Slides from my presentation at BHH2020 convention in Nashville on March 10, 2020.

1. THE ORANGE BASKET
METHOD:
HOW TO GROW YOUR
BUSINESS WITH VIDEOS

4. + 38,000 VIEWS

6. More Visibility
Make The Phone Ring

7. 3000 Messages/day

8. #AICPAENGAGE #AAMKT @adupont65

11. 1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

12. 18 X

13. of all consumer Internet traffic is videos
Small Biz Trends
80%

14. people understand better when it’s visual
Small Biz Trends
67%

15. Video is what we
want to consume.

16. PROBLEM
It can be
intimidating!

17. TRUTH
What they want!

18. CHANGE
Where they are!
What they want!

19. 6 VIDEO
MARKETING
FUNDAMENTALS

21. EQUIPMENT
NEEDED

22. ON-THE-GO
PACKAGE

23. $10 $10
$12
$25

24. ON-THE-GO
PACKAGE
$57

25. HOME
PACKAGE

26. $100
$150
$100
WITH CAMTASIA
$300

27. HOME
PACKAGE
$500-1000

28. PRO
PACKAGE

29. $1500
$300
$150
$300
$700
$300

30. PRO
PACKAGE
$3000-$4000

32. ENDLESS
SOURCES
OF CONTENT

33. REVERSE
ENGINEER
YOUR CONTENT

34. Keyword Magic Tool

38. AnswerThePublic.com

42. WHAT’S MISSING?

43. CAN I MAKE
IT BETTER?

46. PREPARATION
& SCRIPTING

47. THINK LIKE
A SHOW

48. A-P-P METHOD

49. A - AGREE
P - PROMISE
P - PREVIEW

50. (A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

53. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

54. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

58. PERFECT
IS THE ENEMY
OF GOOD!

60. MYTH &
BAD HABIT

61. 7-9 seconds

62. BORING = 3s
GREAT = 30mn

64. 7-9 seconds

65. Commercial

67. Commercial

69. 3 TYPES
OF VIDEOS

70. WHAT? TYPES?WHERE?
EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 1-2mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 2-3mn

71. ENTERTAIN
ELEVATE
EDUCATE

72. HOW-TO VIDEO

73. 51%Figuring How-To
(PEW Research Center)

77. $50K IN SALES
IN 2019

78. Decision is Made Without YOU (up to70%)
Gartner
57%

79. SERVICES VIDEO

81. 80%Increased Conversions
(Eye View Digital)

82. BONUS
VIDEO IN
EMAILS

85. NOBODY CARES
ABOUT YOUR OPEN
HOUSE UNLESS…

87. 5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Compare (this vs. that)
Reviews
Best

88. THESE ARE THE SUBJECTS
THAT MOVE
ALL BUYING
DECISIONS.

90. GROW &
PROMOTE

97. #1 AUDIENCE
RETENTION

99. >50%

100. >50%

101. #2 AWESOME
THUMBNAIL

102. WAS NOW
+157% IMPRESSIONS
(IN 30 DAYS)

103. WAS NOW
+188% CTR(IN 60 DAYS)

105. 20-90 SECONDS
(60 Seconds is a good goal)

108. 1 Minute Video
=
1 Hour Editing

111. 1892

112. ANTOINEDUPONT
#WestPalmBeach @adupont65

114. ANTOINEDUPONT
#WestPalmBeach @adupont65

115. ANTOINEDUPONT
#WestPalmBeach @adupont65

116. ANTOINEDUPONT
#WestPalmBeach @adupont65

118. WIIFMWhat’s in it for me?

119. What Matters
To THEM

122. Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker