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How To Merchandise Your Business


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Meredith Liepelt, Creative Client Attraction™ Strategist and President of Rich Life Marketing, explains how to leverage your expertise to save you time while increasing your income.

Published in: Business, Health & Medicine
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How To Merchandise Your Business

  1. 1. How to Merchandise Your Business A Simple Business Model to Leverage Your Time & Expertise
  2. 2. Business Model Comparison Typical Business Model Leveraged Business Model Product Hours for dollars Multiple options Product Growth Limited Innovate and expand easily Customer Limited Hundreds/thousands You Single point of failure Easily scalable Inventory Limited # of hours Easily expanded to meet demands
  3. 3. What Does it Mean To Leverage Your Business? <ul><li>You “bottle and sell” your expertise into information products </li></ul><ul><li>You have “pre-packaged” goods which makes personal access to you unnecessary and frees your time while making more money </li></ul><ul><li>You create a product once and sell it over and over </li></ul><ul><li>Allows you more time with high paying clients while simultaneously serving the “DIYers” </li></ul>
  4. 4. The Marketing Funnel (Your Leveraged Business Model) Start with a free introductory offer/product to get them into your funnel. $10-49 Book, ecourse, audio class $50-295 Teleclasses, workshops $300-999 Group coaching, retreats $1000+ VIP Coaching
  5. 5. 20 Ways to Merchandise Your Business <ul><li>Special Report </li></ul><ul><li>Audio Class or Course </li></ul><ul><li>Ecourse </li></ul><ul><li>Ebook </li></ul><ul><li>Printed Book </li></ul><ul><li>Online Workshop </li></ul><ul><li>Webinar </li></ul><ul><li>Teleclasses </li></ul><ul><li>CDs </li></ul><ul><li>Workbooks </li></ul><ul><li>Transcriptions of teleclasses </li></ul><ul><li>Video Tutorials </li></ul><ul><li>Membership Program </li></ul><ul><li>Home Study Kit </li></ul><ul><li>Private Retreat </li></ul><ul><li>Group Retreat </li></ul><ul><li>DVD </li></ul><ul><li>Boot Camp/Crash Course </li></ul><ul><li>Mastermind Group </li></ul><ul><li>Affiliate Programs </li></ul>
  6. 6. 20 More Ways! (It’s limited only by your imagination.) <ul><li>Cruise Ship Trainings </li></ul><ul><li>Coaching Club </li></ul><ul><li>Co-authoring </li></ul><ul><li>Retail Products </li></ul><ul><li>Certification Programs </li></ul><ul><li>Software </li></ul><ul><li>Audio Books </li></ul><ul><li>Tele-Summit </li></ul><ul><li>Live Summit </li></ul><ul><li>Magazine/Newsletter </li></ul><ul><li>Tele-Boot Camps </li></ul><ul><li>Syndicated Columns </li></ul><ul><li>Radio Show </li></ul><ul><li>TV Show </li></ul><ul><li>Advertising </li></ul><ul><li>Breakout Sessions </li></ul><ul><li>Spokesperson </li></ul><ul><li>Keynote Speaking </li></ul><ul><li>Tutorials </li></ul><ul><li>Corporate Training Programs </li></ul>
  7. 7. Who Can Merchandise Their Business? <ul><li>Pizza Parlors </li></ul><ul><li>Gyms </li></ul><ul><li>Massage Therapists </li></ul><ul><li>Coaches and Consultants </li></ul><ul><li>Fitness Professionals </li></ul><ul><li>Hair Salons </li></ul><ul><li>Financial Planners </li></ul><ul><li>Interior Decorators </li></ul><ul><li>Anyone who is an EXPERT! (Hint: That’s YOU!) </li></ul>
  8. 8. Making it Real <ul><li>Price of Product or Service </li></ul><ul><li>x </li></ul><ul><li>Number of Monthly Buyers </li></ul><ul><li>= </li></ul><ul><li>Your Leveraged Monthly Income </li></ul>
  9. 9. Making It Real: What is Possible for You <ul><li>Ecourse $15 x 30 = $450 </li></ul><ul><li>Teleseminar $49 x 20 = $980 </li></ul><ul><li>Online Workshop $169 x 5 = $845 </li></ul><ul><li>Group Coaching $349 x 3 = $1,047 </li></ul><ul><li>Your Leveraged Monthly Income Total = $3322 </li></ul>
  10. 10. Case Study: Sharon DeLay of <ul><li>The Situation : </li></ul><ul><li>Wanted to leverage experience & break away from the time-sucking hours for dollars coaching model. </li></ul><ul><li>The Solution : Used her knowledge of & offers webinars for job seekers and business owners - thus creating 2 streams of income from one product.  Genius! </li></ul>
  11. 11. Case Study: Linda Wisler-Luft of <ul><li>The Situation: A life coach with a strong following, but many are very hesitant about the cost of private coaching.    </li></ul><ul><li>The Solution : She developed a Coaching Club that filled up almost immediately.  She also developed a  workshop that is repeatable and is continuously sold out.   </li></ul>
  12. 12. Case Study: Liz CaJacob of Décor and You <ul><li>The Situation : </li></ul><ul><li>Find a way to create a recurring revenue stream </li></ul><ul><li>  </li></ul><ul><li>The Solution : </li></ul><ul><li>A benefit-packed, ongoing monthly membership program. Clients learn decorating ideas for the holidays, seasons, have access to product discounts and loads of other benefits. </li></ul><ul><li>  </li></ul>
  13. 13. Case Study: Meredith Liepelt of <ul><li>The Situation : </li></ul><ul><li>Create an entire business model around leverage and multiple streams of income. Work only 3 days a week. </li></ul><ul><li>The Solution : </li></ul><ul><li>An information marketing business coupled with private coaching. </li></ul>
  14. 14. Products
  15. 15. <ul><li>“ Leverage everything.” </li></ul><ul><li>-Melanie Benson-Strick </li></ul><ul><li>CEO of </li></ul>
  16. 16. Action Steps <ul><li>Decide if you want to merchandise/leverage your business. </li></ul><ul><li>If so, commit to starting this month by sketching your marketing funnel and finding support to create, market and launch your first product. (NAWBO roundtables, accountability group, coaching club, etc…) </li></ul>
  17. 17. Still Want to Know More? <ul><li>Get a copy of this presentation at </li></ul><ul><li>Schedule a complimentary strategy session with me to brainstorm your first tier product or service or entire marketing funnel. Free for NAWBO members this week only . </li></ul><ul><li>Thank you NAWBO and Joe Baer! </li></ul>