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Podcast Show Development: How to Organize Your Content into a Podcast

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Podcast Show Development
How to Organize Your Content into a Podcast

About this Talk
How do you build a podcast show? Get into the details of podcast show development by learning how to approach your podcast preparations, topic research, script development, recording schedule, show notes, and production. If you're ready to produce a podcast, thinking about a topic you would like to transform into a podcast, or a blogger with a ton of content that could make for a great podcast, then THIS TALK IS FOR YOU!

Location
Germanna Community College
10000 Germanna Point Drive
Workforce Building Room 126
Fredericksburg, VA

NOTE: This Meetup will be on the Fredericksburg Germanna Campus, located near Fredericksburg Exit-126 near I-95.

About Gagglepod
Gagglepod is designed to give you a chance to hear other podcasters share their experiences in creating, producing, and marketing their shows. Visit http://gagglepod.com for more information.

Whether you're just starting out, trying to decide if podcasting is something for you, or already have a show, each Gagglepod meetup is a chance to learn from a growing community of Fredericksburg and Northern Virginia podcasters dedicated to helping you build your own successful podcast.

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Podcast Show Development: How to Organize Your Content into a Podcast

  1. 1. Podcast Show Development Kyle Bondo kyle@trenchbucket.com meetup.com/gagglepod gagglepod.com PODCAST SHOW DEVELOPMENT Gagglepod How to Organize Your Content into a Podcast
  2. 2. Tonight's Goals: Gagglepod Process Expertise The Idea PODCAST SHOW DEVELOPMENT Development Fine Print Pitfalls
  3. 3. GAGGLEPOD PROCESS Gagglepod Process A Podcast Development Approach
  4. 4. GAGGLEPOD PROCESS EXPERTISE IDEA BUILD MICTOOLS LAUNCH The Gagglepod Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Use a good microphone 6. Launch it 7. Build an Audience
  5. 5. GAGGLEPOD PROCESS EXPERTISE IDEA BUILD MICTOOLS LAUNCH The Gagglepod Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Use a good microphone 6. Launch it 7. Build an Audience
  6. 6. GAGGLEPOD PROCESS EXPERTISE IDEA The Gagglepod Show Development Process DEV WHAT DO YOU KNOW? WHAT DO YOU WANT TO SAY? WHAT KIND OF SHOW CAN YOU BUILD?
  7. 7. “Begin at the beginning, and go on till you come to the end: then stop.” – Lewis Carol, Alice in Wonderland EXPERTISE – WHAT DO YOU KNOW? Expertise What do you know?
  8. 8. What do you know? • What are you an expert in? • What are you passionate about? • What are you good at? • What do you want to learn about? • What do you want to document? EXPERTISE – WHAT DO YOU KNOW?
  9. 9. iTunes Podcast Categories • Arts • Business • Comedy • Education • Games & Hobbies • Government & Organizations • Health • Music EXPERTISE – WHAT DO YOU KNOW? • News & Politics • Religion & Spirituality • Science & Medicine • Society & Culture • Sports & Recreation • Technology
  10. 10. EXPERTISE – WHAT DO YOU KNOW? Arts Design Fashion & Beauty Food Literature Performing Arts Visual Arts Business Business News Careers Investing Management & Marketing Shopping Comedy Education Educational Technology Higher Education K-12 Language Courses Training Games & Hobbies Automotive Aviation Hobbies Other Games Video Games Government & Organizations Local National Non-Profit Regional Health Alternative Health Fitness & Nutrition Self-Help Sexuality Kids & Family Music News & Politics Religion & Spirituality Buddhism Christianity Hinduism Islam Judaism Other Spirituality Science & Medicine Medicine Natural Sciences Social Sciences Society & Culture History Personal Journals Philosophy Places & Travel Sports & Recreation Amateur College & High School Outdoor Professional TV & Film Technology Gadgets Podcasting Software How-To Tech News
