional resources by divisional managers that go

Essay on Heineken Case Study
HEINEKEN CASE STUDY 1. What strategy does Heineken follow in the global beer market?
The strategy that Heineken uses is that of differentiation. This strategy gains market share and competitive advantage by distinguishing their products
from their competitors through excellent design. A U.S. wholesaler recently asked a group of marketing students to identify a group ofbeer bottles that
had been stripped of their labels. The stubby green Heineken bottle was the only one among the group that showed an instant recognition. This strategy
also focuses on high awareness, easy accessibility, and new products. Heineken spent a lot of money on the launch of Premium Light; the first time that
brewer had created an extension of its flagship ... Show more content on Helpwriting.net ...
Such cross border deals have provided significant benefits to the brewing giants. This has given them ownership of local brands propelling them into
dominant market positions around the world as global brands sell at significantly higher prices and the margins are much better as compared to the
local beers.
3. What changes has Heineken made that will help it deal with its challenges?
Some of the changes that Heineken has implemented during the past few years include the following: For the first time in the history of the
company, the CEO is not a family member. Van Boxmeer was appointed CEO although the family still maintains the controlling share of the
company's stock. They developed a plan called Fit 2 Fight which made several changes. Most of them aimed at streamlining management. They cut
the executive board from 5 members down to three. The new board is made up of the CEO, COO, and CFO. The change is expected to assist the
company in thinking about the steps that it needs to take to win over younger customers across different markets whose tastes are still developing.
Heineken also created management positions that would be responsible for 5 different operating regions and nine different functional areas. These
positions were created to more clearly define different spheres of responsibility. The management group was cut from 36 to 13 members in order to
speed up the decision making process. Also, the

Business Level Strategies For Volkswagen Group
V. Business Level Strategies
A. Identification of Current Business Level Strategy
1. Qualitative and/or quantitative evidence (e.g. mission statements, press releases, articles, financial data) The Volkswagen Group follows a cost
leadership and differentiation strategy. The Volkswagen Group achieves low cost leadership by sharing automotive parts amongst its products and as
well as sharing vehicle platforms amongst the other 12 brands under the Volkswagen Group, such as Audi, Bentley,Porsche and VolkswagenPassenger
Cars. The Group improves product differentiation by focusing on the product quality improvement, innovation and sustainability. This differentiation
strategy helps ensure that the customers are satisfied with the products, and that the customers will be willing to pay a premium for the product. The
Volkswagen Groups' mission statement is not made public but the closest statement that could be called VW Group's mission statement is expressed
as their company's goal, which is, "The VW Group's goal is to offer attractive, safe and environmentally sound vehicles which can compete in an
increasingly tough market and set world standards in their respective class."1 Volkswagen wants to become a global and environmental leader in the
automotive world and has developed the "Strategy 2018". The "Strategy 2018" is stated in their latest annual report in the goals and strategies section
as follows: Our Strategy 2018 focuses on positioning the Volkswagen Group as a

Ge Matrix
Gg General Electric screen matrix (the General Electric (GE) business screen) The GE screen matrix is essentially a derivation of the Boston
Consulting Group's Boston growth matrix. It was developed by McKinsey and Co. for General Electric as it had been recognized that the Boston
Consulting Group matrix was not flexible enough to take broader issues into account. The GE matrix cross–references market attractiveness and
business position using three criteria for each – high, medium and low. The market attractiveness considers variables relating to the market itself,
including the rate of market growth, market size, potential barriers to entering the market, the number and size of competitors, the actual profit margins
currently enjoyed,... Show more content on Helpwriting.net ...
These forms of organizational structure are known as flexible matrix structures. Egelhoff, W. G., 'Strategy and Structure in Multinational Corporations:
a Revision of the Stopford and Wells Model', Strategic Management Journal, vol. 9 (1988), pp. 1–14. Global product group structure A global product
group structure is a variant organizational structure which has product groups along a vertical axis and foreign (overseas) divisions, or business units,
on a horizontal axis. The primary purpose of the product group structure is: G to to to to to reduce costs through increased efficiency; differentiate the
organization's areas of activity; utilize any innovations or technologies; improve customer service; increase the speed of responses. Typically, the
structure would appear in the format shown in Figure 24. Global strategic alliances A global strategic alliance is usually formed by two or more
organiza– Global strategic planning 101 Corporate HQ Product division A Product division B International division Japan India Brazil Figure 24 A
global product group structure tions from different countries. Typically, this involves the allocation of resources from these businesses based in
different countries, to a new project or venture which they seek to undertake, using

