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Rita Ora – Poison
MUSIC VIDEO ANALYSIS
There is an aspiration throughout the music video and she is
confused about love and wants things to be okay.
This within the music video links it to the drama of pop as teens
usually want a mushy storyline.
The colours within the video are bright, clean and crisp linking to the
genre of pop.
MUSIC VIDEOS DEMONSTRATE GENRE CHARACTERISTICS.
There are lots of intimate and shots showing poison being love and
she cant get away from it.
There are lots of shots to show this frustration and confusion in her
mind.
THERE IS A RELATIONSHIP BETWEEN LYRICS AND VISUALS.
THE LYRICS ARE REPRESENTED WITH IMAGES.
There is action within shots keeping it a story and interesting.
As well as this there is plenty of shots which also keeps it fast pace.
Lots of cross cutting is used to show her stress and confusion in her
mind.
THERE IS A RELATIONSHIP BETWEEN MUSIC AND VISUALS.
THE TONE AND ATMOSPHERE OF THE VISUAL REFLECTS THAT OF THE
MUSIC.
Most of the shots are just of Rita or involve her as she is the main
focus.
Within the video there is also a big painting of a close up of Rita that
burns at the end of the video.
THE DEMANDS OF THE RECORD LABEL WILL INCLUDE THE NEED FOR LOTS
OF CLOSE UPS OF THE ARTIST AND THE ARTIST MAY DEVELOP MOTIFS
WHICH RECUR ACROSS THEIR WORK.
There are shots of Rita in her dressing room and apartment in little
clothing and under garments to flaunt her body.
However the lingerie also links to the theme of love throughout the
video.
There are shots in front of black and white screens which focus on
Rita and her body.
THERE IS FREQUENTLY NOTION OF LOOKING AND PARTICULARLY
VOYEURISTIC TREATMENT OF THE FEMALE BODY.
Rita’s music videos often have modern/indie urban clothing.
Her videos also usually use bright colours to follow her genre pop.
THE ARTIST MAY DEVELOP MOTIFS OR ICONOGRAPHY THAT RECUR
ACROSS THEIR WORK.
The video is a montage which creates a love story which could
reflect off many films.
Her video also features love within an art gallery which is like Pinks
music video for her song ‘perfect’.
THERE ARE OFTEN INTERTEXTUAL REFERENCE.

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Poison

  • 1. Rita Ora – Poison MUSIC VIDEO ANALYSIS
  • 2. There is an aspiration throughout the music video and she is confused about love and wants things to be okay. This within the music video links it to the drama of pop as teens usually want a mushy storyline. The colours within the video are bright, clean and crisp linking to the genre of pop. MUSIC VIDEOS DEMONSTRATE GENRE CHARACTERISTICS.
  • 3. There are lots of intimate and shots showing poison being love and she cant get away from it. There are lots of shots to show this frustration and confusion in her mind. THERE IS A RELATIONSHIP BETWEEN LYRICS AND VISUALS. THE LYRICS ARE REPRESENTED WITH IMAGES.
  • 4. There is action within shots keeping it a story and interesting. As well as this there is plenty of shots which also keeps it fast pace. Lots of cross cutting is used to show her stress and confusion in her mind. THERE IS A RELATIONSHIP BETWEEN MUSIC AND VISUALS. THE TONE AND ATMOSPHERE OF THE VISUAL REFLECTS THAT OF THE MUSIC.
  • 5. Most of the shots are just of Rita or involve her as she is the main focus. Within the video there is also a big painting of a close up of Rita that burns at the end of the video. THE DEMANDS OF THE RECORD LABEL WILL INCLUDE THE NEED FOR LOTS OF CLOSE UPS OF THE ARTIST AND THE ARTIST MAY DEVELOP MOTIFS WHICH RECUR ACROSS THEIR WORK.
  • 6. There are shots of Rita in her dressing room and apartment in little clothing and under garments to flaunt her body. However the lingerie also links to the theme of love throughout the video. There are shots in front of black and white screens which focus on Rita and her body. THERE IS FREQUENTLY NOTION OF LOOKING AND PARTICULARLY VOYEURISTIC TREATMENT OF THE FEMALE BODY.
  • 7. Rita’s music videos often have modern/indie urban clothing. Her videos also usually use bright colours to follow her genre pop. THE ARTIST MAY DEVELOP MOTIFS OR ICONOGRAPHY THAT RECUR ACROSS THEIR WORK.
  • 8. The video is a montage which creates a love story which could reflect off many films. Her video also features love within an art gallery which is like Pinks music video for her song ‘perfect’. THERE ARE OFTEN INTERTEXTUAL REFERENCE.