Crazy Leather Pvt. Ltd. manufactures leather products like bags, shoes, wallets and belts by hand without machines. It currently operates stores in major Indian cities like Delhi, Mumbai, Chennai and Kolkata. The company's target consumers are upper middle class professionals earning over Rs. 10 lakh annually and fashion-conscious university students. It focuses on customers aged 20-35 and plans to expand its geographic segmentation beyond major cities. Crazy Leather aims to maintain healthy customer relationships through measures like 1 year warranties, 24/7 customer care and seeking feedback.