An Industry Analysis of Samsung Essay example
Question 1) How attractive is Samsung's primary (core) industry? Conduct an industry analysis.
Five Forces Model: 1. Barriers to Entry
Because of the extremely intricate and sophisticated nature of manufacturing semiconductors, a competitor should expect high initial capital
requirements to build facilities needed for production. Cost to build a new semiconductor fab has gone up from $200 million in 1985 to $3 Billion in
2004. Incumbent companies have capabilities to design newer generations of semiconductors with greater amounts of memory and processing abilities
that make older generations obsolete. Older generations tend to drop half their amount in price one year after a new model is reduced (exhibit 6). The
United States ... Show more content on Helpwriting.net ...
The business level strategy of Samsung's memory chip business unit is an integrated strategy. Remarkably, they have both a cost advantage and a value
advantage over their competitors. In this section we will describe how Samsung "widens the wedge" through cost and value drivers. The data presented
in Appendix 1 shows that Samsung's cost advantage accounts for majority of their competitive advantage.
Value drivers: quality/reliability; large product mix including frontier products; customization; HR Policies; and employees.
Cost drivers: economies of scale; learning and experience curve; product design; and single production Site.
Learning and experience Curve: Between 1983 and 1985, Samsung allocated more than $100 million in into DRAM technology, even paying another
firm to teach them how to produce 64k DRAMs. As the market grew, firms tried to catch up to where Samsung already had a foothold. To further make
advancements efficiently, Samsung has had separate R&D groups compete within their company to come up with the same solution.
Product Design: The chairman chose a stacking design that proved be advantageous over companies that chose a trenching design. A core design was
also used for their customized products.
Economies of scale: Samsung invested $1 billion dollars to create a production process that made a 12 inch wafer. A larger wafer meant more chips
could be cut at the same time. See A2
Single production Site: It is estimated that this saved

Walmart Globalization Case Study
CASE ANALYSIS 1.(a) Through the use of relevant examples from the case study, critically analyse the strategic and environmental reasons as to why
Wal–Mart engaged in globalisation strategies; and any potential risks associated with such moves. Ans:Wal–Mart,Inc runs a chain of large, discount
department stores.it is the world's largest public corporation by revenue. Walmart is the largest private employer and the largest grocery retailer in the
United States. Walmart is one of the best known industries all over the world. Its concentration of a single business strategy is the basis of its success
over the decades by this strategy without having to rely upon diversification to sustain its growth and competitive advantage. The leading marketing
strategies of Wal–Mart are low prices, service and smile. However by adapting this strategy, it has risked itself by putting all of a company's egg in
one industry basket. While its global strategy worked elsewhere, the results were bad in Germany and Korea that Wal–Mart withdrew from those
countries. There are many factors... Show more content on Helpwriting.net ...
Using appropriate theories critically analyse the role of culture in International Business. Support your answer by quoting relevant examples from the
case study. ANS: Culture can be defined as "the sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human
populations" or "the collective programming of the mind. As you can see, definitions of culture vary according to the focus of interest, the unit of
analysis and the disciplinary approach (psychology, anthropology, sociology, geography etc.) There is a strong consensus, however, that key elements
of culture include language, religion, values, attitudes, customs and norms of a group or society. Language is perhaps the most important key to
understanding culture in general and the specific values, beliefs, attitudes, and opinions of a particular individual or group. IMPORTANCE OF
CULTURE IN

Global Adventures Were Founded In 2001 To Be A Leading
Global Adventures were founded in 2001 to be a leading group adventure travel organisation with customers from around the world. In recent years
they have had variable performance, with a declining trend. In 2016 a Board was appointed to support the owners in governing their business. In
light of the declining performance the Board have mandated that a return to the success of years gone by is necessary, and as such the CEO's primary
objective is to create a net income growth of at least seven percent per annum for the next three years. This report has been prepared to assist the CEO
in implementing a programme of change that will enable this. An organisational diagnosis utilising a hybrid model based on Kotter and McKinsey's
diagnostic... Show more content on Helpwriting.net ...
This value proposition should set Global Adventures apart from their competitors and enable the achievement of the Board's growth objective.
Significant changes are proposed to fulfil this value proposition. A combine economic and organisational development implementation strategy will be
most effective. A new organisational structure would be implemented that improves functional groupings and enables a customer–centric focus,
through the creation of a team under a Chief Customer Officer, who is responsible for all of Global Adventure's travel products. This will necessitate
a change in organisation processes, and an orientation to being driven by market demand, and as such insights and analytics will form a key
information source for product decisions. Consequently, new tours and products will be developed and promoted and sold through new online
platforms, to achieve greater customer reach. Implementing these changes has significant challenges, and a strong Change Team who have a clear
vison will be required for the change to be successful. Regular and targeted monitoring of the change process should support this, however these
feedback mechanism are not the only tool. Every employee must be enabled to participate in the change effort and be exposed to it through multiple
leverage points. Those who perform well and embrace the change should be recognised and rewarded. Sufficient resourcing will need to be acquired
with the

