3. Communication is regarded as a two way
process of exchanging or shaping ideas ,
feelings and information to bring about desired
changes in human behaviour.
According to the ‘ SOIL , SEED AND SOWER’
principle, the people to whom health education
is given can be compared to the soil, the health
facts to be given can be compared to the seeds
and the media used to transmit the facts can
be compared the sower.
5. Skill to compose the message
skill to send the message
RECEIVERS PERSPECTIVE
The skill of receiving a message
without assumptions
placing biases aside
actively listening
8. Originator of message
Objectives clearly defined
The 3 KNOWS-
The interests and needs of his audience
Message
Channels of communication
Abilities and limitations
10. FEATURES-
In line with the objective
Based on felt needs
Clear and understandable
Specific and accurate
Timely and adequate
Interesting
Culturally and socially appropriate
11. MEDIA SHOULD BE –
Efficient in transmitting the message
Easily understandable
Good response and interaction
EXAMPLES-
Interpersonal or face to face
telvision , folk media
12. Flow of information from the
audience to the sender.
provides an opportunity to
modify your message and
render it more acceptable.
13. UNIVERSITY OF ADELAIDE,
AUSTRALIA
No dental treatment is involved. No
acting experience is required. No
personal details are necessary.
The Volunteer Patient Program involves
members of the public helping dental
students and oral hygiene/therapy
students learn how to communicate
well with patients. The program is part
of the communication skills course in
the BDS and BOH degrees.
14. WHO CAN BE A VOLUNTEER PATIENT ?
WHAT IS IT INVOLVED?
15. ONE WAY AND TWO WAY
VERBAL AND NON VERBAL
FORMAL AND INFORMAL
16. DIADCTIC
It is a type of communication where the flow of
information is one way – from sender to receiver.
DRAWBACKS !
17. There is a participation from both the sender
and the receiver.
LEARNING IS
Active
Democratic
Influences behavior
18.
19. Formal- lines of authority
Informal – conversing with friends and colleagues
20. Interpersonal or face to face
Mass media
Television
Radio
Folk songs and drama
Posters
25. FEATURES
• Aids used for transmitting health education are
the main constituent of the armentarium of
health education process.
• If used properly –
Contribute to the formation of desirable
concepts
Provides interest for abstract ideas and make
learning permanent.
26. AUDITARY AIDS
BASED ON PRINCIPLES OF SOUND ,
MAGNETISM AND ELECTRICITY
THEY ARE-
Microphones, gramophones records and discs
radios , sound amplifiers and tape recorders
27. VISUAL AIDS
• A- PROJECTED AIDS- films, cinemas, slides,overhead
projectors,bioscopes, video cassettes.
• B- NON PROJECTED AIDS- blackbaord, charts, posters,
flashcards,pictures, cartoons, photographs, flannel boards,
printed materials, models, specimens.
28. COMBINATION OF AUDIO - VISUAL
• ADVANTAGE –
Sound and sight can be combined together to
create a better presentation
THEY INCLUDE –
Televisions
Tapes and slide combination
Video cassette payers and recorders
Motion picture ad cinemas
Multimedia computers
TRADITIONAL MEDIA
Folk dances and songs
Pupette shows and dramas