Passionate Employees Define Patagonia

Yvon Chouinard
In the world of business, few men stand out as boldly as Yvon Chouinard, who since 1965, has been
exploring, cultivating and innovating a whole industry of its own built upon a love for the outdoors.
Chouinard's life story revolves around the concepts of entrepreneurship, sustainability, and passion;
in success and failure, and the great irony of economic status. This unlikely journey of a
businessman can best be explained through, Yvon's background, his skills, traits and qualities, and
lessons learned (I) have learned from the research process.
Background & Business History Yvon Chouinard, owner of Patagonia, a lifestyle/outdoors focused
clothing company based out of Ventura, California is about as real as entrepreneurs come; a true
enigma ... Show more content on Helpwriting.net ...
What makes Yvon Chouinard so unique in the world of business are his qualities of independence,
commitment, and passion for his company, and effects his company has on the world. I think it
proper to finish with a quote from Yvon that it seems, defines his own personal mission through his
business as a leader and innovator. "At first we were all interested in making the best products–that's
the first part of our mission statement. And then as we got concerned about the state of the planet,
we added on "cause no unnecessary harm." And as we got more depressed or concerned about the
world we added on a third part, which is influencing other companies to use our business to inspire
and implement solutions to the environmental crisis. That's what I really think about: Leading by
example, not just talking about what we're
... Get more on HelpWriting.net ...

Osprey Packs: Backpacks
Founded in 1974, Osprey Packs offers backpacks fit for hiking, cycling, and trailing, among many
other outdoor activities. Inspired by his backpacking experiences when he was young, founder Mike
Pfotenhauer cradled a vision of creating strong and custom–fitted packs up until his teenage years.
With more than forty years in the business, the manufacturing and distributing of Osprey Packs
continues to surge at high rates. To efficiently cater to customer needs, Osprey has built warehouses
to streamline their services throughout the country. If you are interested in joining Pfotenhauer's
dedicated team, then make sure to try any of these rewarding Osprey distribution center jobs:
Distribution Center Manager Every warehouse needs a head. To ... Show more content on
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Supervise shipping and receiving activities. To qualify for these open Osprey distribution center
jobs, applicants should possess the following: High School Diploma, although a Bachelor's degree is
preferred Management experience Work experience in shipping and receiving Distribution Center
Supervisor Assisting the Distribution center manager in streamlining operations is the distribution
center supervisor. This is one of the vacant Osprey distribution center jobs worth trying, especially if
you have had prior experience in warehousing. As the distribution center supervisor, your primary
responsibility is to supervise the efficient receiving, stocking, order filling, and shipping processes
in the warehouse. Other duties of a distribution center supervisor include: Planning daily and weekly
production goals. Reviewing daily and weekly reports. Utilizing standard operating procedures to
address any issues or concerns within the area. Ensuring safety and quality control measures are
met. Creating training programs that can improve staff performance or morale. Conducting
employee evaluating and counselling. Interviewing and screening candidates for Osprey distribution
center

Amazon Is The Big Online Shopping Essay
Amazon is the big online shopping conglomerate we know today, which is known for their presence
in the online shopping scene. They started with Jeff Bezos' leadership, growing to where they are
today. Amazon is a powerful company, however it is not without its problems. The company's
problems regard its strategies with growth, compared to Patagonia, leading them towards
unsustainable results (LMPGS). To bring forth my proposal, I will talk about the narrative of
Amazon's start. Also, the definition of sustainability and why it's relevant to the proposal at hand.
Thirdly, a counter–argument will be brought forth on a practice used by companies that counteract
sustainability. The proposal to change practices, such as the waste of packages, and the
communication with suppliers. Amazon could be made more sustainable by studying other, less
growth–oriented companies. Amazon started with Jeff Bezos' idea on creating a company based
around selling on the internet (Int. Directory). In the 1994, Jeff left the Wall Street firm D.E. Shaw,
moved to Seattle. There, he created a business plan, from which Amazon was born. Jeff projected a
2,300% of annual web growth over time from selling on the internet. He took the five most
profitable products and put them on his stock. At the time, books were a strong suit for Amazon, and
where most of their profit came from (Int. Directory). Their competition was Barnes and Noble, who
were large retail booksellers dominating the market. By 1995,

Summary Of The Naked Brand By Amy Krajeski
The naked brand documentary highlights the fact that advertising can be more than a company
selling its product to the consumer, but a way to connect with the consumer to deliver exactly what
they want while still making profits. In 2011 there was a major scandal, the United States Congress
invested money in NASCAR army racing and cut the budget set aside for homeless veterans.
Corporations have become some of the world's biggest economies consuming everything but they
fall short in advertising. Advertising cannot deceive anyone anymore, the trust and belief has been
lost because of social media and the ease of access and information from consumer experiences.
Amy Krajeski is an average consumer who rates everything she buys. Her reviews

Patagonia Tolls Payroll With People Who Are Passionate...
In the article "Patagonia Fills Payroll With People Who Are Passionate", Hennman (2011), as the
title suggests, shed a light on the passionate characteristic of Patagonia's employees and explained
the grounds behind attaining this trait; supporting his writing with numerous testimonials from staff
members. Hennman (2011) started the article describing the casual working environment of the
company; which is reflected in all work–related aspects from the dress code till the interiors &
exteriors of the stores. Later in the article, Hennman (2011) summarized the start–up story of
Patagonia saying: "Patagonia grew out of Chouinard Equipment, a supplier of climbing tools. In the
1970s, founder Yvon Chouinard began selling rugby shirts and shorts ... Show more content on
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"As a result, people stay around longer because they feel supported and understood. The company
offers every individual employee a lot of empowerment, and that's very unusual in retail." Relating
to the brand: Hennman (2011)listed the following; o "I feel like I represent the brand as much as it
represents me." by Billy Smith, a product developer for wet suits & surfing gear. o "When you walk
through the front door here, you don't have to shed part of who you are," says Setnick Believing in
its global message & duty towards the world: Hennman (2011) conveyed; o Bartlett's saying:
"Patagonia employees may feel more connected to the company because of their "higher calling."
"Count me a skeptic," he says, "but they think they're saving the world." o Maureen Kent saying: "I
really never thought that I'd be in retail," ... "But I love the environmental stance Patagonia takes.
And I love the fact that we get to give money back to our local organizations." In conclusion,
Hennman (2011) expressed so many solid reasons for the employees to be passionate, but he
highlighted the great impact the company's culture has on its team & the different methods the
company is using to maintain it culture in order to obtain this level of passion &

Descriptive Essay On El Capitan
El Capitan
When you enter the valley, the first thing you probably notice after all of the people is the great
granite giant rising up from the meadow and riverbank of the Merced River.
This monster is known as El Capitan, my first introduction to this "rock" was when The Guide told
me a story about Ozzy and Sharon Osborne's kid, Jack. Apparently, his idea of going through a
rebellious period, and seriously, as the kid of the front man of Black Sabbath, how do you even
define rebellion, was to train and learn how to climb the face of El Capitan. The photo shared with
me showed Jack camped out in a swinging hammock nailed to the face of the rocks a million feet in
the air. What is wrong with that kid?
I stood in the parking lot and blinked at the rock trying to imagine the sheer guts it takes to climb it.
As I am standing there, I notice dots moving up the side. More people doing it! Are they crazy, too?
This towering rock formation rises up to 7,573 feet above sea level and 3,000 feet from the valley
floor. It is located at the western end of the valley. Its name is derived from the original Native
American name that was loosely translated to mean "rock chief."
There is a long history of El Capitan scaling, and people, okay, GUYS, think it is a good idea to try
and set, then break records of free climbing the face.
There are a number of climbing routes that will take you to the top of El Capitan, and none of them
are easy. In fact, some are extremely dangerous.
Because this granite giant was considered impossible to climb, it was climbed and has become a
standard for any wall climbing anywhere else in the world.
Since the 1950s, enterprising souls have blazed new trails over this structure and established routes
over every face of it.
Yvon Chouinard helped blaze the North American Wall on the southeast face in 1964. Chouinard
has equipped us all with his clothing and hiking gear under his Patagonia label. He also helped
establish a number of other El Capitan routes.
Free climbing is another challenging pastime where climbers rely on finger holds and bolt
placement to scale the face. All other equipment is meant to keep them from falling, not as a
climbing aid. Free climbing is usually a solo act.
Of

