Swot Analysis Of Samsung

Swot Analysis Of Samsung
Executive summary: The main purpose of this report is to look at background, vision, mission,
products, support services, and market competitors of Samsung Frameworks. Samsung covers a
different range of segmentation and customers. It also covers procedures which Samsung Company
uses to ensure that their promotional strategies are up to date and relevant to the customer's needs. It
provides different rights to customers with regards to faulty products and unsatisfactory services.
The report found that events and networks are very suitable for employees to maintain their
referrals.
Samsung Company: Samsung was founded by Lee Byung–Chul in 1938 as a trading company.
Those competencies for creating innovative items and enhancing market effort. To attain this, we
need aid upgrading the competitive edge the competitive edge of our business by reorganizing our
production network, strengthening our R&D department, and expanding our high–end product line–
ups. Moreover, expansion profitability, we are additionally contributing to the improvement of
premium appliances in the side–by–side refrigerator, cooling system and washing machine
segments, same time underscoring our duty on personal satisfaction. As a business sector leader
company committed to continually strengthening their competence in both the built–in appliance
and home network markets.
Headquarters': Its headquarters 40th floor Samsung Electronics Building, 11, Seocho–daero 74–gil,
Seocho District, Seoul, South Korea.
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The Cositive And Positive Impacts Of The Macro Environment...
P4) Identify the Positive and negative impacts the Marco environment has upon business operations,
supported by Specific Examples
A macro environment is the condition that exists in the economy as a whole, rather than in a
particular sector or region. In general, the macro environment includes trends in gross domestic
product (GDP), inflation, employment, spending, and monetary and fiscal policy. (Ref:Joblin
Margreat 2001)
A PESTEL analysis is a background or tool used by marketers to analyses and monitor the macro–
environmental (external marketing environment) factors that have an impact on an organization. The
result of which is used to identify threats and weaknesses which is used in a SWOT analysis.
Some common factors are political, economic, social and technological (known as PEST analysis).
Businesses also study environmental, legal, ethical and demographical factors. The political factors
moving business are often given a lot of status. Several aspects of government policy can affect
business
Political factors. Coca Cola products are at the kindness of the FDA. They must meet values, given
by the direction, to put products on store tables. Accounting, taxes, internal marketing's, and changes
in labor laws can affect Coca Cola in this way.
Source: Coca cola Website
PESTLE
Political factors are basically how the government intervenes in the economy. Exactly, political
factors have areas including tax policy, labor law, environmental law, trade restrictions,

Sony Essay
How to Restore Sony Corporation's Competitiveness in Electronics Market
Assignment – written report
Level: 3
Module No: 3BM130Business Research Case Study
Date due in: Monday 18th May 2015
Student ID: 140093744
Word Count: 5366
Executive Summary
The report sought to offer recommendations on how Sony Corporation (electronics) can restore its
market competitiveness. Sony Corporation deals in a wide range of electronic products, namely
television, cameras, smartphones, home video and audio devices, computer hardware, and telecom
equipment among others. Operating in the global consumer and professional electronics sector, it
has come under intense competition from other players in the sector such as Samsung Group,
Panasonic ... Show more content on Helpwriting.net ...
The firm has recorded losses in the last four years and has lagged behind in terms of innovations
especially in the smartphones segment that is driving growth in the consumer and professional
electronics sector. It was recommended that Sony should invest in R&D activities targeting high and
low end smartphone markets, and smart/digital televisions as well as focus on emerging markets
across the world.
Table of Contents
Executive Summary 2
1.0 Introduction 4
2.0 Literature Review 6
2.1 Market Competitiveness 6
2.2 Factors Influencing Firms Market Competitiveness 8
2.2.1 Internal Factors 8
2.2.2 External Factors 9
2.3 Internationalisation and Market Competitiveness 11
3.0 Critical Evaluation 13
3.1 Sony Market Competitiveness 13
3.2 Sony SWOT Analysis 16
3.3 Sony Electronics Five Forces Analysis 19
4.0 Recommendations 22
5.0 Reflective Journal 25

References 29
1.0 Introduction
Sony Corporation widely referred to as Sony, is a Japanese multinational conglomerate with its head
offices in Konan Minato, Tokyo, Japan. According to Nusca (2014), Sony was established in the
wake of World War II, where in 1946; Masaru Ibuka established an electronic shop in a department
store in Tokyo, Japan. In 1947, Masaru Ibuka joined forces with Akio Morita and founded Tokyo

Organizational Change : Organization Change
Organization change 1. Introduction With the rapid development of social, they are many increasing
uncertainties in the business environment. Organization change aims to the development and
improve of organizations, Although the change is not easy to go through, but you must be able to
adopt to the new environment. Because a large business environment, organizations constantly face
with structural changes, market challenges, and culture shock. When an organization 's development
through different life cycles, just like people have to through the successful development of the life
cycle. It is to important factor to including factors that are linked to external environmental changes
and will improve the internal environment, managerial effectiveness.'The most common known
targets of organizational change include vision, strategy, culture, structure, system, production
technology, and leadership style'(Yang, Zhuo, & Yu, 2009). Organizations have to consider the
points for change, through the external and internal environment's situation to select which factors
should be changed. In the following essay presents an analysis of the following aspect of the
question which include organizational change, emergent change and planned change on business
environment. 2.Main body 2.1 Organization change In the complex business environment of the
21st century, the business development strategy and management model need reform and innovation
which the culture, technical features

Essay On Samsung Human Resource Management
INTRODUCTION
This research paper is about the strategic human resource innovation and entrepreneurship fit.
Strategic human resource management can be seen as for the innovation in CHINA. This research
was carried out the main dimensions of strategic human resource management (SHRM). And also
they effect the organization in respect to the entrepreneurship and innovation.
The new challenges from CHINA, they promoting the reform of the organization.And also
encourage the innovation and the entrepreneurship.So the manpower practices focuses on the
shifting the employee level of strategic human resource management (SHRM).There also demand is
increasing for the strategies of human resource management, innovation and the entrepreneurship.
Then there ... Show more content on Helpwriting.net ...
As we know that the challenge is moving beyond home markets. Few years ago, some people would
analyze that Samsung transfer itself at very low cost. Samsung has western business it has Japanese
system, which is combined with low– cost process and high quality, also high margin on the branded
products. There is a two sets of business practices, as an organization is focused on the continuously
improvement and Samsung also introduced an innovation.
Then Samsung introduced the outsiders speak the language which is unfamiliar with the culture of
company. Merit pay and promotion is also introduced by Samsung, they putting some young people
and give them authority on the bases of their positions.
Samsung now– a– days included the heir, Infosys and other companies, then they face the paradox.
As they require continuous success which made them successful. There business system work with
their home markets, when we move to the next– level , they in themselves is contradict. And when
they move towards new plateaus, they have to do it again.
For many years Samsung progress traced in its home markets and they move towards the world
stage. So this is the story which we have to behind and also we have to hold the chapters for the
present generation and it seeking to be

Nokia 's Marketing Strategy For Nokia
Name of organization: NOKIA
Project Scope:
The main goal for Nokia is to recover its capitulated marketplace and return to its leadership
position in the Smartphone market. The firm generally counts on the partnership alongside
Microsoft, and on its Lumia smartphones to accomplish this goal. Nokia additionally selects a
marketing strategy to apply for some of the Lumia phones in Europe.
Specific contributors to the project failure:
1. The major contributor to the project failure is the competition, Nokia faces from Apple, Samsung
and other smartphone companies.
2. Nokia has had troubles adapting to the marketplace changes.
3. Wrong implementation of marketing strategy and specific problems related to the positioning of
the products has been one of the major factors for project failure.
4. Nokia launched an advertisement to market its new Lumia devices. The advert aimed to prop the
firm's claim that the technology helped reduce blur, but afterwards from the video it became clear
that it was filmed alongside a professional camera. This was truly a bad onset for Nokia's flagship
device. The launch of the device was a very crucial moment for Nokia and this was a big mistake.
 Root cause of the contributing factor:
1. Apple entered with the launch of iPhone in the European smartphone market for the first time in
November 2007. The smartphone has been very successful and by now there are 6 generations of the
product. Currently the market share of iPhone in Europe

Mobile Domination Of Samsung : An Essential Part Of Our Life
1. Introduction:
Communication is an essential part of our life and contributes to the world development. One of the
best means of communication is by telephone and hence, the appearance of smart phones is
considered as a great invention to help people communicate in the most convenient way. Many
smart phone company occur but just a few companies can achieve their goal like Samsung, Apple,
HTC... by the high quality products and customers' belief. In fact, Samsung is one of the big smart
phone company, which has a large market share in the world – 33% market share in the world, the
first place in the smart phone market (Levram, 2013). Therefore, the global competitive advantage
plays an important role in the road of mobile domination of Samsung. This essay was written to
support people having a comprehensive view in Samsung success as well as analysing some
important factor to develop their brand more popularly and effectively.
2. Main body:
2.1: Home country:
Samsung is the company located in South Korea – a country which has the 15th highest gross
domestic product (GDP) per capita worldwide (Sackman, 2013, 18). According to Chun et al (2010),
South Korea is one of the members of the OECD (Organisation for Economic Cooperation and
Development) – an organisation that includes high–developed economic countries.
With a strong and sustain economy, South Korea contributes to the development of Samsung
obviously. In addition, it also helps Samsung to gain their sales income and

Strategy to Make Samsung Profitable
The appointment of Yun Jong Yong as president and CEO of Samsung in 1996 was symbolic to the
beginning of the organizations transition from its previous business level strategy of cost–leadership
to its now successful implementation of differentiation. Before refocusing the direction of
Samsung's strategy it was originally making most of it's profits producing lower–priced appliances
that cost–conscious consumers were more likely to pick up if they couldn't afford a higher priced
brand (i.e. Sony or Mitsubishi). Also during that time Samsung has established itself as a low–cost
supplier of various components to larger and better–known manufactures around the world.
Although the organization was profitable at the time the over–all cost leadership strategy
implemented by Samsung was positioned to be vulnerable to future external threats that could send
the company belly–up.
In order for the overall–cost leadership strategy to make Samsung profitable it relied on various
components in order to produce technologies that have been developed by other firms and charged
at a lower cost. The main factor includes Samsung's ability to scout for locations that would allow to
keep manufacturing costs to a minimum, while maintaining a high–volume production due to lower
profit margins. The reliance of pushing for high–volume production proved to be vulnerable to the
external threat of economic turmoil (Asia, 1997) that led to high inventory costs that came to the
point that Samsung was

Strategic Capabilities Of Samsung
Before we evaluate the Strategic Capabilities of Samsung Electronics, we must define the strategic
capabilities in question. We will also break the capabilities down in terms of function and scope.
Strategic capability refers to a business' ability to successfully employ competitive strategies that
allow it to survive and increase its value over time. These capabilities are the abilities of an
enterprise to operate its day–to–day business as well as to grow, adapt, and seek competitive
advantage in the marketplace.
Strategic Capabilities are composed of two types: Ordinary Capabilities and Dynamic Capabilities.
4.2.1 Ordinary Capabilities
Traditional evaluation of a business' strategic direction and implementation involved usage of
several tools and best case practices. The capabilities of a company are evaluated in terms of
resources and assets. Managing risks were one of the primary goals where ... Show more content on
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Product Scope
Here we look at any capability for the organisation to implement a new strategy when it comes to its
products.
Samsung Mobile as a smartphone manufacturer is the biggest company in the Android Market. It
released a record 78 models of smartphones in 2012. The 4 other major OEMs in the Android
Market, namely LG, Motorola, HTC and Sony released a combined total of 71 models in
2012.Samsung sold 384 million smartphones across these 78 models. The 4 other OEMs mentioned
above sold a total of approximately 155 million smartphones in the same year. Apple on the other
hand, which is not a player in the Android Market sold 130 million smartphones across 3 models,
iPhone 3GS, iPhone 4 and iPhone 4S in 2012.
If we look at sales, Samsung was not only the biggest player in the Android Market but also in the
smartphone market in general. However, if we look at net income, Samsung made 26.5 billion USD
at the end of 2013. Meanwhile, Apple made 38 billion USD in the same

Samsung Electronics Company Strategic Management System Essay
To compete globally, companies need to adopt innovative strategies and carry out open management
that removes all restrictive discriminatory institutions and practices. The human resources,
technology, marketing and design departments are getting more and more importance as competitive
resources. So far Samsung has used these resources very effectively. That is why management
scholars have been looking at Samsung Electronics Company as a successful case of the leading
global company.
Chairman Lee declared the launch of "New Management" in Frankfurt in 1993. Since then Samsung
has transformed itself from a mediocre manufacture based on low cost advantage to a world class
performer with a strong brand value and premium products. Samsung declared "Open HR" to
prepare for an "Open Era" the company abolished discrimination based on academic background
and greater for HR which maximize potential capabilities of their employees. This study intends to
analyze Samsung electronics companies strategic management system through the value chain
model. The value chain model was proposed by Michael Porter, 1985. He presented it as a model for
the identification and measurement of those activities comprising a firm 's value chain all activities
within the value chain are interdependent and most be managed together by an organization in order
to succeed. Porter, ME,( 1986).
Person Management System:
Samsung has adopted an open management in the era of personnel management. Open management

