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ENTREPRENEUR'S PERSPECTIVE: 
OPPORTUNITIES & 
BIG STORIES 
Kurt Uhlir 
CEO & Co-founder, Sideqik 
September 28, 2014
Who is an Entrepreneur? 
ENTREPRENEUR 
one who organizes, manages, 
and assumes the risks of a 
business or enterprise 
@K...
Who is an Entrepreneur? 
ENTREPRENEUR 
one who organizes, manages, 
and assumes the risks of a 
business or enterprise 
@K...
Who is an Entrepreneur? 
ENTREPRENEUR 
one who organizes, manages, 
and assumes the risks of a 
business or enterprise 
@K...
Who is an Entrepreneur? 
ENTREPRENEUR 
one who organizes, manages, 
and assumes the risks of a 
business or enterprise 
@K...
Can Everyone be an Entrepreneur? 
CAN EVERYONE BE AN 
ENTREPRENEUR? 
No! 
IS BEING AN ENTREPRENEUR THE 
ONLY PATH TO SUCCE...
Who is an Innovator? 
Kurt’s version 
INNOVATOR 
A person that has an insatiable need to 1) figure things out 2) put 
thin...
Exercise: 30 Circles 
YOU HAVE A SHEET WITH 30 CIRCLES 
When we say GO! Transform each 
circle into something 
recognizabl...
Exercise: 30 Circles Examples
Exercise: 30 Circles 
IF < 30, WHY? 
Not clear about the rules 
Could the circles be combined? 
How different should they ...
Path to Innovation 
THINK OUTSIDE THE BOX! 
Connect all dots with 4 lines without lifting pen/pencil. 
@KurtUhlir
Path to Innovation 
THINK OUTSIDE THE BOX! 
Connect all dots with 4 lines without lifting pen/pencil. 
@KurtUhlir
Path to Innovation
Path to Innovation 
PATH A PATH B 
@KurtUhlir
Path to Innovation 
INNOVATION IS A PROCESS 
EXPERIMENTS 
QUESTIONING 
ASSOCIATION 
NETWORKING 
OBSERVATION RISK 
@KurtUhl...
FINDING AN OPPORTUNITY 
What’s causing people pain? 
IDENTIFY 
Gaps, pains & impossibilities 
NARROW 
Define the opportuni...
FINDING AN OPPORTUNITY 
Is it big enough? 
Phase 1? 
Phase 2? 
Total 
Addressable 
Market?
FINDING AN OPPORTUNITY 
Assessing the opportunity fit? 
Campaign 
Mobile 
Sales 
NEEDED 
DEFENDABLE 
POSSIBLE 
@KurtUhlir
Finding an opportunity 
MOST STARTUPS FAIL 
GOOD IDEAS ARE NOT ENOUGH 
@KurtUhlir
Business plan, investor pitch and marketing strategy 
WHO CARES ABOUT 
YOUR STORY? 
STORYTELLING 
HOW WILL THIS IMPACT 
YO...
The story will lead you 
YOUR AUDIENCE 
STORYTELLING: SPREADING THE WORD 
ADVERTISING 
MARKETING PARTNERSHIPS 
@KurtUhlir
STORYTELLING: MARKETING TIPS 
The story will lead you 
PAINT A BIG PICTURE 
SHOW SHORT-TERM BENEFITS 
BE ABLE TO ANSWER HO...
TEAM: CULTURE TIPS 
You are better together 
DEFINE INDIVIDUAL RESPONSIBILITIES 
HELP OTHERS 
REMEMBER THAT CREATIVE TENSI...
Summary 
If you were sleeping - just remember the following. 
INNOVATION IS A PROCESS 
THINK BIG 
FAIL OFTEN & FAIL FAST 
...
@KurtUhlir 
sideqik.com/blog 
EtherealInnovations.com
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Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

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Here are some tactics to identifying opportunities & tell big stories.

Presentation given to TiE Atlanta's TYE (TiE Young Entrepreneurs) 2014 cohort. Learn what's an entrepreneur, the characteristics of an innovator, how to identify BIG opportunities and some tips on storytelling.

The talk covers the process successful innovators take and how different people approach the path to innovation.

