Grow Your Business with Video Marketing Fundamentals

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This document provides tips on how to grow a business using video marketing. It highlights that videos receive 38,000 more views and 1800% more engagement than pictures and text. It recommends focusing on five fundamentals of video marketing: having endless sources of content, reverse engineering content, using keyword tools, answering public questions, and ensuring content is complete. It also provides tips on preparation, scripting, keeping videos between 60-90 seconds, and promoting videos on social media.

Marketing

1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

people understand better when it’s visual
Small Biz Trends
67%

(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

WHAT? TYPES?WHERE?
EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 1-2mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 2-3mn

51%Figuring How-To
(PEW Research Center)

20-90 SECONDS
(60 Seconds is a good goal)

GET A COPY
OF MY SLIDES
TEXT YOUR EMAIL TO
(561) 285-2967

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

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Grow Your Business with Video Marketing Fundamentals

1. HOW TO GROW YOUR BUSINESS WITH VIDEOS

3. + 38,000 VIEWS

5. 1800% MORE ENGAGEMENT Than Pictures & Text combined Hubspot

6. 18 X

7. people understand better when it’s visual Small Biz Trends 67%

8. Video is what we want to consume.

9. 5 VIDEO MARKETING FUNDAMENTALS

10.

11. ENDLESS SOURCES OF CONTENT

12. REVERSE ENGINEER YOUR CONTENT

13. Keyword Magic Tool

14.

15. AnswerThePublic.com

16.

17.

18.

19. WHAT’S MISSING?

20. CAN I MAKE IT BETTER?

21.

22.

23. PREPARATION & SCRIPTING

24. A-P-P METHOD

25. A - AGREE P - PROMISE P - PREVIEW

26. (A) I’m sure you would agree that… (P) but if I told you that… (P) in this video I’m going to show you…

27.

28.

29. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

30. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

31.

32.

33.

34. PERFECT IS THE ENEMY OF GOOD!

35.

36. MYTH & BAD HABIT

37. 7-9 seconds

38. BORING = 30s GREAT = 30mn

39.

40. 60-90 seconds

41. Commercial

42.

43. Commercial

44.

45. 3 TYPES OF VIDEOS

46. WHAT? TYPES?WHERE? EXPLORING HELP & INFO ACTION Google Search, YouTube, Blogs Facebook, Linkedin, Instagram Website Contact Page, Services Page, About Us Page Short Videos: Why videos, 1-2mn Long Videos: How videos, 5-10mn Short Videos: What videos, 2-3mn

47. ENTERTAIN ELEVATE EDUCATE

48. HOW-TO VIDEO

49. 51%Figuring How-To (PEW Research Center)

50.

51. GROW & PROMOTE

52.

53.

54.

55.

56. 20-90 SECONDS (60 Seconds is a good goal)

57.

58.