1. The darkness represents evil, surrounding the villain. Black and red have connotations
of evil and death, something that associates with the villain Freddy Kreuger.
Freddy has his
signature murder
weapon, claws.
These are
associated with his
persona due to the
theory of ‘Phallic
symbols’ and him
being a recognised The blade on the
‘Peadophilic villain’. poster in clearly
connected to the
villains hand, the
use of lighting
The font of the text allows the blade
is damaged and red to shine
which looks as signifying that
though it is the character on
portraying blood. the movie poster
This implies that intends on using
there will be the blades for
bloodshed and murder.
death within the
film; this is an
implication of
Horror
‘NIGHTMARE’ and
‘ELM STREET’ have
been enlarged to
signify their
importance. A genre
specific audience
would easily
recognise the type
The characters pose creates a sense of enigma, not being able to see
of movie it is and
the majority of his face builds up fear and suspense upon the
easily associate it
audience. Fear and suspense are often features of a Horror movie.
with Horror.

2. A nightmare on Elm Street (2010)
Director: Samuel Bayer
Writer: Wesley Strick
Starring: Jackie Hayley, Rooney Mara and
Genre: horror, slasher, supernatural
Theories
Strauss: binary opposites are a continuous theme within this film and are shown through the
character of Freddy on the poster. One of the most obvious ones is good vs. evil. Freddy is a force
of evil and is portrayed as a demon like character compared to the teenagers, in particular Nancy
who appears as a good child. Also there are young vs old, Freddy being an old man figure as we
can see by the features compared to the young teenagers he slaughters. Dark against light is also
portrayed as Freddy’s face is dark and he is standing in front of the light, blocking it.
Bathez: enigma is created in this film for the audience satisfaction. This enigma is portrayed on the
poster through the low key lighting and the shadowing over Freddie’s face, making him seem
mysterious and wanting to be hidden.
Creep (2004)
Director: Christopher Smith
Writer: Christopher Smith
Starring: Franka Potenta, Sean smith and Vas Blackwood
Genre: Horror, Slasher, monster
Theories
Bathez: enigma is definitely created through the use of low key light which creates a dark
mysterious atmosphere. Also the bloody hand against the window can cause the audience to
wonder what happened to this person, with so many possibilities. This is also a technique which
creates fear.
Insidious (2010)
Director: James Wan
Writer: Leigh Wannel
Starring: Patrick Wilson, Rose Byrne and Ty Simpkins
Genre: horror, paranormal, supernatural

3. The darkness associates with fear and
the small use off light is effective as it
shows darkness dominating over the The environment is a train
amount of light. It also builds mystery station which suggests the
film is set in the underground.
A underground becomes a
isolated location at night and
so it becomes an icon of
horror.
The hand with blood covering it
suggests that a violent act has
occurred. Blood associates with death
and pain and the fact the hand is
reaching out suggest someone needs
help.
The copy saying “creep” is the
title and so is the largest text to
signify its importance. The font is
damaged and scratched which
suggest the film will include some
sort of danger that could cause
this damage.

4. The outline is dark yet there is light in
the centre signifying the importance of Insidious is the largest text which
the centre of the advert. Also the dark signifies its importance. The actual name
outline creates a sense of mystery. of the film indicates that it is associated
with negativity and bad traits such as
being harmful or treacherous. These are
traits of the devil who is linked to
supernatural ideas.
The house in the background is
Saw and paranormal activity are famous iconic in a horror, relating to the
horror movies and so by mentioning usual idea of a haunted house.
them the audience can suggest the film However due to the tagline we
will represent the horror genre understand that it’s not the house
effectively. haunted but the child.