This document contains 10 multiple choice questions about marketing channels. It addresses topics like push and pull strategies, vertical marketing systems, intermediaries, and the requirements for designing a marketing channel system. The questions are part of a study guide for learning about integrated marketing channels.
The document discusses Zitra, a company that enables brands to sell directly on international online marketplaces through various services. It provides a table listing the top 20 online marketplaces globally by ranking, country, website, categories sold, and approximate annual revenue. Zitra offers technical interfaces, experts, and fulfillment infrastructure as a one-stop solution to help brands capitalize on selling through these major online channels.
Designing and Managing Value Networks and ChannelNilanjan Paul
This document discusses marketing channels and strategies. It defines a marketing channel system as the set of organizations involved in making a product available for use. It also discusses push and pull promotional strategies, with push taking the product directly to customers and pull motivating customers to seek out the brand. The document then covers buyer expectations for channel integration, categories of buyers like habitual and deal-seeking shoppers, and types of shoppers like service-oriented and price-sensitive. It concludes with discussing pure-click, brick-and-click, and mobile commerce business models.
This document discusses marketing channels and channel management. It defines a marketing channel as the set of organizations involved in making a product available for use. It discusses push and pull strategies for moving products through channels. When designing channel systems, companies should analyze customer needs, evaluate alternatives, and establish objectives. Key decisions include selecting intermediaries, and defining terms and responsibilities. The document also covers managing channel conflict, integrating channels, and e-commerce practices.
Designing and managing integrated marketing channelsPranjal Mathur
This document discusses designing and managing integrated marketing channels. It covers topics such as push and pull strategies, developing hybrid channel systems, understanding customer needs, managing value networks, and resolving conflicts within marketing channels. The key points are:
1. Firms must choose appropriate marketing channels based on their segmentation, targeting, and positioning strategy. This involves balancing push and pull approaches.
2. Developing hybrid channel systems allows reaching different customer segments through various touchpoints like sales teams, retailers, direct mail, and the internet.
3. Understanding customer preferences for channels is important, as customers have different shopping goals and preferences for price, product selection, convenience and more.
4. Managing conflicts within channels requires mechanisms
Distribution channels marketing management pptGanesh Asokan
The document discusses key aspects of channels including their nature, design, management and conflicts. It describes how channels help distribute products efficiently by utilizing specialized intermediaries. The document outlines factors to consider in channel design like customer needs, objectives and alternative structures. It also discusses evaluating alternatives based on economic and control criteria. Finally, the summary highlights how channel members are selected, motivated and evaluated over time to ensure good performance.
This document contains 10 multiple choice questions about marketing channels and integrated marketing from a chapter on the topic. The questions cover topics like push and pull strategies, types of consumers, functions of channel members, examples of different channel structures, important trends in marketing channels, evaluating channel member performance, and identifying vertical marketing systems.
Distributing your product where your customers areBunrath Bo
This document summarizes key concepts from the book "Marketing for Dummies" regarding distributing products through retailers. It discusses taking a strategic approach to distribution, including selecting distribution strategies based on goals. It also covers finding ideal distributors, understanding channel structure to reduce transactions, reviewing retail strategies like traffic and merchandising, and stimulating sales through creative point-of-purchase displays and promotions. The overall aim is to build business through strong distribution networks that maximize access to potential customers.
The document discusses Zitra, a company that enables brands to sell directly on international online marketplaces through various services. It provides a table listing the top 20 online marketplaces globally by ranking, country, website, categories sold, and approximate annual revenue. Zitra offers technical interfaces, experts, and fulfillment infrastructure as a one-stop solution to help brands capitalize on selling through these major online channels.
Designing and Managing Value Networks and ChannelNilanjan Paul
This document discusses marketing channels and strategies. It defines a marketing channel system as the set of organizations involved in making a product available for use. It also discusses push and pull promotional strategies, with push taking the product directly to customers and pull motivating customers to seek out the brand. The document then covers buyer expectations for channel integration, categories of buyers like habitual and deal-seeking shoppers, and types of shoppers like service-oriented and price-sensitive. It concludes with discussing pure-click, brick-and-click, and mobile commerce business models.
This document discusses marketing channels and channel management. It defines a marketing channel as the set of organizations involved in making a product available for use. It discusses push and pull strategies for moving products through channels. When designing channel systems, companies should analyze customer needs, evaluate alternatives, and establish objectives. Key decisions include selecting intermediaries, and defining terms and responsibilities. The document also covers managing channel conflict, integrating channels, and e-commerce practices.