Weekly Reflection
Learning Team C Weekly Reflection A train that derails in a terrible accident is a good comparison for an organization that does not have a strategic
plan in periods of catastrophic events. The problem is the train is completely off the original course after clearing the accident scene. A strategic plan
with focus on long–term business objectives is important, especially in the event of a crisis. In this paper the subject is a discussion of this week's
objectives among Learning Team C. The discussion includes sustainability of long–term business operations, how global markets affect business
strategy, and a long–term strategic management plan for sustainment of organizational performance. Further discussion includes how these topics ...
Show more content on Helpwriting.net ...
Technological advancements have increased most organizations' ability to conduct business worldwide however this is still a challenges to conduct
business in countries with limited access to these advancements in third world countries. Apple Incorporated, one of the world's largest personal
electronic entertainment companies, built its empire by developing business strategies to mitigate or eliminate factors that affect global markets. To
maintain its global dominance Apple intends to adopt the following four themes to ensure sustainability. Scale operation including manufacturing,
retail, and Internet to meet global demands. Rapidly expand into developing countries with a focus on China. Introduce new products, such as the
Apple TV and new iPhone schedule for release in September 2012. Invest the company's 100 billion dollar cash surplus into new acquisitions,
continued research, and development, and entry into new markets. Apple hopes these business strategies will cement its place in an ever changing
global market (Meyers, 2012).
Long–term Strategic Management Plan
Strategic managers understand the importance of long–term objectives because short–run profit opportunities are not the best for profitability and
sustained corporate growth. Michael Porter is known for the development of five forces that aid in industry analysis. Porter also developed three generic

Red Bull
Q1 – How will you characterize Red Bull's overall global marketing strategy (global, glocal or local)?
Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name
as a trendy energy drink, catering to young adults (aged 16–29), young urban professionals and post secondary school students. Also it targets young
club–goers and private parties to spread its name as an active and stylish drink. Red Bull believes that it is not selling a beverage, but it is selling a 'way
of life'. With their catchy slogan, 'Red Bull gives you wings'; Red Bull has dominated the energy drink markets of a decade now.
These strategies are not doctored for different ... Show more content on Helpwriting.net ...
Either the product can be sold to groups of people who did not purchase the product before or the number of people buying the product from the
current consumer groups increases. I believe Red Bull is already catering to the correct target groups such as teenagers and young professionals and it
would be difficult for them to convince other groups (such as middle aged men 40–50 years) to start consuming their drink. Therefore to attract more
of the same crowd Red Bull could form contracts with institutions having people of their consumer groups. Institutions such as universities and
schools could be supplied with Red Bull in their canteens at subsidized rates. This would help increase sales and promotion. Also building
relationships with call centres and other all night offices would be extremely profitable and be a steady form of revenue. These contracts could go a
long way in creating a Red Bull buzz among the younger crowd and help increase the number of loyal consumers. India is a huge market with a
number of cheaper competitors, therefore in order for Red Bull to maintain its market share it would be beneficial for Red Bull to form these contracts
and cement their position within

Integrative Case
JWI 505: Assignment 3 – Integrative Case
STUDYMODE COPY
Jack Welch Management Institute
Professor STUDYMODE COPY
JWI 505: Business Communication and Ethics
9/08/13
Executive Summary
This paper will evaluate the communication strategy of the fictional new CEO of XYZ global financial services firm, which has been negatively
impacted by a national investment crisis and plans to release to its target audience and stakeholders, utilizing tools such as Mary Munter's Audience
Strategy.
The stakeholders have been identified as the firm's employees, customers, shareholders, and the financial regulators. The shared common concerns of
this group are the financial health of XYZ global financial services firm balance ... Show more content on Helpwriting.net ...
As the new CEO of XYZ global financial services, I will immediately engage and communicate with the firms stakeholders via hosting a Town Hall
webcast in order to inform and empower the firms stakeholders (JWI 505, Week 1, Lesson1). I will inform and increase the knowledge of our
employees and shareholders by reviewing our capital strengths, reduce uncertainty about the new regulatory environment and our new compliance
plans, and defines our new customer focus. I will empower and transfer authority to our stakeholders by reviewing our strategy based on the mission
and values of the organization to continually train and successfully attract high–quality employees and provide a candid assessment of where our
country and the world are today and discuss our opportunities for success and anticipated challenges.
My stakeholder communication will incorporate qualities of my "Conscientiousness" DiSC management style. As a result, the stakeholder
communication will include an acknowledgement of the firm's past mistakes, accurate and factual tone, and detail descriptions. In addition, it will
positively impact the effectiveness of the presentation because the ideas and key points will be logical, I will put development opportunities into the
clear, introduce a well–organized framework, and pinpoint potential problems and address the