The Responsible Company Summary
The Responsible Company is written by Yvon Chouinard who is founder and co–owner of Patagonia
and Vincent Stanley who was a sometimes Patagonia employee. In their book, they raise the point
that no companies could be found in this world, but they are doing the best job to protect their
stockholders. This book is really helpful for those people who wants to become more successful in
their business career life. It shows us what the company has studied and what strategies has used
although the book is not really about the story of the Patagonia company.
When I was reading the book, one of the main questions that I always asked myself was what
companies' duties are. Patagonia is the best example that the book gives us. It tries to take all
responsibility for their activities that relate to their stakeholders. ... Show more content on
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Patagonia makes their products by using natural resources and its consumers would really enjoy
while they are using them. The situation of the environment is one of the most important reasons
that Patagonia starts its field. Chouinard and Stanley mention that the state of environment is
becoming worse and worse. The Responsible Company shows that the behavior of an enterprise in
designing products, source materials and manufacturing is heavily influenced by risk. Therefore, the
gradual increase of corporate responsibility will slow down a lot of problems.
Patagonia is happier to change the production mode, because it really wants to freeze and prevent
damage. There is an example told to explain. The company stops producing hard steel pitons, and
everyone has realized that they are destroying our environment so hard. It creates and makes a brand
new product instead of them, and the new product would not damage the rock surface, where
"aluminum chocks that could be wedged in and removed by hand without the use of a

Chouinard Equipment Case Study
Chouinard Equipment, an outdoor gear and climbing equipment company, was founded by Yvon
Chouinard, a mountaineer that went into the business of running stores not necessarily for profit but
for the environment (Cortina, 2017). The Patagonia labeled was first created in 1973 (Cortina,
2017). Patagonia committed to donating to environmental groups. Since 1985, the company has
made $79 million (Cortina, 2017). The values of Patagonia's brand are to tell people what the
company stands for. The elements of the Patagonia's environmental philosophy are to: lead an
examined life, clean up the environment through environmental assessment program, do the penance
of the organization, support civil democracy, do good and to influence other companies. Chouinard
business was like no other business. The culture of this organization is built for the people of the
organization. The culture of the organization encourages employees to enjoy life, if employees can
maintain a suitable atmosphere. This company allows employees to be individuals without strict
stipulations. Patagonia's business incentive makes sure employees have time to pursue sports and try
out new gear (Farrell, Hirts &Farrell, 2009). The organization also offers free yoga, organic café,
free scooters and skateboards and hiking trails (Schulte, 2014). Because of the great incentives,
turnover at Chouinard is minimal and employees are loyal to this organization (Schulte, 2014).
Patagonia pampers its works while making a profit. This organization is not built upon values that
devalue associates or deprive associates of personal life. Associates are allowed to do the things that
are loved while making a difference in the environment. This is an organization that puts family in
its priorities and is one of the first companies in America to offer on–site child care (Schulte, 2014).
By doing so the organizations is doing something for employees that is accessible for families. Child
care today is so expensive and it also time consuming for many. On a daily basis, trying to get kids
to and from daycare requires too much time. This company has an on–site child development center
which allows parents to bring children to work hassle free. The company also offers

Case Study Essay
9– 11–020 –7 REV: OCTOBER 19, 2010 FOREST REINHARDT RAMON CASADESUS–
MASANELL HYUN JIN KIM Patagonia [Patagonia] is business conducted upside down and
inside–out. Everything about it flies i the face of in ical. consultants' recommendations about How to
Maximize Profits and Cut Costs. Simply put, it's radi – Fortun Magazine1 ne ou It's okay to be
eccentric, as long as yo are rich; otherwise you're just crazy. – Yvon Chouinard, Founder of Pat
tagonia, Inc.2 In the spring of 2010, Casey She eahan, CEO of Patagonia, and senior executives wer
in intense re discussions about the future of the co ompany. They were wrestling with the challenge
of im mplementing a new, radical environmental initiativ that was at the forefront of their ... Show
more content on Helpwriting.net ...
As demand for his gear grew, the back–of–the–car operation eventually transformed into Chouinard
Equipment. In 1966, Chouinard set up shop in Ventura, California, for its proximity to surf breaks,
and began a partnership with his peer climbers, Tom and Doreen Frost.11 Chouinard Equipment
became the largest supplier of climbing hardware in the United States by 1970, but as Chouinard
recalled, "None of us saw the business as an end in itself. It was just a way to pay the bills so we
could go off on climbing trips."12 Tom and Doreen would work while Chouinard took six months
surfing down the west coast of the Americas, skiing in Chile, and climbing in Argentina. In return,
the next year, Chouinard would watch the business while Tom climbed the peaks in the
Himalayas.13 Patagonia's Early Years In 1972, Chouinard Equipment added an apparel line named
"Patagonia" after a mountainous region in Chile and Argentina. Soon after, Chouinard's partnership
with the Frosts came to an end. Patagonia was established as its own company in 1979, and Kristine
McDivitt Tompkins, an avid skiracer and fellow "dirtbag," was appointed its first CEO. Lost Arrow
Corporation was created in 1984 as a parent company for Chouinard's businesses.14 During the
1980s, while Chouinard Equipment experienced legal trouble and was eventually sold, Patagonia
grew its sales from

The Fashion Designers : Edith Head
Throughout Hollywood's history, there have been several great fashion designers. One of these
designers is Edith Head. She had a very long and illustrious career that lasted from 1927 to 1981,
and she inspired numerous fashion trends based on her costume designs. As the head designer for
both Universal and Paramount, she also worked on several popular films including Roman Holiday,
Sabrina, and The Sting. Edith Head was very secretive about her childhood and would often lie
about it when questioned during interviews (Jorgensen, 13). Edith Head was born Edith Claire
Posner on October 28, 1897, in San Bernardino to Max Posner and Anna Levy. When her mother,
married her stepfather, Frank Spare, the three of them moved from mining town to ... Show more
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She got her start by applying for a sketch artist job at Paramount Studios working with Howard
Greer. The only reason why Head acquired the job was due to the fact she lied during her interview,
borrowing sketches done by some of her classmates at Chouinard Art School and displaying them as
her own. Greer recounted in his autobiography that he only hired her because he was, "struck dumb
with admiration for anyone possessed of such diverse talents" (Flatow). However, Head admitted
what she did and was still given the job. She worked her way up to designer, by first handing pins to
seamstresses then, after to improving her sketches, designing and selecting clothes for various B
movies (Flatow). Edith Head did not require an education geared toward fashion, however, in 1923,
she did attend art classes from Otis Art School and Chouinard Art School. It was during her time at
Chouinard she met a classmate's brother, Charles Head. On July 25, 1923, she married Charles and
became Edith Head. Head did not have a good relationship with her husband because he was an
alcoholic. This led her to look for a summer job in 1924, to help support her husband. The job she
acquired was a sketch artist job at Paramount Studies, which started her on her career. Edith Head is
best known for designing several iconic costumes for popular films. She was known for creating
classic looks, tailored suits and gowns, and would add slight embellishment

