Brandman University
  November 8 2010
@simonmainwaring
AN INTERDEPENDENT GLOBAL COMMUNITY
    NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST.




@simonmainwaring
AN INTERDEPENDENT GLOBAL COMMUNITY
    NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST.




@simonmainwaring
AN INTERDEPENDENT GLOBAL COMMUNITY
    NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST.




@simonmainwaring
@simonmainwaring
1. THE FUTURE OF PROFIT IS PURPOSE.




@simonmainwaring
1. THE FUTURE OF PROFIT IS PURPOSE.




@simonmainwaring
1. THE FUTURE OF PROFIT IS PURPOSE.




@simonmainwaring
@simonmainwaring
WHAT WE BUY AND SELL IS BRAND REPUTATION.




@simonmainwaring
@simonmainwaring
CONSUMERS CO-AUTHOR THE STORIES WE TELL.




@simonmainwaring
@simonmainwaring
YOUR BRAND IS EITHER BECOMING
                      RELEVANT OR IRRELEVANT.




@simonmainwaring
@simonmainwaring
2. CONSUMERS WANT A BETTER WORLD,
                 NOT JUST BETTER WIDGETS.




@simonmainwaring
2. CONSUMERS WANT A BETTER WORLD,
                 NOT JUST BETTER WIDGETS.




@simonmainwaring
2. CONSUMERS WANT A BETTER WORLD,
                 NOT JUST BETTER WIDGETS.




@simonmainwaring
@simonmainwaring
TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN.




@simonmainwaring
TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN.




@simonmainwaring
TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN.




@simonmainwaring
@simonmainwaring
CONSUMERS SEEK THE “WHY” IN THE “WHAT.”




@simonmainwaring
@simonmainwaring
3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD.




@simonmainwaring
3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD.




@simonmainwaring
3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD.




@simonmainwaring
@simonmainwaring
BRANDS MUST BECOME ARCHITECTS OF COMMUNITY.




@simonmainwaring
BRANDS MUST BECOME ARCHITECTS OF COMMUNITY.




@simonmainwaring
BRANDS MUST BECOME ARCHITECTS OF COMMUNITY.




@simonmainwaring
WHEN YOU OWN THE RELATIONSHIP
                  YOU OWN EVERYTHING.




@simonmainwaring
WHEN YOU OWN THE RELATIONSHIP
                  YOU OWN EVERYTHING.




@simonmainwaring
@simonmainwaring
(ROC) RETURN ON CONTRIBUTION - HR




@simonmainwaring
(ROC) RETURN ON CONTRIBUTION - HR




@simonmainwaring
(ROC) - CSR




@simonmainwaring
(ROC) - CSR




@simonmainwaring
(ROC) - CSR




@simonmainwaring
(ROC) - PR




@simonmainwaring
(ROC) - PR




@simonmainwaring
(ROC) - PR




@simonmainwaring
(ROC) - PR




@simonmainwaring
(ROC) - PR




@simonmainwaring
(ROC) - PR




@simonmainwaring
(ROC) - IP




@simonmainwaring
(ROC) - IP




@simonmainwaring
(ROC) - IP




@simonmainwaring
@simonmainwaring
THE EVOLUTION OF REVOLUTION IS CONTRIBUTION.




@simonmainwaring
THE EVOLUTION OF REVOLUTION IS CONTRIBUTION.




@simonmainwaring
THE EVOLUTION OF REVOLUTION IS CONTRIBUTION.




@simonmainwaring
@simonmainwaring
PROSPERITY IS NOT THE WEALTH OF A FEW
              BUT THE WELL BEING OF MANY.




@simonmainwaring
PROSPERITY IS NOT THE WEALTH OF A FEW
              BUT THE WELL BEING OF MANY.




@simonmainwaring
PROSPERITY IS NOT THE WEALTH OF A FEW
              BUT THE WELL BEING OF MANY.




@simonmainwaring
SOCIAL MEDIA AS A MOTOR OF CHANGE

  •   An interdependent global community needs an expanded
      definition of self-inte...
THANK
                                     YOU.

