The document discusses various marketing campaigns used by food and beverage companies to create customer engagement on social media. Some examples mentioned include Titan using digital coupons on Facebook, promoting new store openings with addresses and discounts, creating buzz around new products by asking for customer feedback, and sharing customer moments at locations through photos and comments. The campaigns aim to increase brand awareness, drive traffic to new stores and events, get customer input, and boost engagement.

1. Some marketing campaigns used for creating
customer engagement
(F&B Sector)
The following slides enumerates different
campaigns organizations have used to
create a marketing buzz and customer
engagement in the recent times.
(No copyright infringement intended : slides merely depict the different campaigns used by companies)

2. Mcoupons
used
by
Titan
on
facebook
(Generate
code
bu6on)

3. Click-­‐to-­‐view
implementa>on
at
>tan
They
also
have
a
daily
lucky
draw
and
ask
customers
to
tag
themselves

4. Promote
when
new
store
opens
Gallery
Ac/ons
Click
to
download
the
address
of
the
new
store
Click
to
get
a
coupon
for
a
first
>me
discount
Ac/on
:
At
the
new
store
ask
people
about
the
ambience
and
what
more
they
would
love
to
see.

5. Promote
new
stores
Gallery
Click
to
download
the
address
of
the
new
store
Click
to
get
a
coupon
for
a
first
>me
discount

6. Create
the
ini/al
buzz
around
opening
a
new
store
Ask
people
to
send
in
their
photographs
of
having
fun
at
the
joint,
this
goes
on
the
patrons
wall
at
the
new
loca>on
!

7. Create
the
ini/al
buzz
around
new
introduc/ons
(Product
etc)
or
new
celebra/ons
and
fes/vals

8. Engagement
over
new
events
Organize
new
events
in
the
store
:-­‐
e.g.
Cricket
match
Ac/ons
:
Click
here
for
a
special
discount
Click
here
for
the
reveiw
Click
here
for
a
special
invite
to
session
Vote
your
experience
!

9. Engagement
and
inclusion
Be
a
part
of
the
local
eco
system
by
promo>ng
marathon,
sessions
(book
reading),
workshops
at
the
place

10. New
Product
Introduc/ons
:
Ac/ons
Try
this
and
also
write
a
small
feedback
!
Write
a
tweet

11. Understand
the
brand
recall
of
your
customers
1) New
stores
2) New
marke>ng
ini>a>ves
etc

12. Inclusive
crea>on
:
Making
people
a
part
of
your
growth
story
!

13. Thought
leadership
1) Onboard
people
to
>ps
or
newsle6ers
in
real
>me
2) Can
be
used
to
promote
a
new
book
on
cakes
/
ar>cle
by
a
renowned
doctor
etc

14. Sharing
Moments
Show
how
people
are
having
fun
at
your
place
Ac/on
:
So
when
are
you
droping
over
?
Contact
the
owner
here
|
Book
your
slot
|
Birthday
|
Anniversary
etc

15. Sharing
Moments
(Cont)
(Upselling)
Planning
a
party,
diwali
,
New
year,
Birthday,
Anniversary
etc
Ac/ons
:
GiT
a
box
of
Laddu
to
a
friend
of
yours
GiT
a
pack
of
laddu
to
your
sister
this
rakhi
!
(mcoupons)

16. Special
discounts
only
to
a
few
target
segments
Based
on
repeat
behavior
(Loyalty)
Based
on
customer
segment

17. Run
polls

18. Immediate
offers
(Day,
Weather,
Time,
Fes>vals)

19. Other
gamifica>on
elements