Designing and managing integrated marketing channelsPranjal Mathur
This document discusses designing and managing integrated marketing channels. It covers topics such as push and pull strategies, developing hybrid channel systems, understanding customer needs, managing value networks, and resolving conflicts within marketing channels. The key points are:
1. Firms must choose appropriate marketing channels based on their segmentation, targeting, and positioning strategy. This involves balancing push and pull approaches.
2. Developing hybrid channel systems allows reaching different customer segments through various touchpoints like sales teams, retailers, direct mail, and the internet.
3. Understanding customer preferences for channels is important, as customers have different shopping goals and preferences for price, product selection, convenience and more.
4. Managing conflicts within channels requires mechanisms
Distribution channels marketing management pptGanesh Asokan
The document discusses key aspects of channels including their nature, design, management and conflicts. It describes how channels help distribute products efficiently by utilizing specialized intermediaries. The document outlines factors to consider in channel design like customer needs, objectives and alternative structures. It also discusses evaluating alternatives based on economic and control criteria. Finally, the summary highlights how channel members are selected, motivated and evaluated over time to ensure good performance.
This document contains 10 multiple choice questions about marketing channels and integrated marketing from a chapter on the topic. The questions cover topics like push and pull strategies, types of consumers, functions of channel members, examples of different channel structures, important trends in marketing channels, evaluating channel member performance, and identifying vertical marketing systems.
Distributing your product where your customers areBunrath Bo
This document summarizes key concepts from the book "Marketing for Dummies" regarding distributing products through retailers. It discusses taking a strategic approach to distribution, including selecting distribution strategies based on goals. It also covers finding ideal distributors, understanding channel structure to reduce transactions, reviewing retail strategies like traffic and merchandising, and stimulating sales through creative point-of-purchase displays and promotions. The overall aim is to build business through strong distribution networks that maximize access to potential customers.
This document contains 10 learning questions and answers about mass communications and marketing concepts. It discusses the 5 M's of advertising, factors to consider in setting an advertising budget, advertising objectives like reminder advertising, steps in developing an ad campaign, components of print ads, major advertising media types, the difference between advertising and other promotional tools, types of sales promotion incentives, and how experiences differ from goods or services.
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. The questions address topics such as integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to provide personalized recommendations, and definitions of terms like SWOT analysis, the product life cycle, and AIDA model.
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. Question 3 asks about cultural differences influencing consumer needs and wants across countries. Question 4 asks about how Amazon uses cookies to remember customer preferences and past purchases. Question 19 asks about how the marketing concept focuses on satisfying customer needs compared to other business approaches.
The document is a study guide for an MKT 421 final exam that contains 30 multiple choice questions covering various marketing topics. Some of the key concepts covered in the questions include integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to make product recommendations, and the primary purpose of branding to identify a product.
This document discusses key concepts relating to analyzing competitors. It provides 10 multiple choice questions and explanations about factors that influence competitors' objectives, types of competitors, steps to competitor analysis, and strategies companies use to compete. The key points covered are identifying a company's main competitors, determining their objectives, strengths, and weaknesses, and developing strategies in response to emerging competitors and new technologies.
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
Please Note: Score of this Final Guide is 20/25
1.Tarow is a leading manufacturer of designer handbags. The company has stores all over the world and is especially famous for the high-quality leather used in its handbags. However, the company soon realizes that a cheap liquor brand has been using its logo for the past six months. In this scenario, the company owning the liquor brand is guilty of __________.
blurring
MKT 421 EDU Education Your Life / mkt421edu.comkopiko13a
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
This document contains questions and answers related to marketing chapters. It includes 22 questions covering topics like market segmentation, brand strategies, integrated marketing communications, price strategies, customer value and loyalty, and analyzing consumer markets. The questions are meant to test understanding of key concepts from marketing textbooks. Some examples of questions included are about the steps in setting price, types of perceived risk, roles in a brand portfolio, and examples of communication channels.
Get the book at http://bit.ly/tractionbook, or get the first 3 chapters free at http://snip.ly/5Wwo
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
Traction book - which this slideshare is based on - introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Which of the 19 channels will be your ticket to growth?
The document discusses marketing strategies and plans, including Ansoff's product-market expansion grid. It provides an example question asking which strategy involves developing new markets for current products. The document indicates the answer is market development strategy. Additionally, it discusses Porter's three generic strategies of cost leadership, differentiation, and focus.