Case Study : Patagonia, Inc.
Patagonia, Inc. is an American clothing company based in Ventura, California. It was founded by
Yvon Chouinard, originally as a small company called Chouinard Equipment that made climbing
tools and gear. It now focuses on manufacturing durable top of the line outdoor based apparel for
those who enjoy being outdoors as well as general apparel. The change from manufacturing
climbing equipment to producing outdoor apparel was due to the environmental concerns of Mr.
Chouinard. The equipment that was being created was then being used by rock climbers who were
unintentionally damaging the rocks. This concern for the environment will continue to be
implemented and communicated throughout Patagonia, Inc. A good example of this is seen in their
... Show more content on Helpwriting.net ...
Due to the complexity of their supply chain, supply chain management has become a very important
tool for Patagonia. Supply chain management requires managing the flow of information through
the supply chain in order to attain the level of synchronization that will make it more responsive to
customer needs while lowering costs (Russell & Taylor 424). Patagonia constantly uses supply chain
management throughout its supply chain to not only achieve better synchronization throughout the
production process but also as a way to effectively ensure that those involved in the supply chain are
being treated in an ethical manner.
One way Patagonia manages their supply chain is through its Supplier Workplace Code of Conduct.
Adhering to the code is not optional, applies to the whole supply chain, and subjugates suppliers to
announced and unannounced assessments to ensure compliance. Patagonia's code of conduct is in
place to ensure the ethical treatment of all individuals and animals that are involved in their supply
chain. The code also provides a guide to make sure suppliers are limiting their impact on the
environment and suggests that they become involved in their local community. Their goal is to help
suppliers improve on issues mentioned above, and to help their suppliers understand how to move
from basic to leadership

Product Offerings
REI Product Offerings Fundamental of Marketing and Sales Women's Fleece Jacket For this
exercise, I chose a women's Fleece jacket offered by both REI and its competitor, Patagonia. It is
curious that in their catalogue, REI offers products, (clothing) designed and manufactured under the
brand name of Patagonia. This can be viewed as industry confidence in REI's ability to compete, or
a respect for the quality of product produced by Patagonia. Similarly, in both stores, the Patagonia
clothing offered by both are priced very closely, and in some cases at the same price point, (the
Patagonia Jacket is priced at $149.00; the REI jacket is priced at $110.00). The specific item
compared in this product category, the Fleece jacket, is ... Show more content on Helpwriting.net ...
Made with Regulator® grid fleece for outstanding stretch, breathability, compressibility and
durability in the backcountry." (Patagonia) Patagonia Fleece jacket Details Versatile R1 fleece
provides excellent stretch, warmth, wicking and breathability in a variety of temperatures Fleece has
high/low grid on inside for enhanced compressibility, airflow, and dry time Microfiber face speeds
moisture–wicking and allows for easy layering Off–shoulder seam construction reduces bulk under
a pack Two zippered hand warmer pockets 6.8–oz Polartec® Power Dry® 93% polyester (41%
recycled)/7% spandex 326 g (11.5 oz) Made in Colombia. Material Recycled Polyester : "We
recycle used soda bottles, unusable second quality fabrics and worn out garments into polyester
fibers to produce many of our clothes." (Patagonia) Technology: Regulator® Insulation. "Regulator
Insulation provides phenomenal compressibility, light weight warmth and moisture transport,
whether used alone or as part of a layering system." (Patagonia) REI Fleece Jacket: The Pyxis jacket
from Mountain Hardwear is made from soft, luxurious fleece and is a great choice for a mid layer
when down is too warm. Pyxis Fleece Jacket Soft, non–pilling polyester fleece retains warmth,
continuing to insulate even if wet Fleece–lined chin guard prevents zipper chafe Dual hem draw
cords provide quick fit adjustments Mountain Hard wear Pyxis jacket has zip

Tourism And Outdoor Tourism
Just as fashion or civil rights change over time, tourism changes as well. Outdoor recreation is one
subcategory of tourism that has seen many changes. The National Park Service is a public agency
that is responsible for protecting public lands in the United States. The first national park was
established in 1872 and the National Park Service was founded in 1916 (Frequently, 2017). Since
then, the number of parks and number of visitors to the parks has increased tremendously. This
increased number of visitors has changed the way we use the parks for recreation and the impact we
have on the ecosystems in the parks.
Tourism is defined as recreational travel (Russell, 2017) and comes in many forms. People enjoy
traveling to other countries, ... Show more content on Helpwriting.net ...
In 2016, approximately 330,971,689 people visited the national parks (Frequently, 2017), many
more than 326,506 when the National Park Service was created (Visitation, 2015). Yellowstone
National Park comes in at 4,097,710 visitors in 2015. At the time of publication, the National Park
Service reported 13,256,763,256 visits to all NPS protected areas since 1904 (Visitation, 2015).
As the number of visitors to the national parks increases, the impact on environmental quality and
visitor experience increases as well. More people means a greater impact on the vegetation as people
hike around the protected lands. When people hike through already delicate ecosystems, they
destroy potential habitats and food sources for the animals and insects in the parks. When the
animals no longer have adequate food or habitats, they either leave the area or die off. When animals
leave the area, other animals lose potential food sources. When the animals die, it puts the species at
a higher risk of extinction (Dustin, 2016, 47).
In addition to the purely environmental impact, an increased number of visitors leads to lower
visitor satisfaction. Many people visit the parks to experience the natural beauty of our country
without large crowds. However, the parks are becoming more and more crowded each year. The
environmental impact the visitors have on the parks also decreases the

Case Study Patagonia
The Case of Patagonia Company
Patagonia was founded in 1957 by Yvon Chouinard, an avid and renowned outdoorsman.
With the superiority of Yvon's designs, by the late 1960s Chouinard Equipment had an estimated
80% of the US market for climbing hardware.In the late 1960s Yvon shifted his attention to the sale
of quality outdoor clothes. His company continued to grow slowly until 1972 when the clothing line
took off.(Merchant,Stead 2012)
We began to grow at a rapid pace; at one point we made Inc. Magazine's list of the fastest–growing
privately held companies. That rapid growth came to a halt in the summer of 1991, when our sales
crimped during a recession and our bankers, themselves in trouble and up for ... Show more content
on Helpwriting.net ...
(Merchant, Kenneth A. /Van der Stede, Wim A.2012) .
Does this culture ensure that Patagonia employees will work hard and act consistently in the
corporation's best interest?
Guidance from Managers with a different set of controls which is why they felt the need to revamp
by Creating the Workbook Process .To ensure that Patagonia employees work hard they were given
incentives to stimulate them to work hard,but the structure was run with much leisure!
If not, what must Patagonia managers do to shore up the company's control system?
Balancing Commitment to Business and shareholders with the Commitment to the environment.
One of the issues management was facing is balancing the company's desire for environmental
ideals with its existence as a for–profit business.
The idea of running a for–profit business implies operating at the lowest cost, growing
financially,and maximizing financial returns to stockholders. A commitment to the environment can
raise costs and hurt margins, environmentally–friendly policies are not cheap.
Summary
The Patagonia company's mission statement declares "build the best product, cause no unnecessary
harm, use business to inspire and implement solutions to the environmental crisis". Yvon,'s company
has proven that consumers will pay premium price for ecofriendly products.It has proven to be a

solid business model that has lead to brand loyalty. Based on what I have read about Patagonia and
Chouinard's ideals is they do not

