Edexcel Geography A Level Globalisation

1. What has caused cultural
diffusion?

2. How can companies dilute or alter
‘culture’?
• 10 companies own most of food and drink we buy here

3. What is ‘culture’?

4. What is ‘culture’? (p191)
1. Language
2. Food
3. Clothing
4. Religion
5. Traditions
Watch this video to see what is happening in Dhaka,
Bangladesh. (Nadiya, from chapter 9, 4.45)

5. Cultural Diffusion
TNC Global Media Migration and
Tourism
Impacts on
People
Impacts on
the
environment
Cultural diffusion is caused by globalisation, specifically TNC’s,
Global Media, Migration and Tourism.
Complete the table below using p192

6. How has the spread of global culture created
new opportunities for disadvantaged groups?
• In the UK, government laws have been introduced
which give rights to all.
• E.g. The Race Relations Act in 1968 gave rights with
respect to employment, housing, commercial and
other services to all races.
• Sporting bodies have helped too. E.g. FIFA’s
#saynotoracism campaign. This has been promoted
worldwide through football matches.

7. How has the spread of global culture created
new opportunities for disadvantaged groups?
• A recent shift in attitudes towards disabled people
has taken place and global media has helped to
turn the Paralympic games into one of the worlds
biggest sporting events by celebrating the physical
achievements of elate athletes with disabilities.
• Paralympics started as an event for war veterans in
1948.
• In 1988 for the first time the Paralympics were help
immediately after the Olympics.
• Video here

8. Paralympics
• Uzbekistan first entered a team in 2004 with one
athlete
2008 2012 2016
Total Medal
count
0 1 31
Athletes 0 10 32
Place in medal
table
- 67 16

9. Does this surprise you?