Hired Gun Analysis
Hired guns are consultants that devise strategies and tactics for political campaigns. Brabender Cox is an example of a hired gun is committed to a
360 degree strategy, and offers what they deem as a "broad variety" of voter contact services to its clients. They offer assistance regarding advertising
and marketing strategy, message development, account planning/consumer insights, media relations/crisis communications, comprehensive graphic
design, new media/online, broadcast production and post–production, and media planning and placement. To show that they know how to get someone
elected, they have a section on their website titled "Our Work", where clients can view a slide show of pictures and videos of examples of television
/radio and print/media ... Show more content on Helpwriting.net ...
Not only did both of these consultant groups offer a wide variety of sources, but both provide sufficient evidence which allowed me to conclude
that these firms offer effective services. On their websites, I was also able to see photographs and view small biographies of their workers. This
allows me to understand the qualifications of the people I am hiring, and allows me to draw a greater conclusion as to who I am hiring to help me
win my campaign. However, I would be careful to use a firm whose majority of clients are of the same political party as me. Both of these websites
provide the names, occupations, and samples of work of their clients, which will be helpful for me to contact these clients to see if the firm truly
was successful and efficient in getting them elected. The firm which I would not use is Brabander Cox. This firm's website was very
underdeveloped as compared to the later two, and was much more difficult to navigate. I also could not see a detailed list of their clients, only
samples of the work they have produced. I was not able to view a list of their workers either, so it is nearly impossible to find evidence on their
website which supports the claim that their "editors, animators, engineers and graphic artists" are skilled

вЂњCarmakers Target Gen YвЂќ Case Study
"Carmakers Target Gen Y" Case Study
Explain the strategy behind Asian automakers targeting Gen Y
The Asian automakers employed three criteria of target market strategy for capturing the generation Y market. The three criteria are Standardized
Global Marketing, Concentrated Global Marketing, and Differentiated Global Marketing. The first, standardized global marketing focuses on mass
marketing in a single country. Their decision to target the generation Y in the American market is their implementation of Standardized Global
marketing. The Asian automakers also saw that due to the Japanese restrictions on the number of children a family can have, the number of Generation
Y consumers in the Asian market would be low. In response to... Show more content on Helpwriting.net ...
According to Family Car Guide, the strategy behind the Honda Element was to replace the aging mini–van (Geller, 2006). This is taking a segment of
the market and designing a product that targets those specifically looking for a saluting to getting away from the normal trends in an economical and
efficient vehicle. The initial strategy for the design of the Element targeted active college–aged men who are the outdoorsy type.
The Scion on the other hand targeted the young that were seeking a product that is affordable, high performing and is a modern style alternative to
Toyota's existing lineup. Toyota also used this style and brand to build brand loyalty as a byproduct of their strategy. Both automakers applied
Demographic Segmentation portions such as age distribution, income levels, and gender (Element) considerations. Next, they used portions of
Psychographic Segmentation, which involves grouping people in terms of attitudes, values and lifestyles. I see this strongly in the Scion strategy.
Another part of their strategy is the primary source of advertising. For the targeted groups they are marketing to, their strategy had to be different. To
reach generation Y population, it was best suited to reach them through various untraditional venues such as via internet, which is where Gen Y spends
most of their time. Traditional advertising means seemed to turn the Gen