Patagoni American High-End Clothing Company
Patagonia is an American high–end clothing company, which produces outdoor clothing. Their
clothing are durable and eco–friendly. It was established in 1974 by Yvon Chouinard. Their
headquarters are located on a three–acre campus in Ventura, California. Their mission is to "Build
the best product, cause no unnecessary harm, use business to inspire and implement solutions to the
environmental crisis" (Patagonia). Yvon Chouinard is no longer the Chief Executive Officer (CEO)
of Patagonia.
Yvon and the other Executives should be advertising the company, in order to remain part of the
company's culture. Possible solutions in order for Yvon to retain the company's culture, include
setting expectations and being consistent, according to Cohn's article

Patagonia's Hiring Case
Patagonia, a leader in outdoorsy apparel, seeks expand its brand by primarily selling surfing attire
and gear in the future because of global warming. As a result, the company will open stores that
specifically meet the requirements of surfers, but these stores will need employees that can grow
Yvon Chouninard's, the owner of Patagonia, vision. If I were a recruiter for Patagonia, I would
emphasize the various beneficial characteristics of the job. For instance, Chonuniard has a "let my
people surf" philosophy that fosters a sense of autonomy. This let my people surf philosophy allows
employees to experience the environments that customers utilize Patagonia's products for, so
employees can improve these products if necessary. Furthermore, applicants ... Show more content
on Helpwriting.net ...
As I mentioned before, the "let my people surf" policy provides employees with autonomy to test
and critique Patagonia's products. Furthermore, it is likely that this philosophy will increase
supervision satisfaction and satisfaction with the work itself, because Patagonia's management will
value the opinions of their employees. If I were a manger of a Patagonia store, I would hope these
benefits would outweigh the potential costs of such a program. My first concern is that the policy
could attract apathetics, who lack strong organizational commitment and satisfactory task
performance. On the other hand, such a philosophy could detract good performers who lack the
status of a surfer. In addition to applicants being dissuaded by the policy, current employees could
let it affect their behaviors in terms of withdrawal. Allowing employees to leave the premises could
encourage physical withdraw. Certain employees may become indulged by this philosophy and they
may try to take advantage of it. Similarly, it creates an environment where neglecting work is
permitted. Overall, I believe that Patagonia has the strategic position to offer its applicants very
satisfying jobs, but it must remember that these future employees must match its vision through job
performance and organizational

Patagonia Case
Patagonia strives to provide quality clothing and outdoor equipment while staying as
environmentally friendly as possible. A hiking boot, for example, would need to fit strict
requirements. The boot would need to be durable, comfortable, stylish, and made from
environmentally friendly products. You also need to determine if there is a large enough market for
the product. This would provide the means necessary to determine if the product has the highest
chance of being successful. Given these strict requirements, one way to help keep the costs down is
to use recycled material from older products that costumers turn in, therefore saving resources and
money.
2. Discussion
For the values of Patagonia to stay with the business after Yvon Chouinard ... Show more content on
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They could also build wind turbines which would provide more renewable energy. The additional
energy would be put back into the power grid, therefore reducing the amount of fossil fuels being
used. I believe this would reduce Patagonia's footprint on the environment and save money.
4. Further Research The fact that there is so much competition in the clothing industry forces
companies to seek the cheapest labor and material. To get products that are the least environmentally
harmful will cost the company more money. That can lead future CEO's to look for less expensive
resources that may not meet their current standards. For example, because Patagonia makes
synthetic clothing, plastics used to make the clothing release micro–plastics into the water when
washed. These micro–plastics cannot be completely filtered by waste water filtering plants.
(Martinko, Katherine)
While Patagonia is a good role model, I think there are many other companies that are
environmentally friendly. For example, Ikea has around 700,000 solar panels to power its facilities.
They also purchase "close to 50 per cent of [their] wood from sustainable fosters" (Viles, Aaron)
along with many other things. Ikeas goal is to be able to return as much energy back into the power
grid as it consumes. (Howard,

Leadership: A Reluctant Businessman Essay examples
Yvon Chouinard is an environmentalist, entrepreneur, and philanthropist, legendary climber, and
surfer. He is also a writer, writing essays on outdoor climbing issues and ethics, and more recently
publishing a book about mixing environmentalism and sound business practice in corporate policies
(Green Economy Initiative, 2011). Chouinard is most noted for his clothing and gear company,
Patagonia, Inc., where he has constructed a culture that strives to create an ideal working
environment where employees thrive and become more productive at the same time. Patagonia's
environmental ethic is outstanding, having founded 1% For the Planet, an alliance of businesses that
contribute at least 1 percent of their net annual sales to approved ... Show more content on
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Without disciplined direction, no one achieves and sustains success without it (Maxwell, 2002).
Yvon Chouinard exemplifies this trait, using discipline and perseverance to develop a successful
business while staying true to his personal values. With success came a strong sense of
responsibility. Chouinard realized that a profitable company not only provided the opportunity to
achieve personal goals, but made it possible to make the company an outstanding place to work, and
to be an important resource for environmental activism. Chouinard's first business began out of
dissatisfaction over the quality of climbing hardware, so he taught himself blacksmithing and began
forging his own equipment. Soon, he was able to support himself by selling equipment to climbers
from the back of his car, and by the 1970s, his company had grown to be the largest domestic
supplier of climbing equipment. By 1973, their clothing line had expanded and grown popular
enough to necessitate its own label, so Patagonia was born (naturally advanced.wordpress.com).
Due to the popularity of their products, Patagonia began to grow rapidly in the 1980s; at one point
they made Inc. Magazine's list of the fastest–growing privately held companies. That rapid growth
came to a halt in 1991, when a recession caused sales to slow and banks required the company to
pay off their revolving loan, making it necessary to

Let My People Go Surfing Summary
In the book Sustainability, by Christina R. Weisser, the story Let My People Go Surfing by Yvon
Chouinard explains the purpose of his company, and how his goal was to save the world, one fleece
jacket at a go. Being a climber, surfer, an entrepreneur, an environmentalist and a known
philanthropist, he certainly stands out as one of the few business men who attained success based on
his own terms of creating a business. Chouinard never set out to become a businessman. He simply
wanted to make the world a better place. The material I am covering is evidence that leads up to my
point that people should notice when something needs to be done or changed.
In 1957 a young climber named Yvon Chouinard could not find pitons (a form of climbing
protection) that he liked. So, he began to make his own climbing gear. Chouinard was a self–
educated blacksmith. He took ... Show more content on Helpwriting.net ...
The only way he could make this possible was by doing it on his own terms. As he made sure his
employees were able to come to work when they wanted and dress however they pleased, he also
wanted to help the deterioration of the natural world. "I saw the deterioration first with my own
eyes, when I returned to climb or surf or fish in places I knew, like Nepal, Africa or Polynesia, and
saw what had happened in the few years since I'd last been there" (Sustainability 344). One way he
knew that he could reduce this problem, was through the company.
Patagonia began to reduce their role as a corporate polluter. They began donating regularly to
smaller groups working to save and restore the natural habitat, and with that they also began to
recycle paper waste and conducted an intensive search for paper that had a higher percentage of
recycled content for their catalog. They also researched and established the use of recycled, reused
and less toxic materials in their construction of projects. The company began to grow even more
rapidly after these changes were

