2. Introduction
• For my next task I will complete a survey to see how many people are involved and
interested in sports. For my questionnaire i will use www. Surveymonkey.com and
then carefully analyze the results. I will complete my target audience profile to see
what things to people do who are doing sports. Once i have gathered all this
information, it will help me to make my own sports magazine and make it
appealing to my audience group.
3. After carefully analyzing the
results, I have realized that the
majority reading sport magazines
is the late teen group age 15-20.
It is important to note that over
30% of the participants are above
30 years which is very interesting.
During my survey analysis I have
come to the point that the widely
held who take their time to read
magazines are mostly male. Men
take much more interest in sports
which is understandable.
4. As I have conducted research, it
is clearly visible that the
minority do not buy sport
magazines at all. This is due to
new technologies in which they
can read news in other formats.
Through my analization I have
concluded that the occupation
which mostly occurs is being a
student. Students are my main
target audience so it is pretty
clear why the responses are so
obvious.
5. From my survey I have determined
that “Articles on health” is most
common among the participants.
30% have chosen all of them
mentioned which shows that the
topics have shown somewhat
interest.
After my research I have settled
that the main sport among late
teens is mainly Basketball.
Some people prefer tennis or
athletics but it is clearly visible
that basketball has a bigger
reputation than the other
sports.
6. Throughout my enquiry it has
become clear that my participant
prefer to read news on
smartphone. However there are
30% of both PC and Paper readers
who prefer old ways of getting new
information.
The minority of my partakers
have decided that a sport
magazine cover should be Eye
catchy with a lot of content
which makes it have a pleasing
look to the audience.
7. Overall my accomplices have been
absolutely strong with the fact that
a magazine should have more than
one content instead of just one
particular one.
After I have analyzed my survey
results it is understandable that
the main category chosen was for
“great source of information”.
People read magazines in order to
be familiar with things that are
going on at that particular
moment or week. However a few
of them have said that magazines
are for entertainment.
8. Target Audience Profile
This is Joseph Ochedi, he is 18 years old and is part
of my Target audience. He is attending his lasy year
of high school. He spends most of his free time
practising Basketball as he wants to become a great
player.
At school he loves to play Ball during breaks and
study periods when he doesnt have work to do. He
loves to surf the internet especially youtube where
he listens to his favorite music and watched NBA
highlights to get to know new moves and styles.
Joseph is completely addicted to basketball. He can
play with a basketball even if it has bumps, or is
dirty. He is in so much love with this sport that
there are no barriers for him at all.
9. Target Audience Profile
Joseph loves going to cafés with his friends and go out for a meal. His favorite
food is chicken and his favorite drink is Fanta. He usually prefers to go to parks
to play basketball with friends or even alone. If the weather is bad he practises
dribbling with a ball in his room to make himself more stable and become
better with handles.
He enjoys to discuss basketball games through social media with friends. His
questions are usually( who was your man of the match?, did you enjoy the
game?, and which team did you support?) He also loves to read news about
basketball in all kinds of forms( paper, PC, smarthphone).
Joseph doesnt have a favorite season, for him its enough if the weather is
bearable so that he can go and play ball.
He is a very friendly guy who has his own ideas and intentions. He uses
Instagram and Messenger to keep in touch with his friends. After he finishes
high school ,he wants to go to a good college where he can join the college
basketball team and can show his skills and try to become a professional-
