SBU analysis & strategic planning of grameen phone

2.  Grameenphone Limited, the number one and
leading mobile phone company in the area of
telecommunications in Bangladesh. GP
managed to grab 62% of the market share .
 Grameenphone has made a special
arrangement with Grameen Telecom, an
affiliate of Grameen Bank in providing the
cellular services in the rural country.
 Now Grameenphone has the total subscriber
of 8.5 million.

3.  The BCG matrix gives an understanding
of a company's current position in terms
of business growth rate and market
share. BCG matrix has 4 quadrants:

5.  GP-SIM
 GP-INTERNET
 GP-MOBILE PHONE
 GP-MODEM

6. Name of
Company
Year of inception Number of
subscribers -
2012(million)
Market Share –
Revenue (%)
1997 28.487 28.487
2005 18.408 32.439
2007 3.666 1.90
1997 11.845 13.30
2005 1.224 4.70
1993 1.933 3.20

8. Name of the
company
DEC,2010
(% of MKT growth
rate)
DEC,2011
(% of MKT growth
rate)
DEC,2012
(% of MKT growth
rate)
17.81 18.60 15.09
8.31 8.34 7.50
2.73 2.92 3.91
7.13 13.43 11.20
1.01 0.99 1.03
1.56 1.61 1.95

9.  Market growth rate is low.
 Market share is high.

11.  They have done their initial investment,
infrastructure development is completed, and
now their target is revenue generation.
 They have small opportunity to expunged
their market, so they should invest little
amount of money.

12. Name of Company
Number of subscribers -
2012(million)
Market Share – Revenue (%)
10.243
50.20
4.027 12.01
1.564 1.90
6.034 32.04
0.450 4.70
EDGE MODEM 0.640 3.20

13. Market share of internet service
GP internate
Banglalion
Robi Internet
Telitalk-3g
Zoom
EDGE-Modem

14. Name of Company
DEC,2010
(% of MKT growth
rate)
DEC,2011
(% of MKT growth
rate)
DEC,2012
(% of MKT growth
rate)
27.81 28.60 31.20
18.31 18.34 24.20
12.73 12.92 13.91
int
17.13 17.43 24.50
10.01 10.99 11.03
EDGE MODEM 11.56 11.61 11.95

15.  Market growth rate is high.
 Market share is high.

17.  Here they're well-established, and growth is
exciting! There should be some strong
opportunities here, and they should work
hard to realize them.
 They should invest high amount of capital to
retain growth rate & market shear.

18. Name of Company
Number of Users - 2012(million) Market Share – Revenue (%)
1.02 0.95
0.500 1.85
30.01 45.001
20.01 35.081
9.01 10.176
4.03 5.12
2.93 2.85

19. Sales
Nokia
SANSUNG
Grameenphone
LG
SonyEricisson
Motorola

20. Name of Company
DEC,2010
(% of MKT growth
rate)
DEC,2011
(% of MKT growth
rate)
DEC,2012
(% of MKT growth
rate)
17.81 18.60 21.20
8.31 8.34 14.50
2.73 2.92 3.91
7.13 7.43 14.20
1.01 0.99 1.03
1.56 1.61 1.95
4.32 4.87 5.54

21.  Market growth rate is low.
 Market shear is low.

23.  In these areas, their market presence is weak,
so it's going to take a lot of hard work to get
noticed.
 They should switch over their SBU.

24. Name of Company
Number of subscribers -
2012(million)
Market Share – Revenue (%)
10.243
50.20
4.027 12.01
1.564 1.90
6.034 32.04
0.450 4.70
EDGE MODEM 0.640 3.20

25. Market share of Modem
GP internate
Banglalion
Robi Internet
Telitalk-3g
Zoom
EDGE-Modem

26. Name of Company
DEC,2010
(% of MKT growth
rate)
DEC,2011
(% of MKT growth
rate)
DEC,2012
(% of MKT growth
rate)
27.81 28.60 31.20
18.31 18.34 24.20
12.73 12.92 13.91
17.13 17.43 24.50
10.01 10.99 11.03
EDGE MODEM 11.56 11.61 11.95

27.  Market growth rate is high.
 Market shear is high.

29.  Here they're well-established, and growth is
exciting! There should be some strong
opportunities here, and they should work
hard to realize them.

 They should invest high amount of capital to
retain growth rate & market shear.