King Of The Dirtbags And Wendell Berry's An Entrance To...
The interconnection between the human race and nature is complex, and can be interpreted an
infinite amount of ways. Mark Jenkins' 'King of the Dirtbags' and Wendell Berry's 'An Entrance to
the Woods' are both very similar in the ways they represent philosophical ideas regarding the
relationship between the modern man and nature. Both literary pieces discuss the benefits of
simplicity, and explain how mankind has a tendency to overcomplicate much of what they develop.
The two authors also share the idea in their writings that the ability to adapt to different
environments is a crucial trait in evolution and progression as a society. Another major concept that
is prevalent in both of the author's pieces is that man must be able to reach beyond his comfort zone
to understand nature's consistency throughout time. Both Berry and Jenkins express how important
simplicity is in the journey of a life in close connection with nature, although they depict different
mental images in their writings, they have the same meaning. In Jenkins writing he depicts Yvon
Chouinard as a man who is very connected with his natural surroundings, describing him as a person
who is constantly looking how to make things "better, simpler, lighter and more environmentally
friendly" (575). It is made very clear from this quote that both Chouinard and Jenkins find simplicity
an invaluable characteristic to not only helping nature, but being a part of it. Jenkins further
develops this idea when he talks more about Chouinard's feelings: "To him the ascent became more
elegant each time something unnecessary was eliminated" (578). Berry displays this mutual feeling
as he describes his emotional state while alone in the wilderness when he states, "The absence of
human society, that made me so uneasy last night, now begins to be a comfort to me. I am afoot in
the woods. I am alive in the world, this moment, without the help or the interference of any
machine" (726). In this brief excerpt from Berry's writing, he explains how the absence of a
complex human society makes him feel more connected to his natural surroundings as he is at his
simplest state, his most "irreducible self" (726).
Adaption is another key to an unabridged relationship with

Case Study: Yvon Chouinard
Morgane VERRIER
BS5 1A
On March 14th, 2015
US MANAGEMENT & LEADERSHIP
Yvon Chouinard
Final Assignment
Table
INTRODUCTION 3
The company – Patagonia 4
Management & Leadership style 6
Decision – Making process 9
Behavior style 12
Staff involvement 14
CONCLUSION 17
REFERENCES 18
INTRODUCTION
This report is about an US manager / leader from the private sector, with a high profile. Yvon
Chouinard was born in 1938 in Lewiston, Maine (USA), is a climber, mountaineer and American
entrepreneur founder of technical equipment companies, Patagonia and Black Diamond. He is a
business leader who is always pushing Patagonia to find solutions to the global environmental crisis.
Patagonia is a company, based in California, that designes technical clothing (using only organic ...
Show more content on Helpwriting.net ...
He takes all different product lines and gives way more responsibility than he had before to the
manager of each division. Then, managers handle all the buying. Instead of having a general
marketing department, each line will have its own marketing person who stays on top of that
individual market.
When there are a lot of independent people working for a leader like Yvon Chouinard, leader cannot

tell them what to do, or he will get a passive–aggressive response. Instead, Yvon Chouinard find a
best solution, he has to build a consensus.
Yvon Chouinard's obsession for the perfect product (technically, aesthetically and environmentally)
remains. To respect his principles and prove he is right, he is ready to go very far. In the 1970's, he
ceases to manufacture steel pitons that make its success because they create small cracks and
damage the rock wall. In 1984, Patagonia is the first US company to print its catalog on recycled
paper. In the 1990's, the company began using recycled bottles to make fleece jackets (25 bottles are
needed to make a jacket). Between 1993 and 2003, 86 million bottles are recycled as

The Patagonia Company Founded By Founder Yvon Chouinard
The Patagonia company started in 1974 by founder Yvon Chouinard with a motto that focused on
the person (Ferrell, Hirt, & Ferrell, 2009, pg. 352). The free spirited company has lasted over 35
years by always keeping with its original goals and using them to continue to be the driving force
that excels the company today. Patagonia is an outdoor sporting equipment and clothing company
that has a unique main focus on its employee's benefits and protecting the environment. The work
structure is far from a normal business environment it is built on the employees being happy to
come to work every day. The business world tries is full of CEO and upper management earning the
bulk of salaries and benefits but not at this company.
The purchase of Patagonia

The Concept of Going Green Benefit Corporations and All...
Introduction The concept of going green has been a growing trend in recent years across all types of
industries. Some have argued that it's simply a fad that can be attributed to the popularity of global
awareness amongst celebrities, but in reality it is more than that. It is redefining the way the
business world works. As more companies expand on an international level, more stress is put on the
surrounding environment to accommodate those expansions. While the bottom–line still is the
primary goal of companies, they must now react to the new values of their consumers, which
include protecting the community that they are a part of. This results in companies like Patagonia,
an outdoor clothing company based in Ventura, CA, Bamboo Sushi, a sushi restaurant in Portland,
Oregon, and Ben and Jerry's, the famous ice cream brand coming out of Vermont, focusing on
different bottom–lines but similar socio–economic goals. These companies aren't in the same
industry, but those socio–economic goals like high levels of sustainability are being shared across
lines. Patagonia, Bamboo Sushi, and Ben and Jerry's are all Benefit Corporations. Emerging from
the non–profit, B–Lab, Benefit Corporations (B Corporations) are corporations focused on "using
the power of business to solve social and environmental problems" that our society is starting to face
(What are B–Corps?, 2014). Unlike corporations from the past that have been used as unethical
examples, B Corporations are working towards

B-Corp Pros And Cons Research Paper
One of the prevalent belief is that corporations were set up solely to maximize profit to
shareholders. Unlike other business models, corporations have the sole status of being viewed as a
'legal person', with the rights similar to natural citizens including "engage in business and contracts,
initiate lawsuits, and itself be sued" (Business Dictionary). This unique classification provides
corporations with the rare opportunity to take advantage of the power corporations have to benefit
society and the economy. One such example is the potential for companies to incorporate under a B–
Corp (Benefit Corp) structure rather than as a C–Corp. The way that a companies structures itself
can have significant implications on its corporate governance. ... Show more content on
Helpwriting.net ...
For example, PA–based footwear company Dansko become a B–Corp as a cost–effective way to
measure its environmental footprint. Dansko was able to take advantage of the B–Corp certification
process to review their social impact on the community and product usage, creating benchmark
models and templates for evaluation. As a result, the company were able to root out any excess
waste and operations inefficiencies they faced. Cabot similarly used their certification as a B–Corp
to create the Real Farm Power project, an effort to use partnerships to deliever renewable energy
more efficiently. After three years, the plant utilized priority motion sensors to generate enough
electricity to churn butter. The project not only saved significant electricity costs for Cabot but also
gave the firm recognition for the efforts through the 2016 U.S Dairy Sustinability Award for
Outstanding Dairy Processing & Manufacturing Sustainability, a strong testament to Cabot's
commitment to social

A Thematic Analysis Of The Extinction Of Animals
A clear analysis shows that extinction has occurred so much, that they do not only list the animals,
they have to list a broader and more general title, meaning extinction is so worst that writing the
names of the animals' name will be too much, and writing the whole broad title will include
thousands of animals under one title. With 41% amphibian, 26% of mammal species and 13% of
birds. It is extremely alarming. And the extinction only includes the species that has been found and
labeled by us, there are much more species that have not been discovered if any of those species
goes extinct we would have never known they existed in the first place. The fact that the sixth
extinction is compared to the mass extinction of wipe out that happened

