How To Grow Your Business With Video Marketing
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Slides of my presentation on 9/10/2019 for the Wisconsin Realtors Association
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How To Grow Your Business With Video Marketing
- 1. HOW TO GROW YOUR BUSINESS WITH VIDEO MARKETING
- 4. More Visibility Make The Phone Ring
- 7. Confused Overwhelmed Doesn’t work like it used to
- 10. 1892
- 17. WIIFMWhat’s in it for me?
- 18. What Matters To THEM
- 19. 1800% MORE ENGAGEMENT Than Pictures & Text combined Hubspot
- 20. 18 X
- 21. of all consumer Internet traffic is videos Small Biz Trends 80%
- 22. Video is what we want to consume!
- 23. 51%Figuring How-To (PEW Research Center)
- 25. CHANGE Where they are! What they want!
- 28. EQUIPMENT NEEDED
- 29. STARTER PACKAGE
- 32. PRO PACKAGE
- 47. A-P-P METHOD
- 48. A - AGREE P - PROMISE P - PREVIEW
- 49. (A) I’m sure you would agree that… (P) but if I told you that… (P) in this video I’m going to show you…
- 52. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967
- 53. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967
- 55. MYTH & BAD HABIT
- 56. 60-90 seconds
- 57. BORING = 30s GREAT = 30mn
- 58. 60-90 seconds
- 59. Commercial
- 61. Commercial
- 64. 1-HOW TO VIDEO
- 68. Decision is Made Without YOU (up to70%) Gartner 57%
- 70. 2-FAQ VIDEO
- 74. 87%Like to shop around Accenture
- 75. SALES
- 78. 80%Increased Conversions (Eye View Digital)
- 79. SEO
- 83. TRAFFIC
- 84. NOBODY CARES ABOUT YOUR OPEN HOUSE UNLESS…
- 86. 5 Subjects That Every Buyer Wants To Know: Cost Problems Compare (this vs. that) Reviews Best
- 87. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS.
- 89. GROW & PROMOTE
- 95. $50K IN SALES IN 2019
- 98. >50%
- 99. >50%
- 100. #2 AWESOME THUMBNAIL
- 101. WAS NOW +157% IMPRESSIONS (IN 30 DAYS)
- 102. WAS NOW +188% CTR(IN 60 DAYS)
- 104. Average $8-9 per 1000 ‣ $8 for 500-700 is Meh ‣ $8 for <500 is No-Good
- 105. ThruPlays is Key $8 / 350 = $0.02 ‣Under $0.05 is Awesome ‣$0.05-$0.10 is Meh ‣Above $0.10 is No-Good
- 106. Your Game Plan $7/week - $1/day ‣<if>+/-1000 People Reached ‣<if> under $0.05 per ThruPlay ‣<Then> $30 / 30 days
- 107. 9 Winning Videos ‣1/10 Winner ‣3 TOFU - HOW ‣3 MOFU - WHAT ‣3 LOFU - WHY
- 110. How To Win in 2019 & Beyond
- 112. THANK YOU
- 115. What Matters To THEM