Presentation of the workshop for yoga teachers given in Ko Phangan, june 2016.

1. How to advertise yourself
as a Yoga Teacher
Ana Paula Coelho

2. What are we going to learn together?
 Self-presentations that matter;
 How to make the best
copyrighting for business and
events;
 Keywords that matter to
Google (basic SEO concepts);
 Easily creating websites and e-
mail marketing;
 Building References online (link
building);
 Social Media Marketing;
 How to make proper content
(photos, videos) using what
you have in hand;
 Basic skills on editing photos;
 How to build a basic poster;
 Tracking goals;
 DesignThinking.
Day 1 Day 2
Hours:
13:30 – 16:30
17:00 – 20:00

3. Who am I?
 Advertisement degree
 MBA on Entrepreneurship in Digital Marketing
 12 years of experience in IT/Marketing Communications
 1 year of Yoga
 Hackschooler

4. Who are you?
It’s also a fundamental marketing question

5. Exercise
 The yoga teacher worksheet

6. Who are you?
It’s also a fundamental marketing question

7. Write your presentation
 Short (500 characters – better 240) and long (300
words).
 Short: name, what’s your speciality, where do you teach
(or formation), how many years of yoga, styles and side
knowledge.
 Long: tell your story telling what you love to do and
why and pointing out your strenghts.

8. Break

9. What’s your Dharma?
 What do you sell?
 When people look for this type of product or service,
how they ask for it?
 First level intensive course
 4 weeks yoga intensive course inThailand
 AgamaYoga Level 1
 28 days yoga retreat Thailand
 One MonthYoga Ko Phangan

10. What’s your Dharma?
 What do you sell?
 When people look for this type of product or service,
how they ask for it?
 First level intensive course
 4 weeks yoga intensive course inThailand
 AgamaYoga Level 1
 28 days yoga retreat inThailand
 One MonthYoga Ko Phangan

11. Google Trends

12. SEO
 Search Engine Optimization
 Search terms
 Keyword Planner
 Original copyright (different than for your website)
 Image names
 Image size
 References
 Mobile friendly
 Use a Seo Checklist (before and after publishing your site)

13. Long tail

14. SEM
 Search Engine Marketing = Google Adwords

15. Exercise
 The spiritual event/product

16. Content
Images, Videos, Posters and flyers

17. Photos
 To have professional: use one of the many travellers
photographers around;
 If not, know the basic of photography and use a fairly good
camera and do it (iPhone 4 or up will do the trick);
 Use nature ambiance and sunlight (better about 1,5 hours
before sunset);
 One yours (face – not selfies), 2 of your main product and 2-3
of your auxiliary products.

18. Let’s do it together?
 Exercise: pair up and use your equipment
 Making good photos with iPhone + Photoshop

19. Short lesson on images for web
 Size – Kilobytes (Kb) or Megabytes (Mb);
 Dimensions – How many pixels of width and height
(e.g:1240x800px);
 Resolution – How many pixels (dots) per inch;
 High quality – printing (300dpi);
 Optimized quality – web (72dpi);
 Filetype – Jpeg(jpg) or PNG
 Acceptable, but need work: PDF, PSD, RAW, ...
 Not acceptable: gif, doc, cdr...
 For edition: Photoshop (print) or Fireworks (web)

20. Break

21. A small lesson on Photoshop
 Filters (and layers)
 Brightness
 Contrast
 Captions
 Save for web

22. Imagebank
 Unsplash
 The Noun Project
 CC Search
 Photl
 Stockvault

23. How to make a killer poster
 Yoga poster templates
 Canva
 Or hire someone
 Upwork
 Fiverr

24. Break

25. Facebook images
 Template for images on facebook
 Canva, Upwork, Fiverr...

26. Videos
 Testimonials
 Nature background, good light, good audio
 Name, country, service bought
 SatyamaTestimonials
 Showing your product/service
 Shibari Healing
 Manee
 Fluxonomia 4d

27. Exercise
 Make and edit a video (group exercise)

28. Where are you?
Digital presence matters

29. Have your own place
 yournameandspeciality.com
 www.yogitantra.com or www.shibarihealing.com
 Platforms:
 Wordpress
 Tumblr
 Squarespace
 Wix
 Yogi Sites

30. What needs to be on your website?
 Home
 Your picture, your primary service and your diferential value
proposition
 Testimonial
 How to book your service/buy your product/get in touch
 E-mail subscription (for retreats/workshops)
 Other pages
 Services/products (one landing page for each)
 About (big personal presentation)
 Testimonials/reviews (preferably in video or with photos)
 Contact/where to find you

31. What is a good Landing Page?
 Example of good landing page

32. Reaching people
 Mailing
 Subscription (opt in)
 Opt out link (all e-mails)
 E-mail MarketingTool (Mailchimp)
 Sent day and time and subject
 Followers
 Blog
 Third parties websites (Yogatrail, for instance)

33. What is a good e-mail mkt?
 Example of good e-mail marketing

34. Which information you need organized?
 Presentation and photos and video of the school/teacher
 Titles, dates, prices and descriptions on each product
 Different optimized good photos for each product
 Videos/testimonials for each product

35. Yoga websites
 1.Yoga Trail
 2. BookYoga Retreats (8 weeks before – accommodation needed)
 3. Book Retreats (accommodation needed)
 4. Let’s Glo
 5.Yoganonymous
 6.Vydya
 7. Retreat Guru
 8. Retreat Network

36. Events
 All events in
 Eventbrite
 Wherevent
 Eventerbee
 Phangancalendar
 We Love Ko Phangan
 Meet Up

37. Exercise
 Build your profile onYoga Trail
 Ask for reviews (importing mailing list)

38. Break

39. Be popular
How to use Social Media wisely

40. Facebook
 Page (1% reach)
 Events (invite properly – use city and/or past events)
 Communities (know the rules)
 Videos (uploaded on fb – song copyrights)
 Ads
 Most important: correct targeting, timing and budget (low).
 Test and adapt.

41. Instagram
 Hashtags
 Look for popular hashtags in your field (#yoga #om ...) and use
them on every post
 Mentions
 @yourschool, @influencers, @customers, @partners.

42. Program your posts
 Hootsuite
 Facebook itself

43. Videos
 Snapchat and/or Periscope
 Youtube orVimeo
 Hangouts on air – webinars
 Video-courses
 Udemy

44. Excercise
 Communication Plan

45. Break

46. Tracking
 Google Analytics
 Facebook Insights
 Wordpress Analytics
 Youtube Analytics

50. Track and measure
 Tracking sheet

51. Reach Enlightenment
Meditate upon it

52. Golden Circle

53. Golden Circle

54. Empathy Map

55. Maslow Hierarchy of Needs

56. Business Model Canvas

57. Exercise
 Empathy Map

58. Thank you!
facebook.com/anapaulacoelho
anapaulacoelho@gmail.com
Yoga TeacherToolkit:
goo.gl/ygmKzj