Introduction. According To The Mission Statement Of This
Introduction
According to the mission statement of this company its, objective is to provide a good product by
not causing harm to the environment. It speaks of using the company as a means to inspire but also
create solutions for the current environmental issues. The company in this case is mostly concerned,
that is sticking to its core values that are centered on the environment. The company seems to have a
great mission statement but lacks to have a true customer service oriented mentality. By looking at
the current policies and ways to submit complaints to the company we shall further be able to
conclude if the customer service for the company takes customers into consideration.
Background
The history of the company ... Show more content on Helpwriting.net ...
This led them to make an environmental business decision to no longer produce pitons to avoid the
damage that it had created. However, only a few years later they were able to come up with an
alternative that allowed the company to produce the aluminum pitons without damaging the rocks
that were being climbed by using. Once they were able to introduce the improved product they
decided that it was important to inform customers of the environmental hazards caused by pitons.
During this time the company had already begun selling clothing that made them realize that there
was a market for this which ultimately led to the name change of Patagonia.
Analysis
The mission statement is as follows:"Build the best product, cause no unnecessary harm, use
business to inspire and implement solutions to the environmental crisis".
The information pertaining to policies regarding returns is listed currently on the website. There you
will also find the policy pertaining to repairs. The policies seem to be clear for the customer to
understand. The timeframe for the returns differs greatly from the repair policy as one takes
approximately 7 days in comparison to the others that may take more than 30 days. In this case they
are open to offering the customer the option to either receive a refund, exchange or repair the item.
It is not very clear if the customer will be receiving a full refund or if they need to do exchanges if
they will be getting the full retail value of the item they are

The Ethical And Sustainable Business Practices Of Patagonia
Major Points: The responsible company, a firsthand account of Patagonia's rise to become a leader
in sustainable business and environmental practices. This book goes over the ethical and sustainable
business practices that Patagonia has been using for the past 40 years. They started off as a small
company called Chouinard Equipment, they sold rugby shirts, ice axes, and much more basic
mountain climbing equipment. Throughout the course of this paper I will be discussing, Patagonia's
values, ethical framework, and the different elements that made them a highly sustainable business.
Patagonia realizes that much of the world's economy is supported by consumerism. They also know
that this unrelenting increase of 3 percent minimum growth is going to drive the entire market into
the ground. Three percent minimum growth relates to how much a company has to grow in order for
it to stay afloat within the market. This means that every single company in the world has to grow at
this rate. Which is completely unsustainable. The world in general according to Patagonia is "In
transition to a post–consumerist society", (pg.27, Chouinard/Stanley). As the world moves towards
this idea of post consumerism, companies must learn that in order to create a successful business
they owe not only their stockholders but the stakeholders. A stakeholder is anyone who is affected
by the company and its activities. The major groups companies typically focus on are: employees,
customers, communities and

Patagonia Another Way of Doing Business
1 Introduction
Patagonia was founded in 1957 by Yvon Chouinard who defines himself as a reluctant business
man. He started his business as a way to climb and surf year long, seeking to build the best product
to satisfy his passion.
"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions
to the environmental crisis."
–Patagonia's Mission Statement
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart
of a worldwide business that still makes clothes for climbing as well as for skiing, snowboarding,
surfing, fly fishing, paddling and trail running. Customers are willing to pay a premium for the
Patagonia brand and environmental ethic. The company's ... Show more content on Helpwriting.net
...
3 Patagonia: The 1% for the Planet Initiative
Since 1985, Patagonia has devoted 1% of its sales to the preservation and restoration of the natural
environment. The company has awarded over $46 million in cash and in–kind donations to domestic
and international grassroots environmental. In 2002, founder of Patagonia, Yvon Chouinard, and
Craig Mathews, owner of Blue Ribbon Flies, created a non–profit corporation to encourage other
businesses to do the same. 1% For The Planet is an alliance of businesses that understand the
necessity of protecting the natural environment. As of today 1401 companies are members of the 1%
for the Planet Initiative and donate 1% of their sales to a network of 2,735 environmental
organizations worldwide.
More than a marketing campaign, The 1% for the Planet Initiative is a really strong statement from
Patagonia (no matter what are the financial results 1% of its sales will serve the environmental cause
every year), it has reinforced the company corporate social responsibility and ethical image, hence
the loyalty of its core customers.
4 Patagonia: The Common Threads Initiative
This marketing program first asks customers to not buy something if they don't need it, then if they
do need it, Patagonia ask that they buy what will last a long time and to repair what breaks, reuse or
resell whatever they don't wear any more. And, finally, recycle

Patagonia Another Way of Doing Business
1 Introduction Patagonia was founded in 1957 by Yvon Chouinard who defines himself as a
reluctant business man. He started his business as a way to climb and surf year long, seeking to
build the best product to satisfy his passion. "Build the best product, cause no unnecessary harm, use
business to inspire and implement solutions to the environmental crisis." –Patagonia's Mission
Statement Patagonia grew out of a small company that made tools for climbers. Alpinism remains at
the heart of a worldwide business that still makes clothes for climbing as well as for skiing,
snowboarding, surfing, fly fishing, paddling and trail running. Customers are willing to pay a
premium for the Patagonia brand and environmental ethic. The company's goal ... Show more
Today with the Common Threads Initiative they are pursuing the exact same philosophy and trying
to push the industry to adopt more ethical business behaviors. Patagonia's highly public search for a
new way of doing business implies a new kind of relationship with customers, reinforced by
unconditional guarantees, extremely high product quality and an explicit commitment to ethical
codes of behavior (Reinhardt, 2000). For Yvon Chouinard Patagonia is a business experiment, one
of his goals is to run the company so it's here 100 years from now and always makes the best–
quality products. Yet he finds that concern for quality and sustainability doesn't pose a conflict with
running a highly successful business. Every time we do the right thing, our profits go up
(Chouinard, 2005). Patagonia is the perfect example of successful business with high ethics
standard, it has led the company to enjoy an unrivaled reputation among outdoor aficionados, and its
green philosophy is gaining broader appeal as more people embrace sustainable consumption. 6
References Chouinard, Y. (2005). Let My People Go Surfing: The Education of a Reluctant
Businessman. New York, NY: Penguin Press HC. Leonard, A. (2010). The Story of Stuff: How Our
Obsession with Stuff Is Trashing the Planet, Our Communities, and Our Health–and a Vision for
Change. New York, NY: Free Press Simon & Schuster. Reinhard L, F. (2000). Down to earth:
applying business principles to environmental

What Does Gregor's Theory Y Play At Patagonia
A Passion for the Planet Case Study 1. What role, if any, does McGregor's Theory Y play at
Patagonia? Explain.
First, McGregor's Theory Y is a modern and positive set of assumptions about people. McGregor
believed managers could accomplish more through others by viewing them as self–energized ,
committed, responsible, and creative beings(Kreitner and Kinicki,2010, pg.8). According to the
passage, "Patagonia's philosophy is the handiwork of Chouinard....He helped pioneer modern rock–
climbing techniques in his youth and now prowls the globe in search of outdoor adventures and
product ideas...or advocating radical changes in the way Americans do business." I conclude that the
founder's ability to do new things and being committed to ... Show more content on Helpwriting.net
...
Yvon Chouinard is a like the 'typical' 21st–century manager comparable to Bill Gates and the late
Steve Jobs. Patagonia is one of the many companies to see continous growth and improvement in
their company due to not only the buying market but also the internal affairs such as the employer–
employee relationship.
4. Which of the seven moral principles in Table 1–5 appear to be in force at Patagonia? Explain.
The manager of Patagonia has definetely made steps closer to ethical decisions by applying some of
the seven general moral principles. First, I feel the common good in the company's goal which is 'to
produce the highest–quality products while doing the least possible harm to the
environment'(Kreitner and Kinicki,2010, pg.30). According to the textbook, managers acheive the
common good by benefiting the majority but protecting the individual, which absolutely describes
Patagonia's goal. Humaneness, concern for the well–being of others, is shown throughout the
passage like 'that's after it donates 1% of revenues to environmental groups.....and 'One popular perk
is a program that allows employees to take off up to two months at full pay and work for
environmental groups.' Patagonia 'offers an on–site day–care center at its headquarters and full
medical benefits to all employees' which is an example of the dignity of human life. The company
respects that the employees have lives outside of work.