Published in: Business
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Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

  1. 1. ENTREPRENEUR'S PERSPECTIVE: OPPORTUNITIES & BIG STORIES Kurt Uhlir CEO & Co-founder, Sideqik September 28, 2014
  2. 2. Who is an Entrepreneur? ENTREPRENEUR one who organizes, manages, and assumes the risks of a business or enterprise @KurtUhlir
  3. 3. Who is an Entrepreneur? ENTREPRENEUR one who organizes, manages, and assumes the risks of a business or enterprise @KurtUhlir
  4. 4. Who is an Entrepreneur? ENTREPRENEUR one who organizes, manages, and assumes the risks of a business or enterprise @KurtUhlir
  5. 5. Who is an Entrepreneur? ENTREPRENEUR one who organizes, manages, and assumes the risks of a business or enterprise @KurtUhlir
  6. 6. Can Everyone be an Entrepreneur? CAN EVERYONE BE AN ENTREPRENEUR? No! IS BEING AN ENTREPRENEUR THE ONLY PATH TO SUCCESS? No! @KurtUhlir
  7. 7. Who is an Innovator? Kurt’s version INNOVATOR A person that has an insatiable need to 1) figure things out 2) put things in order 3) step out when no one else will 4) desire to serve others and help them grow to their potential STORYTELLER NEEDY UNIQUE SMART EFFICIENT PERSISTENT ELASTIC NIMBLE TALENTED @KurtUhlir
  8. 8. Exercise: 30 Circles YOU HAVE A SHEET WITH 30 CIRCLES When we say GO! Transform each circle into something recognizable, such as a ball, a planet, bike wheels, etc It’s OK to draw outside the lines The goal: transform all 30 circles in FOUR minutes @KurtUhlir
  9. 9. Exercise: 30 Circles Examples
  10. 10. Exercise: 30 Circles IF < 30, WHY? Not clear about the rules Could the circles be combined? How different should they be? Not a fan of deadlines Couldn’t draw fast enough Not sure how much you wanted to get into this @KurtUhlir
  11. 11. Path to Innovation THINK OUTSIDE THE BOX! Connect all dots with 4 lines without lifting pen/pencil. @KurtUhlir
  12. 12. Path to Innovation THINK OUTSIDE THE BOX! Connect all dots with 4 lines without lifting pen/pencil. @KurtUhlir
  13. 13. Path to Innovation
  14. 14. Path to Innovation PATH A PATH B @KurtUhlir
  15. 15. Path to Innovation INNOVATION IS A PROCESS EXPERIMENTS QUESTIONING ASSOCIATION NETWORKING OBSERVATION RISK @KurtUhlir
  16. 16. FINDING AN OPPORTUNITY What’s causing people pain? IDENTIFY Gaps, pains & impossibilities NARROW Define the opportunity as narrowly & specifically as possible FIND STAKEHOLDERS Talk to those that will use it, pay for it & could stop it @KurtUhlir
  17. 17. FINDING AN OPPORTUNITY Is it big enough? Phase 1? Phase 2? Total Addressable Market?
  18. 18. FINDING AN OPPORTUNITY Assessing the opportunity fit? Campaign Mobile Sales NEEDED DEFENDABLE POSSIBLE @KurtUhlir
  19. 19. Finding an opportunity MOST STARTUPS FAIL GOOD IDEAS ARE NOT ENOUGH @KurtUhlir
  20. 20. Business plan, investor pitch and marketing strategy WHO CARES ABOUT YOUR STORY? STORYTELLING HOW WILL THIS IMPACT YOUR CUSTOMERS STORY? WHAT’S YOUR STORY ARC? WHAT QUESTIONS WILL THEY HAVE? @KurtUhlir
  21. 21. The story will lead you YOUR AUDIENCE STORYTELLING: SPREADING THE WORD ADVERTISING MARKETING PARTNERSHIPS @KurtUhlir
  22. 22. STORYTELLING: MARKETING TIPS The story will lead you PAINT A BIG PICTURE SHOW SHORT-TERM BENEFITS BE ABLE TO ANSWER HOW A CROSS-PROMOTION COULD HELP MARKETING PARTNERS KISS PRINCIPLE @KurtUhlir
  23. 23. TEAM: CULTURE TIPS You are better together DEFINE INDIVIDUAL RESPONSIBILITIES HELP OTHERS REMEMBER THAT CREATIVE TENSION IS NORMAL AND HEALTHY LOOK FOR OPPORTUNITIES TO ENCOURAGE ENDURE & EXECUTE @KurtUhlir
  24. 24. Summary If you were sleeping - just remember the following. INNOVATION IS A PROCESS THINK BIG FAIL OFTEN & FAIL FAST TELL A GOOD STORY YOU CAN DO THIS @KurtUhlir
  25. 25. @KurtUhlir sideqik.com/blog EtherealInnovations.com

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