Basic SEO Training

1. Basic SEO
WHAT YOU MUST KNOW TO SURVIVE IN THE DIGITAL WORLD.

2. Recap of Last Weeks Lesson… Lead
Magnets
5 Best Lead Generation Offers to Attract High Quality Leads Online
Question #1 - “Does a prospect’s interest in THIS lead magnet, indicate a high
probability of interest in my next offer?”
Question #2 – “Does my lead magnet pass the ‘but no one else would’ test?”

3. Splinter Method
Splinter: A splinter item is basically where you take your main thing and you shave
off kind of a small sliver of that thing to give away for free (or at a deep discount).
That splinter item then becomes a carrot (metaphorically) that you can dangle in front
of your perfect prospects just to get their foot in the door.
Free trial, free consultation, free lesson

4. Related Items and Precursors
Related Items and Precursors: Maybe I can't shave off a small sliver of it, but could I
maybe give away a related item? Or what precursor product/service might someone
buy right before they would be in the market for my main product?" Wedding
photographer offered 'engagement photography" package.

5. Contests & Giveaways
Contests and Giveaways: You have to be careful with contests and giveaways to
ensure you don’t violate that number one rule I gave you earlier. Otherwise, you’ll
end up with junk leads. Refer to Question #1 and Question #2.

6. Facebook Challenges
Facebook Challenges: What is a result or an outcome that my perfect prospect
would like to achieve?”
Offer to help them achieve that goal -- or at least a small portion of that goal -- in a
5- day challenge that you hold in a private Facebook group (or it could be a 4-day or
6-day or 7-day challenge … it doesn’t really matter).

7. Information
Information: Giving away information. It could be a free video that someone downloads
or a webinar they attend, a PDF they opt-in for, an ebook, etc. All you really need to do is
provide some short, but simple advice that is genuinely helpful and valuable.
The goal is to help them answer a question, solve a problem or achieve some desired
outcome.
WARNING: Do NOT give away information about your product or service (that’s not a
good lead magnet because good lead magnets are about your prospect not about you
and your product)

9. What You'll Learn
 Optimize website to improve Search ranking
 Master essential concepts every SEO expert must know
 Learn essential monitoring tools like Google analytics
 Learn important SEO strategies
 Master both on page and off page SEO
 Audit websites for SEO rankings

10. Tonight… We Will Cover
 SEO- Important Terms and Concepts - Learn the important terms and concepts
you need to know before you start with the actual techniques
 On Page SEO - Learn what is on page SEO and why it is important. Learn about
different types of SEO tags , Anchor text and Internal links.
 SEO tools - Learn about essential monitoring tools to help you manage your
website search engine rankings

11. How Search Engines Work
Search Engines have 2 Primary Functions.
They are:
1. Indexing (getting your content into the
search engines)
2. Calculating Relevancy (answers to user
queries)
3. Google, Bing, and Yahoo

12. What Is On Page Optimization
 Search - User Intent
 Keyword Research
 Meta Data
 On Page Optimization

13. Recap On User Intent
 Do – Transactional
 Know – Informational
 Go - Navigational
 Buying a Plane Ticket
 Best Sushi restaurant in town
 Finding the home or login details of a
website.

14. Keyword Research
 Will the user be happy when they land on
your site based on their search query?
 Is your content relevant?
 Keywords are not just about getting traffic,
but about getting the RIGHT Traffic.

15. With Good Keyword Research, You Can…
 Predict shifts in demand (Pandemic)
 Respond to changing market conditions
(Pandemic)
 Find content that web searchers are already
seeking.
Tools
AdWords Keyword Planner
Google Trends
Moz.com

16. Ask Yourself…
 Is the keyword relevant?
 Will users find what they’re looking for?
 Will users be happy with the results?
 Will the traffic help with organizational
goals?

17. Meta Data
 People Love WordPress
1. Easy to customize
2. Responsive to mobile
3. SEO Friendly
4. Used by over 35% of all websites online
5. 1000’s of themes

18. Meta Data
 Meta Title
 Meta Description
 Meta Keywords
 Heading Tags H1,H2,H3
 Alt text (image)
 Content – The most important aspect of SEO. Your website will go nowhere fast
without relevant, unique, searchable content.