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Virtual marketing

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Virtual marketing

  1. 1. ∗ Viral marketing, viral advertising, ormarketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and othertechnologies to produce increases in brand awareness orto achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses orcomputerviruses . Viral marketing may take the formof video clips, interactive Flash games, ebooks, brandable software, images, text messages, email messages, VIRTUAL MARKETING
  2. 2. ROLE OF INTERNET
  3. 3. With the use of internet, it is possible to transmit/receive information containing images, graphics, sound and videos. ISP industry can offer services as:
  4. 4. BENEFITS OF INTERNET
  5. 5. LIMITATIONS OF INTERNET
  6. 6. Electronic commerce which is any purchasing or selling through an electronic communications medium. Business planners in institutions and organizations now see technology not only as a supportive cofactor, but as a key strategic tool. They see electronic commerce as a “wave of future”. ELECTRONIC COMMERCE
  7. 7. ∗ Information technology hasrevolutionized and digitalized economic activity , and madeit atruly global phenomenon .Oneof themost visible iconsof theIT Revolution istheinternet – theworld wiseweb. Which isa gigantic anarchic network of computersworld wide, which isessentially used for communicating , interaction , interactivelong distancecomputing and exchangeof information giving riseto ahost of applicationsfrom military and government to business, education and entertainment.
  8. 8. ∗ Electronic commerce is a symbolic integration of communications , data management , and security capabilities to allow business applications within different organizations to automatically exchange information related to the sale in goods and services
  9. 9. ∗ Electronic commerce is a symbolic integration of communications , data management , and security capabilities to allow business applications within different organizations to automatically exchange information related to the sale in goods and services

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