The advertisement is for Rimmel London mascara and aims to give full volume lashes. Market research shows the target audience is 11-20 year olds who prefer to buy mascara from drugstores for £5-£10 and wear it for 6-12 weeks. Statistics and market research on other mascara ads were reviewed to develop a storyboard for the ad, which will take place in a corridor and drama studio with a model wearing mascara as a prop.
2. All about the product
Rimmel london
Amazing, full length
The aim for the product is to give full volume on
eye-lashes.
3. The target audience
Based on survey monkey, evidence shows that from
surveys, 11-20 year olds, in general, would wear
mascara and buy the product.
The targeted audience also prefer to buy their
product from a drugstore, wear it up to 6-12
weeks, and buy it at the most convenient price
depending on the brand which is £5-£10.
5. Market Research
To develop my advert, I looked into some other
adverts:
https://www.youtube.com/watch?v=RbeOIi4swxo
https://www.youtube.com/watch?v=M3KrF8eZpvM