Sumsung Company
Custom Samsung External and Internal Environment Analysis essay writing service. Samples, help
Introduction
Samsung is a Seoul–based electronics company that deals with television sets, cameras, personal
computer items, print solutions, cell phones, home appliances and other accessories. Having been
started in 1938 as a Korean export business, it has grown to be one of the leading multinationals.
The multinational company's vision is to "Inspire the World, Create the Future." (Samsung, 2013).
The company's philosophy is "to devote our talent and technology to creating superior products and
services that contribute to a better global society" while its core values are people, change,
excellence, co–prosperity and integrity. The company ... Show more content on Helpwriting.net ...
Therefore, if there are drastic changes in the global technology, the changes would directly affect the
business, especially manufacturing. Depending on the nature of the change, these effects may be
either positive or negative. For instance, the development of the touch–screen technology on a
global scale has led to the manufacture of Samsung Galaxy (Michell, 2010). The other effect is that
development of such technologies would mean that even the competitors are able to develop similar
products thus saturating the market. Secondly, social factors are likely to lead to changes in
consumer tastes, preferences and attitudes. According to Lorat (2009), change in consumer attitudes
towards a product in the negative always reduces sales thus revenues and profits. 2. Significant
forces of competition and how the company recently addressed them
In any industry, competition is inevitable. Due to technological advancements, the electronics
industry has become one of the most competitive industries in the world. In a bid to understand the
anatomy of competition, Michael Porter proposed analysis the following factors: threat of
substitutes, threat of new entrants, supplier power, buyer power and the degree of rivalry (Lorat,
2009). However, there exists a differential weight in which these factors affect companies in
different in industries. In the case of Samsung, it is proposed that degrees of rivalry and buyer power
are the most significant competition factors for

Wada
Diagnosing the Change
Managing Organizational Change
Emiliano Delucia
Keller Graduate School of Management
DIAGNOSTIC MODELS
One of the main purposes of diagnostic models is to find a way to identify external and internal
factors that can affect the working conditions of an organization. Many diagnostic models have been
developed along the years to ensure these factors are well identified and the organizations can
function properly following a certain model. The diagnostic model that will be analyzed in this
paper is Burke–Litwin.
BURKE–LITWIN MODEL
The Burke–Litwin model describes multiple factors and drivers of change that can be seen from top
to bottom in the following diagram: This model owes its original ... Show more content on
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There are certain changes that can affect the individual' needs so the company needs to work
towards meeting the employee's expectations.
9. Employee Motivation: This is one of the key factors to successfully implement a change.
Personnel need to be motivated for the change, and management need to communicate it properly
for this to happen.
IMPLEMENTATION OF THE MODEL PRICIPLES:
SAMSUNG
Samsung is a company that has been very successful in implementing the change they needed. They
followed a step–by–step approach looking into internal and external factors that could affect it.
Samsung did a great job identifying the external factors by knowing their competitors, the market
requirements, and the global economy. Based on this, internal changes were triggered to achieve
their strategy and goals. The success in the company was a clear outcome of the well managed
change process.
The mission of the company was always to be on the top of the electronic market, so their strategy
has been focused on that since the beginning. Continuously innovating in their product line allowed
them to have new products going to the market very often. Since the company really motivated their
employees, they were able to implement and follow the company mission and strategy. All the
factors explained about Burke–Litwin model were well managed by Samsung. That is one of the
main reasons why this model better describes

Samsung Strategy
What is / meaning of Strategy
The word Strategy is stand for "A plan to come out of difficulties". Strategy in business is a careful
plan for achieving a particular goal over a long period of time. This is also considered as skill of
making out plans to achieve a goal. Strategies are concerned with the scope of a business, what and
where they produce. Many people have defined and explained the strategy use different ways.
"The determination of the basic long term goals and objectives of an enterprise, and adoption of
courses of action and allocation of resources necessary for those goals"
(Chandler, 1962)
"Every business organization, any sub–unit of organization, and even every individual have a clearly
defined set of purposes or goals which ... Show more content on Helpwriting.net ...
Samsung set aside around US$ 126 million for its design initiatives till 2000. After that Samsung
sent 17 designers to the Art Center College of Design to broaden their ideas about design. Its
determination to excel in design inspired the government of South Korea to announce the beginning
of a "Design Era" in the country, in an effort to encourage businesses to recognize the importance of
design and use it as a competitive advantage. Design plays a significant role to add big value to the
Samsung. Earlier most electronics products were expensive and not within the reach of everyone.
Also purchase decisions were based on price, features, and quality, over time, products like TVs,
cameras & mobile became cheap price and within the reach of a people. Quality was no longer a
differentiator, and most brands offered similar products of pricing and features. Most of consumer
electronics companies were those accepted the importance of design, example Sony assume design
is the only thing that differentiates one product from the other in the marketplace because most of
products of our competitors will have same price, performance and features. Good design allowed
Samsung to command a price premium, For example, its mobile phones had the highest average unit
sale price (US$ 215) in 2002 in their category. It was believed that the company was able to achieve
the goal because its mobile phones featured a combination of technology and good design. It's trying
to connect with its customers by introducing products with appealing designs. In 2006 Q1 & Q2,
Samsung was the number one company in terms of worldwide TV sales. Samsung chairman
transform his company from Electronics Company into an innovator by using innovative

Strategic Challenges Between Samsung And Eskom
Introduction
Strategic management plays a vital role in most organisations as it consists of formulating and
implementing the company's goals; this is done by taking into account the available resources and
doing an analysis of the internal and external environment (Takalkar, 2014). The author of this essay
will be identifying and analysing a significant strategic challenge that was faced by a local and
global entity from two different industries, furthermore an external and internal analysis will be
given. Lastly the author will address how the two organisations were able to overcome the strategic
challenge in order to strengthen the strategic positions of the organisations. The local entity that was
chosen is Eskom which falls part of the energy industry and for the global entity Samsung was
chosen as it falls part of the technology industry. The differences found between Samsung and
Eskom are that Samsung provides products that can be seen as a want for its consumers whereas
Eskom provides a service which is a need for the general public. A similarity that can be found
between the two entities is that both these companies are leading players within the industry they
belong to. The reason these two organisations ... Show more content on Helpwriting.net ...
One of the strengths that can be identified at Eskom is the fact that it is the main power supplier
which gives Eskom a competitive advantage. The company is also in support of Black Economic
Empowerment and has a highly skilled workforce. With that said the organisation also has
weaknesses and at Eskom an evident weakness is the lack of clear decision making when it comes to
policies, such as the Medupi delay caused by poor decision making. Furthermore Eskom has had
labour issues like the employee strike during the construction of a power station, this lead to a
standstill and delay in

Blackberry Right Strategy
TABLE OF CONTENTS
INTRODUCTION PAGE 1
RESEARCH IN MOTION REBRANDS ITSELF AS BLACKBERRY PAGE 1
STRATEGIC POSITIONING OF BLACKBERRY PAGE 2
RESEARCH AND DEVELOPMENT PAGE 3
THE EXTERNAL ENVIRONMENT (PORTER) PAGE 4
THE EXTERNAL ENVIRONMENT
(GENERAL INDIRECT ENVIRONMENT) (PESTEL) PAGE 5
SWOT ANALYSIS PAGE 5
RECCOMENDATIONS PAGE 6
CONCLUSION PAGE 7
REFERENCE PAGE PAGE 8
INTRODUCTION
The implementation of correct strategy in an organization is of vital importance. The reason for this
is that strategy helps an organization to reach goals and it helps an organization to prosper. The
correct Strategy and implementation also helps an organization to have a competitive advantage
over its ... Show more content on Helpwriting.net ...
Whilst it is very easy of the tongue to say we are just going to adopt new strategies and succeed, we
need to ensure we carry out Research and Development actions to ensure we obtain vital
information to devise a plan of how we are going to go forward.
RESEARCH AND DEVELOPMENT
Research and Development departments are common in many larger companies, especially those
working with newer products or technologies subject to important shifts. While research and

development work can be instrumental in creating new products or adding features to old products,
the work that the department does is more complex than simple innovation. R&D is connected
to marketing, cost management and other parts of business strategy. (Website 2)
Blackberry has made a valiant effort with their R&D department however it isn't fully up to the
standards of their competitors in the industry. This doesn't mean that they are bad, their competitors
are just on another level at present. More efficient Research and Development will ensure they get
on par or even surpass the performance of their competitors. Blackberry has been good in the
development phase as they have had their set norms being the Curve, Bold and Torch which they
have developed and upgraded really well over the years. The curve has had the 8900 which

