Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.
3. OUR PANEL
Mollie Hansen,
VP of Marketing, Airstream Inc.
Ryan Stanzel,
Digital Content Manager, Minnesota Wild
Andrew Eklund, Moderator
CEO & Founder, Ciceron
Andy McNamara,
Editor-in-Chief, Game Informer Magazine
Jennifer Stoltenow,
Marketing Communications Manager, Post-it Brand
#CiceronMBA
4. OUR PANEL
Mollie Hansen,
VP of Marketing, Airstream Inc.
#CiceronMBA
5. OUR PANEL
Mollie Hansen,
VP of Marketing, Airstream Inc.
#CiceronMBA
#CiceronMBA
6. Who is Airstream?
ü 83 Years old
ü Opened production in OH in 1953
ü Oldest RV company in North America
ü Manufactures travel trailers and motorhomes from one location in
Jackson Center, OH
ü 80 dealers in NA, 4 in Europe, Japan, China, South Korea, Australia
& Thialand
ü The pinnacle of the travel trailer industry, 3X retail price
ü A subsidiary of Thor Industries, Inc. (THO)
ü An American icon
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8. Early History
Dr. Norman W. Holman, Sr. bought Wally’s plans in 1935 and built his Airstream Torpedo trailer shell
that year. He finished the trailer interior in 1937, it is the oldest Airstream and still on road today!"
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21. Role of a Pro Sports Team
ü How Can We Get $$$!
ü Informative!
ü Interactive
#CiceronMBA
22. #beatthebeatwriter
ü Why let the reporter scoop
the team and put his/her
own spin on it.
ü Get management to buy into
this!
ü Every click on your website is
a chance for more revenue
#CiceronMBA
23. Selling, Without Selling Out
ü How to get Click$ to your
website, and make corporate
and ticket revenue, without
interfering with your brand
ü The Wild’s top 8 social
campaigns earned more than
$250,000 of corporate
revenue:
ü Target
ü Campbell’s
ü AAA Minneapolis
ü Blue Cross/Blue Shield
of Minnesota
ü Gander Mountain
ü Davanni’s
ü Red Baron/Schwan’s
ü McDonald’s
#CiceronMBA
29. Post-it® Brand Social Media Strategy Reflects our Brand Strategy
Connect with consumers by demonstrating how Post-it® Products unlock the
possibilities of their day
Connecting at an
application and
emotional level
#CiceronMBA