SlideShare a Scribd company logo
Crazy Leather Pvt. Ltd.
Introduction
• The company manufactures pure leather
products such as bags , shoes , wallets but it
owns the specialty in the area of belt.
• The main feature of the company is that it
manufactures all its product manually i.e.
without the use of the machines .
Products
• Belts
• Bags
• Shoes
• Wallets
Place
• The stores are currently open in the metropolitan
cities of India only. Although we have plans to
expand to the rest of India soon.
• Delhi
• Mumbai
• Chennai
• Kolkata
• Hyderabad
• Bangaluru
Price
• Belts Rs (1200-1800 )
• Shoes Rs (2500-4500)
• Bags Rs (3000-5000)
• Wallets Rs (1500-2000)
Promotion
• Television Commercial
• Newspaper Advertisement
• Website
• Clearance Sale
www.crazyleather.com
Targeting
• The consumers which are targeted are:-
1. Upper Middle Class: They are the working
professionals with annual income of more than
Rs.10,00,000
2. University Students: There are a large number of
private university student who are fashion
conscious.
Segmentation
Geographic Segmentation
• The current geographic segmentation for the
company is to concentrate on the
metropolitan cities of the country only
Segmentation (contd)
Demographic Segmentation
• The brand has plan to focus on people
between the age group of 20-35 only as they
are more easily convinced with the offered
product
CRM
• Customer Relationship Management is the
concept which is developing very quickly in this
aggressive market. We also give our best to
maintain a healthy relationship with our
customers. Some of them are:-
1. 1 year warrantee on all products
2. 24*7 toll free customer care number
3. We also look for feedback from our customers
either by telephonic conversation or through e-
mails
Thank You

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Market segmentation (leather company)

  • 2. Introduction • The company manufactures pure leather products such as bags , shoes , wallets but it owns the specialty in the area of belt. • The main feature of the company is that it manufactures all its product manually i.e. without the use of the machines .
  • 4. Place • The stores are currently open in the metropolitan cities of India only. Although we have plans to expand to the rest of India soon. • Delhi • Mumbai • Chennai • Kolkata • Hyderabad • Bangaluru
  • 5. Price • Belts Rs (1200-1800 ) • Shoes Rs (2500-4500) • Bags Rs (3000-5000) • Wallets Rs (1500-2000)
  • 6. Promotion • Television Commercial • Newspaper Advertisement • Website • Clearance Sale www.crazyleather.com
  • 7. Targeting • The consumers which are targeted are:- 1. Upper Middle Class: They are the working professionals with annual income of more than Rs.10,00,000 2. University Students: There are a large number of private university student who are fashion conscious.
  • 8. Segmentation Geographic Segmentation • The current geographic segmentation for the company is to concentrate on the metropolitan cities of the country only
  • 9. Segmentation (contd) Demographic Segmentation • The brand has plan to focus on people between the age group of 20-35 only as they are more easily convinced with the offered product
  • 10. CRM • Customer Relationship Management is the concept which is developing very quickly in this aggressive market. We also give our best to maintain a healthy relationship with our customers. Some of them are:- 1. 1 year warrantee on all products 2. 24*7 toll free customer care number 3. We also look for feedback from our customers either by telephonic conversation or through e- mails