2. INTRODUCTION:
Globalization is the process by which the
world, previously isolated through physical
and technological distance, becomes
increasingly interconnected.
It is manifested by the increase in interaction
between people around the world that
involves the sharing of ideas, cultures, goods,
services,
ideological,
economic, political, cultural,
investment environmental and
processes aided by information technology.
GLOBALIZATION
3. GLOBALIZATION: A CONTESTED
CONCEPT
Globalization first appeared in the 1940s, but
did not gain widespread traction until the
1990s.
It is sometimes mistaken for an unstoppable
juggernaut âAmericanizingâ the world.
However, a more nuanced understanding of
the interactions between the local, national,
regional, and global. Indiscriminate use of
the word âglobalizationâ is confusing.
4. GLOBALIZATION: A CONTESTED
CONCEPT
Globalization is a set of social processes
that lead to the social condition of
globality, through the growing
consciousness of global connectivity.
There is no consensus on exactly what
processes constitute globalization, but
common themes include the creation of
networks, expansion of social relations,
and the acceleration of social
exchange.
5. Globalization and history: is globalization a
new phenomenon?
Globalization is commonly thought of as a
new phenomenon, but contact between
diverse individuals is not new.
It began when prehistoric tribes settled and
were able to outmuscle wandering tribes.
The premodern period saw technological
advances that allowed trade and
communication to flourish.
6. Globalization and history: is globalization a
new phenomenon?
The early modern period saw the birth of
capitalism and regional markets.
The modern period saw the Industrial
technology at the expense of
Revolution provide massive advances in
the
environment.
The contemporary era is an era of
convergence, with people coming together
through deregulated economic and ICT
systems.
7. 3 components of economic
globalization
Academic literature commonly
subdivides globalization into three
major areas:
1. Economic globalization
2. Cultural/social globalization
3. Political globalization
8. I. Economic globalization
It refers to the widespread international
movement of goods, capital, services,
technology and information.
Economic globalization primarily comprises
the globalization of:
1. production
2. finance
3. markets
4. technology
5. Organizational
6. regimes
7. institutions
8. corporations
9. labour
9. Economic globalization
The economic globalization is one
most often mentioned in the media.
It is associated with massive
amounts of financial traded daily on
the different stock markets around
the label âNEW ECONOMYâ.
10. Economic globalization
In order to monitor the economy,
3 economic institutions were created:
1. THE INTERNATIONAL MONITARY FUND
(IMF) --would oversee the
international monetary system;
11. Economic globalization
2. The International Banks for
Reconstruction and Development (IBRD
later named the WORLD BANK (WB) --
would provide loans for European
reconstruction but later expanded its
activities to the developing world;
12. Economic globalization
The General Agreement on Tariffs and
Trade (GATT
, renamed of the WORLD
TRADE ORGANIZATION in 1992)--would
oversee multilateral trade agreements.
For about 30 years, this system
remained in place and provided
economic stability and prosperity to
Western nations.
13. The economic dimension of globalization
In the 1980s neoliberalism liberalized financial
transactions.
However, this unstable growth led to the Great Financial
Crash, where banks traded toxic assets without
regulation.
Transnational corporations rival nation-states in economic
power, and have had a profound effect on the structure
and function of the global economy.
The Washington Consensus was drafted to reform
indebted developing countries, but it has thus far rarely
helped countries develop.
14. The economic dimension of globalization
The economic dimension of
globalizationâ explores how the way
people have undertaken economic
production has changed.
The global economic order emerged
after World War II, when the Bretton
Woods Conference laid the foundations
for the IMF
, World Bank, and WTO.
15. II. CULTURAL GLOBALIZATION
Cultural Globalization refers to the
rapid transmission
meanings, and values
of ideas,
and cultural
products across around the world in
such a way as to extend and
intensify social relations.
16. CULTURAL GLOBALIZATION
This process is marked by the common
consumption of mono-cultures that have been
diffused by the Internet, popular culture media,
and international travel, entertainment
transnational marketing of particular brands and
international tourism â that transcends local
cultural traditions and lifestyles, and that shapes
the perceptions, aspirations, tastes and everyday
activities of people wherever they may live in the
worldâ.
17. CULTURAL GLOBALIZATION
1. MIGRATION is an important aspect of cultural
globalization.
This process has been going on for several
centuries, with languages, religious beliefs, and
values being spread by military conquest,
missionary work, and trade.
However, in the last 30 years, the process of
cultural globalization has dramatically
intensified due technological advances in both
transportation and communications technology.
18. CULTURAL GLOBALIZATION
THE GLOBALIZATION OF FOOD is one of the most
obvious examples of cultural globalization â food
consumption is an important aspect of culture and
most societies around the world have diets that
are unique to them, however the cultural
globalization of food has been promoted by fast food
giants such as McDonaldâs, Coca-Cola and Starbucks.
The spread of these global food corporations has
arguably led to the decline of local diets and
eating traditions.
19. CULTURAL GLOBALIZATION
2. THE GLOBALIZATION OF SPORT is
another fairly obvious example of cultural
globalization â think of all the international
sporting events that take place â most
notably the World Cup and The Olympics,
and Formula 1, which bind millions
together in a shared, truly global, âleisure
experienceâ.
20. CULTURAL GLOBALIZATION
3. CONVERGING GLOBAL CONSUMPTION PATTERNS â today
you can go to pretty much any major city in the world and
share in a similar âconsumption experienceâ.
Also, more and more people in Asia and South-America
are coming to enjoy high-consumption lifestyles like in
the West â car ownership and tourism are both on the
increase globally for example.
Central to this is the growth of similar styles of shopping
malls, and leisure parks which provide a homogeneous
cultural experience in different regions across the
world.
21. CULTURAL
GLOBALIZATION
HOMOGENEITY comes to a society in a numbers of ways-
ethnically(Japanese), religiously(many Arab nationals),
culturally(Indians), politically(communism) etc.
Study has shown that the most prominent type of
homogeneity is ethnicity, where everybody share similar
physiological characteristics and cultural behavior .
Ethnic homogeneity still strong among many aboriginal
groups in USA, Latin countries, China, Japan, South Asia
and Africa.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
22. CULTURAL
GLOBALIZATION
FINANCIAL HOMOGENEITY also exists in many
countries. It was prevalent in many communist
countries-this type of homogenous society is in
decline now-a day.
North Korea
homogeneity
,
is a great example of financial
at
example is Scandinavian countries, where
extreme level, another good
the
government make sure that every citizen of their
country enjoy high level of living standards.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
23. CULTURAL
GLOBALIZATION
THE GLOBAL VILLAGE/ GLOBAL
CONSCIOUSNESS-- Individuals and
families are now more directly
plugged into news from the
outside world â some of the most
gripping events of the past decade
have unfolded in real time in front
of a global audience.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
24. CULTURAL
GLOBALIZATION
According to Giddens this means that more and
more people have a more âglobal outlookâ and
increasingly identify with a global audience â for
example, television reporting of natural disasters in
developing countries result in people in wealthier
countries donating money to
Oxfam to assist with relief
charities such as
efforts. Giddens
the concept
this process
of âCosmopolitanismâ to
of an emerging global
developed
describe
identity.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
25. DETRADITIONALISATION--In his
classic 1999 text, Runaway World,
Anthony Giddens argues that one
consequence of globalization is
detraditionalisation â where people
question their traditional beliefs
about religion, marriage, and
gender roles and so on.
CULTURAL
GLOBALIZATION
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
26. CULTURAL
GLOBALIZATION
GLOBAL RISKS/ GLOBAL RISK CONSCIOUSNESS--Ulrich
Beck (1992) argues that a fundamental feature of
globalization is the development of a global risk
consciousness, which emerges due to shared global
problems which threaten people in multiple countries
EXAMPLES: ⢠the threat of terrorism,
⢠international nuclear war
⢠the threat of global pandemics
⢠the rise of organized crime funded primarily through
international drug trafficking
⢠the threat of planetary melt-down due to global
warming.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
27. THE CULTURAL DIMENSION OF
GLOBALIZATION
The cultural dimension of globalizationâ
explores the intensification and expansion of
cultural flows across the globe.
Critics of cultural globalization claim that the
world is being homogenized or
âAmericanizedâ.