Importance Of Green Management Of Samsung
Samsung is one of the largest and most diverse electronic companies in the world. Samsung is a
multinational electronics company, originating in South Korea. Its main Competitors are Apple and
LG.
Natural Physical Environment
Samsung Electronics is committed to lead way to a sustainable society. Through company's green
management activities, they are contributing to the prosperity of humanity and the conservation of
the natural environment.
Green Management Policies:
Global Green Management System
Samsung has established a global green management system. This system ensures full consent with
all environment safety regulations in all company operation factory sites.
Green Manufacturing Process
To minimize the release of greenhouse gas emissions and pollutants, the company has established
the best available clean manufacturing processes which improve resources and energy efficient.
Life Cycle Responsibility for Products and Services
The company takes full responsibility for ensuring minimum environmental impact and maximum
safety of product lifecycle, including parts, raw materials, product development, manufacturing,
distribution, repair, maintenance, and end–of–life disposal, reuse, or recycling.
Protection the Environment
They take action against climate change to preserve the environment and protect local communities.
The company provides their green management policies and achievements to both internal and
external stakeholders.
Threats and Opportunities
Analysis of

Apple PESTEL Essay
1. Introduction
Apple Inc., is known to be one of the world's most valuable companies. It is a multi–national
company with a worldwide presence; approximately 72,800 employees and total net sales of $156
billion in the year 2012 (Apple annual report, 2012). Steve Jobs and Steve Wozniak, both college
dropouts, founded this corporation in 1976 – "Steve Jobs, helped to transform the way in which the
computer is used today through his creation of the first computer processing unit and his creative
product innovations." (Gupta and Prinzinger 2013). This paper will analyse the external
environment, using the PESTEL model. The external environment incorporates all the factors that a
company has no influence over and is only able to adapt to ... Show more content on
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The company develops and creates new products on a yearly basis for all its categories to keep itself
in the spotlight, ahead of the game, and constantly moving forward. However with the death of
Apple's founder and innovator Steve Jobs, this has proven to be a great handicap to the sustainability
of the company and consumers has become sceptical and concerned about maintaining the
uniqueness of Apple devices. Recently there has been the perception of a sacrifice in hardware
capabilities for better design and better seen quality thus ruining Apple's reputation in the eye of
tech savvy consumers, who claim other competitors have better technology for a cheaper price (Yun
Qing 2012) such as Samsung (Datamonitor 2011).
This figure shows the international sales of Samsung compared to apple, in the last few quarters
Samsung is ahead. (FOSS Patents 2012)
e. Environmental/Ethical: The environment and ethical factors have been in the spotlight at a much
larger degree lately. These include factors that keep a company green and also treat its employees
ethically. Apple has recently improved its environmental credentials by rolling out new recycling
campaigns, the company is now minimizing the environmental impact of its growth by using "less
material", shipping "with smaller packaging", being "free of many toxic substances", and being "as
energy efficient and recyclable as possible"(Apple website, 2013). "Though our

Case Study : Samsung Electronics Co
Samsung "believe that crises are opportunities for innovation and that change is about action. It
takes a different kind of strategy to navigate tough economic times and become one of the world 's
leading companies." (Farhoomand, A and Yiu, E, 2013). Samsung Electronics Co., Ltd. (Samsung
Group or "the company") is a specialised group, with a wide range of operations in sectors such as
financial services, chemicals, electronics and infrastructure. Samsung 's headquarters is in
Gyeonggi–do, South Korea and had around 286,284 employees as of December 31, 2013. Samsung
is a global company and operates through about 30 subsidiaries and other affiliates across Asia,
Europe and the Americas (Market Line, 2014). Samsung has 124 offices and facilities in 56
countries globally (Datamonitor, 2007). Samsung has a strong focus on Research and Development
(R&D) and innovative ideas – this allows them a competitive advantage by enabling Samsung to
launch new inventive products that enhance market share and revenue (Market Line). This report
will focus solely on the mobile phone industry and the environmental drivers that impact Samsung
and discuss the company 's responses to these factors. Analysis Framework Various factors impact
the external environment of Samsung, which should be acknowledged, understood and analysed by
Samsung so it can achieve the highest performance. The PESTEL framework categorises these
factors under six headings, namely: Political, Economic,

Samsung Galaxy S6 And S6 Edge
Samsung Galaxy S6 and S6 edge are Android smartphones and are marketed by a KOREAN
company "SAMSUNG". The S6 and S6 Edge deliver as success to the Galaxy S5. The smartphones
were officially realsed in a press conference at Mobile World Congress in March 2015. Alongside
the S6, Samsung also unveiled the S6 Edge, a exceptional whose screen is cloaked along the sides of
the device which also includes several additional features for the custmers. These smartphones were
available for the customers on 10 April 2015 in 20 countries. Although the construction of S6 was
altered it included some of the features which were already were in usage in prior models,it has a
metal unibody frame and glass backing instead of plastic. The devices also had an improved version
of camers, a glistening user interface, support for both major wireless charging standards, and for a
mobile payments platform that allows the device to follow suit the magnetic strip from a credit card.
The S6 also has other hardware improvements as well, including a 1440p display, a new chip that
utilizes a 14 nm FinFET manufacturing process, and an revised fingerprint scanner. The Galaxy S6
and S6 Edge received positive reviews from analyst, who praised the devices ' upgraded build
quality over the earlier models . However, Samsung 's decision to remove the ability to stretch their
storage or remove the battery was panned as being likely break off to power users, and the S6 Edge
was also sweeped for not

Case Study Of Samsung Marketing Strategy
The art of planning and looking for solutions to achieve goals or solve a problem is best way to
define strategy. Samsung gains a position in the market with many of its products due to its
commitment .it has been able to gain its repetition due to its branding equity which is built by its
branding strategy. This strategy has been able to make relationships with consumers which resulted
in higher brand equity. Firstly; product strategy, Samsung has a strategy in owning quality products
with enough and good amount of research spent to create top products for its consumers. Secondly,
position strategy, its sales and marketing focuses on in chain quality system. Promoting deals is
done through biometrics scanners and other messaging systems. ... Show more content on
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Both differ in the way of processing, activities and studying their markets and
dealing with external factors .in the case of Samsung , it hasn't picked the evolutionary strategy
approach because it already a worldwide organization and doesn't need to grown step by step. It also
doesn't only concern on profit only. Classical approach strategy wasn't applied in the organization,
since it's a traditional way and isn't useful with technology development, like other technology
companies like Motorola, since Samsung doesn't only strive for profit gain.
Conclusion
With all the changes and devlopment in market and technologies, Samsung has a respected top
position within them. Its products have not only from the finest products but the strategies practiced
within its organization is a good example of a hard driven company with remarkable strategies and
approaches. Samsung succeeded in concerning the technology market. Its styles in senior marketers
affected the innovation by pushing its participations and involving its employees in the process of
development of the

