Questionnaire results – older adults (50+ years)

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Questionnaire results – older adults (50+ years)

  1. 1. Questionnaire Results – Older Adults (50+ years)
  2. 2. Question 1 0% 40% 40% 20% Out of the options below, which is your favourite music video? Britney Spears - Toxic McFly - Five Colours In Her Hair One Direction - What Makes You Beautiful Spice Girls - Wannabe
  3. 3. Question 2 10% 90% Does a music video have any impact on whether or not you buy the song? Yes No
  4. 4. Question 3 0% 0% 80% 20% Which music channel do you visit the most? MTV Dance Kerrang! Vintage TV Capital TV
  5. 5. Question 4 70% 0% 30% 0% What is your preferred method to watch a music video? Social Networking YouTube TV DVD
  6. 6. Question 5 10% 10% 0% 80% Which music genre do you prefer? Pop Rock RnB Classical
  7. 7. Question 6 40% 10% 50% What appeals to you most in a music video? Band/Singer Shown Narrative Performance
  8. 8. Question 7 30% 60% 10% Which gender would you prefer a band to be made up of? Male Female Mixed
  9. 9. Question 8 0% 100% Out of the performance options below, which idea do you prefer? Band are seen as ‘rebellious’ - school environment Band are seen as ‘professional’ - concert environment
  10. 10. Question 9 40% 60% Out of the narrative options below, which do you prefer? Band/band member are involved in the narrative throughout Band/band member are not involved with the narrative – the narrative is made up of two/more actors
  11. 11. Conclusion These results were collected after surveying older adults aged 50 or over. As you can see from the above charts, most enjoy listening to classical music with music videos which focus on the band/artist performing to a crowd. The results also show that a majority of the people questioned prefer to watch videos on social networking sites such as Facebook instead of watching them on the TV. This being said, most of them also believe that the music video doesn’t have any impact on whether they like a song or not. I conclusion, these people would not be our target audience because they do not like our genre of music and are not in the correct age range for our band.

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