However, advocates say that globalization
reinvigorates niche cultures instead of
eliminating them.
28. THE CULTURAL DIMENSION
OF GLOBALIZATION
The existence of the global
imaginary is linked to the rise of
global media networks.
These
small
networks
group
are owned by a
of transnational
corporations, which can affect
journalistic integrity.
29. THE CULTURAL DIMENSION OF
GLOBALIZATION
different hypotheses exist
Several
about the effects of language
globalization.
Some say that it leads to protection
of native tongues.
On the other hand, some foresee
the rise of a âGlobishâ language.
30. III. political
globalization
It refers to the growth of the worldwide
political system, both in size and complexity.
It includes:
1. national governments,
2. their governmental and
3. intergovernmental organizations
4. government-independent elements of global
civil society such as:
a. international non-governmental organizations
b. social movement organizations.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
31. The political dimension of
globalization
âThe political dimension of globalizationâ
looks at political arrangements beyond
the nation-state.
Traditional politics harboured an âusâ
and âthemâ mentality.
Contemporary globalization has led to a
permeation of those borders.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
32. The political dimension of
globalization
The modern nation-state came into being
after the Protestant Reformation,
characterized by centralized government
and self-determination.
The rise of organizations such as the United
Nations has threatened the nation-state,
according to globalization sceptics.
However, national governments still hold
significant powers.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
33. The political dimension of
globalization
There has been a rise in the number of
supra-territorial institutions, operating
from the local level all the way to the
global level.
Some commentators
global civil society
,
ultimately see a
although critics
question the feasibility of this.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
34. III. political
globalization
One of the key aspects of the political
globalization is the declining
importance of the nation-state and the
rise of other actors on the political
scene.
The creation and existence of the
United Nations has been called one of
the classic examples of political
globalization.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
35. political
globalization
UNITED NATIONS AND ITS ROLE IN
GLOBALIZATION
It is an international organization created on
24th October of 1945 when the UN charter
was signed.
MAIN OBJECTIVESARE:
1. to maintain international peace and security and
2. promoting human rights and global development.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
36. political
globalization
Member states of the United
Nations
The United Nations member states are
the 193 sovereign states that are
members of the United Nations (UN) and
have equal representation in the UN
General Assembly and 51 founding
countries.
The UN is the world's largest
intergovernmental organization which is
based in New York (Headquarter).
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
38. I. What is Global
Economy? BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
The world economy or global
economy is the economy of the
humans of the world,
considered as the international
exchange of goods and services
that is expressed in monetary
units of account.
39. Global
Economy
Typical EXAMPLES of economic
globalization are the global supply
chains now standard for the
manufacture of many devices,
ranging from cars to smart phones;
the processes surrounding raw
materials, components, and assembly
may take place across multiple
countries.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
40. What is the importance of Global
Economy?
Because of its size and interconnectedness,
developments in the US economy are bound to
have important effects around the world.
The US has the worldâs single largest economy,
accounting for almost a quarter of global GDP
(at market exchange rates), one-fifth of global
FDI, and more than a third of stock market
capitalization.
It is the most important export destination for
one-fifth of countries around the world.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
42. Changing
Structure:
Global
Economy
Since the end of World War II, the
global economy has steadily increased
its trade
enabled in
and financial openness,
part by the International
Monetary Fund (IMF), the World Bank,
and the General Agreement on Tariffs
and Trade (GATT), now the World Trade
Organization (WTO).
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
43. Changing Structure of the Global
Economy
In parallel, colonialism,
with its inherent
constraints on economic
development and its
built-in asymmetries,
collapsed.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
44. Changing Structure of the Global
Economy
As formal barriers to trade
and capital flows declined, a
number
combined
of other trends
to accelerate the
growth and structural changes
in the developing economies.
45. Changing Structure of the Global
Economy
THEY INCLUDED:
1. advances in transportation and
communications technology
2. management innovation in
multinational companies
3. a process of learning about
business in multiple and
doing
diverse
environments
4. and the integration of multinational
supply chains.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
46. Changing Structure of the Global
Economy
The shape of global supply
chains is constantly shifting.