The Difference Between Apple And Samsung
Apple and Samsung
Now, we live in a world of changes and developments due to globalization as globalization has
made the world lives in a small village through modern technology and progress in all social and
economic fields, technological, and the reason for this is that people are now able to communicate
with each other through a variety of devices of modern communication, it is the most important
developments in the world factors are the strategies developed by the companies to reach customers
and make every needs and feel good through to provides companies of products and services, so
now it's a large group of companies in the market every company have objectives and strategy of
seeking to achieve, now become a competition for that greatly ... Show more content on
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the focus of our conversation, Samsung group operates in a large number of sectors, including heavy
industry, shipbuilding and even build skyscrapers such as the khalifa tower in Dubai.
Samsung strategy for success
Followed Samsung different strategy in their work compared to competitors others in south Korea,
in the early stages realized the importance of research and development in the company and wanted
to learn it, the world as a global business , and planned Samsung to commit to long–term investment
in innovation and brand distinctive products while competitors Korean focus more on short–term
goals such as profit products.
Samsung stages of development in the new administration and the impact of globalization in its
success
Focus on the long term, Samsung changed the thinking and outlook of the company are designed to
achieve short–term goals to be a company focused on long–term goals.
Commitment to manufacturing, Samsung focused on internal manufacturing instead of giving the
manufacturing processes to external

Bussiness Strategy About Samsung
Table of content 1.1 Explain Samsung Electronics strategic contexts and terminology – missions,
visions, objectives, goals, core competencies.2–4 1.2 Review the issues involved in strategic
planning for Samsung Electronics.4–7 1.3 Explain Samsung Electronics different planning
techniques.7–10 2.1 Provide an organisational audit for Samsung Electronics.11–15 2.2 Carry out an
environmental audit for Samsung Electronics.15–17 2.3 Explain the significance of stakeholder
analysis.18–21 Introduction Samsung Electronics Company (Samsung Electronics or "the
company"), a part of the Samsung group, is one of the leading ... Show more content on
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The telecommunications segment offers a wide range of mobile phones, telecommunications
standards and related mobile products and solutions. This segment is primarily engaged in the
manufacture of mobile phones, key phones, network systems, MP3 players, digital set top boxes,
computers, and other telecommunication systems. The device solutions division is composed of
semiconductor and liquid crystal display (LCD) reporting segments. The semiconductor business
segment consists of three major divisions: memory, system LSI and storage technologies. The
memory division designs and manufactures integrated circuits for storing digital information. The
system LSI division is a leading designer and manufacturer of application specific devices, micro
components, logic integrated circuits (ICs), analog ICs and image sensors. The division concentrates
on three major market areas: mobile solutions, home and media solutions, and Application–specific
integrated circuit (ASIC) and foundry services. The storage technologies division designs and
manufactures hard drives aimed at both the personal computing industry and the mobile
environment. The LCD segment offers thin film transistor (TFT) LCD modules among others. This
segment produces panels for TVs, digital information displays, notebook PCs and desktop monitors,
as

Samsung Busines Strategic Report Essay
INTERNAL AND EXTERNAL AUDITING MARKETING REPORT PLANNING THE FUTURE
MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY
PREPARED BY: SABRINAA. MDEMU
L1165AAAA1010
Appendix.................................................................................2.
Executive summary....................................................................3.
Introduction
* Vision of Samsung...................................4. * Statistics and research figures.....................5.
Recommendation on internal and external auditing for future marketing strategies * Internal auditing
* SWOT analysis.......................................7. * BCG Matrix strategy................................10. *
External Auditing * PESTEL Analysis...................................11. * Generic Competitive
Strategy.....................13. * Porter's five forces..................................14.
Conclusion.................................................................................14 ... Show more content on
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It waits until the competitor is there on the market then he come and attack. * Samsung lucks
product differentiation. Most of its products are of the same. * Samsung set its products at low price
because it always goes for mass market instead of niche markets. Due to this there products are
treated as of low quality.
So market department needs to work on this so as the competitor cannot get a loop hall of having an
advantage.
OPPORTUNITIES
* It has an opportunity of making itself distinctive from the competitors; this will give them a wide
market share and increase their portfolio. * It has to be proactive and produce new products so as to
capture new and existing market share as well. * Samsung has to now price their products according
to their qualities. As they have good quality products which even exceed their competitors. * The
mobile phone or telecommunication industry is growing really fast, and the competitors are
increasing, so they got to be creative and run perpendicular with the market.
THREATS
* There different companies who have been in the system for a long time, so Samsung has to work
hard in order to be able to compete with them, such companies are Sony, LG, etc. * Samsung focus
only on one market, and that's the professionals. They need to focus on different market when
making their products. They need to look on

Samsung Case Study
Robbins et al (2012) defined organization as a deliberate arrangement of people to accomplish some
specific purpose. In today's business environment, organisation are facing extremely significant
challenges in their process of management, such as technology, multiple stakeholders, diverse work
force, and globalization. Management is the process of coordinating and overseeing the work
activities of others so that their activities are completed efficiently and effectively. Most of today's
organisations are contemporary organization rather than traditional organization. A contemporary
organization is one that has a team or horizontal style of management and work structure. Rather
than kept in strict hierarchy, contemporary organization are more ... Show more content on
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After analysed and track the company, the first factors that come out is technological conditions. In
these recent years, technology had been rapidly change due to of advance in communication and
information technology. Throughout communication and technology the world seems smaller and
created a lot of possibility of Samsung Company to collaborate with other company or even
individual around the world. Advance in communication and information technology has
revolutionized the way Samsung company conduct business and its operation. For Instance, instead
of launching its very own store across the country, Samsung choose to partnership with Best Buy to
provide consumers a unique mobile shopping experience in USA. More than that, Samsung also
experience the first online shop that featuring product shopping aisle and full overview of the
Samsung Experience Shop, which lead to the enhancement number of consumers in USA. This is a
part of Samsung strategy to focus on growing and winning the smartphone war around the globe. In
addition, technology allows Samsung to cut unnecessary cost by expanding communication
opportunities among their members and business partner. For example, in the past, Samsung
cooperation in each countries need to send team and technical personnel at key meeting, and it cost
quite amount of money. As the economic downturn, Samsung Company try to cut the travel budgets
by reducing