Volkswagens' Management Strategies
Executive Summary
Volkswagen has been one of the leading motor vehicle manufacturer for a long time. With all the competition in the automotive industry, it has been
challenging for Volkswagen to get into the position that they are in now. They are involved in almost every type of car market out. Teenagers can
enjoy the VolkswagenJetta, while parents would love the Tourareg. Volkswagen has even put a foot into the exotic car industry with expensive
automobiles such as the Bentleys and Lamborghinis.
The management of Volkswagen is responsible for turning Volkswagen into a global manufacturer. Dr. Bernd Pischetsrieder, former CEO of
Volkswagen, implemented his model strategy and with their various business strategies, the management team... Show more content on Helpwriting.net
...
Product Development and Module Strategy
The product development and module strategy is the use of modules, or platforms, to communize the unique brands in VW 's portfolio. This approach
is implemented within the production phase where similar parts, technology and systems designs, equipment and knowledge are used in various VW
brands to attain cost savings in procurement, research and development, worker training. This platform strategy was implemented primarily in Europe
where production costs were soaring and profits decreasing. It eliminated various corporate redundancies that had caused the sagging profits. By
borrowing design ideas from VW 's other brands, they were able to utilize common suppliers and eliminate unique sub–structures that added
considerable cost in money, time or technology. This strategy allowed a strong technology/knowledge transfer between plants.
Multi–brand Strategy
The multi–brand strategy was produced from the desire to have a presence in multiple automotive markets, and therefore capture a full range of the
customer spectrum. In addition, it is a solution for one of the negative consequences of the module strategy; it was found that by "commonizing"
(www.forbes.com) some of the lower VW brands (Seat and Skoda) that the VW brands were no longer differentiated. Acquisition of Bentley and
Bugatti in 1997 was a response to this issue, as well as recent financial growth.

Why Is BMW Group A Group As A Company?
We chose the BMW group as our company since they are an example of a multinational enterprise. Headquartered in Munich, Germany, BMW
produces premium cars and has expanded into over 150 countries and is one of the large global players in the automobile industry. They compete
globally thus having a lot of external pressures (e.g. competition, government regulations etc.) as well as internal ones (e.g. lower cost, focus on
innovation).
2. Why is BMW Group a multinational company?
To be qualified as a multinational company (MNC), two criterions need to be fulfilled. Firstly, it needs to have substantial direct investments in foreign
countries. Secondly, these international operations need to be actively managed (Bartlett, Beamish, 2014). Since ... Show more content on
Helpwriting.net ...
The company's history illustrates the fact that BMW made progress in its corporate strategy on an incremental basis. After the foundation in 1916,
BMW Group acquired its first factory outside of its national boundaries in South Africa in 1972. The following years were characterized by
gradually taking charge of sales and distribution activities in crucial foreign markets through subsidiaries. Moreover, factories were set up in the
United States as well as China which evolved to an amount of 30 plants in 14 countries (BMW, 2015a). This courses of action fit into a global
strategy that is determined by exploiting global efficiency. Thus, BMW set value on cost savings through economies of scale and scope, enabled by
foreign factories and integrated sales and distribution operations. In this context, Berry (2009) argues that this global strategy is in accordance with the
"internalization theory logic of a firm that has proprietary assets that are exploited in a standardized and integrated way across multiple country
locations" and exemplifies BMW group as it "fits with this

Virgin Group: The Business Strategy Of The Virgin Group
Executive summary
Organizations will be different from each other based on the way they operate their business within the business. The strategies implemented by one
organization might not fit with another due to several reason. Most of the huge global businesses today have been started as very small business
organization. Starbucks and Virgin Group are some of the highlighting examples for that. All these organizations were able to reach to an extreme level
based on the way they handles their business operations. Since they found the best strategic actions on behalf of the organization, they were able to
succeed at the end. These strategies will be evolved basically with connected to the nature of the organization, potential ... Show more content on
Helpwriting.net ...
By saying that 'third–place ', they mean that a place that is away from home and work, where customers would like to be relaxed and comfortable.
Also, they have provided the consumers to spend time in the stores and get their work done. Also, most of the Starbucks stores are providing free
Wi–Fi for their customers within the store premises. Here the main aim of the company is to make their customer stay a long time within the stores and
make them feel better such as they are at home.
Another highlighting thing is the quality offered by Starbucks. This is one of the main strategies they use to compete in the market. When considering
about the business strategy of Starbucks, it is mainly the product differentiation concept is used by the management. Because of this premium quality,
they have been able to charge a premium price for their products. One of the major aspects in the quality covers the excellent customer service that is
offered by Starbucks (Verbeke,