Countries enter and engage
with the global economy at
different times and expand
at different rates.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
47. Changing Structure of the Global
Economy
The early high-growth economiesâ
Japan, South Korea, and Taiwanâ
initially exported labor-intensive
products, then graduated to more
capital-intensive products such as
automobiles and motorcycles, and then
to human capital intensive activities
such as design and technology
development.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
48. DO CHANGING
STRUCTURE OF THE
GLOBAL ECONOMY
AFFECT THE
PHILIPPINES?
Relating to usâŚ
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
49. What kind of economy is the
Philippines?
The Philippines has a mixed economic
system which includes a variety of private
freedom, combined with centralized
economic planning and government
regulation.
Philippines is a member of the Asia-
Pacific Economic Cooperation (APEC) and
the Association of Southeast Asian Nations
(ASEAN).
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
50. PHILIPPIN
ES:
COMPETING IN GLOBAL
ECONOMY
The economy of the Philippines is the world's 34th
largest economy by nominal GDP according to the
2017 estimate of the International Monetary Fund's
statistics, it is the 13th largest economy in Asia, and
the 3rd largest economy in the ASEAN after Indonesia
and Thailand.
The Philippines is one of the emerging markets and is
the sixth richest in Southeast Asia by GDP per capita
values, after the regional countries of Singapore,
Brunei, Malaysia, Thailand and Indonesia.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
51. PHILIPPIN
ES:
The Philippines is primarily
newly industrialized country
, which
economy in transition from one based
considered a
has an
on
agriculture to one based more on services and
manufacturing.
As of 2017, GDP by purchasing power parity
was estimated to be at $1.980 trillion.
NEW INDUSTIALIZED COUNTRY
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
52. PHILIPPIN
ES:
a tiger cub in economic
globalization
Primary exports include semiconductors and electronic
products, transport equipment, garments, copper
products, petroleum products, coconut oil, and
fruits.
United States, Singapore, South Korea,
Major trading partners include Japan, China, the
the
and
Netherlands, Hong Kong, Germany, Taiwan
Thailand.
The Philippines has been named as one of the Tiger
Cub Economies together with Indonesia, and
Thailand.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
54. World Bank Forecasts, Selected Asian
Economies
World Bank: Global Economy to Recover in 2017, Led by India,
Philippines, China and Vietnam
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
56. What is global market
integration?
Global market integration means that
price differences between countries
are eliminated as all markets become
one.
One way to the progress of
globalization is to look at trends how
prices converge or become similar
across countries.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
57. The law of one
price
states that the prices of identical security,
commodities or asset traded anywhere that are
exchanged in two or more markets must be the
same regardless of location and currency.
In an efficient market, there must be only one price
for commodities regardless of where they are
traded. Identical goods must have identical
prices.
For EXAMPLE, an ounce of gold must have the same
price expressed in terms of dollars in London as it
does in Tokyo.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
58. The law of one
price
The law of one price is a variation of Purchasing
Power Parity that relates to a single
commodity as opposed to a basket of goods.
This theory postulates that the difference in
prices for identical commodities in two
countries is due to the foreign exchange (FX)
rate between the two countries.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
59. MARKET INTEGRATION in 21st
century
Globalizationâthe integration of people
with world marketsâis perhaps the most
significant and pervasive economic
development of the late 20th and early
21st Centuries.
It is the subject of a small but growing
body of empirical economic research at
the national and multi-national levels.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
60. MARKET
INTEGRATION
In economics research, globalization
means trade integration.
As market and trade
liberalization
climb to the top of the
integration
economic policy agenda in many
countries, development economists
increasingly focus their attention on
market imperfections that may inhibit
trade and create welfare losses.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
61. MARKET
INTEGRATION
side, through imported
inputs, technologies, or
the input
intermediate
factors.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
As economic integration unfolds,
producers become inserted directly into
global markets on the output side,
through production of exports, and/or on
62. Migration is the principal mechanism
households in less
countries
by which
developed
especially in rural areas,
inserted into the
(LDCs),
become
global
directly
economy
.