External And Internal Environment Analysis
Much research and development goes into the marketing plan for any company. This often requires
extensive external and internal environment analysis. When conducting external environmental
analysis, a company must consider six factors. These factors include competition, economic growth,
political trends, legal issues, advances in technology, and sociocultural trends (Ferrell & Hartline,
2014). I have a strong interest in technology and gadgets. With that being the case, I chose the
iPhone as the product and will analyze the six external environmental factors using that. The first
external factor to consider is the competition. This involves identifying the main competing
companies as well as their strengths and weaknesses. If you are a true fan of Apple and its iPhone,
then there is not any real competition. But despite what iPhone fans might believe, Apple does have
competition in the smart phone realm. Its biggest competitor is Samsung. Numbers wise, Apple only
sells roughly twenty percent of smartphones world–wide with various other competitors selling the
remaining eighty percent. But out of the twenty percent that Apple sells, it manages to capture over
ninety percent of the market profits. Samsung manages to grab fifteen percent of the market profit
(Weiss, 2015). Samsung has experienced several years of disappointing sales which made the
competition less stiff than in previous years.
The next factor in external environmental analysis is

Pest Analysis: PEST Analysis Of Samsung
PEST Analysis shows the external business environment. Pollution–Economic–Social–Technology,
analysis looks at the impact of each of these factors in the business. Outcomes could lead to expand
opportunities or reduction in polluting environment and public, better growth it economic, good
socialization with consumers and community, better change in technology according to customer
tastes. It shows in 4 squares, with 4 specific topics which help to improve in external environments
of the specific firm.
Figure 2:– PEST Analysis of Samsung: – Created By [014–111]
Political –
Political factor is more into the government impacts, as Samsung is a private organization which has
low government intervention still it is a high populated firm, so government are more into its
economic factors. In the common of the businesses where Samsung works, the political environment
is helpful for its processes so far, even though the information's that there are small frustrations to
look in a percentage of the markets like Pakistan, Bangladesh, India by and huge Samsung may be
said to ... Show more content on Helpwriting.net ...
Samsung has most of its production dependency on sociology, as it is a common threat into firms
although it looks into consumer behavior which is what consumer's needs and wants are. As fast as
consumers taste changes to another developing product, it is a huge threat for Samsung as it also
needs to change its products towards consumer tastes. Samsung is basically a family maintained to
be multinational firm and it is. Samsung provides its products to all over the globe, at few regions it
may not as there are conditions such as trade restrictions or a minimum of it. Samsung has needed to
modify its products to the quick changing customer tastes and preference in the different markets
where it runs and works more

External and Internal Environmental Analysis
External and Internal Environmental Analysis
Richard Moody
STR/581
April 1, 2013
Ryan Derrickson
Introduction Apple, Inc. started as a computer company launched back in 1976 by Steve Jobs and
Steve Wozniak. The goal behind Apple Inc. was to create a computer that could be used by diverse
global communities. Apple has always been very savvy in their approach on releasing the advanced
technology that their company provides. Along with their innovative company computer products,
Apple Inc. has expanded into other avenues. In addition, to the computers Apple Inc. has found
themselves in the market of designing and manufacturing mobile and ... Show more content on
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Competition in the market is something Apple is going to continue to expect. Competition is
constantly growing especially since new competitors are always coming into the market. Companies
like Microsoft and IBM are Apple's direct competition in the computer market. This has in some
way affected Apple's profit margin, when computer companies such as Asus can sell a laptop at a
third of the price of an iMac laptop. But despite the increase in competition Apple, has created a cult
like atmosphere with their brand. Having worked in various studios, there are engineers around the
world who are die hard Apple computer lovers.
Important Internal Strengths and Weaknesses Internal environmental analysis is defined as factors
within the organization that influences their activities particularly the behavior of the employees.
The internal will help Apple to continue to grow and succeed. Steve Job's is and was one the best
innovative thinkers of the 20th century. He created and developed a strategic plan that allowed
continued success long after he was gone. Jobs started with the first home based computer then he
was the driving force behind products such as the iPod, iTunes and the Macintosh operating system.
He helped set a standard of excellence for Apple Inc. to continue building upon. Being innovative
has been Apple's claim to fame. Taking risk and giving consumers products that are not only cool
but meets a person's needs created instant success for

Why Is Samsung To Achieve Global Competitive Advantage
Question 1 (40 Marks)
Critically analyze and discuss the strategy adopted by Samsung to achieve global competitive
Advantage. (500 words)
Answer 1
To understand how Samsung achieved global competitive advantage we first need to understand
what do we mean by "Strategy"?
"At the business unit level, strategy is a set of management decisions concerning which customers to
target and what to offer them." (European Business Forum, 2007)1
Strategy is a concept that focuses on long term objectives of a firm keeping in view the changes that
take place in the business environment and the possible implications that it has on the firm. Thus, a
dominant and well–structured strategy plays a very important element in capturing competitive
advantage ... Show more content on Helpwriting.net ...
The reason being that the company didn't depend upon its organizational members or managers to
act rationally and take decisions. Rather the firm was highly determined on revising its product
design in order to achieve global competitive advantage. The processual strategy states that
organizations whose products are genuinely better can outwit their competitors. In a similar manner
Samsung also came out with a variety of convergence products which gave the firm an extra boost
of competitive edge. For instance, Samsung launched 5 and 7 mega pixel camera phones in 2005
along with a 10 mega pixel camera in 2005. It also launched the SGH – i310, a phone with a
capacity of 8 GB that could easily store about 2,000 MP3 files. By offering products that were
completely different and unique with respect to their design, features, quality etc. Samsung soon
occupied a major share in the electronics market. "The systemic school sees strategy as constrained
and shaped by the socio – economic systems in which it is embedded." (Small Business Economics,
Jan 2009)3 Samsung along with the processual strategy also adopts the systemic theory of strategy.
In that the company aligns its activities and products with the social systems that the firm interacts
with for instance cultural, political, social etc. Samsung functions in an environment that is highly

A Short Note On Galaxy S4 And Samsung Galaxy S6
Samsung Galaxy S6 and Samsung Galaxy S6 Edge are Android smartphones manufactured and
marketed by Samsung which is an KOREAN company. The S6 and S6 Edge serve as successors to
the Galaxy S5. The smartphones were officially unveiled in a press conference at Mobile World
Congress on 1 March 2015. Alongside the S6, Samsung also unveiled the S6 Edge, a variant whose
screen is wrapped along the sides of the device; the curvature is usable for several additional
features. The Galaxy S6 was released on 10 April 2015 in 20 countries. Although the design of the
Galaxy S6 still features some similarities to earlier models, the construction of the device itself was
revamped, with a metal unibody frame and glass backing instead of plastic. The ... Show more
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The company stated that sales of the two devices had a "marginal" effect on its profits. External
Environment The external factors can be evaluated using PEST because PEST analysis is valuable
strategic tool for identifying the business positions, size, growth, feasible route for operations and to
classifying the market development and decline. 2.1. Basic Characteristics of the Environment –
market definition, size, growth and share Samung galaxy s6 and s6 edge has helped samsung to be
at top level in the smartphone market and approximately 12 million sale of samsung s6 and s6 edge
mobile in March quarter. The recent Samsung Galaxy S6 launch has held Samsung retain its footing
as the world's leading smartphone player, a new survey has revealed.Market research firm
TrendForce has declared its final numbers for the first quarter of 2015, as well as its expectations for
Q2.It makes great reading for Samsung, which apparently boasts 27.8 per cent of the smartphone
market, with Apple holding firm in second on 19.9 per cent.The market analysts have suggested the
South Korean firm's dominance is largely driven by the new Samsung Galaxy S6 and Samsung
Galaxy S6. [The] Galaxy S6 and S6 Edge have greatly captured consumers' attention in the first
quarter, "The S6 Edge in particular has created a buzz with its main feature – a touch screen that
curves to both sides of the phone."Despite the

