The document discusses various marketing campaigns used by food and beverage companies to create customer engagement on social media. Some examples mentioned include Titan using digital coupons on Facebook, promoting new store openings with addresses and discounts, creating buzz around new products by asking for customer feedback, and sharing customer moments at locations through photos and comments. The campaigns aim to increase brand awareness, drive traffic to new stores and events, get customer input, and boost engagement.
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
This webinar details how to keep your messaging consistent across email, website and social media. Connect your customer communication channels (only do the work once!) and bring your brand top of mind with regular updates.
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
How to Do Cross-Selling: Top Tips and TricksAndriy Popov
Find out how to optimize your cross-selling activities in our presentation containing 15 top tips and tricks of cross-selling. Read full article at http://www.logision.com/knowledge/cross-selling
This webinar details how to keep your messaging consistent across email, website and social media. Connect your customer communication channels (only do the work once!) and bring your brand top of mind with regular updates.
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
How to Do Cross-Selling: Top Tips and TricksAndriy Popov
Find out how to optimize your cross-selling activities in our presentation containing 15 top tips and tricks of cross-selling. Read full article at http://www.logision.com/knowledge/cross-selling
Growth Hacking tips for your new product and its launch. Tips for B2C products with large public appeal. This short presentation is meant to boost your digital marketing and launch strategy.
Surprise! How You Should Be Planning to Triple Holiday Sales NowJenni McKinnon
With over 18 years of industry experience, Jenni McKinnon will share why you should be planning to crush your holiday sales months and months in advance as well as practical and actionable tips to help you triple your WooCommerce online holiday sales, and even when there's less than a month before a holiday.
She will also provide lasting industry advice that can help you keep the sales flowing year round.
Social Commerce is a way to attract customers by
being where they are so you aren’t pulling them
away from what they are already doing. Lot’s of small
businesses–virtual and brick-and-mortar– are making
millions of dollars engaging customers, building
“community” and selling their goods exclusively on
Facebook, Instagram and other social sites.
This slide deck will help you get your brand started with selling on Facebook.
Re-inventing The Coupon Model. A http://dailydealbuilder.com Live Presentation discussing how to to effectively set up coupon, or free offer, promotions for businesses.
In today’s competitive environment ,the promotion part of the marketing mix plays a vital role in helping advertisor stay in touch with the prospects and customers. Within promotion , advertising is especially important when you are producing new products and reminding your target audience about the benefits of existing products .At the same time ,consumers faced with many choices sometimes need an e extra incentive to buy a particular products, and retailers sometimes need an extra incentive to buy a particular product. So you can give them extra benefit by using Sales Promotion.
1. Some marketing campaigns used for creating
customer engagement
(F&B Sector)
The following slides enumerates different
campaigns organizations have used to
create a marketing buzz and customer
engagement in the recent times.
(No copyright infringement intended : slides merely depict the different campaigns used by companies)
4. Promote
when
new
store
opens
Gallery
Ac/ons
Click
to
download
the
address
of
the
new
store
Click
to
get
a
coupon
for
a
first
>me
discount
Ac/on
:
At
the
new
store
ask
people
about
the
ambience
and
what
more
they
would
love
to
see.
5. Promote
new
stores
Gallery
Click
to
download
the
address
of
the
new
store
Click
to
get
a
coupon
for
a
first
>me
discount
6. Create
the
ini/al
buzz
around
opening
a
new
store
Ask
people
to
send
in
their
photographs
of
having
fun
at
the
joint,
this
goes
on
the
patrons
wall
at
the
new
loca>on
!
7. Create
the
ini/al
buzz
around
new
introduc/ons
(Product
etc)
or
new
celebra/ons
and
fes/vals
8. Engagement
over
new
events
Organize
new
events
in
the
store
:-‐
e.g.
Cricket
match
Ac/ons
:
Click
here
for
a
special
discount
Click
here
for
the
reveiw
Click
here
for
a
special
invite
to
session
Vote
your
experience
!
9. Engagement
and
inclusion
Be
a
part
of
the
local
eco
system
by
promo>ng
marathon,
sessions
(book
reading),
workshops
at
the
place
13. Thought
leadership
1) Onboard
people
to
>ps
or
newsle6ers
in
real
>me
2) Can
be
used
to
promote
a
new
book
on
cakes
/
ar>cle
by
a
renowned
doctor
etc
14. Sharing
Moments
Show
how
people
are
having
fun
at
your
place
Ac/on
:
So
when
are
you
droping
over
?
Contact
the
owner
here
|
Book
your
slot
|
Birthday
|
Anniversary
etc
15. Sharing
Moments
(Cont)
(Upselling)
Planning
a
party,
diwali
,
New
year,
Birthday,
Anniversary
etc
Ac/ons
:
GiT
a
box
of
Laddu
to
a
friend
of
yours
GiT
a
pack
of
laddu
to
your
sister
this
rakhi
!
(mcoupons)
16. Special
discounts
only
to
a
few
target
segments
Based
on
repeat
behavior
(Loyalty)
Based
on
customer
segment