Patagonia: Leading a Green Revolution Essay
Case Study Four
Patagonia: Leading a Green Revolution
1) Patagonia has a history of putting sustainability ahead of profits. Based on what you learned
about Patagonia's ideals, how do you think the company determines what possible ventures will be
both business practical and environmentally friendly?
Patagonia determines how its possible ventures will be both business practical and environmentally
friendly by turning their company into a eco friendly environment. It clearly states this in their
mission statement. " Build the best product, cause no unnecessary harm, use business to inspire and
implement solutions to the environmental crisis" Their main focus is going "green" to help the
environment but also using business as a ... Show more content on Helpwriting.net ...
He has had the company set an online library in which documents are posted. An example being "
the footprint chronicles," a guideline in which employees are shown how to make rational decisions.
Even after Yvon is gone employees should continue to do this so that when someone new is hired
they understand exactly what the company is about and how to handle different situations they may
encounter in this business. Yvon is also very big on giving back to the environment. The company
will donate 10 percent of pre– tax profits to environmental causes. This is something the company
should keep doing down the road to keep their mission statement alive about being environmentally
friendly. By adapting to Yvon Chouinard's ideals, they will become a permanent part of Patagiona.
3) Identify the stakeholders using figure 4.10.
The four main Stakeholder that stood out to me for Patagonia is employees, customers, communities
and owners. Patagonia focus on giving back to its employees by allowing them to leave work in
order to do what they love, helping the environment. The company allows its employees to leave
work to volunteer for causes they believe in and these employees will still receive full pay. The
company believes that customers deserve the best quality that they can get. No matter how
expensive the material may be, Patagonia always comes through by

Yvon Chouinard Leadership
Ronald Regan says, "The greatest leader is not necessarily the one who does the greatest things. He
is the one that gets the people to do great things." All great leaders have uniquely different
leadership styles that are rooted in their vision for the future. However, the one thing all great
leaders have in common is that through their transformational leadership they propel people to act.
The leader that will be discussed in this essay is Yvon Chouinard whose transformational style of
leadership along his spirit of adventure and ingenuity has impacted his employees and the world to
think responsibly about business. Making his company Patagonia, one of the leading brands of
outdoor equipment and clothing in the world that is dedicated to environmental ... Show more
Chouinard attended a French speaking Catholic school until he was seven and in 1946 Chouinards'
mother decided to move the family to Burbank California where she hoped that the dry air would be
better for his father's asthma (Chouinard, 2005, p.8). Chouinard was put into public school however
his parents transferred him to another school because he got picked on because of his name and
height. However, school never interested Chouinard, he would rather spend his time outdoors
gigging frogs, trapping crawdads and hunting cottontails with a bow and arrow (Chouinard, 2005,
p.9). During his high school years Chouinard became a part of a Falconry Club where his love for
climbing was born. After graduation Chouniard attended community college and worked part–time
for his brother's private directive business. Chouninard was not fulfilled he wanted to be outdoors
climbing and surfing where life made sense to him. So in 1957 Chouinard went to the junk yard and
bought a used–fired forge, a 135–pound anvil and some tongs and hammers and started teaching
himself how to blacksmith (Chouinard, 2005, p.15). He wanted to make his own climbing hardware
to make his climbing excursions faster and more efficient. His father helped Chouinard build a small
shop out of an old chicken coop in their backyard in Burbank. For the next few years he worked on
equipment in the winter months, spent April and July on the walls of Yosemite, headed out of the
heat of the summer for the high mountains of Wyoming, Canada and the Alps and then back to
Yosemite in the fall until the snow fell in November, supporting himself with selling his equipment
from the back of his car (Chouinard, 2005, p.18). However his business came to a halt when he was
inducted into to the army but in 1964 he was honorably discharged and started making his own
climbing gear again. This time around he moved his operations to a small tin shed in

Sustainability Analysis
Yvon Chouinard and Vincent stated, "Sustainability is a term that calls us not to take more from
nature than we can give back." Many Companies have failed to grasp this concept. It is startling to
realize how much has been taken from nature and how little has been given back. A responsible
company makes magnificent products, treats their workers well, improves the community, and
protects nature. Humans need to realize that they are part of nature. They r in the process of
destroying themselves when they act irresponsibly. Two hundred years ago the machines we have
today did not exist. Machines assisted humans to do more work than they could have done on their
own. Two hundred years ago humans did not have chainsaws to cut down trees, they ... Show more
Many dangerous chemicals are used when growing cotton. It is upsetting that the rainwater runoff
from cotton fields contributes to the growth of ocean dead zones. To make a Patagonia polo shirt it
requires 2,700 liters of water. It generates almost 21 pounds of carbon dioxide. Companies should
strive to do less harm and help restore the planet to health. 100 million species are lost each year.
Companies dump waste into the water, which pollutes animal's habitats. The Pearl River is indigo
due to the dye that jean factories dispose of. Products that reached the end of their life should be
remade into new products. Used up products should be kept out of landfills. Common Threads
recycle program lets customers send any used Patagonia product in for recycling. They save natural
resources by reusing fabric. Patagonia made a fleece jacket from melting down plastic soda bottles
and transforming them into fibers. When businesses calculate how much profit they made they have
to factor in costs and expenses. They factor in the cost of materials and labor expenses. Businesses
neglect to take into account the cost of being unsustainable and irresponsible. Nature is priceless.
Once the natural resources have been depleted and the planet has been polluted to death, it cannot be
reversed by writing nature a check. Companies need to know their impacts and try to improve upon
them. Humans must stop damaging nature and start restoring the natural systems we have interfered

Patagonia Case Study Essay
Patagonia Case Study "Build the best product, cause no unnecessary harm, use business to inspire
and implement solutions to the environmental crisis." Since being founded in 1973 by outdoor
enthusiast Yvon Chouinard, Patagonia has gone to great measures to follow their mission statement
and build a brand based on quality, trust, sustainable practices, innovation, and loyalty. By becoming
a pioneer of using organic cottons in its product lines and using environmentally sustainable
processes to make its products, Patagonia has managed to appeal to a certain yet growing consumer
base. The consumers are men and women between the ages of 18–40 primarily in North America
(West Coast and North East) who are active, outdoor nature lovers, and are supporters of sustainable
and environmentally friendly practices. In addition, they are the ones who try to live a healthy
lifestyle by eating organic products and attempt to reduce their environmental impact by ... Show
more content on Helpwriting.net ...
Although their unconventional business approach can in no way be exactly measured to determine
the effectiveness of it, the company succeeds at making the experience of purchasing one of their
products special because the consumer knows they are getting a high quality product that was made
in a environmentally friendly process. This unique positioning that Patagonia has in the outdoor
apparel market, allows it to sell its products two to three times the average price of their competitors
like Uniqlo. What differentiates Patagonia from its main competitors, The North Face Company and
Columbia Sportswear, is that Patagonia has found and connected with a niche market that wants not
only a high quality product but also a product that was made in an environmentally sustainable

