The poster uses typography, color, and positioning of text and images to convey meaning and foreshadow elements of the film. The sans serif font in white undermines expected maternal qualities, and the positioning of text outside the mother's eyeline shows her lack of connection to her son. The larger font size of "Kevin" indicates he is the focus of the film and influences other characters. The tagline "Mummy's little monster" uses humor but describes his evil character through the play on words.

1. The basic typography used in the
The effect of the water title ‘we need to talk about Kevin’ is
coloured image shows the presented in a Sans Serif font of
character of the mother in a Arial. The white colour used in the
state of, ‘fading away’. This font ironically undermines the
correlating with the film and maternal attributes commonly
the relationship she has with associated within a parent child
her son. There is also a later relationship, as neither of which are
of rain upon a window which demonstrated within the film. The
connotes the underlying positioning of the text is towards
emotions that are not one side of the poster, out of the
presented through the females eye line. This symbolically
character. This foreshadows shows how the purity and much
elements of heightened yearned maternal relationship is out
emotions, and possible death of her reach and foreshadows that it
within the film through its will not be achieved within the film.
over looming of doom.
Institutional information is presented
here and is part of the codes and
conventions of the film poster.

2. Institutional information The positioning of the protagonist
The use of the colour white The use of the colour
is shown on the poster, here being at the side could reflect
within the film posters blue presents his
that he is not centred as a character
typography is ironically being a code and dominance as a male
convention for film and shall not conform to morality,
used, as it should be figure throughout the
foreshadowing his corruptness.
associated with purity and poster templates. film, in the fact there
innocence. Yet it is evident is a filter of clear blue
when in combination and instead of normal skin
the play on words of the tag tones. The darkness of
line ‘Mummy’s little the blue reiterates this
monster’ that he is he dominance, but
complete opposite and portrays that there is a
instead of being pure, shall darkness to it,
represent corruption and portraying evilness
instead of being innocent and demonic like
shall cause harm and hurt to elements to the
others. protagonist. This is
highlighted again
through the sheer
blackness of his hair,
The font size for ‘Kevin’ being portraying him to be
larger than the rest of the something out of the
typography on the poster The tag line ‘Mummy’s little monster…’ norm, foreshadowing
represents that he is the focus is ironic and brings humour to the poster his later psychotic
of the film and other characters as it would usually be used to describe a character.
such as Tilda Swinton’s and small innocent child. Yet takes the word
John C. Reilly’s (shown at top ‘monster’ literally, describing his evil
of poster) actions and thought character with the play on ‘Mummy’s
patterns are influenced by the little’ to create a dark humoured, eerie
main focus, being Kevin. approach to the film.