A case study by The Remarkables Group for a campaign with Western Star.

2. Western Star wanted to engage with bloggers
in order to increase the use of butter in
everyday recipes.
We recommended that the brand partner
with Fat Mum Slim andThe Organised
Housewife, who would incorporateWestern
Star into their recipe posts and motivate their
audiences to cook withWestern Star Butter.
The
Approach
“BUTTER
FOREVER &
ALWAYS!
LOOKSYUM!”

3. Each blogger created and shared two recipes incorporating
WesternStarButter,inkeepingwiththestyleoftheirusual
content.
These posts included tracking links and were shared across
both Fat Mum Slim’s andThe Organised Housewife’s
Facebook andTwitter platforms.
The
Activity
“BUTTER
ALLTHEWAY!
THIS LOOKS
DELISH!”

4. The Results