Slides from my presentation at the Georgia Realtors Association on February 6, 2020

1. THE ORANGE BASKET
METHOD:
HOW TO GROW YOUR
BUSINESS WITH VIDEOS

4. + 38,000 VIEWS

7. 1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

8. 18 X

9. of all consumer Internet traffic is videos
Small Biz Trends
80%

10. people understand better when it’s visual
Small Biz Trends
67%

11. Video is what we
want to consume.

12. PROBLEM
It can be
intimidating!

13. TRUTH
What they want!

14. CHANGE
Where they are!
What they want!

15. 6 VIDEO
MARKETING
FUNDAMENTALS

17. EQUIPMENT
NEEDED

18. ON-THE-GO
PACKAGE

19. $10 $10
$12
$25

20. ON-THE-GO
PACKAGE
$57

21. HOME
PACKAGE

22. $100
$150
$100
WITH CAMTASIA
$300

23. HOME
PACKAGE
$500-1000

24. PRO
PACKAGE

25. $1500
$300
$150
$300
$700
$300

26. PRO
PACKAGE
$3000-$4000

28. ENDLESS
SOURCES
OF CONTENT

29. REVERSE
ENGINEER
YOUR CONTENT

30. Keyword Magic Tool

34. AnswerThePublic.com

38. WHAT’S MISSING?

39. CAN I MAKE
IT BETTER?

42. PREPARATION
& SCRIPTING

43. THINK LIKE
A SHOW

44. A-P-P METHOD

45. A - AGREE
P - PROMISE
P - PREVIEW

46. (A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

49. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

50. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

54. PERFECT
IS THE ENEMY
OF GOOD!

56. MYTH &
BAD HABIT

57. 60-90 seconds

58. BORING = 30s
GREAT = 30mn

60. 60-90 seconds

61. Commercial

63. Commercial

65. 3 TYPES
OF VIDEOS

66. WHAT? TYPES?WHERE?
EXPLORINGFacebook, Linkedin,
Instagram
Short Videos:
Why videos, 1-2mn

67. WHAT? TYPES?WHERE?
EXPLORING
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Short Videos:
Why videos, 1-2mn
Long Videos:
How videos, 5-10mn
HELP & INFO

68. WHAT? TYPES?WHERE?
EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 1-2mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 2-3mn

69. ENTERTAIN
ELEVATE
EDUCATE

70. HOW-TO VIDEO

71. 51%Figuring How-To
(PEW Research Center)

75. $50K IN SALES
IN 2019

76. Decision is Made Without YOU (up to70%)
Gartner
57%

77. FAQ VIDEO

81. SERVICES VIDEO

83. 80%Increased Conversions
(Eye View Digital)

84. BONUS
VIDEO IN
EMAILS

87. NOBODY CARES
ABOUT YOUR OPEN
HOUSE UNLESS…

89. 5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Compare (this vs. that)
Reviews
Best

90. THESE ARE THE SUBJECTS
THAT MOVE
ALL BUYING
DECISIONS.

92. GROW &
PROMOTE

99. #1 AUDIENCE
RETENTION

101. >50%

102. >50%

103. #2 AWESOME
THUMBNAIL

104. WAS NOW
+157% IMPRESSIONS
(IN 30 DAYS)

105. WAS NOW
+188% CTR(IN 60 DAYS)

107. 20-90 SECONDS
(60 Seconds is a good goal)

110. 1 Minute Video
=
1 Hour Editing

113. 1892

114. ANTOINEDUPONT
#WestPalmBeach @adupont65

116. ANTOINEDUPONT
#WestPalmBeach @adupont65

117. ANTOINEDUPONT
#WestPalmBeach @adupont65

118. ANTOINEDUPONT
#WestPalmBeach @adupont65

120. WIIFMWhat’s in it for me?

121. What Matters
To THEM

124. Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker