Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
VIDEO IS NOT 
AN OPTION… 
Jeff Perkins 
Internet Summit 
December 9, 2014
PGi 
# DDSUM14 @JeffPerkins8 2
# DDSUM14 @JeffPerkins8 3
4 
ABOUT ME 
• Pic of kids 
# DDSUM14 @JeffPerkins8
# DDSUM14 @JeffPerkins8 5
@jeffperkins8 
www.linkedin.com/in/jeffperkins1 
www.slideshare.net/JeffPerkins1 
SingleMindedProposition.com 
# DDSUM14 @...
7 
THE GOOD OLD DAYS 
# DDSUM14 @JeffPerkins8
8 
Only 2% of cold calls result in an appointment 
3% of emails result in a click (Source: Mail Chimp) 
(Source: Leap Job)
9 
YOUR CUSTOMERS JUST AREN’T THAT INTO YOU 
# DDSUM14 @JeffPerkins8
TRADITIONAL 
SALES FUNNEL 
Your prospects are 70% of the 
way through the sales process 
before they engage a rep. 
# DDSU...
THE SALES “COCKTAIL 
SHAKER” 
# DDSUM14 @JeffPerkins8 11
WHAT ARE THEY DOING 70% 
OF THE TIME? 
# DDSUM14 @JeffPerkins8 12
ONLINE RESEARCH 
Source: Google & Compete B2B Customer Study June 2013 
# DDSUM14 @JeffPerkins8 13
MEET YOUR NEW SALES REP 
# DDSUM14 @JeffPerkins8 14
# DDSUM14 @JeffPerkins8 15
DO YOU WANT YOUR 
SALES REP TO BE 
SILENT? 
# DDSUM14 @JeffPerkins8 16
INTERACTIONS ONLINE CAN BE AS 
DYNAMIC AS HUMAN INTERACTIONS 
# DDSUM14 @JeffPerkins8 17
62% say 
video is the most 
important part of 
a webcast. 
Source: Wainhouse Research, 2014 
# DDSUM14 @JeffPerkins8 18
THE VIRTUAL 
DEALERSHIP 
50% 
of car shoppers used video 
while shopping for a car. 
# DDSUM14 @JeffPerkins8 21
80%of your online visitors will watch a 
video, while only 20% will actually read 
content in its entirety. 
People are 64...
IT’S ABOUT CREATING ENGAGEMENT 
23 
IT’S NOT JUST ABOUT CREATING A VIDEO. 
# DDSUM14 @JeffPerkins8
VIDEO AIN’T EASY • Timing 
• Budget 
• Approval process 
• Quickly outdated 
• What kinds of videos? 
# DDSUM14 @JeffPerki...
HOW DO YOU DO IT? 
# DDSUM14 @JeffPerkins8 25
26 
HAVE A CLEAR VISION 
# DDSUM14 @JeffPerkins8
CATEGORIES OF VIDEO 
Product Overview/Ad 
How-To Tips 
Product Story 
Testimonials 
# DDSUM14 @JeffPerkins8 27
# DDSUM14 @JeffPerkins8 28
# DDSUM14 @JeffPerkins8 29
# DDSUM14 @JeffPerkins8 30
# DDSUM14 @JeffPerkins8 31
# DDSUM14 @JeffPerkins8 32
# DDSUM14 @JeffPerkins8 33
# DDSUM14 @JeffPerkins8 34
# DDSUM14 @JeffPerkins8 35
PAGES WITH VIDEO DRIVE HIGHER CONVERSIONS 
# DDSUM14 @JeffPerkins8 36
CREATE A VIDEO 
PRODUCTION MACHINE 
# DDSUM14 @JeffPerkins8 37
# DDSUM14 @JeffPerkins8 38
# DDSUM14 @JeffPerkins8 39
# DDSUM14 @JeffPerkins8 40
# DDSUM14 @JeffPerkins8 41
 Find the right production team 
 Bring in your production team on a regular basis 
 Get footage “in the can” for later...
WIDE DISTRIBUTION 
# DDSUM14 @JeffPerkins8 43
# DDSUM14 @JeffPerkins8 44
# DDSUM14 @JeffPerkins8 45
# DDSUM14 @JeffPerkins8 46
# DDSUM14 @JeffPerkins8 47
# DDSUM14 @JeffPerkins8 48
# DDSUM14 @JeffPerkins8 49
New User Ads 
# DDSUM14 @JeffPerkins8 50
New Users Retargeting 
Cost Per View $0.11 $0.17 
Click Thru Rate .8% 2.24% 
Watched half the video 45% 54% 
Watched entir...
CREATE A VIDEO 
CULTURE 
# DDSUM14 @JeffPerkins8 52
# DDSUM14 @JeffPerkins8 53
# DDSUM14 @JeffPerkins8 54
# DDSUM14 @JeffPerkins8 55
VIDEO RESULTS 
221% increase in video views 
40 leads a month from video 
# DDSUM14 @JeffPerkins8 56
VIDEO IS NOT AN OPTION… 
IT’S A REQUIREMENT. 
# DDSUM14 @JeffPerkins8 57
DALLAS DIGITAL SUMMIT DISCOUNT 
JEFF.PERKINS@PGI.COM
THANK 
YOU 
Thank You Dallas! 
Jeff Perkins 
VP of Marketing and Inbound Sales, PGi 
www.linkedin.com/in/jeffperkins1 
@Je...
Video Is Not An Option - Presentation by Jeff Perkins at the Digital Summit - Updated 12.9.14
Video Is Not An Option - Presentation by Jeff Perkins at the Digital Summit - Updated 12.9.14
Upcoming SlideShare
Loading in …5
×