  11. 11. EXERCISE #1 EXPERTISE – WHAT DO YOU KNOW? “What are you good at that you are ALSO passionate about?” *Write down at least two things you could do a show on.
  12. 12. “Serve your audience.” – Roman Mars, Podcast Movement IDEA – WHAT DO YOU WANT TO SAY? The Idea What do you want to say?
  13. 13. What do you want to say? • What is your point of view? • What are others not saying? • What do you want your audience to know? • How will YOU say it? THE IDEA – WHAT DO YOU WANT TO SAY? Brett Tippie from “Just the Tip” (Pinkbike.com)
  14. 14. Myths… • I am not an expert • Someone is already doing it • There are too many shows in my niche Realities… • You don’t NEED to be an expert • Nobody has heard YOUR version • Not too many, just too boring THE IDEA – WHAT DO YOU WANT TO SAY? “If you can see it, and believe it, you can achieve it.” Kevin Smith from “Fatman on Batman”
  15. 15. What is your ideal market? Research your Content • Gaps • Questions • Problems • Struggles • Unserved Topics • Underserved Topics • Controversial Topics THE IDEA – WHAT DO YOU WANT TO SAY?
  16. 16. What is your ideal market? Research your Audience • What do they read? • What do they buy? • What do they need? • What do they do? • What do they love? • What do they hate? • What do they want? THE IDEA – WHAT DO YOU WANT TO SAY?
  17. 17. What is your ideal market? Research your Competitors • Are there any? • Which ones are good? • Which ones are bad? • Which ones are ugly? • What are they NOT doing? • What are they avoiding? • What are they overdoing? THE IDEA – WHAT DO YOU WANT TO SAY?
  18. 18. EXERCISE #2 THE IDEA – WHAT DO YOU WANT TO SAY? “What will your podcast be about?” *Write down a one sentence description
  19. 19. EXERCISE #3 THE IDEA – WHAT DO YOU WANT TO SAY? “What will your podcast be called?” *Give your show a working title
  20. 20. “Let me ‘splain… No, there is too much. Let me sum up..” – Inigo Montoya, The Princess Bride DEVELOPMENT – WHAT WILL YOU BUILD? Development What kind of show can you build?
  21. 21. What are your requirements? • Decide on a Direction • Choose your Talent • Choose your Format • Decide on your Duration • Decide on your Frequency DEVELOPMENT – WHAT WILL YOU BUILD?
  22. 22. Decide on Direction Your Vision • Where do you see the show in one year? Message or Mission • What do you want a listener to know when you are done? Set of Principles/Rules • What will your show do and not do? DEVELOPMENT – WHAT WILL YOU BUILD?
  23. 23. Choose your Talent • Solo (Monologue) • Co-Host (2 hosts) • Hostful (3+ hosts) • Cast (Characters in a story) • Narrator (talking over other a cast) • Moderator (host over multiple guests or panel) • Announcer/DJ (Introduces Acts) DEVELOPMENT – WHAT WILL YOU BUILD?
  24. 24. Choose your Format • Monologues (stream of thought, rants, lessons) • Segments (ideas in multiple parts) • Interviews (guests only) • Variety (combos of monolog, interviews, and/or music) • Hostful (group rants, random topics) DEVELOPMENT – WHAT WILL YOU BUILD? • Journalistic (reporting what happened) • Academic (teaching a class) • Critiques (reviews, sample snippets, ratings) • Productions (radio plays, audio theater, character-driven) • Narration (serials, 3rd person story, audible-style) • Experimental (sound collages)
  25. 25. Decide on Duration There is no ideal length of a podcast • Short Form (1-10 minutes) • Medium Form (10-20 minute) • Long Form (20-90 minutes) • Marathon Form (90-120 minutes) • Special Form (120+ minute) DEVELOPMENT – WHAT WILL YOU BUILD? “There are no podcasters that are too long, only too boring.“
  26. 26. Decide on Frequency (Delivery) • Daily (M-F) • Weekly • Monthly • Seasonal (# episodes per season) • Serials/Arcs (limited # episodes per arc) • Lessons/Seminars (limited # episodes) • Chapters (limited # episodes per book) DEVELOPMENT – WHAT WILL YOU BUILD? “Release an episode when it is ready, not when you have to.“
  27. 27. EXERCISE #4 DEVELOPMENT – WHAT WILL YOU BUILD? “Who will be the talent of your show?” *List the names your hosts
  28. 28. EXERCISE #4 DEVELOPMENT – WHAT WILL YOU BUILD? “What duration and frequency will your show have?” *Describe how your show will be organized.
  29. 29. “Nobody is going to punch you in the face if you change your show.” – Dave Jackson, School of Podcasting FINE PRINT – WHAT ARE THE DETAILS? Fine Print What are the details?
  30. 30. Decide on Schedule • Be Consistent • Post same day as last week • Ok to miss - Don't apologize Plan for when life happens • Content First – No Filler • Not Live – Not Radio • Batch Prerecorded episodes DEVELOPMENT – WHAT WILL YOU BUILD?
  31. 31. Decide on Monetization Reason for your Podcast • Money or influence? Promotion • Will you pursue advertisers? • What kind will they be? Value • How much is your time worth? DEVELOPMENT – WHAT WILL YOU BUILD?
  32. 32. Decide on your artwork Artwork Details • 1,400 x 1,400 pixels • Show Name • Show Art Artwork Goals • Seen on Mobile • Standout from others FINE PRINT – WHAT ARE THE DETAILS?
  33. 33. Decide on your description • Copy that you would see in iTunes info tab or on the show description in each episode Short descriptions • Keep it simple, No War and Peace • Written with direct language • Pinpoint your target audience • Use keywords they would search for • Spelling and Grammar DEVELOPMENT – WHAT WILL YOU BUILD?
  34. 34. “Let me ‘splain… No, there is too much. Let me sum up..” – Inigo Montoya, The Princess Bride PITFALLS – WHAT CAN GO WRONG? Pitfalls What can go wrong?
  35. 35. What are your not ready for? • Host Fallouts • Show Ownership • Licensing Issues • Bad Guests PITFALLS – WHAT CAN GO WRONG?
  36. 36. Watch out for ownership issues Agreements and Contracts • Name Ownership • Episode Ownership • Division of Money, Assets • Schedules • Format and Music • Language • Guests Selection Criteria • Advertiser Selection Criteria PITFALLS – WHAT CAN GO WRONG?
  37. 37. Watch out for licensing issues Music Licensing • Mainstream Music Expenses • Fair Use • License Agreements • Annual Renewal Costs Voice Licensing • Talent Costs • Voice Over Usage PITFALLS – WHAT CAN GO WRONG?
  38. 38. Watch out for bad guests Not all guests are equal • Interview Usage • Lack of Promotion • Cease and Desist Other Interview Issues • Cancellations • Bad Locations • Language PITFALLS – WHAT CAN GO WRONG?
  39. 39. EXERCISE #5 THE IDEA – WHAT DO YOU WANT TO SAY? “When will you start your podcast?”
  40. 40. HELP – WHERE CAN I GET HELP? Help Where can I get help? “The two best times to start a podcast: In 2006… and NOW!” – Dave Jackson, School of Podcasting
  41. 41. HELP – WHERE CAN I GET HELP? Podcasts about Podcasting • School of Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com • Audacity to Podcast – audacitytopodcast.com • The Podcasters Studio – thepodcastersstudio.com • Podcasters’ Roundtable – podcastersroundtable.com • Podcast Answerman – podcastanswerman.com
  42. 42. Local Connections Merchants of Dirt @MerchantsofDirt merchantsofdirt.com reckoneer.com Gagglepod Podcasters Meetup gagglepod.com meetup.com/gagglepod Get Lost Racing @MerchantsofDirt getlostracing.com reckoneer.com HELP – WHERE CAN I GET HELP?
  43. 43. THANK YOU Kyle Bondo @MerchantsofDirt kyle@trenchbucket.com meetup.com/gagglepod gagglepod.com

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