MARKET INTEGRATION:
MigratioBY
n
: CHELDY SYGACO ELUMBA-
PABLEO,MPA,JD,LPT
63. MARKET
INTEGRATION:
Migrati
on
Globalization is not internationalization,
but the effective erasure of national
boundaries-opening the way not only to
free mobility of capital and goods but
also, in effect, to free movement (or
uncontrolled migration) of vast labor
tools from regions of rapid population
growth and the impacts on national
economies could be tragic.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
64. MARKET
INTEGRATION:
MICROECONO
MICS
âMICROECONOMICS OF GLOBALIZATIONâ
refers also to the myriad ways in which
economic actors also
inserted into the global
may become
economy
indirectly, through their relations with
other economic agents within local,
regional, and national markets.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
65. MARKET
INTEGRATION:
MICROECONO
MICS
It is the
behavior of individuals,
study of the economic
households
and firms.
Where macroeconomics looks at the
economy,
big picture of
microeconomics
the
looks at
that
the
drive
individual behaviors
economic processes.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
67. microecono
mics
Dema
nd
How demand for goods
is influenced by income,
preferences, prices and
other factors such as
expectations.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
68. microecono
mics
Supp
ly
How producers decide
to enter markets, scale
production and exit
markets.
Law of Supply and
Demand
Demand
falls,
Supply
Rises
Demand
rises,
Supply
falls
supply
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
69. microecono
mics
Price
s
How individuals, households and firms
react to prices and influence prices
with their supply and demand.
For EXAMPLE, the observation that
some customary prices appear to be
sticky in that consumers resist buying
above a particular historically
established price.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
70. Elasticity is how supply and
demand reacts to change.
For EXAMPLE, a household that
demands less of a good when
the price increases due to the
availability of substitutes.
microeconomics
ElasticitBy
Y: CHELDY SYGACO ELUMBA-
PABLEO,MPA,JD,LPT
71. microecono
mics
Opportunity
Cost
The tradeoffs that individuals and firms make
to manage constrained resources such as time,
money, capital and land.
EXAMPLE, you spend time and money going to
a movie, you cannot spend that time at home
reading a book, and you can't spend the
money on something else. Time is
precious
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
72. microecono
mics
Labor
Economics
Modeling the supply and demand for
labor.
focus on human capital (referring to
the skills that workers possess, not
necessarily their actual work).
For EXAMPLE, looking at how
expectations for economic growth
impact the labour participation
rate.
humans use to produce goods and
services
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
73. microecono
mics
Competiti
on
Modeling competition in markets.
Three types of competition
1) Direct competitors
2) Indirect competitor
3) Phantom competitors
For EXAMPLE, the use of game
theory to model a price war
between competitors.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
74. microecono
mics
Competitive
Advantage
Competitive advantage is the ability of certain
firms to outcompete all competition in a
particular area.
3 Tips to Determine YourCompetitive
Advantage
1. Price
2. Product
3. Customer experience
For EXAMPLE, a sporting goods company with
superior brand recognition and a positive brand
image that can charge premium prices and still
enjoy high demand for its products.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
75. microecono
mics
Consumer
Choice
How needs, perceptions and information shape
consumer choices.
2 influences on a personâs consumption choice:
1. their income
2. prices of the goods
For EXAMPLE, the idea that consumers
maximize their expected utility of purchases
meaning that they buy the things they expect
to be most useful to them.
ITâS YOUR
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
76. microecono
mics
Consumer
Confidence
How consumer expectations for the future
influence spending, saving, investment and
labor participation.
Is an economic indicator that measures the
degree of optimism that consumers feel
about the overall state of the economy and
their personal financial situation.
EXAMPLE, When consumer confidence is
high, consumers make more purchases.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
77. microecono
mics
Business
Confidence
How producer expectations for the future
influence hiring, capital investment and
supply.
Business confidence index (BCI) -provides
information on future developments,
based upon opinion surveys on
developments in production, orders and
stocks of finished goods in the industry
sector.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
78. This occurs when a firm or agency gains
control of other firms or agencies
performing similar marketing functions
at the same level in the marketing
sequence.
This type of integration sometimes
combine agencies to form a union with
a view to reduce their effective number
and the extent of actual competition in
the market.
