1. QUESTIONNAIRE ONE
In this questionnaire we
asked 50 people some
general questions so that we,
as a group, could find out
more about who our target
audience are and what they
want from a music video.
2. 72%
28%
What gender are you?
Fe…
Male
• From the 50 people we questioned, 72% of them were female.
3. 45%
40%
8%
7%
How old are you?
Under 15
16-20
21-25
26 and over
• The majority of people we questioned were within the age group ‘16-20’
4. 58%23%
10%
9%
What genre of music do you enjoy most?
Pop
Rock
Indie
4th Qtr
• The majority of the people we asked enjoyed pop music the most
5. 56%
23%
10%
7%
4%
What artist(s) do you enjoy listening too?
Female solo artist
Male sole artist
Female band
Male band
Mixed band
• 56% of people we questioned enjoyed listening to female solo artist’s the most
6. 64%
25%
11%
How often do you watch the music video to a
song?
Always
Occasionally
Never
• 64% of people we questioned said they always watch the music video to a song
7. 58%23%
10%
9%
If you do watch music videos how do you
watch them?
Online
TV
Radio
Itunes
• 58% of the people who said they watch music videos watch them online
8. 25%
64%
11%
What appeals to you most in a music video?
A vibrant video with little
meaning
A darker video with more
meaning
Other
• A large 64% of the people we questioned said they prefer to watch videos with a darker m
9. WHAT CAN BE CONCLUDED FROM
QUESTIONNAIRE ONE:
From using the findings from questionnaire one we have
concluded that our target audience for our music video- which
is going to be a pop song as this is the most popular genre by
far is going to be females from the ages of 16-20. Also, I
believe that it would be a good idea to distribute our video
online (YouTube) as this is how most people we questioned
viewed music videos mainly; this would make our video the
most popular it could be.