This document contains summaries of learning questions from various chapters of Philip Kotler's marketing management textbook. The questions cover topics such as different types of company orientations, components of a marketing information system, measuring customer satisfaction, psychographic segmentation, and brand element choice criteria. Sample questions and answers are provided to help students learn key concepts from each chapter.
The document contains 10 questions about integrated marketing communication. Each question is followed by multiple choice answers. The questions cover topics like the different elements of the communication process, tools in the marketing communication mix, stages of the consumer response model, steps in developing an effective communication strategy, challenges in global communications, examples of communication channels, sales promotions, and multiple-stage communication campaigns.
Anchor Milk is the only growing up milk that contains Nutri-Care, which is proven to provide up to 2 times more protection against childhood sickness. It has served the Philippine market since the 1970s and offers a variety of products. The market for children's milk in the Philippines is estimated to be 3.2 billion based on Anchor Milk's retail price. Anchor differentiates itself through nutritional benefits and promotions featuring doctors, mothers, and children.
Anchor Milk 1+ for kids aged 1-3 is the only growing up milk powder that contains Nutri-Care, proven by doctors to provide up to 2 times more protection against common childhood sickness. Anchor Milk has been providing high quality products in the Philippines since the 1970s. It is available nationwide and uses TV ads, doctors, mothers, and kids to promote its products. The market size for kids in the Philippines is estimated at 10 billion according to recent statistics.
This document contains 10 learning questions and answers about mass communications and marketing concepts. It discusses the 5 M's of advertising, factors to consider in setting an advertising budget, advertising objectives like reminder advertising, steps in developing an ad campaign, components of print ads, major advertising media types, the difference between advertising and other promotional tools, types of sales promotion incentives, and how experiences differ from goods or services.
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. The questions address topics such as integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to provide personalized recommendations, and definitions of terms like SWOT analysis, the product life cycle, and AIDA model.
This document provides a study guide for the MKT 421 Final Exam, including 30 multiple choice questions covering various marketing concepts. Question 3 asks about cultural differences influencing consumer needs and wants across countries. Question 4 asks about how Amazon uses cookies to remember customer preferences and past purchases. Question 19 asks about how the marketing concept focuses on satisfying customer needs compared to other business approaches.
The document is a study guide for an MKT 421 final exam that contains 30 multiple choice questions covering various marketing topics. Some of the key concepts covered in the questions include integrated marketing communications, pay-per-click advertising, cultural influences on consumer behavior, how Amazon uses cookies to make product recommendations, and the primary purpose of branding to identify a product.
This document discusses key concepts relating to analyzing competitors. It provides 10 multiple choice questions and explanations about factors that influence competitors' objectives, types of competitors, steps to competitor analysis, and strategies companies use to compete. The key points covered are identifying a company's main competitors, determining their objectives, strengths, and weaknesses, and developing strategies in response to emerging competitors and new technologies.
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
Please Note: Score of this Final Guide is 20/25
1.Tarow is a leading manufacturer of designer handbags. The company has stores all over the world and is especially famous for the high-quality leather used in its handbags. However, the company soon realizes that a cheap liquor brand has been using its logo for the past six months. In this scenario, the company owning the liquor brand is guilty of __________.
blurring
MKT 421 EDU Education Your Life / mkt421edu.comkopiko13a
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
This document contains questions and answers related to marketing chapters. It includes 22 questions covering topics like market segmentation, brand strategies, integrated marketing communications, price strategies, customer value and loyalty, and analyzing consumer markets. The questions are meant to test understanding of key concepts from marketing textbooks. Some examples of questions included are about the steps in setting price, types of perceived risk, roles in a brand portfolio, and examples of communication channels.
Get the book at http://bit.ly/tractionbook, or get the first 3 chapters free at http://snip.ly/5Wwo
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
Traction book - which this slideshare is based on - introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Which of the 19 channels will be your ticket to growth?
The document discusses marketing strategies and plans, including Ansoff's product-market expansion grid. It provides an example question asking which strategy involves developing new markets for current products. The document indicates the answer is market development strategy. Additionally, it discusses Porter's three generic strategies of cost leadership, differentiation, and focus.
This document contains summaries of learning questions from various chapters of Philip Kotler's marketing management textbook. The questions cover topics such as different types of company orientations, components of a marketing information system, measuring customer satisfaction, psychographic segmentation, and brand element choice criteria. Sample questions and answers are provided to help students learn key concepts from each chapter.