Twitter: @simonmainwaring
Blog: www.simonmainwaring.com
Site: www.mainwar...
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Gravity summit

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  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose









  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy









  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • I want companies to be more self-interested than ever
    But exercise a version of self-interest that appropriate to an intimately connected global community
    Return on contribution has many sides...happier employees who know what company stands for stay longer
  • I want companies to be more self-interested than ever
    But exercise a version of self-interest that appropriate to an intimately connected global community
    Return on contribution has many sides...happier employees who know what company stands for stay longer
  • I want companies to be more self-interested than ever
    But exercise a version of self-interest that appropriate to an intimately connected global community
    Return on contribution has many sides...happier employees who know what company stands for stay longer
  • Businesses don’t just build a better world, they build a better business environment.

  • Businesses don’t just build a better world, they build a better business environment.

  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brand get to crowdsource or test concepts before they go to market putting their community to work for them
  • Brand get to crowdsource or test concepts before they go to market putting their community to work for them
  • Brand get to crowdsource or test concepts before they go to market putting their community to work for them
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • The private sector has the potential to become a sustainable, third pillar of social change that provides the scale of resources to meet the challenges we face with equal force. As much as it is disorientating it is also an incredibly exciting time full of unprecedented potential.

  • Gravity summit

    1. 1. Brandman University November 8 2010
    2. 2. @simonmainwaring
    3. 3. AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
    4. 4. AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
    5. 5. AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
    6. 6. @simonmainwaring
    7. 7. 1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
    8. 8. 1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
    9. 9. 1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
    10. 10. @simonmainwaring
    11. 11. WHAT WE BUY AND SELL IS BRAND REPUTATION. @simonmainwaring
    12. 12. @simonmainwaring
    13. 13. CONSUMERS CO-AUTHOR THE STORIES WE TELL. @simonmainwaring
    14. 14. @simonmainwaring
    15. 15. YOUR BRAND IS EITHER BECOMING RELEVANT OR IRRELEVANT. @simonmainwaring
    16. 16. @simonmainwaring
    17. 17. 2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
    18. 18. 2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
    19. 19. 2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
    20. 20. @simonmainwaring
    21. 21. TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
    22. 22. TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
    23. 23. TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
    24. 24. @simonmainwaring
    25. 25. CONSUMERS SEEK THE “WHY” IN THE “WHAT.” @simonmainwaring
    26. 26. @simonmainwaring
    27. 27. 3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
    28. 28. 3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
    29. 29. 3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
    30. 30. @simonmainwaring
    31. 31. BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
    32. 32. BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
    33. 33. BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
    34. 34. WHEN YOU OWN THE RELATIONSHIP YOU OWN EVERYTHING. @simonmainwaring
    35. 35. WHEN YOU OWN THE RELATIONSHIP YOU OWN EVERYTHING. @simonmainwaring
    36. 36. @simonmainwaring
    37. 37. (ROC) RETURN ON CONTRIBUTION - HR @simonmainwaring
    38. 38. (ROC) RETURN ON CONTRIBUTION - HR @simonmainwaring
    39. 39. (ROC) - CSR @simonmainwaring
    40. 40. (ROC) - CSR @simonmainwaring
    41. 41. (ROC) - CSR @simonmainwaring
    42. 42. (ROC) - PR @simonmainwaring
    43. 43. (ROC) - PR @simonmainwaring
    44. 44. (ROC) - PR @simonmainwaring
    45. 45. (ROC) - PR @simonmainwaring
    46. 46. (ROC) - PR @simonmainwaring
    47. 47. (ROC) - PR @simonmainwaring
    48. 48. (ROC) - IP @simonmainwaring
    49. 49. (ROC) - IP @simonmainwaring
    50. 50. (ROC) - IP @simonmainwaring
    51. 51. @simonmainwaring
    52. 52. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
    53. 53. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
    54. 54. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
    55. 55. @simonmainwaring
    56. 56. PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
    57. 57. PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
    58. 58. PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
    59. 59. SOCIAL MEDIA AS A MOTOR OF CHANGE • An interdependent global community needs an expanded definition of self-interest. • The future of profit is purpose. • Consumers want a better world, not just better widgets. • People support what they help to build. • (ROC) Return on contribution - HR, CSR, PR, IP • Prosperity is not the wealth of a few but the well being of many. @simonmainwaring
    60. 60. THANK YOU. Twitter: @simonmainwaring Blog: www.simonmainwaring.com Site: www.mainwaringcreative.com

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