Music video ananlysis

1. +
Codes and conventions of
Pop music videos
By Amber Gardner

2. +
Katy Perry - Raw
Codes Conventions
• Colourful
• Good looking male actor
• Sexy outfits + glamorous
hair and makeup
• Bright lighting (In day)
• Creates a vibrant happy
atmosphere to
compliment the song
• Actors entice the
audience to watch the
music video
• Portrays Katy as sexy so
men are attracted to her
and females aspire to be
like her
• Creates a positive tone
and highlights the
scenery of the jungle

3. +
Selena Gomez – Good for you
Codes Conventions
• Sexy outfits and glamorous
hair and makeup
• Water scene
• Simple backgrounds
• Bright lighting
• Females want to look like her
and males are attracted to her
• Sexual water scene to
embrace the sexual reference
in the song and entice the
audience
• Highlights the beauty of
Selena
• Compliments Selena’s image
(make up and facial features)

4. +
Justin Bieber ft Ludacris - Baby
Codes Conventions
• Dancing
• Dark lighting in contrast with
colourful lights
• Bowling alley/ city mall scene
• Smart casual costume +
accessories such as
necklaces on Justin
• Good looking female and
male actors
• Connotes a fun active
environment
• Sets a dancing scene for the
young teens so that the
atmosphere suits the song
• Portrays a stereotypical
young teens hangout
therefore applies to the
target audience of teens
• Represents a casual
situation glammed up with
dancing and romance
• Entices the audience to
watch the music video