Annotated Bibliography On Metacognitive Strategies
Journal article review on topic: Metacognitive strategies to improve reading comprehension
Research over the years has highlighted the fact that highly proficient strategic readers employ strong metacognitive strategies and have a high degree
of cognizance of the reading strategies they employ. To give a quick understanding of metacognition, one can think of it as the ability to take a bird's
eye view as to the processes involved in mental activities–frequently referred to by educators as thinking about thinking (Anderson, 2002, p.23).
Because metacognition has proven to be vital to reading comprehension, most quality English as a second language (ESL) programs teach and model
reading strategies in order to ensure better reading comprehension. Tools to measure metacognitive awareness are the MARSI
(Metacognitive–Awareness–of–Reading Strategies Inventory) or the SORS (Survey of Reading Strategies) inventory. The SORS is intended for use
with students who are post–secondary, whether native or non–native. This test is divided into three areas: Global reading strategies (GLOB),
Problem–solving (PROB), and Support Reading Strategies (SUP) (Sheory & Mokhtari, 2001). Since academic preparedness in college students,
especially international students, can be molded by socio–cultural factors, research as to the impact of culture on metacognition, particularly in reading
strategy choice, is of interest. The improvement of reading comprehension for international students through the

Merck Business Analysis
Merck: Business Analysis
Merck is a flourishing research–driven pharmaceutical company, which discovers, develops, manufacturers, and promotes an extensive variety of
human and animal health products. Although Merck is one of the biggest pharmaceutical companies of the world, they still come across problems
today while striving to sustain a lead against its competition. Merck has achieved success with its lengthy history of breakthrough drugs and the
development of three significant pharmaceutical products: antibiotics, vitamins, and hormones. Merck's success relies heavily on its management and
how they modify the business model in place to that of the ever–changing economy.
Influence of Economic Trends
The global pharmaceutical ... Show more content on Helpwriting.net ...
In Europe and Japan, where Merck is already implementing new models, the company is growing faster than the market and is ready for further growth.
Merck has also executed a distinctive strategy that entails starting a channel of communication with health care payers, usually insurers, before working
on a new medical idea. "It is important because if you're going to get your product approved in the future... you've got to understand what innovations
are meaningful to your customer base, which includes payers" (Scheller, para. 5–16). Merck will also utilize a Chief Medical Officer, whose function is
to be the voice of the patient or an advocate for patients.
Merck also uses a supply strategy that includes implementation of manufacturing procedures, a greater dependence on outside resources, and an
explanation of its inside manufacturing system. This strategy intends to plan for the future how Merck will convey its products to the market. It puts
forth Merck's vision of being the most reliable and aggressive supplier of medicines and vaccines in the pharmaceutical industry. This new strategy is
meant to improve their organizational focal point, competence, awareness to customer needs, and maintaining a competitive advantage for Merck.
As part of Merck's global manufacturing strategy, they have been in existence in China since the 1980s through

International Marketing Global Marketing
Global Marketing – International Marketing
1. Introduction
Steve Carter defines the term of marketing as "the process of building lasting relationships through planning, executing and controlling the conception,
pricing, promotion and distribution of ideas, goods and services to create mutual exchange that satisfy individual and organisational needs and
objectives."
To start with a generally known fact, each firm uses its own type of marketing strategy. Therefore, companies in different countries must think about
their marketing strategies relative to different cultural values, for instance the mentality of a foreign country's population as well as their demands and
needs. We can divide marketing into three dimensions – domestic, ... Show more content on Helpwriting.net ...
All over the world there are countries who share similarities. Thus, one region can be created by adding those countries into one group (e.g. Sweden,
Norway, Finland and Iceland could be added in a group named NORDIC). These grouped countries could therefore share a common policy. Lastly,
geocentric orientation has the conception that there is only one market all over the world. For instance, their marketing policy is applied for the world
as a whole. Companies can make some exemptions in their policies but changes are not that significant.
3. What is meant by Global Marketing Global marketing seems to be quite similar to international marketing at first glance. Although some authors
state that both terms can be used interchangeably, there are a lot of differences between both terms when you analyze them in more detail. Due to
marketing theories, international marketing was a stage in the evolution of global marketing. The Oxford University Press defines global marketing
as "marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in
order to meet global objectives." It seems like international marketing only deals with the selling of products all over the world, but there are a lot of
other aspects to it. For example, the marketing strategy or production of goods should be taken into consideration more seriously. When a company is