Samsung Approaches To Strategy Essay
The art of planning and looking for solutions to achieve goals or solve a problem is best way to
define strategy. Samsung gains a position in the market with many of its products due to its
commitment .it has been able to gain its repetition due to its branding equity which is built by its
branding strategy. This strategy has been able to make relationships with consumers which resulted
in higher brand equity. Firstly; product strategy, Samsung has a strategy in owning quality products
with enough and good amount of research spent to create top products for its consumers. Secondly,
position strategy, its sales and marketing focuses on in chain quality system. Promoting deals is
done through biometrics scanners and other messaging systems. Thirdly, ... Show more content on
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Each theory have different view about the human capacity to think rationally and act effectively,
thus have an effect on strategic management. Before going through the reasons why Samsung
picked these approaches and applied them in to their organization, we will go through each one of
them separately. To begin with, the processual approach; this strategy rejects formality and thinks of
it as a craft. The goal of this strategy is indistinguishable. Their profit and gains are determined
internally and is apprehensive with political bargaining and managerial cognitive. It has is lesser
confident in achieving its profits in its organizations which is the opposite of classical strategy view
and has lower confidence in achieving profit which is against the evolutionary view. Processual
approach can't survive in the market with other competitions if it doesn't own the skills to fit

The Role Of External And External Influences On Business
In order for a business to achieve their goals, it is important for them to respond to internal and/or
external influences. A business goal is an outcome in which a business hopes to accomplish within a
specific time frame. External and internal influences both play a role in helping a business achieve
their goals. External influences such as social and competitive situations are outside influences that
impact a business and internal influences such as product and resources are factors that affect a
business from within. In order for businesses to achieve their goals they, therefore, must respond to
theses influences by enforcing strategies. This is clearly demonstrated in both Coke and Samsung's
journey to achieve their goals. Competitive situations are an external influence in which businesses
have competitors that they must sustain an advantage over. This can be positive for a business due to
it encouraging them to be innovative and create a variety of choices for consumers to buy. As a
result of this innovation business are able to increase their profits. However, innovation to maintain
a competitive advantage can also lead to negative results. This is due to the possibility of consumers
not liking the new product ideas and therefore not spending their money on the business products. It
is important for businesses to respond to these competitive situations by maintain their competitive
advantage so that they are able to continue keeping their business popular and

How Can A Company Measure Its Competitive Advantage?
How can a company measure its competitive advantage? How does a firm know if it is gaining or
losing competitive advantage? Cite a global company and its source of competitive advantage?
Competitive advantage is the ability of an organization to offer to the market the same products
compared to the competitors at a lower cost through "price", or providing a higher quality through
"differentiation" that costs more than the competitors ' product. In fact, companies that compete in
the same industry and core business, such as Sony, Samsung, and Philips in the audiovisual industry,
or Nike, adidas, and Puma in the clothing manufacturing industry, should understand the nature of
the market and analyze the key factors that differentiate each one from the others. a company gain a
competitive advantage in the market if:
A company competes through "cost" the product offered to the customers should be identical to the
competitors at a lower price.
A company that competes through "differentiation", the product should be visibly higher in terms of
quality and more expensive than the other products in the same industry.
Samsung electronics has gained its competitive advantage from doing business for years in the
audiovisual industry. At first, Samsung was not a strong competitor to the electronics giants at that
time, such as Sony, Toshiba, and Panasonic. In fact, Samsung introduced its products by producing
similar products at a lower price in order to survive within the

Samsung Company Communication Essay
Review of Subject
This essay discusses the importance of corporate communication in business operations, and various
areas where communication strategy has an impact, such as marketing, quality management,
technical support, public relationships, investor relationship, employee relationship, and research.
Communication is especially critical in crisis management, and research shows while crisis affects
customer loyalty and future sales, prompt communication and appropriate recovery actions will help
customer regain confidence in the company. A study recommended that leaders should only
communicate after thoroughly understanding the needs and interest of the audience.
The essay also explores the recent public safety concern of Samsung ... Show more content on
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External stakeholders include customers, suppliers, shareholders, and the public. Social Media is
changing the communication landscape, and employees need to be careful about casual
conversations to blogs and tweets. Twitter and social media reporting now become part of a listening
system for user or public sentiment about a company's brand or products, with companies hiring
representatives to monitor and respond to social media postings. Such representatives need to follow
business ethics when replying on social media, including revealing their association with the
company and its products.
Communication involves a sender, a receiver, and the content (message). Receivers' characteristics
such as personality, attitude, motivation, and perception affect how the message is received and
decoded, regardless of the media used and the actual content (Kreitner, R., & Kinicki, 2013, pp.
399–401). Communication can be verbal or non–verbal. With words, effective communication needs
the right choice of media in delivering the message. Media differs in richness from low richness for
impersonal static media, such as newsletter, to high richness for face–to–face conversations.
Choosing the wrong media would result in overloading of information or oversimplification of
message (Kreitner, R., & Kinicki, 2013, p. 417). On the other hand, leaders communicate non–
verbally by their actions. For

Organizational Change : An Organization
With the rapid development of social, they are many increasing uncertainties in the business
environment. Organization change aims to the development and improve of organizations, Although
the change is not easy to go through, but you must be able to adopt to the new environment. Because
a large business environment, organizations constantly face with structural changes, market
challenges, and culture shock. When an organization 's development through different life cycles,
just like people have to through the successful development of the life cycle. It is to important factor
to including factors that are linked to external environmental changes and will improve the internal
environment, managerial effectiveness.'The most common known ... Show more content on
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Organizational change is refers to the use of scientific management methods, Organizational change
is the use of science and related management methods, such as right structure of the organization,
organizational size, communication channels, the role of setting the relationship between the
organization and other organizations, as well as members of the organization 's ideas and spirit of
cooperation between members and organization's systematic adjustment and innovation. External
and internal environment Despite the difficulties in interpreting the external environment,
organizations do make changes in anticipation of what might be needed, known as anticipatory
change. ( Nadler,et al.,1995 ) Samsung is a south Korea famous Electronic Industrial company
which mainly makes at Electrical appliances, mobile phones and LCD, etc. It was recognized as one
of the world 's largest and successful electronics brands. Samsung was a third most innovative
company in the consumer electronics, Samsung grew from a local industrial leader into a worldwide
consumer electronics brand (Samsung.com, 2015). Technology companies in the early stages of
development, all research and development projects can only be started from scratch, but research
needs to continue to try and improve, demand costs will greatly improve. Technology companies in
the early stages of

