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AGENDA
15:30 Uhr Ankunft bei Kaffee und Gebäck
16:00 Uhr Cheetah Digital Keynote
16:30 Uhr Increase your marketing success with Kinetic Emails
17:15 Uhr Weg mit der Konfusion im Marketing - Produktvorstellung
Omnichannel ID - Powered by Ysance
17:45 Uhr Fragen und Antworten
18:00 Uhr Zeit zum Networken bei Fingerfood und Drinks
BUSINESS TALK BERLIN
CUSTOMER FIRST MARKETING
CUSTOMER FIRST
didn’t kill retail. They did it to themselves with bad customer service.
Technology by itself is not the real disruptor.
-Steve Faktor, CEO, IdeaFaktory
didn’t kill Blockbuster. They did it to themselves with ridiculous late fees.
didn’t kill the music industry. They did it to themselves by forcing people
to buy full-length albums.
Being non-customer centric is the biggest threat the any business.
CONSUMERS’
EXPECTATIONS OF
BRANDS ARE
CHANGING
FASTER
THAN EVER.
THAT MEANS
MARKETING
HAS TO
CHANGE
EVEN FASTER.
Campaign Marketing
Program Marketing
Moment Marketing
PHASES OF MARKETING ENGAGEMENT
MOMENT MARKETING
Personal state of mind
Marketing engagement
Brand relationship
MARKETING ORCHESTRATION
PROGRAM
MARKETING
CAMPAIGN
MARKETING
MOMENT
MARKETING
WE ARE MARKETERS AT HEART.
OUR MISSION IS TO HELP THE
BEST BRANDS IN THE WORLD
CREATE MEANINGFUL AND
PROFITABLE RELATIONSHIPS
WITH THEIR CUSTOMERS
PEOPLESOFTWAREDATA
CREATE THE FUTURE
MANAGE THE PRESENT
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