Video Is Not An Option - Presentation by Jeff Perkins at the Digital Summit - Updated 12.9.14

Video is Not an Option. My presentation from the Digital Summits in Dallas, Raleigh, Denver, Atlanta and DC.

  • Be the first to comment

Video Is Not An Option - Presentation by Jeff Perkins at the Digital Summit - Updated 12.9.14

  1. 1. VIDEO IS NOT AN OPTION… Jeff Perkins Internet Summit December 9, 2014
  2. 2. PGi # DDSUM14 @JeffPerkins8 2
  3. 3. # DDSUM14 @JeffPerkins8 3
  4. 4. 4 ABOUT ME • Pic of kids # DDSUM14 @JeffPerkins8
  5. 5. # DDSUM14 @JeffPerkins8 5
  6. 6. @jeffperkins8 www.linkedin.com/in/jeffperkins1 www.slideshare.net/JeffPerkins1 SingleMindedProposition.com # DDSUM14 @JeffPerkins8 6
  7. 7. 7 THE GOOD OLD DAYS # DDSUM14 @JeffPerkins8
  8. 8. 8 Only 2% of cold calls result in an appointment 3% of emails result in a click (Source: Mail Chimp) (Source: Leap Job)
  9. 9. 9 YOUR CUSTOMERS JUST AREN’T THAT INTO YOU # DDSUM14 @JeffPerkins8
  10. 10. TRADITIONAL SALES FUNNEL Your prospects are 70% of the way through the sales process before they engage a rep. # DDSUM14 @JeffPerkins8 10
  11. 11. THE SALES “COCKTAIL SHAKER” # DDSUM14 @JeffPerkins8 11
  12. 12. WHAT ARE THEY DOING 70% OF THE TIME? # DDSUM14 @JeffPerkins8 12
  13. 13. ONLINE RESEARCH Source: Google & Compete B2B Customer Study June 2013 # DDSUM14 @JeffPerkins8 13
  14. 14. MEET YOUR NEW SALES REP # DDSUM14 @JeffPerkins8 14
  15. 15. # DDSUM14 @JeffPerkins8 15
  16. 16. DO YOU WANT YOUR SALES REP TO BE SILENT? # DDSUM14 @JeffPerkins8 16
  17. 17. INTERACTIONS ONLINE CAN BE AS DYNAMIC AS HUMAN INTERACTIONS # DDSUM14 @JeffPerkins8 17
  18. 18. 62% say video is the most important part of a webcast. Source: Wainhouse Research, 2014 # DDSUM14 @JeffPerkins8 18
  19. 19. THE VIRTUAL DEALERSHIP 50% of car shoppers used video while shopping for a car. # DDSUM14 @JeffPerkins8 21
  20. 20. 80%of your online visitors will watch a video, while only 20% will actually read content in its entirety. People are 64%more likely to buy a product after watching a video. http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/ # DDSUM14 @JeffPerkins8 22
  21. 21. IT’S ABOUT CREATING ENGAGEMENT 23 IT’S NOT JUST ABOUT CREATING A VIDEO. # DDSUM14 @JeffPerkins8