Strategies For Globalization : Reasons For...
Reasons for Internationalisation According to Charles W. L. Hill (2016), "International business refers to, any firm that is involved in international
trade or investment. With that being said, all a company has to do to be classified as a globally recognised company is export and import products to
/or from other countries. Companies decide to go global and enter international markets for various reasons, and these different objectives at the time
of entry should produce different strategies, performance goals, and even forms of market participation. B's decision to go global was simply because
of the demand for their ice cream within the local market as such; they knew that their next big opportunity will be expanding internationally. In an
article in the Trinidad Guardian the author stated that, "The Trinidad and Tobago ice cream market is definitely on an upward spiral since the
take–home sales possibly being the biggest sector with specialty/artisan sales aggressively catching up–one only has to look at the lines outside the
many ice cream vendors around" (Gibbings, 2013). Other reasons why B's Home Made Ice Cream Ltd is going global are: 1.Going global will
increase their export sales because with globalisation B's can now expand their revenues by selling around the world and reduce their costs of
producing in countries where key inputs, including labour, are cheap. 2.B's can gain market opportunities abroad and they can do this by researching
which country has a

Ikea Corporate Level Strategy
Due to the globalizing economic world many organization do choose to enter many new products and markets. As companies add new units, their
strategies are more concerned with corporate–level that have many different markets. In the literature, the corporate–level strategy has two meanings
that are related but are not necessarily the same. First, corporate–level strategy means the strategic decisions that lead companies to diversify from one
business into another business area, either related or unrelated. Second, corporate–level strategy means the role of the corporate headquarters in
directing and influencing strategy across a multi–product group of companies (Lynch, 2009). This literature review will only explore the benefit and
costs of... Show more content on Helpwriting.net ...
However, its strategy shifted to transnational strategy and global diversification when they operated in the USA and other foreign countries where
the pressure for local responsiveness was getting high. This strategy was shown by cultural adaptation IKEA did such as selling round table that
they produce for China market, shelves with TV space particularly for USA market, or catalogs without women picture on it for Saudi Arabia
market. Besides, IKEA also offers product diversification for new market segments such as specific furniture for office and traditional furniture for
older richer people. Therefore, IKEA business model had a little adjustment when the company's focus on selling not only furniture but a prosperous
lifestyle to the customer with developed complementary services like restaurant, cafe, and supervised children play area. Hence, IKEA redefines its
image as an ideal place for family hangout in the weekend without compromising their vision of always affordable price for their stylish design

Strategic Management
Course Schedule
ClassThemesReadings/Assignments
1Introduction to Strategy
Objective:
Assess how firms create value and how they go about building and sustaining competitive advantage in different markets.
Competencies:
Quantitative Literacy
Critical ThinkingWeek 1 October 3 – October 9, 2012
Required Reading
Collis, D.J., & Montgomery, C.A. (1995, July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review, 73 (4). (Custom
Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.)
Porter, M.E. (1996). What is Strategy? Harvard Business Review, 74 (6). In HBR's 10 Must Reads on Strategy. (Custom Textbook (2012), Managing
Strategy in the Global Marketplace. Chapter 21.)
... Show more content on Helpwriting.net ...
You will also be expected to respond to the In the News posts of at least two of your classmates.
Note: Your conference participation will be graded using the Conference Rubric, which you can review in Course Content.
Team Formation, Team Project Description
In this course you have several Harvard Business School Case Studies that will be analyzed on a Team basis. Also, there is a multi–week Team Project
during weeks 5,6 and 7. (We suggest you read the Team Project Description in Course Content at this time).
Please select your team members at this time and post the name of your team and the names of the team members in the designated Team Selection
Conference Area.
2Strategy and Value Creation in Traditional Industries
Objective:
Employ the tools and techniques of strategic analysis, including frameworks such as industry structure, Porter's five forces model, value chain analysis,
portfolio analysis, and e–business models to business simulation analysis and to one's own organization.

Competencies:
Information Literacy/ Research
Quantitative LiteracyWeek 2 October 10 – October 16, 2012
Required Reading
Porter, Michael E., The Five Competitive Forces That Shape Strategy: In HBR's 10 Must Reads on Strategy ). (Custom Textbook (2012), Managing
Strategy in the Global Marketplace. Chapter 23.)
Grant, Robert M. The Resource Based Theory of Competitive Advantage: Implications for Strategy Formulation, CaliforniaManagement Review, Vol.
33,