The document contains 10 questions about integrated marketing communication. Each question is followed by multiple choice answers. The questions cover topics like the different elements of the communication process, tools in the marketing communication mix, stages of the consumer response model, steps in developing an effective communication strategy, challenges in global communications, examples of communication channels, sales promotions, and multiple-stage communication campaigns.
Anchor Milk is the only growing up milk that contains Nutri-Care, which is proven to provide up to 2 times more protection against childhood sickness. It has served the Philippine market since the 1970s and offers a variety of products. The market for children's milk in the Philippines is estimated to be 3.2 billion based on Anchor Milk's retail price. Anchor differentiates itself through nutritional benefits and promotions featuring doctors, mothers, and children.
Anchor Milk 1+ for kids aged 1-3 is the only growing up milk powder that contains Nutri-Care, proven by doctors to provide up to 2 times more protection against common childhood sickness. Anchor Milk has been providing high quality products in the Philippines since the 1970s. It is available nationwide and uses TV ads, doctors, mothers, and kids to promote its products. The market size for kids in the Philippines is estimated at 10 billion according to recent statistics.
Ch 15 designing and managing integrated marketing channels, estrellaEfren Estrella
This document contains 10 multiple choice questions about marketing channels. It addresses topics like push and pull strategies, vertical marketing systems, intermediaries, and the requirements for designing a marketing channel system. The questions are part of a study guide for learning about integrated marketing channels.
20 year Marketing Plan Final by Efren Ewold EstrellaEfren Estrella
1. The document outlines Efren Ewold Estrella's 20 year marketing plan titled "My 20 Year Marketing Plan", which follows 4 principles for realizing dreams: create a big exciting dream, define it in detail, live in the dream so it feels real, and hold onto the dream tightly.
2. It provides 5 tips for a safe and memorable journey: choose a path, watch for road signs, obey traffic lights, travel with companions, and reminisce at the end.
3. Efren's vision is to become an influential trusted leader who gives a legacy to his name through unconditional love and alleviating others' burdens.
20 year marketing plan Efren Ewold EstrellaEfren Estrella
1. The document outlines Efren Ewold Estrella's 20 year marketing plan, titled "My 20 Year Marketing Plan".
2. It discusses the four principles of realizing dreams: having a big exciting dream, defining it in detail, living in the dream so it feels real, and holding onto the dream.
3. It provides 5 tips for a safe and memorable journey: having a path or road, paying attention to road signs, using traffic lights to regulate speed, traveling with companions, and reminiscing at the end of the road.
This document mentions being named the CNN National Heroes of 2009 and the Greatest Billiard Player of the Philippines. It also references being a character in Star Wars and twinkling up high like a diamond in the sky. The document lists some names including Efren, Ewold, Estrella, and mentions working at JP Morgan Chase Bank.
1. TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels EfrenEwoldEstrella December 17, 2010 1 http://efrenewold.blogspot.com
2. 1. Which of the following is an example of Push Strategy Nokia Starbucks Avon Products San Miguel Products None of the Above 2 http://efrenewold.blogspot.com
3. A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. Push Strategy 3 http://efrenewold.blogspot.com
5. 1. Which of the following is an example of Push Strategy Nokia Starbucks Avon Products San Miguel Products None of the Above 5 http://efrenewold.blogspot.com
6. 2. Which of the following is an example of Pull Strategy? Trade Show Promotions Negotiation with your retailers to stock your product. Direct selling to your customers in showroom or face to face. Point of sale display. Advertising and mass media promotion. 6 http://efrenewold.blogspot.com
7. Pull Strategy A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. 7 http://efrenewold.blogspot.com
9. 2. Which of the following is an example of Pull Strategy? Trade Show Promotions Negotiation with your retailers to stock your product. Direct selling to your customers in showroom or face to face. Point of sale display. Advertising and mass media promotion. 9 http://efrenewold.blogspot.com
10. 3. All statements are true except for one: Globe offering a post paid plan for Iphone in an example of Exclusive Distribution 7-11, Mini-Stop, and Mercury Drug is an example of Intensive Distribution. Porsche is an example of Selective Distribution. Honda is an example of Exclusive Distribution.. A and D. 10 http://efrenewold.blogspot.com
