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Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

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Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

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Here are some tactics to identifying opportunities & tell big stories.

Presentation given to TiE Atlanta's TYE (TiE Young Entrepreneurs) 2014 cohort. Learn what's an entrepreneur, the characteristics of an innovator, how to identify BIG opportunities and some tips on storytelling.

The talk covers the process successful innovators take and how different people approach the path to innovation.

Here are some tactics to identifying opportunities & tell big stories.

Presentation given to TiE Atlanta's TYE (TiE Young Entrepreneurs) 2014 cohort. Learn what's an entrepreneur, the characteristics of an innovator, how to identify BIG opportunities and some tips on storytelling.

The talk covers the process successful innovators take and how different people approach the path to innovation.

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Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

  1. 1. ENTREPRENEUR'S PERSPECTIVE: OPPORTUNITIES & BIG STORIES Kurt Uhlir CEO & Co-founder, Sideqik September 28, 2014
  2. 2. Who is an Entrepreneur? ENTREPRENEUR one who organizes, manages, and assumes the risks of a business or enterprise @KurtUhlir
  3. 3. Who is an Entrepreneur? ENTREPRENEUR one who organizes, manages, and assumes the risks of a business or enterprise @KurtUhlir
  4. 4. Who is an Entrepreneur? ENTREPRENEUR one who organizes, manages, and assumes the risks of a business or enterprise @KurtUhlir
  5. 5. Who is an Entrepreneur? ENTREPRENEUR one who organizes, manages, and assumes the risks of a business or enterprise @KurtUhlir
  6. 6. Can Everyone be an Entrepreneur? CAN EVERYONE BE AN ENTREPRENEUR? No! IS BEING AN ENTREPRENEUR THE ONLY PATH TO SUCCESS? No! @KurtUhlir
  7. 7. Who is an Innovator? Kurt’s version INNOVATOR A person that has an insatiable need to 1) figure things out 2) put things in order 3) step out when no one else will 4) desire to serve others and help them grow to their potential STORYTELLER NEEDY UNIQUE SMART EFFICIENT PERSISTENT ELASTIC NIMBLE TALENTED @KurtUhlir
  8. 8. Exercise: 30 Circles YOU HAVE A SHEET WITH 30 CIRCLES When we say GO! Transform each circle into something recognizable, such as a ball, a planet, bike wheels, etc It’s OK to draw outside the lines The goal: transform all 30 circles in FOUR minutes @KurtUhlir
  9. 9. Exercise: 30 Circles Examples
  10. 10. Exercise: 30 Circles IF < 30, WHY? Not clear about the rules Could the circles be combined? How different should they be? Not a fan of deadlines Couldn’t draw fast enough Not sure how much you wanted to get into this @KurtUhlir
  11. 11. Path to Innovation THINK OUTSIDE THE BOX! Connect all dots with 4 lines without lifting pen/pencil. @KurtUhlir
  12. 12. Path to Innovation THINK OUTSIDE THE BOX! Connect all dots with 4 lines without lifting pen/pencil. @KurtUhlir
  13. 13. Path to Innovation
  14. 14. Path to Innovation PATH A PATH B @KurtUhlir
  15. 15. Path to Innovation INNOVATION IS A PROCESS EXPERIMENTS QUESTIONING ASSOCIATION NETWORKING OBSERVATION RISK @KurtUhlir
  16. 16. FINDING AN OPPORTUNITY What’s causing people pain? IDENTIFY Gaps, pains & impossibilities NARROW Define the opportunity as narrowly & specifically as possible FIND STAKEHOLDERS Talk to those that will use it, pay for it & could stop it @KurtUhlir
  17. 17. FINDING AN OPPORTUNITY Is it big enough? Phase 1? Phase 2? Total Addressable Market?
  18. 18. FINDING AN OPPORTUNITY Assessing the opportunity fit? Campaign Mobile Sales NEEDED DEFENDABLE POSSIBLE @KurtUhlir
  19. 19. Finding an opportunity MOST STARTUPS FAIL GOOD IDEAS ARE NOT ENOUGH @KurtUhlir
  20. 20. Business plan, investor pitch and marketing strategy WHO CARES ABOUT YOUR STORY? STORYTELLING HOW WILL THIS IMPACT YOUR CUSTOMERS STORY? WHAT’S YOUR STORY ARC? WHAT QUESTIONS WILL THEY HAVE? @KurtUhlir
  21. 21. The story will lead you YOUR AUDIENCE STORYTELLING: SPREADING THE WORD ADVERTISING MARKETING PARTNERSHIPS @KurtUhlir
  22. 22. STORYTELLING: MARKETING TIPS The story will lead you PAINT A BIG PICTURE SHOW SHORT-TERM BENEFITS BE ABLE TO ANSWER HOW A CROSS-PROMOTION COULD HELP MARKETING PARTNERS KISS PRINCIPLE @KurtUhlir
  23. 23. TEAM: CULTURE TIPS You are better together DEFINE INDIVIDUAL RESPONSIBILITIES HELP OTHERS REMEMBER THAT CREATIVE TENSION IS NORMAL AND HEALTHY LOOK FOR OPPORTUNITIES TO ENCOURAGE ENDURE & EXECUTE @KurtUhlir
  24. 24. Summary If you were sleeping - just remember the following. INNOVATION IS A PROCESS THINK BIG FAIL OFTEN & FAIL FAST TELL A GOOD STORY YOU CAN DO THIS @KurtUhlir
  25. 25. @KurtUhlir sideqik.com/blog EtherealInnovations.com

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