Vodafone: Out of Many, One
VODAFONE: OUT OF MANY, ONE The impact of globalization on the telecommunication industry and in Vodafone Traditionally, the
telecommunication industry was controlled by state–owned, national telecommunication companies usually offer fixed line connections, mobile
communication services and internet connections. Nevertheless, the thing has changed. The provision of communication service is now globalizing
and technological innovation is breaking down traditional market boundaries as well as structures. Globalization has opened up markets and brought
more competition to the telecommunication industry to make it more competitive. Furthermore, the global competition has increased performance
standards in many dimensions, for instance,... Show more content on Helpwriting.net ...
Although Vodafone has not developed their own technology which means that it does not create so much technological innovation by itself, instead of
that, it bought new innovative technologies from other companies such as Nokia, Nortel, etc. and used it to serve its customers. Hence, in general, it
can be said that Vodafone always brings innovations in technology to its customers to delight their satisfactions. Not only innovation but also the
standardization of technology should be mentioned here since the standardization of technology and software has been a significant impact on the
telecommunication industry accelerated by globalization. It impacts on the products and services offered to consumers as well as how
telecommunication companies organize themselves. And Vodafone is not out of that. Within Vodafone, technology is standardized and used as well as
integrated in a reasonable approach across the whole company. Network design (switching, radio) are harmonized as well. Moreover, the basis of
technology and its application, called knowledge (information, intelligence, and expertise) is pooled and shared among almost department in the
company such as HR, strategy, and Marketing departments to guarantee that a whole working process in Vodafone is going on the right track and
harmonization. More specifically, "Group Technology" was established

Gc Benchmakring
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
MMPBL/500
David Rollins
May 17, 2010
In the last three years Global Communications has faced declining stock prices that have shaken stockholder confidence in the company. Increased
competition from the cable industry and their inability to update systems and processes with new technology and contributed to their decline. Global
Communications must identify future trends and threats if they want to increase market share and gain a competitive advantage.
Gap Analysis: Global Communications In response to the external threats from competitors Global Communication has re–evaluated their current
business model and has ... Show more content on Helpwriting.net ...
Knowing that they must make these changes to help offset some of the rising issues with the union, the firm will offer a 15% retention bonus and a
commitment to raise salaries over the next three years (University of Phoenix, 2010). Communicating to the employees that these short–term sacrifices
will benefit in them in the long–term is a challenge and will require the creativity of the organizations leadership.
Stakeholder Perspectives/Ethical Dilemmas The stakeholders for Global Communications can be divided up into four groups. The first group is the
stockholders. The stockholders have lost money over the last three years because the firm's stock price has depreciated. This decline in stock prices will
force shareholders to sell their shares of stock, thus continued decline in stock prices could force the company out of business. The second group is
employees. The employees are at risk of losing their jobs because of the outsourcing of future services. A majority of the employees believe that Global
Communications is behaving unethically and strongly oppose the outsourcing of domestic jobs. The third group is management. The change is
strategy and the task of implementing these changes will be a challenge. The possibility of losing loyal employees whom no longer trust the company,
pending litigation from the union, lack of technology,

Mkt 505 Assignment 1
MKT 505
Dr. Benjamin Bao
4/22/2012
MKT 505
Dr. Benjamin Bao
4/22/2012
By: Brandon Lamond Meadows
By: Brandon Lamond Meadows
ACER ANALYSIS
ACER ANALYSIS
ACER ANALYSIS Founded in Taiwan, Acer is a multinational manufacturer of electronics. They also happen to own the largest franchisedpersonal
computer retail chain that exists in Taipei, Taiwan. It is also the 3rd largest personal computer manufacturer in the world behind Hewlett Packard and
Dell Incorporated. Their product line incorporates a variety of personal computer products including laptops, desktop systems, as well as servers and
storage, peripherals, displays, e–business services for business, government, education, and even home users, and personal digital ... Show more content
on Helpwriting.net ...
Typically, however, quoted paradoxical statements do not imply a real contradiction and the puzzling results can be rectified by demonstrating that
one or more of the premises themselves are not really true, a play on words, faulty and/or cannot all be true together. That definition can be applied to
the approach that Shih utilized for company. The premise of utilizing a local market in order to capture a global market seems uncanny to most. But
Acer had the know–how to compete in the local sector because it has power among its global partners that works to its advantage. It has access to
several key technologies, innovative outlets and possesses a economies of scale. Knowing the market also aids the company in being successful in the
local arena. After strengthening its ties locally it is better equipped to capture more of the global market
3) Determine what strategies Acer can apply to become the world's third largest PC company, behind Dell and Hewlett–Packard. Acer's acquisitions
have aided it in rising to become a very powerful player in the PC industry. According to Businessweek.com, the company is benefiting from its $710
million purchase of Gateway, announced in August 2007. At the time of the deal, Gateway was the third–biggest PC brand in the U.S., and the

purchase has helped Acer gain ground in a market that had long stymied the Taiwanese

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