Managerial Economics And Management Decisions By C. M. Birch
Introduction According to Managerial Economics and Management Decisions by C. M. Birch,
Managerial Economics deals with understanding both internal and external factors within Micro–
and Macro–economics. A company must be aware of not only their own sustainable capabilities, but
also perform environmental scans to detect competitors and economic conditions. In the case of
Samsung, many of these global factors played a substantial role in deciding the survivability rate of
the company from succeeding or declaring bankruptcy. This paper will serve as a means to
understand Samsung's corporate orientation such as culture, strategy, structure, organizational
leadership, ethical programs, and associated risks. In addition, to analyzing past decisions and
identify new strategies to improve Samsung's corporate function. The South Korean giant, Samsung,
is known as a renowned manufacturer for a multitude of high quality products, ranging from home
appliances (e.g., refrigerators, microwaves, washing machines, etc.) to entertainment–based
appliances (e.g., televisions, tablets, phones, etc.) demonstrating a wide market strategy across a
variety of differentiated segments. Their ability to produce additional products such as memory
processors, graphic cards, and more, has also led them to become suppliers for many companies
including other competitors such as Apple and Sony, leading to their overall sustainability.
With the introduction of their new CEO Yun Jong Yong in 1996, Yong

Blackberry Right Strategy
TABLE OF CONTENTS INTRODUCTION PAGE 1 RESEARCH IN MOTION REBRANDS
ITSELF AS BLACKBERRY PAGE 1 STRATEGIC POSITIONING OF BLACKBERRY PAGE 2
RESEARCH AND DEVELOPMENT PAGE 3 THE EXTERNAL ENVIRONMENT (PORTER)
PAGE 4 THE EXTERNAL ENVIRONMENT (GENERAL INDIRECT ENVIRONMENT)
(PESTEL) PAGE 5 SWOT ANALYSIS PAGE 5 RECCOMENDATIONS PAGE 6 CONCLUSION
PAGE 7 REFERENCE PAGE PAGE 8 INTRODUCTION The implementation of correct strategy in
an organization is of vital importance. The reason for this is that strategy helps an organization to
reach goals and it helps an organization to prosper. The correct Strategy and implementation also
helps an organization to have a ... Show more content on Helpwriting.net ...
At Present Blackberry is not doing so therefore their strategic position is unstable and they face the
problem of falling behind their current rivals and new rivals. A case in point is Blackberry. Not so
long ago, it was arguably the standard corporate accessory. If you were working for a blue chip
multinational, chances are that a Blackberry phone was your standard issue kit. Now it's very
different. Apple's iPhone has successfully made the transition from niche to mainstream use, while
Samsung and other android mobile providers have developed feature–rich devices for non–Apple
users. Blackberry got squeezed from both sides, and is now struggling to define its relevance. It
recently launched its new product, the Z10, which at first glance could be mistaken for the iPhone.
While it's not easy for a brand to create a strong and differentiated competitive position in a crowded
marketplace, that's a more sustainable strategic alternative than either a) copying your competition
or b) ignoring your competition in the hope that it will go away. As competitive positioning
strategies go, this "head in the sand" approach is not only wishful thinking, but does nothing to build
a brand's credibility. Effective competitive positioning demands that you

The Mobile Phone Industry : A Innovative Segment Within...
Global Smartphone industry Introduction The mobile phone industry is a very innovative segment
within the ICT sector and the smartphone is becoming the standard configuration among the
different types of mobile devices which is face and Serving the nationals in the world, where people
could easily to buy one as the price between $20 and $1000 in any phone stores nowadays. Since the
first touch–screen smart phone invented in the world which is call "Simon" launch by the IBM
company in 1993, intelligent technology began to enter human's lives and accelerated the
convergence of traditional mobile telephony, Internet services, and personal computing into a new
industry. With the continuous progress of smart phone technology, the smart phone industry has
been expand and develop non–stop after a decade, there are three major competitors, including
APPLE, SAMSUNG and HUAWEI, as Melissa Chau said that "Usually the conversation in the
smartphone market revolves around Samsung and Apple, but Huawei 's strong showing for both the
quarter and the year speak to how much it has grown as an international brand." However, it is
difficult to be a new competitor in this industry if the smart phone technology on they own (include
the CPU, graphics chip, cellular/wifi chips, Bluetooth, GPS, and camera technology) are not
developed and innovative enough. In contrast to standard mobile phones, "smartphones" are
powerful computing devices offering traditional wireless voice service as well

Hrm 587 Week 4 Managing Organizational Change
Managing Organizational Change HRM 587 Course Project – Week 4– Prepared by Lina Hijazi
Professor Mary DuBoise Keller Graduate School of management 28 May 2015 It is normal for any
organization to make certain momentous decisions that may affect its entire future, decisions like
this concentrate on some of the major issues that concern the organization and its performance.
Knowing that the business environment is unpredictable and keeps on changing, it is advisable to
conduct a proper analysis of the environment, the external changes and the internal strategies within
the organization that will absolutely define the business track, affect sustainability as well as the
ability for success. Many diagnostic models are designed to measure how the organization is
performing. The organization is prepared to scan these changes constantly to be able to react and
adjust its policies. Few of these models are currently used by companies to ensure their success and
effectiveness. Burke–Litwin model is one of them. Burke–Litwin model links the organizational
effectiveness to the internal and external factors and predicts the performance consequences of the
organization therefore it is found to be appropriate to my Nokia & Samsung study. "Burke (cited in
Jones & Brazzel, 2006) mentions three criteria for selecting a diagnostic model: Firstly, the model
should be one that the OD practitioner thoroughly understands and is at ease with Secondly, it
should

Electronic Market, Bar Coding, And Computer Aided Designs
online market, bar coding, and computer aided designs, which are regarded as advancements. The
major benefit of technology is its ability to cut down production costs and improving quality,
especially if there are sales before the production process itself. Samsung is proud of its inventive
advance in technology and improving it for manufacturing products that support design technology
and features. It is globally recognized that Samsung is very strong on technology. The driving force
behind the company's vast ability and pride is its ingrained culture of innovativeness. Moreover, it
has pioneered major technological inventions that it employed in introducing new products in global
trade. Mixing between experience and technology knowledge ... Show more content on
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Competitive environment Samsung competition faces many brand competition from other firm in
the market that produce products that are differentiated from Samsung itself. This type of
competition requires market forecasting, for example, Samsung has envisaged the possible room for
3D TV market share increase. Samsung has analyzed its brand competitors such as LG and Sharp
and applied necessary plans for pricing and supplying strategies on the grounds of market envisages.
Samsung's plan is to sell 86 million 3D TVs by 2016, That's reflecting that they will need to acquire
more of the television market share. The company has planned to release new 3D TVs, which are
advance. Majority of the competitors have preferred to a model similar to Samsung's, which is 3D
TVs. The dissimilarities are visible in quality and price but the appearances are very close.
Sony, Japanese corporation is well recognized for its web advisements, integrating PDF documents
to enhance consumer awareness. Sony Company is popular for its Sony Bravia, which is a 3D TV
and sells for 2999 dollars. Bravia has similar features as its competitors though it takes after the
trends of Samsung. The company is among the top five in the television marketing. Additionally, it
invests in other areas of entertainment such as film production, MP3 players and gaming consoles.
Sony Company uses other organizations

Swot Analysis Of Samsung

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