Alternative rock target audience questionnaire

1. 1.) What gender are you?
Male Female
2.) What is your age?
16-19 20-25 26-30
3.) What is your work status?
Student Employed Unemployed
4.) If you chose student do you have a part time job?
Yes No
5.) Which of the following do you regularly do in your spare time?
Go out with friends Go to gigs
Listen to music Go to festivals
Play sports Go to parties
Play computer games Play on games console
Play in a band/play a musical instrument
6.) If you circled that you play in a band/play a musical instrument, what instrument do you
play?
Acoustic Guitar Electric guitar
Drums Vocalist Other (please state)
7.) If you circled that you go to festivals, which festival is your favourite/do you attend the
most?
Reading Leeds T in the Park
Isle of Wight V Fest (other please specify)
8.) How often do you watch alternative rock music videos?
Less than once a week
Once a week
More than once a week
Once a month

2. 9.) What websites do you use to watch music videos?
Vimeo Vevo MTV Youtube Other (specify)
10.) What device do you watch music videos on?
Smartphone Television
Laptop/Computer
Tablet Games console
11.) How do you access/listen to music?
Spotify Soundcloud iTunes Youtube
Illegaly download it
12.) On a scale of 1-5 (1=lowest, 5=highest) how important do you regard
appearance/fashion?
1 2 3 4 5
13.) Where are you likely to buy your clothes?
Topshop/Topman
Asos H&M ZARA
Charity/vintage shops Ebay
4.) On a scale of 1-5 (1-lowest, 5= highest) to what extent would you agree that your fashion
sense is influenced by your favourite artist/the music you listen to?
1 2 3 4 5
15.) Would you expect Alternative rock music videos to follow a narrative?
Yes No
16.) What is the most important factor for you in a music video?
Visuals that are relevant to the song
Visuals that are irrelevant to the song
Live performance of the artist
Relatable/realistic setting
Abstract/odd setting

3. 17.) What social media sites do you use to follow artists on?
Facebook Twitter Instagram
Snapchat
18.) Do you prefer going to large gigs or local venues?
Large gigs Local venue