1. Mascara Advert
Shemilore Ogunlowo

2. About the product
 Volume and length
 These two words are the most important words In our advert.
 The aim of the product is to add length and volume to the lashes
 This particular mascara is in conjunction with Rimmel London

3. Target Audience
 Survey Monkey as proved that the most popular target audience on our survey
is the 11-20 years old group, mostly teenagers, followed by 21-30 years old.
 Our target audience prefer drugstore make up product ,i.e. the cheaper make
up brands like MUA , REVLON, Maybelline, as opposed to MAC, Estee Lauder ,
Urban Decay. This means our target audience would prefer a product that is
affordable and of good quality.

4. Statistics

5. Market Research
 There are other similar adverts to the one I will be making
 https://www.youtube.com/watch?v=5ZiMbdyisvk
 https://www.youtube.com/watch?v=M3KrF8eZpvM

6. Story board

7. Advertisement plan
 Setting – corridor, drama studio
 Time period – Modern day
 Costume – Mascara, Top, Eyelashes

8. Time Slot
 Advert will be shown at any time of the day because target audience include
teenagers and adults.
 There are no corrupt content in the advert that could pollute the mind of the
younger audience.