research methodology 3rd semester

1. ADMINISTRATION
OF SURVEYS

2. • Administrating is an art in it’s self. There are several
small decisions that must be made about content,
wording ,format , placement.
• Preparation of questions for surveys there are three
areas involved in writing a questions
 Determining the question content ,scope ,purpose
Choosing the response format that you use for
collecting information from the respondent
Figuring out how to word the question to get at the
issue of interest

3. • Feasibility of the survey. below are some factors
a. COSTS
it is often the chief determining factor in selecting survey type
.interviewer cost , high cost for training . prefer to send out an wide
ranging mailing but cannot afford the postage to do so.
b. FACILITIES
in telephone interview ,have well resourced phone , have equipment
needed to record and write down responses
c. TIME
some type of surveys are longer than normal , mail survey ,
personal interview….
d. PERSONNEL
interviewer who are motivated & well skilled. some studies
may be in a methodological area that requires some degree of
proficiency in the interviewer.

4.  QUESTIONNAIRE
structured
un structured
o Yes or no questions , true or false
o Filter or contingency questions at the time have to request
the respondent one question in order to conclude if they are qualified
adequately to answer a subsequent one
INTERVIEW
interview are among the most demanding form of
measurement they require individual sensitivity and
flexibility as well as ability to stay within the limits of
the designed protocol

5. • ROLE OF INTERVIEWER
LOCATE AND ENLIST COOPERATION OF RESPONDENT
MOTIVATE RESPONDENT TO DO GOOD JOB
CLARIFY ANY CONFUSION
OBSERVE QUALITY OF RESPONSES
CONDUCT A GOOD INTERVIEW