Walt Disney And Mary Blair
Before a film is created, various designers work from a script to capture the exact atmosphere and
tone a film needs. There are hundreds, even thousands of artwork created behind a film while only a
few will ever meet the screen. Despite that, the artwork serves another purpose; the artwork
encourages and directs storyboard artists, animators, colorists, etc. to truly finish a film. One of
those designers, those artists, according to John Canemaker, "helped Walt Disney move into a
critical phase of his own artistic journey." That artist was none other than the lovely Mary Blair. Her
modernist style and talent for pairing colors instantly became an iconic Disney trait that would
inspire later films.
Mary Robinson Blair grew up during the Great ... Show more content on Helpwriting.net ...
During the vacation, the group would paint their observations along the streets of many cities and
villages. It was then, that Walt Disney truly fell for Mary Blair's art style and coloring skills. Walt
had described her work as "translating real life observations into pure distillations of color and
form," while Mary recalled he had also stated "Walt said that I knew about colors he had never
heard of before." Disney insisted Blair to work for him again, giving her projects like Penelope the
Time Traveller. Penelope the Time Traveller was a short animated film buried under time, but was
an important project to Blair, as working on it allowed her style to become flatter, bolder, and more
modernist. During this time, 95% of Disney footage was under government contract for training and
propaganda films, so Disney appointed Mary Blair as art director for the animated shorts to make
them less gloomy. Blair would then be appointed to doing concept art for Cinderella, in which her
artwork would become the basis for the film's overall color scheme. Other than that, a lot of
animators found it hard to work with Mary Blair's art style due to its flatness, despite Walt Disney's
personal wish to have her artwork more present in his films , while animators required a more
realistic style to work with. Mary Blair's art style would become more prominent in her next film,
Alice in Wonderland. The more creative, spontaneous tone of Alice in Wonderland was a perfect
match for Mary Blair. Her art style can be seen in the plants, patterns, color, and exaggerated
silhouettes of the Alice in Wonderland characters, especially during the "Card Match" scene within
the movie. Her final film would be Peter Pan, which also allowed Blair to get playful with
illustrating the pixies, pirates, and mermaids within the films.

Case Study Patagonia
Patagonia is a maker of outdoor equipment, clothing and it is a very unique company. Yvon
Chouinard and wife Malinda had built a business based on their philosophy and ideals which they
themselves lived by. His commitment and dedication to environmental preservation, being in
harmony with nature and people enabled him to allow his employees to fulfill their lives outside of
work also. They were permitted and encouraged to balance work, play and family. As most were
surfers, skiers, bikers and mountain climbers they adhered to a trust policy that permitted them to
participate in the activities they were most interested in such as surfing, cycling, Yoga or Pilates on
lunch hours; and they could be trusted to make up the hours accordingly.
A child care facility was run by the company for the employees, making it easier for parents to be
closer to their children while committing to work. Chouinard pays for maternity, paternity leave
benefits and 100% insurance premiums for full and part time employees. An incentive that
encouraged employees to give back to the environment was that the Patagonia Company also
allowed them paid time off to volunteer with any grassroots organization in return for a report ...
Show more content on Helpwriting.net ...
There were usually around 900 applicants for each job opening Ferrell, Hirt, and Ferrell (2006) also
stated, and that there was only about four percent turnover in the company. What other businesses
can learn from Patagonia is to hire employees that are most dedicated to the cause of the business
rather than seeking out the most skilled employees. What Patagonia has shown is that employees
will value and produce more effectively when they are treated like human beings whose lives matter
inside and outside of work. That is whatChouinard and his wife are most proud of that made their
company a great

Let My People Go Surfing Analysis
Yvon Chouinard's autobiography Let my people go surfing (2005), Chouinard asserts his ideas in
order to teacher the audience his views and how he made Patagonia so successful. The Financial
Philosophy chapter in Chouinard's book persuades the reader that he has the best views to make a
successful business. The chapters use of pathos persuades the readers by using their emotions to like
his beliefs. Logos in this chapter provides statics to prove why his beliefs are the best. The expert
testimony proves to the reader that Chouinard puts his ideas to use through Patagonia. Chouinard
provides pathos, logos, and expert testimony in the Financial Philosophy chapter to persuade future
entrepreneurs and business men/women to put his beliefs to use in their businesses. ... Show more
He grabs the readers emotions by talking about how other companies take advantage of their
customers. The book tells us the only thing companies care about is how much money they make.
Chouinard states, "We are a product–driven company. That means the product comes first and the
company exists to create and support our products." Chouinard believes that although profiting is
important he does not cut corners giving customers the best quality that also does not harm the
environment. Chouinard uses logos to persuade his audience. Chouinard supports his beliefs with
statistics. He talks about returns due to low quality products from companies that do not have the
same philosophy as him. Chouinard states, "For example, the Strategic Planning Institute has been
collecting data for years on the performance of thousands of companies. It publishes a yearly report,
titled PIMS (Profit Impact of Market Strategy). That report has begun to show quite clearly that
quality, not price, has the highest correlation with business success." Chouinard provides statistics
from PIMS to support his

Corporate Social Responsibility By Porter And Kramer Essay
Shared value is a business strategy which focuses on creating overall value while addressing social
problems. This concept of management strategy was expressed in the "Creating Shared Value"
article by Porter and Kramer. Shared value is not just an aspect of a company's growth strategy or
general business operations. It is well integrated in the way a company operates along with what
their goals are as an organization. The value created for a company's targeted end user also has some
sort of social impact which benefits their company purpose. Creating social impact is a company
goal and success is measured through creating a shared value network. Porter believes that "The
ability to address social issues is integral to profit maximization instead of treated as outside the
profit model." He is addressing that profits are not measured by impact not just monetary gains for
the company, we can change our mindset to think of profit in a different way. Profit can be a benefit
or some sort of added value. In this approach Porter argues that "Corporate social responsibility
encompasses not only what companies do with their profits, but also how they make them." This
relationship is the driving force for a company's development and future growth, and it goes beyond
corporate strategy it also incorporates investments and key stakeholders for each company.
Quantifying a monetary figure and amount for social impact may be extremely difficult, however it
has progressed with awareness and

Patagonia Executive Summary
This report describes the systems, policies, and procedures of Patagonia's reverse logistics structure
and corporate responsibility model. Patagonia utilizes a unique system with regards to how they
process and furthermore "end"–process its products. We will discuss the history of the company to
include the founder, Yvon Chouinard, to paint the picture of the company's foundation and
environmental initiatives which shape its logistical processes. We will discuss the typical reverse
logistics process steps including tracking the supply chain, reverse logistics partners and
downstream players. We will describe the company's overall policies and procedures with regards to
its reverse logistics and sustainability with emphasis on the benefits ... Show more content on
Helpwriting.net ...
Yvon himself is a long time environmentalist and self labeled "eco–warrior". He began his "eco"
journey exploring the world through climbing and realizing first hand the devastation created by
humans on the environment. He understood the tendency for humans to continuously "soil their own
nest", and constantly create "wants" into "needs". Although his clothing line is high end and catered
to the society of people who can purchase as many jackets as they please, he still tries to instill his
anti–corporate counterculture mentality in his business. He has spent the majority of his life
enjoying outdoor activities and even now at seventy–seven years old he frequents fishing and
sporting. During his history of business with Patagonia he often would disappear for months to
climb, kayak, surf, ski, and fish (Paumgarten). His business philosophy is to protect what he loves,
the environment, and hopes that he will continue to help other corporations do the

Passionate Employees Define Patagonia

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