3. Communication is a series of
experience of
Hearing
Smell
Seeing
Taste
Touch
4. WHAT IS COMMUNICATION?
ā¢ Communication originates from ācommunisā, a
Greek word, meaning āto make commonā.
ā¢ Transmission of information and opinion between
people.
ā¢ Interaction between two or more people.
ā¢ To some communication is the interchange of
information between 2 or more people; in other
words, the exchange of ideas or thoughts.
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5. DEFINITION
ā¢ Communication is a means of persuasion to influence
the other so that the desired effect is achieved.
Aristotle
ā¢ Communication is āa process by which two or more
people exchange ideas, facts, feelings or impressions
in ways that each gains a ācommon understandingā of
meaning, intent and use of a message.ā
Paul Leagens
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6. COMMUNICATION PROCESS
ļ§ Communication is an ongoing dynamic and
multidimensional process.
ļ§ In the professional role, we will use critical
thinking to focus on each aspect of
communication.
ļ§ So our interactions are purposeful and effective.
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8. Contā¦
Source or Sender
ā¢ Originator of the message.
ā¢ A person or group who wishes to convey a
message to another .
ā¢ The person or group sending the message must
have an idea or reason for communicating
(source) and must put the idea or feeling into a
form that can be transmitted.
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9. Contā¦
ļ± Encoding
ā¢ Involves the selection of specific signs or symbols
(codes) to transmit the message
ā¢ Such as which language and word to use, how to
arrange the words and what tone of voice or gesture
to use.
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11. Contā¦
Message
ā¢ It is the content of the communication.
ā¢ The spoken words, printed words, a graphic
drawing, an expression of the face, a gesture of the
body.
ā¢ Personal perceptions sometimes distort receiversā
interpretation of the message.
ā¢ It can be verbal, nonverbal.
ā¢ According to the need and intellectual power of
individual.
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12. Contā¦
Channels
ā¢ It is the medium used to transmit the message
from the source to the receiver.
ā¢ Facial expression send visual messages, spoken
words travel through auditory channels and touch
uses tactile channel.
ā¢ If the senders use more channels to convey
message, the communication will be more
effective.
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13. Cont..
Receiver
ā¢ Receiver is the person to whom the message is sent.
ā¢ He/She is the listener who must listen, observe and
attend.
ā¢ The receiver must decode the symbols and signs of
the message sent through the channel.
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14. Contā¦
ļ± Decoding
ā¢ The receiver receives or decodes the message.
ā¢ In decoding, receiver interprets the perceived
message and gives some meaning to the words.
ā¢ Perception uses all the senses to receive verbal and
nonverbal message.
ā¢ If the meaning of the decoded message matches the
intent of the sender, then the communication will be
effective.
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15. Contā¦
Feedback (Response)
ā¢ It is the final and vital part of communication
because it enables the original source to evaluate
how the receiver has received the message.
ā¢ Feedback is the message that the receiver returns to
the sender.
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16. Contā¦
Interpersonal variables
ā¢ There are factors within both the sender and
receiver that influence communication.
ā¢ Perception is such variable that provide a uniquely
personal view of reality formed by oneās
expectations and experiences.
ā¢ Each person senses, interprets and understands
events differently.
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17. Contā¦
Environment
ā¢ It is the setting for sender-receiver interaction.
ā¢ Noise, temperature extremes, distraction and lack of
privacy or space may create confusion tension and
discomfort.
ā¢ Environment distracting are common in health care
setting and can interfere message sent between
people.
19. PURPOSE OF COMMUNICATION
ļ It brings coordination among the employees by
identifying authority relationship.
ļ Helps generate trust between nurse and clients.
ļ Provides professional satisfaction.
ļ Brings changes in an organization (means for change
process).
ļ Serves as a lubricant fostering the smooth operation.
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20. Contā¦
ļ Project the image of organization in the society.
ļ Basis for leadership actions.
ļ Foster cooperation among employees.
ļ It aids in planning and decision making.
ļ Foundation of relationship between nurse and
other team.
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21. CHANNELS OF COMMUNICATION
It includes
1. Vertical communication:
ļ§ Upward communication: Subordinates transmit
their expectations, problems, suggestions for
organisational improvement.
ļ§ Downward communication: It is the traditional
channel of communication in which the managers
relay information to the subordinates in regard to
organisational goals, strategies etc.
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22. Contā¦
2. Horizontal communication
ā¢ Communication occurs between peers at the same
level.
ā¢ These could take place among managers who are
managing different units at the same hierarchial
level or among employees working at the same
level.
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23. Contā¦
3. Diagonal communication
ā¢ Managers or employees interact with other
managers and employees from other department
who are not at the same hierarchial level.
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24. Contā¦
4. Grapevine communication
ā¢ The information flows haphazardly between people
at all hierarchial levels and usually involves 3 or 4
people at a time.
ā¢ This type of communication is subject to error and
distortion.
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26. TYPES OF COMMUNICATION
ļ¶Intrapersonal communication
ļ¶Interpersonal communication
ļ¶Transpersonal communication
ļ¶Small group communication
ļ¶Public communication
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27. Intrapersonal Communication
ā¢ It is a powerful form of communication that occurs
within an individual.