  22. 22. VIDEO AIN’T EASY • Timing • Budget • Approval process • Quickly outdated • What kinds of videos? # DDSUM14 @JeffPerkins8 24
  23. 23. HOW DO YOU DO IT? # DDSUM14 @JeffPerkins8 25
  24. 24. 26 HAVE A CLEAR VISION # DDSUM14 @JeffPerkins8
  25. 25. CATEGORIES OF VIDEO Product Overview/Ad How-To Tips Product Story Testimonials # DDSUM14 @JeffPerkins8 27
  26. 26. # DDSUM14 @JeffPerkins8 28
  27. 27. # DDSUM14 @JeffPerkins8 29
  28. 28. # DDSUM14 @JeffPerkins8 30
  29. 29. # DDSUM14 @JeffPerkins8 31
  30. 30. # DDSUM14 @JeffPerkins8 32
  31. 31. # DDSUM14 @JeffPerkins8 33
  32. 32. # DDSUM14 @JeffPerkins8 34
  33. 33. # DDSUM14 @JeffPerkins8 35
  34. 34. PAGES WITH VIDEO DRIVE HIGHER CONVERSIONS # DDSUM14 @JeffPerkins8 36
  35. 35. CREATE A VIDEO PRODUCTION MACHINE # DDSUM14 @JeffPerkins8 37
  36. 36. # DDSUM14 @JeffPerkins8 38
  37. 37. # DDSUM14 @JeffPerkins8 39
  38. 38. # DDSUM14 @JeffPerkins8 40
  39. 39. # DDSUM14 @JeffPerkins8 41
  40. 40.  Find the right production team  Bring in your production team on a regular basis  Get footage “in the can” for later use  Get timely feedback to your production company # DDSUM14 @JeffPerkins8 42
  41. 41. WIDE DISTRIBUTION # DDSUM14 @JeffPerkins8 43
  42. 42. # DDSUM14 @JeffPerkins8 44
  43. 43. # DDSUM14 @JeffPerkins8 45
  44. 44. # DDSUM14 @JeffPerkins8 46
  45. 45. # DDSUM14 @JeffPerkins8 47
  46. 46. # DDSUM14 @JeffPerkins8 48
  47. 47. # DDSUM14 @JeffPerkins8 49
  48. 48. New User Ads # DDSUM14 @JeffPerkins8 50
  49. 49. New Users Retargeting Cost Per View $0.11 $0.17 Click Thru Rate .8% 2.24% Watched half the video 45% 54% Watched entire video 10% 15% # DDSUM14 @JeffPerkins8 51
  50. 50. CREATE A VIDEO CULTURE # DDSUM14 @JeffPerkins8 52
  51. 51. # DDSUM14 @JeffPerkins8 53
  52. 52. # DDSUM14 @JeffPerkins8 54
  53. 53. # DDSUM14 @JeffPerkins8 55
  54. 54. VIDEO RESULTS 221% increase in video views 40 leads a month from video # DDSUM14 @JeffPerkins8 56
  55. 55. VIDEO IS NOT AN OPTION… IT’S A REQUIREMENT. # DDSUM14 @JeffPerkins8 57
  56. 56. DALLAS DIGITAL SUMMIT DISCOUNT JEFF.PERKINS@PGI.COM
  57. 57. THANK YOU Thank You Dallas! Jeff Perkins VP of Marketing and Inbound Sales, PGi www.linkedin.com/in/jeffperkins1 @JeffPerkins8 # DDSUM14 @JeffPerkins8 59

×