3 basic kinds of market integration
Horizontal integration
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
79. EXAMPLE OF HORIZONTAL
INTEGRATION BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
Two or more companies produce the same goods or services
It is also known as horizontal merger
80. EFFECTS OF HORIZONTAL
INTEGRATION BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
Buying out competitor in a time
bound way to reduce competition.
Gaining larger share of the market
and higher profits
Attaining economies of scale
Specializing in trade
81. ADVANTAGE OF HORIZONTAL
INTEFRATION BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
1. Lower cost
2. Higher efficiency
3. Increased differentiation
4. Increased market power
5. Reduced competition
6. Economics of scale
7. Economic of scopes
8. International trade
83. 3 basic kinds of market integration
VIRTICAL INTEGRATI
ON
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
Occurs when a firm performs more than one
activity in the sequence of the market process.
Linking together of 2 or more functions in the
marketing process within a single firm or under
a single ownership.
Makes possible to exercise control over both
quality and quantity of the product from the
beginning of the production process until the
products is ready for the consumer.
Reduces the number of middle men in the
marketing channel.
85. EXAMPLE OF VERTICAL
INTEGRATION
Apple Inc. is one of the best-known
companies for perfecting the art of
vertical integration.
The company manufactures its custom A-
series chips for its iPhones and iPads. It
also manufactures its custom touch ID
fingerprint sensor.
The company has also integrated forward
as much as backward.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
86. VIRTICAL
INTEGRATION
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
I. FORWARD INTEGRATION
a firm assumes another
function of marketing which is
closer to the consumption
function.
EXAMPLE: Wholesaler
assuming the function of
retailing.
87. BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
EXAMPLE OF VERTICAL
INTEGRATION
diagram
88. VIRTICAL
INTEGRATION
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
II. BACKWARD INTEGRATION
This involves ownership or a
combination of sources of supply.
EXAMPLE: when a processing firm
assumes the function of
assembling/purchasing the product
from the villages.
90. 3 basic kinds of market
integration
CONGLOMERAT
ION
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
A combination of agencies or activities not directly
related to each other may, when it operates under
a unified management.
A process whereby a business acquires a substantial
number of other unrelated businesses in order to
form a large and highly diversified corporation.
EXAMPLE: the merger between the Walt Disney
Company and the American Broadcasting Company.
Because a conglomerate merger is one between
two strategically unrelated firms, it is unlikely that
the economic benefits will be generated for the
target or the bidder.
92. REASONS FOR THEMARKET
INTEGRATION BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
To remove transaction cost
Foster competition
Provide better signals for optimal
generation and consumption
decisions
Improve security of supply
93. GLOBAL INTERSTATE
SYSTEM
The modern world-system is now a
global
political
economy
system
with a
(the
global
modern
interstate system).
Refers to the relationship between
different state union.
It also includes all the cultural
aspects and interaction networks of
the human population.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
94. A hegemon is a core state
that has a significantly
greater amount of
economic power than any
other state, and that takes
on the political role of
system leader.
IMPORTANCE OF GLOBAL
INTERSTATE
SYSTEM
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
95. GLOBAL INTERSTATE SYSTEM:
The Development of World-
Systems
The world-systems perspective emerged
during the world revolution of 1968 and the
anti-war movement that produced a
generation of scholars who saw the peoples
of Global South (then called the âThird
Worldâ) as more than an underdeveloped
backwater.
It became widely understood that a global
power structure existed and that the people
of the non-core had been active participants
in their own liberation.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
96. GLOBAL INTERSTATE SYSTEM:
The Development of World-
Systems
The history of colonialism and decolonization
were seen to have importantly shaped the
structures and institutions of the whole global
system.
A more profound awareness of Eurocentrism was
accompanied by the realization that most
national histories had been written as if each
country were on the moon.
The nation state as an inviolate, pristine unit of
analysis was now seen to be an inadequate
model for the sociology of development.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
97. The World-Systems
Theory
World-systems theory is a macro-scale
approach to analyzing the world
history of the mankind and social
changes in different countries.
The definition of the theory refers to
the division of labor, be it inter-
regionally or transnationally.
Currently, the theory divides the world
into the core, semi-periphery and
periphery countries
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
98. GLOBAL INTERSTATE SYSTEM:
The Development of World-
Systems
World-systems are whole systems
of interacting polities and
settlements.