ā¢ Also called as self-talk, self verbalization and inner
thought.
ā¢ Nurse should be aware of the nature and content of
their own thinking and try to replace the negative,
self defeating thoughts with positive assertion.
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28. Contā¦
ā¢ Intrapersonal communication creates a set of
conditions through which life is experienced.
ā¢ Positive self-talk can be used as a tool to improve the
nurse's or client's health and self-esteem.
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29. Interpersonal Communication
ā¢ One-to-one interaction between the nurse and
another person that often occurs face to face.
ā¢ Most frequently used in nursing situations and lies at
the heart of nursing practice.
ā¢ Nurses work with people who have different
opinions, experiences, values and belief systems, so
meaning must be validated or mutually negotiated
between participants.
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30. Contā¦
ā¢ Meaningful interpersonal communication results in
exchange of ideas, problem solving, expression of
feelings, decision making goal, accomplishment,
team building and personal growth.
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31. Transpersonal Communication
ā¢ Occurs within a person's spiritual domain.
ā¢ Many persons use prayer, meditation, religious
rituals, or other means to communicate with their
āhigher powerā.
ā¢ Nurses who value the importance of human
spirituality often use this form of communication
with clients and for themselves.
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32. Small Group Communication
ā¢ Occurs when a small number of persons meet
together.
ā¢ Usually goal directed and requires an understanding
of group dynamics.
ā¢ When nurses work on committees, lead client
support groups, form research teams, or participate
in client care conferences, a small group
communication process is used.
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33. Contā¦
ā¢ Small groups are effective when they are a workable
size, have an appropriate meeting place, suitable
seating arrangements, and cohesiveness and
commitment among group members.
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34. Public Communication
ā¢ It is an interaction with an audience.
ā¢ Nurses have opportunities to speak with groups of
consumers about health related topics, present
scholarly work to colleagues at conferences, or lead
classroom discussions with peers or students.
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35. Contā¦
ā¢ Requires special adaptations in eye contact,
gestures, voice inflection and use of media materials
to communicate message effectively.
ā¢ Effective public communication increases audience
knowledge about health related topics, health issues,
and other issues important to the nursing profession.
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36. METHODS OF COMMUNICATION
A. One-way Communication (didactic)
ā¢ Flow of communication is āone-wayā i.e sender send
information to the receiver.
ā¢ There is no feedback.
ā¢ Learning is passive and there is no participation of
learners. e g. Lecture method.
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37. Contā¦
ā¢ Advantages
ļ¼Considerable faster than two-way communication.
ļ¼Appears neat and efficient to an outsider observer.
ļ¼Sender is more psychologically comfortable.
ļ¼Plan-fullness, order, systemization are associated
with.
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38. Contā¦
ā¢ Disadvantages
ļ¼Knowledge is imposed
ļ¼Learning is authoritative
ļ¼Little audience participation
ļ¼No feedback
ļ¼Little influence on human behaviour.
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39. Contā¦
B. Two-way Communication (Socratic)
ā¢ Flow of communication occurs between sender and
receiver.
ā¢ Feedback or response is present.
ā¢ Full participation of the receiver.
ā¢ The process of learning is active and democratic.
ā¢ It is more likely to influence behaviour than one-way
communication
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40. Most Common Ways to
Communicate
Speaking
Writing
Visual
Image
Body
Language
41. A. VERBAL COMMUNICATION
ā¢ Verbal message are message communicated through
words and language.
ā¢ Exchange of information using words and includes
spoken and written word.
ā¢ To make the message clear, the nurse uses effective
verbal communication techniques which includes the
following:
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43. B. NONVERBAL COMMUNICATION
ā¢ Nonverbal communication is the exchange of ideas
without the use of words.
ā¢ Action often speaks louder than words.
ā¢ It includes all of the five senses and everything that
doesnāt involve the spoken or written word.
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44. Contā¦
i. Personal Appearance
ii. Posture and Gait
iii. Facial Expression
iv. Eye Contact
v. Gestures
vi. Sounds
vii. Touch
viii.Territory and personal space
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46. Personal Barriers
ļBarriers in Superior
ļ§ Attitude of Superior
ļ§ Fear of challenge of authority
ļ§ Lack of time
ļ§ Lack of awareness
ļBarriers in Subordinates
ļ§ Unwillingness to communicate
ļ§ Lack of proper incentive
48. Semantic Barriers
ļSymbols with different meaning
ļBadly expressed message
ļFaulty translation
ļUnclarified assumption
ļSpecialistās language
52. REFERENCES
ā¢ Potter A P, Perry A G. Fundamentals of Nursing. 6th edition,
Mosby; 2009.
ā¢ Kozier B, Erb G et al. Fundamentals of Nursing.7th edition,
Pearson Education Inc; 2006.
ā¢ Rai L,Nursing Concepts Theories and Principles, 2010.
ā¢ Sankaranarayanan B, Sindhu B, Learning and Teaching
Nursing, 4th edition, Jaypee Brothers Medical Publishers (P)
Ltd; 2012.