3. 10 Reason to Choose Apex Education
Academy1) Advanced & Highly Demanding Content : We provide Most advanced, Highly demanding
contents in pre-reading material, class tutorial, class exercise & home assignment and evaluation.
2) 100% Practical Work with Live Project : We Provide 100% work with Live Project. So
every one can join real & Actual Feeling of Topic.
3) Highly Experienced & Dedicated Faculties : We have having minimum 5 years of
experience in Digital Marketing.
4) Institutions Suitable For All : We welcome all classes of students. We provide special attention
on weak students. And Separate Personality Development & Interview Classes.
5) Affordable Fee : We work as No Profit No Loss Base. So Our fee is at least 50% cheaper to any other
institution in country providing similar quality of training.
4. 6) Small Batches with Amnesties : We optimized batch size maximum of 20 students to ensure
individual attention.
7) Flexible Learning : Available in Early Morning & Late Evening & Week End Batches For Working
Person.
8) Multiple Certification : We Provide & get Certified in Google Adwords, Google Analytics & 2 Other
Recognized certifications along with Apex Certificate Regd. with MSME, Govt. of India.
9) Placement Support : Dedicated placement team to support job seekers and working professionals
with regular job updates.
10) Life Time Support : Real Life is more difficult and challenging than student life. A student can
contact & Discuss with us after completion of Course.
5. What we actually do.
We guide you to put your right efforts in right things.
Go through pre reading material before each class to get basic
understanding of each subjects
Attend live lectures to learn how it is done from experts with key
software.
Complete all home assignments to get in depth knowledge by using best
practices, software learned the class.
Participate activity in classroom quiz & exercises to get learning, use
our strategy templates for guidance.
6. Modules 1
Introduction to Digital Marketing.
Getting Started with Digital Marketing
Defining Digital Marketing
Career Options in Digital Marketing
Need of Digital Marketing
Growth of Personalization
Traditional vs. Digital Marketing
Constituents of Digital Marketing
Defining Digital Marketing
Career Options in Digital Marketing
Need of Digital Marketing
Growth of Personalization
Traditional vs. Digital Marketing
Digital Marketing Framework
Defining Digital Marketing
Career Options in Digital Marketing
Need of Digital Marketing
Growth of Personalization
Traditional vs. Digital Marketing
7. Modules 2
Introduction to Website Creation.
Getting Started with Website Creation
Types of Websites
Key Websites Terminology
WordPress Customization
Configuring Word Press Basics
Install Word Press
Understand difference between installing Word Press
on roots vs. child directory
Understanding WP dashboard
Understand difference between post & page
Create your first page & post
Buying Domain & Hosting
Learn how to Buy Domain & Hosting
Interlinking Domain & Hosting server’s
Understand File & Folder system in server
Understand File & Folder system in server
Create your first page
8. Modules 3
Introduction to Website Analytics
Indroduction to Web Analytics
Understand importance of web analytics
Know why to use Google analytics for tracking
Getting Started with Google analytics:
Google analytics setup
Understand structure of web analytics
Understand Difference between account
property view & user access
Understand dimensions & matrices
Key GA Report:
Key GA Reports:
Audience Report
Acquisition Report
Behavior Report
Conversion Report
Other GA Essentials
9. Modules 4
Introduction to Google Adwords & PPC Advertising
Introduction to Google Adwords
Definition of Adwords
Ad Types
How Adwords Works
Adwords campaign structure:
Key Adwords terms
Overview of Adwords campaign
structure with example
Creating a Winning Adwords campaign
Good vs. Bad ad copies
Campaign best practices
Adwords Ad Extentions
Understand Adwords Keyword Match types
Add better control over targeting
Keyword Match Types
Board, Extact & Phrase Match
Modifiers
10. Modules 5
Introduction to Search Engine Optimization(SEO)
Introduction to Search Engine Optimization(SEO)
Search Engine Overview
Know why search ranking matters
Define SEO
Understand key factors involved in SEO
Introduction to Keywords
Why to do keywords Research
Key Query types
Essentials of s good Keyword
Keyword Section
How to Select keywords as per user person
Top 5 keyword selection tools
Target Keywords for different pages
On & Off Page SEO
Explain Webmasters Tools
Detail LinkBuilding
Diffenation Local SEO
11. Modules 6
Introduction to Social Media Marketing (SMM)
Introduction to Social Media Marketing (SMM)
Define Social media
Know top social media activities
Why people prefer to use social media
Mobile Web Marketing
Mobile website Optimization
Mobile Search Ads
Mobile Display Ads
Tools for ASO
Key Tools for ASO
Live walk through
Mobile App Marketing
Organic Promotion- App store optimization
Paid App Promotions
12. Modules 7
Introduction to Email Marketing
Introduction to Email Marketing
Define Email Marketing
Understand its importance
Understand email delivery process
Email List Building
Why to Build Email List
Where to Capture Email Contacts with examples
Types of Marketing Mailers
Acquisition/ Direct- Promotion
Usage Promotion Mails etc.
Introduction to Opt-in Mailing
Etc...
Introduction to Mass Mailing
Etc...
13. Modules 8
Introduction to Mobile Marketing
Introduction to Mobile Marketing
Definition
Why care
Understanding the device shift
Mobile Web Marketing
Mobile website Optimization
Mobile Search Ads
Mobile Display Ads
Tools for ASO
Key Tools for ASO
Live walk through
Mobile App Marketing
Organic Promotion- App store optimization
Paid App Promotions
14. Modules 9
Introduction to Web Content Marketing
Introduction to Web Content Marketing
Definition of Content Marketing
Content Marketing Advantages
Content Marketing Rules
Getting Started with Content Creation
Most Popular content types
Quick ways to Create different Types of web Content
Key content creation tools
Creating Content Calendar
Generate Content Ideas
Developing Content Plan
Creation Posting Schedule
15. Modules 10
Introduction to Online Reputation Management
What is Online Reputation Management???
Why Online Reputation Management is need of hour.
Understanding ORM Scenario.
10 Online reputation management Commandments.
15 ways to create positive brand image online.
Understanding tools for monitoring online reputation.
16. Modules 11
Introduction to Ecommerce Website Marketing
What is Ecommerce Website Marketing???
Top E-Commerce Websites around the world & it’s Secenario in India
Difference between E-Commerce Software & Shopping Cart Software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woocommerce & setting up an ecommerce store on Wordpress.
Affiliate Marketing by promoting products which looks like an e-commerce
store.
How to do Google Product Listing Ads(PLA) for E-Commerce Websites.
How to do SEO for an E-commerce website.
17. Modules 12
Introduction to Affiliate Marketing
What is Affiliate Marketing???
Affiliate marketing history.
Changes in Affiliate Marketing Industry over the year.
Affiliate marketing scenario in India.
How to be a super affiliate?
Getting your started as an affiliate
Getting you approved as an affiliate from
India’s top affiliate agencies
18. Thank You
Call: +91 7042843846
Daily Classes Monday to Friday
Weekend Classes Also Available