Systemness means that
polities and settlements
these
are
interacting with one another in
important ways â interactions are
two-way, necessary, structured,
regularized and reproductive.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
99. Core
nations
Core nations appear to be powerful, wealthy
and highly independent of outside control.
They are able to deal with bureaucracies
effectively; they have powerful militaries
and can boast with strong economies.
Due to resources that are available to them
(mainly intellectual), they are able to be at
the forefront of technological progress and
have a significant influence on less developed
non-core nations.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
100. SEMI-PERIPHERAL
NATIONS
These regions have a less developed
economy and are not dominant in the
international trade.
In terms of their influence on the world
economies, they end up midway between
the core and periphery countries.
However, they strive to get into a dominant
position of the core nation, and it was
proved historically that it is possible to
gain major influence in the world and
become a core country.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
101. Peripheral
nations
These are the nations that are the least
economically developed.
One of the main reasons for their peripheral
status is the high percentage of
uneducated people who can mainly provide
cheap unskilled labor to the core nations.
There is a very high level of social inequality,
together with a relatively weak government
which is unable to control countryâs
economic activity and the extensive
influence of the core nations.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
102. CONCEPT OF GLOBAL
GOVERNANCE
Global governance or world
governance is a movement
towards political cooperation
among transnational actors,
aimed at negotiating responses to
problems that affect more than
one state or region.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
103. ROLE OF GLOBAL
GOVERNANCE
T
rade, climate change and the role of
values in global governance.
The emerging field of global
governance has produced a number of
breakthroughs, as well as
aimed at managing global
through the voluntary and
cooperation of a diverse
failures,
problems
ad hoc
range of
international actors.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
104. IS THERE A NEED FOR
GLOBAL
GOVERNANCE?
Global governance is necessary because
humanity increasingly faces both
problems and opportunities that are
global in scale.
Today, transnational problems such as
violence and pandemics routinely reach
across borders, affecting us all.
humanity to overcome is that
The most important challenge for
of
existential risks.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
105. IS GLOBAL GOVERNANCE MULTI
FACETED?
Governance
Global
prepare professionals to
aims to
face
that require
global challenges
specific legal and economic
competencies, as well as a wide
range of technical knowledge
and skills to manage cultural
mediations.
This is why global governance is
multi-faceted.
106. What are the forms of global
governance?
Rosenau discusses these six types of
global governance.
They are
1. top-down governance,
2. bottom-up governance,
3. market governance,
4. network governance,
5. side-by-side governance
6. complex web governance.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
107. TOP-DOWN
GOVERNANCE
A top-down approach to governance
presents a clear divide between top-level
policy formulation and the subsequent
implementation of these preset goals by
administrators and service providers.
The process of enacting policy is viewed
as an implementation chain where links
must be forged between various
agencies.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
108. bottom-up
governance
The bottom-up implementation approach
initiates with the target groups and
service deliverers, because they find that
the target groups are the actual
implementors of policy.
The top-down implementation approach is
a clear-cut system of command and
controlâfrom the government to the
project, which concerns the people.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
110. MARKET
GOVERNANCE
Market governance mechanisms (MGMs)
are formal, or informal rules, that
have been consciously
change the behaviour
economic actors.
This includes actors
designed to
of various
such as
organisations
individuals, businesses,
and governments - who in turn
encourage sustainable development.
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
112. network
governance
BY: CHELDY SYGACO ELUMBA-PABLEO,MPA,JD,LPT
Network governance is "interfirm
coordinationâ that is characterized
by organic or informal social
system, in contrast to bureaucratic
structures within firms and formal
contractual relationships between
them.
114. COMPLEX Web
governance
Web governance is the process of
maintaining and managing an
online presence in an organized
way.
The idea
standards
is to set certain
for your website and
hold yourself to them.
115. COMPLEX Web
governance
That can include both your own
organizationâs standards and external
regulations or compliance standards,
such as WCAG 2.1 web accessibility
standards.
The ultimate goal is to provide the best
user experience possible for your
website visitors by ensuring quality
,
consistency, accessibility,
searchability, and more.