12. 3. All statements are true except for one: Globe offering a post paid plan for Iphone in an example of Exclusive Distribution 7-11, Mini-Stop, and Mercury Drug is an example of Intensive Distribution. Porsche is an example of Selective Distribution. Honda is an example of Exclusive Distribution. A and D. 12 http://efrenewold.blogspot.com
13. 4. These are sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Channel Conflict. Marketing Channel. Value Networks. Vertical Marketing System. Horizontal Marketing System.. 13 http://efrenewold.blogspot.com
15. 4. These are sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Channel Conflict. Marketing Channel. Value Networks. Vertical Marketing System. Horizontal Marketing System.. 15 http://efrenewold.blogspot.com
16. 5. _____________, consists of producers, wholesalers, and retailers acting as a unified system. Horizontal Marketing Channel. Conventional Marketing Channel. Vertical Marketing System. Multichannel Marketing System. Unconventional Marketing System. 16 http://efrenewold.blogspot.com
17. Vertical Marketing System 17 Vertical Marketing System - consists of producers, wholesaler, and retailers acting as a unified system. http://efrenewold.blogspot.com
18. 5. _____________, consists of producers, wholesalers, and retailers acting as a unified system. Horizontal Marketing Channel. Conventional Marketing Channel. Vertical Marketing System. Multichannel Marketing System. Unconventional Marketing System. 18 http://efrenewold.blogspot.com
19. 6. _____________, exists when the manufacturer has established two or more channels that sell to the same market. Channel Conflict. Vertical Channel Conflict. Horizontal Channel Conflict. Multichannel Conflict. Channel Coordination. 19 http://efrenewold.blogspot.com
21. 6. _____________, exists when the manufacturer has established two or more channels that sell to the same market. Channel Conflict. Vertical Channel Conflict. Horizontal Channel Conflict. Multichannel Conflict. Channel Coordination. 21 http://efrenewold.blogspot.com
22. 7. Amazon.com, E-bay, Zappos, and Alibaba are example of what? E-commerce. E-Business. Pure Click Companies Bricks and Clicks. E-Marketing. 22 http://efrenewold.blogspot.com
24. 7. Amazon.com, E-bay, Zappos, and Alibaba are example of what? E-commerce. E-Business. Pure Click Companies Bricks and Clicks. E-Marketing. 24 http://efrenewold.blogspot.com
25. 8. ____________, purchase from same places in the same manner over time. Habitual Shoppers. High-Value Shoppers. Variety-Loving Shoppers. High-Involvement Shoppers. None of the above. 25 http://efrenewold.blogspot.com
26. Understanding the Customer Needs: Habitual Shoppers: purchase from same manner over the same time. High-Value Shoppers: know their needs and “channel surf” a great deal before buying the lowest price. Variety-Loving Shoppers: gather information in many channels, take advantage high-touch services, and then buy in their favorite channel, regardless of price. High-Involvement Shoppers: gather information in all channels, make their purchase in a low-cost channel, but take advantage of customer support from high-touch channel. None of the above. 26 http://efrenewold.blogspot.com
27. 8. ____________, purchase from same places in the same manner over time. Habitual Shoppers. High-Value Shoppers. Variety-Loving Shoppers. High-Involvement Shoppers. None of the above. 27 http://efrenewold.blogspot.com
28. 9. This is what the company use when they lack the financial resources to carry out direct marketing, when direct marketing is not feasible, and when they can earn money by doing so. Direct Marketing. Networking. Intermediaries. Channeling. Funding. 28 http://efrenewold.blogspot.com
30. Intermediaries This is what the company use when they lack the financial resources to carry out direct marketing, when direct marketing is not feasible, and when they can earn money by doing so. 30 http://efrenewold.blogspot.com
31. 9. This is what the company use when they lack the financial resources to carry out direct marketing, when direct marketing is not feasible, and when they can earn money by doing so. Direct Marketing. Networking. Intermediaries. Channeling. Funding. 31 http://efrenewold.blogspot.com
32. 10. What is/are the requirements in Designing Marketing Channel System? Analyzing the customer needs. Establishing Channel Objectives. Identifying and Evaluating Major Channel Alternatives. All of the above. None of the above. 32 http://efrenewold.blogspot.com
34. 10. What is/are the requirements in Designing Marketing Channel System? Analyzing the customer needs. Establishing Channel Objectives. Identifying and Evaluating Major Channel Alternatives. All of the above. None of the above. 34 http://efrenewold.blogspot.com
35. TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels EfrenEwoldEstrella December 17, 2010 35 http://efrenewold.blogspot.com