1. Competitive priorities of IKEA
• Low cost strategy
• Product strategy
• Promotion strategy
• Market development strategy
2. Process for developing a new product
• Choose the new product
• Choose the manufacturer
• Design the product
• Efficient shipping
3. Additional features of IKEA
• Efficient shipping
• Flat packages
• Location advantage
• Space friendly products
• Environment friendly products
4. Important criteria for choosing site for IKEA store
• Large area for parking
• Population density
• Growth of the city
• Cost of renting the space or
• Building the building
